DeepSeek integration
DeepSeek attribution, no setup needed, from AI referral to closed deal
Your analytics reads DeepSeek referrals as direct traffic. LeadJourney recognises them on arrival and credits DeepSeek with the leads, deals and revenue.
- Reported as its own source
- No setup required
- 95%+ accuracy, first-party
Rated by the teams who connected their stack
How the data moves
DeepSeekWhere the visitor comes from- chat.deepseek.com
AI search tracking
LeadJourneyThe tracking script recognises the referrer on arrival, no setup- Own traffic source
- Leads
- Pipeline
- Won revenue
DeepSeek referrals used to land in direct. The tracking script separates them on arrival, so your reports show how many leads and how much revenue AI search actually produces.
Trusted by 100+ lead generation businesses, agencies and freelancers
The gap
DeepSeek cites your site. Your analytics buries the visit in referral and direct.
DeepSeek only links out when the reader has switched its web search on, so every referral is somebody who deliberately searched through it. In GA4 that click is one row among every other referring domain, and it ends at the session.
DeepSeek traffic in your analytics today
A referral row you have to go looking for
- A click from chat.deepseek.com is a referral in GA4, filed under the Referral channel with every other domain that ever linked to you.
- A click from the DeepSeek app on a phone usually arrives with no referrer at all, and no referrer means direct.
- The channel view never shows DeepSeek. You have to open the source dimension and scroll for the row, and you have to know to look.
- GA4 records the visit in the browser, so an ad blocker or a declined cookie banner removes the session before DeepSeek gets any credit.
- GA4 counts sessions and key events, so the trail ends at the form. Whether the lead qualified or the deal closed is a question for the CRM.
- DeepSeek is popular with developers and technical buyers, who run ad blockers more than most, so its visits are among the likeliest to be missing from GA4 altogether.
- Lifting DeepSeek into its own channel means a custom channel group and a regex somebody maintains, and it still stops at the session.
DeepSeek with LeadJourney
One source, recognised on arrival, followed to revenue
- The tracking script recognises a DeepSeek referral server-side as the page loads and reports it as one source called DeepSeek, in the channel view, not on a row you scroll to.
- The visit is recorded server-side and first-party, at 95%+ accuracy, which is what catches the developer running an ad blocker.
- The visit is stitched to the lead at form submit, and the journey follows the lead through your CRM, stage by stage, to closed won.
- DeepSeek sits in the same multi-touch model as Google Ads, Meta, LinkedIn, organic and the other AI engines, so a DeepSeek first touch and a Google Ads close are one journey, not two sessions.
- DeepSeek is compared with ChatGPT, Perplexity, Claude, Gemini, Copilot and Grok on the same page, in leads and revenue, so you learn which engines send buyers rather than readers.
- Nothing is sent to DeepSeek. Recognising the referral is a read on your own server, so measuring the traffic involves no connection to DeepSeek at all.
- Nothing to configure. The source is on from the first page view, with no channel group, no regex and no filter to maintain.
How it works
DeepSeek attribution in two steps: lift the visit out of referral, then follow it to revenue
Both run on their own once the script is on the site: the visit is read server-side, then the lead, the pipeline and the won revenue behind a DeepSeek citation.
1 DeepSeek traffic tracking from the first page view
The visit is recognised on the server, past the ad blocker the reader almost certainly runs.
A reader asks DeepSeek a question with web search on, DeepSeek answers with cited links, and the reader clicks your page out of the answer at chat.deepseek.com.
The tracking script reads the referrer server-side on arrival and files the visit under DeepSeek, in its own source, whether or not a blocker is running in the browser.
The landing page, the pages read and every later visit join one anonymous first-party journey, so a return through a brand search a week later is the same person.
When the reader fills in a form, signs up or books a call, the journey is stitched to the lead, and DeepSeek is on record as the first touch.
2 Follow the lead through your CRM and compare DeepSeek with every other channel
A handful of visits can be worth more than a thousand. The CRM is where you find out.
With a two-way CRM connected, the journey is written onto the record: DeepSeek as the source, the page it cited, and the touches that followed.
Your CRM reports the outcome as it happens: qualified, opportunity, deal value and closed won, read back into the journey as the stages change.
DeepSeek appears in the traffic channel report as its own line: visits, leads, pipeline and won revenue, so a small source with large deals is visible for what it is.
The multi-touch models weigh DeepSeek against Google Ads, Meta, LinkedIn, organic and the other AI engines, so you learn whether it opens deals, closes them, or both.
