Webinar integrations
Webinar integrations that attribute every seat to the source that filled it
WebinarJam and WebinarGeek connect natively. Registrations, attendance and no-shows all count, so you see cost per registrant and per attendee by campaign.
Other webinar platforms
Your webinar platform is not on the list
A registration page on your own site already reports through the script, whatever runs the webinar. For attendance, any platform that can send a webhook posts its events in.
Tracking script
A registration form on your own site reports through the script, whatever platform runs the webinar.
Inbound webhook
Post a registration or an attendance event from any tool, and it is attributed like a native app.
Zapier
If the tool has a Zapier app, a Zap sends every registration into LeadJourney without writing a line of code.
Setup
Three steps, whatever you connect
The same path for every tool on this page. No developer, no server to run, no tag manager archaeology. 21 minutes end to end.
- 15 minutes
Add the tracking script
One snippet in the site header. WordPress, Webflow, Wix and every page builder in between, then every form on the site reports its true source.
- 210 minutes
Connect your accounts
Sign in to your ad accounts and your CRM. Spend and campaign structure come in, and the lead stages you care about start flowing back.
- 36 minutes
Send the revenue back
Closed deals go to Meta, Google, LinkedIn and Microsoft as offline conversions, so the platforms optimise on revenue instead of form fills.
Questions
What people ask before connecting a webinar
The four that come up on nearly every demo call.
Which webinar platforms does LeadJourney integrate with natively?
WebinarJam and WebinarGeek, each connected in a few clicks. Any other platform connects by webhook or through Zapier.
Is the registration or the attendee the conversion?
Both, as separate events. A registration is a lead, and attendance is a second conversion on the same person, so you see cost per registrant and cost per attendee side by side, and a campaign that fills the list with people who never show up stops looking like a winner.
How does a webinar lead turn into revenue?
The registrant is matched to the ad click, post or referral that produced them and follows through to your CRM. When the deal closes, the revenue is attributed to that source and goes back to the ad platforms as an offline conversion.
Do I need a developer to connect WebinarJam or WebinarGeek?
No. The native integrations connect in a few clicks. No code and no server setup, and most accounts are reporting inside 21 minutes.
Connect your webinars
Give every seat a source
Connect your webinar platform and your ad accounts, and the first attributed registration shows up the same day. 95%+ accuracy, first-party required.