Your CRM closes the loop
Your CRM shows what the DeepSeek visit was worth
DeepSeek has no ad account, no spend and no conversions API, and it sends fewer visits than the bigger engines. That makes the CRM the whole story: a source this small is either worth nothing or a great deal per visit.
- HubSpotTwo-way sync
Contacts and Deals, with stage, amount and close date, read as they change.
- SalesforceTwo-way sync
Leads, Contacts and Opportunities, including custom objects where your deals live elsewhere.
- PipedriveTwo-way sync
Persons and Deals, with pipeline stage and won value.
- AttioTwo-way sync
People, Companies and Deals from your workspace.
CloseTwo-way syncLeads and Opportunities, with status changes as they happen.
Revenue per visit, not visits
The DeepSeek line carries won revenue from the CRM next to its visit count, so an engine that sends twenty readers and one large deal is judged on the deal.
Lead quality by engine
Every DeepSeek referral is somebody who searched the web on purpose. You see how many of them qualify, how many stall, and how that compares with ChatGPT, Perplexity and Google.
No window to expire
A DeepSeek visit in January that becomes a deal in April still credits DeepSeek. The journey runs until the deal closes, not for a lookback period.
Reporting
The questions GA4 cannot answer about DeepSeek
Each of these is a report filtered to the DeepSeek source, not a referral row and an export. The DeepSeek line simply exists now, and it runs all the way to revenue.
How many leads did DeepSeek send us last month, and how many of them qualified?
How much won revenue started with a DeepSeek citation this quarter?
Which of our pages does DeepSeek cite, and which of those turn readers into leads?
Is DeepSeek worth more per visit than ChatGPT and Perplexity, even if it sends fewer?
How many DeepSeek visits were we missing entirely because the reader ran an ad blocker?
Do DeepSeek leads look like our developer audience or like our buyers, judged by what they became in the CRM?
LeadJourney and Google Analytics 4
Where GA4 ends and LeadJourney starts
GA4 labels a DeepSeek referral correctly, as a row that says chat.deepseek.com. It is a row, not a revenue line.
| Capability |  Google Analytics 4 | With LeadJourney |
|---|---|---|
| DeepSeek attribution | Google Analytics 4A referral row called chat.deepseek.com under the Referral channel, and direct for clicks from the DeepSeek app. No DeepSeek channel. | With LeadJourneyOne source called DeepSeek, recognised server-side on arrival, in the channel view next to every other engine. |
| Where the visit is recorded | Google Analytics 4In the browser, through the gtag.js tag, so the ad blocker a technical reader runs removes the session. | With LeadJourneyServer-side and first-party, so the visit is recorded past blockers and banners, at 95%+ accuracy. |
| What is counted | Google Analytics 4Sessions, engaged sessions and the key events your site fires, per channel. | With LeadJourneyLeads, qualified leads, pipeline and won revenue, per source. |
| Revenue | Google Analytics 4Purchase and key event values passed at event time. Revenue that closes in the CRM weeks later never appears. | With LeadJourneyWon CRM revenue, attributed to the DeepSeek visit that started the journey. |
| The attribution window | Google Analytics 4Lookback windows of up to 90 days on key events. A deal that closes later credits nothing. | With LeadJourneyNo window. The journey runs from the DeepSeek click to closed won, however long the sales cycle. |
| Other touches | Google Analytics 4Data-driven attribution across the sessions GA4 can tie to one user, usually a browser cookie. A new device starts a new user. | With LeadJourneyDeepSeek weighed against Google Ads, Meta, LinkedIn, organic and the other AI engines in one multi-touch model, joined at the lead. |
| Landing pages | Google Analytics 4The landing page report shows sessions per page. Which cited page produced a lead is an exploration you build. | With LeadJourneyLeads and revenue per landing page, filtered to DeepSeek, so you see which pages DeepSeek cites and which of those convert. |
| Setup | Google Analytics 4A custom channel group with a regex for each AI domain, maintained by hand as new engines appear. | With LeadJourneyNothing. The script recognises DeepSeek and the other AI engines and reports each as its own source. |
| Consent and GDPR | Google Analytics 4Needs consent to set its cookies. Consent mode models the sessions that declined. | With LeadJourneyFirst-party by design and processed in the EU, at 95%+ accuracy, with a DPA. Nothing is sent to DeepSeek. |
Keep GA4. Turn the DeepSeek row into a line with revenue on it.
GA4 stays where you read page behaviour. LeadJourney adds the channel GA4 does not have and the revenue GA4 cannot see.
MCP server
Chat with your DeepSeek attribution data
The DeepSeek source, the leads behind it and the revenue they closed are also served over MCP. Ask in Claude or ChatGPT, and the answer comes from your own numbers.
LeadJourney MCP connected, try any tab
Which campaigns produced our closed revenue last month?
Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:
- Google Ads, Brand
- 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
- LinkedIn, Retargeting
- 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
- Meta, Lookalike DACH
- 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.
Want this as a weekly summary in Slack?
Ask anything about your lead journeys
Where did our three biggest deals this quarter come from?
Your 3 largest deals this quarter all started somewhere the last click never showed you:
- 42,000 EUR
- First touch LinkedIn Ads, closed 63 days later after a webinar signup.
- 28,500 EUR
- First touch Google organic, paid click on day 11, demo on day 19.
- 21,800 EUR
- First touch a Meta video view, form filled from email six weeks on.
Want the full touchpoint list for any of them?
Ask anything about your closed deals
Which landing pages turn LinkedIn traffic into qualified leads?
3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:
- /demo/attribution
- 18% qualified from 214 visits. Highest intent page on the site.
- /guide/server-side
- 9% qualified from 612 visits. Most journeys stall after the download.
- /pricing
- 4% qualified from 488 visits. Second most traffic, lowest intent.
Want the same breakdown for Google Ads traffic?
Ask anything about your landing pages
What did each channel cost per qualified lead last week?
3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:
- LinkedIn Ads
- 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
- Google Ads
- 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
- Meta Ads
- 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.
Want an alert the moment a channel passes 120 EUR?
Ask anything about your cost per lead
What do the journeys that close have in common?
3 signals show up in most of your closed deals and in almost none of the lost ones:
- Pricing page, 2+ visits
- In 71% of closed deals. In 12% of the ones that never closed.
- Demo within 14 days
- In 64% of closed deals. Median 9 days from the first click.
- Second contact
- In 58% of closed deals. A colleague of the lead arrives on site.
Want these three scored onto every lead in your CRM?
Ask anything about your lead journeys
Setup
DeepSeek in your reports in about 21 minutes, none of them spent on DeepSeek
There is no DeepSeek account to connect and no channel group to build. The time goes on the script and your CRM.
- 1About 5 minutes
Add a single line of code
Paste the LeadJourney script into your site or your GTM container. From the first page view it reads referrers server-side and reports DeepSeek as its own source, including the visits an ad blocker would have hidden from GA4.
- 2About 10 minutes
Connect your CRM
Sign in to Attio, HubSpot, Salesforce, Pipedrive or Close and pick the pipelines in scope. From then on every DeepSeek lead is followed through its stages, and won revenue lands on the DeepSeek source.
- 3Same day
Ask the question
Open the traffic channel report and DeepSeek is a line with leads, pipeline and revenue on it, or ask Atlas in plain words. Nothing was configured for DeepSeek. It was recognised from the first visit.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What marketers ask before trusting the DeepSeek line
If yours is not here, our team answers in the chat within a few minutes.
I can already see chat.deepseek.com in GA4. What is missing?
Three things. It is a row under Referral rather than a channel, so it never appears in the channel view and nobody sees it unless they go looking. Clicks from the DeepSeek app arrive without a referrer and land in direct, where they cannot be told apart from anything else. And the row stops at the session: how many of those readers became leads and what they were worth is a CRM question GA4 was never built to answer.
How does DeepSeek attribution work?
The tracking script reads the referrer server-side as the page loads, recognises chat.deepseek.com and files the visit under a source called DeepSeek, in the channel view next to the other AI engines. From there the journey works as for any other source: the visit is stitched to the lead at form submit and followed through your CRM to revenue, with DeepSeek on record as the touch that started it.
Do I have to configure anything for DeepSeek traffic tracking?
No. There is no DeepSeek account to connect, no channel group to build and no regex to maintain. Once the LeadJourney script is on the site, DeepSeek is reported as its own source from the first page view, alongside ChatGPT, Perplexity, Claude, Gemini, Copilot and Grok.
Why do we see so few DeepSeek visits?
Two reasons, and only one of them is fixable. DeepSeek only links out when the reader has switched its web search on, so a DeepSeek referral is a deliberate act and there are fewer of them than ChatGPT sends. The other reason is that DeepSeek's audience skews technical and technical readers run ad blockers, so GA4 was never seeing all of them in the first place. Server-side tracking fixes the second; the first is simply how DeepSeek works, and it is why the deals per visit matter more than the visit count.
What about clicks from the DeepSeek app?
A link opened from the DeepSeek app on a phone usually arrives with no referrer at all, and a visit with no referrer is direct for everybody, LeadJourney included. We say so rather than model a number for it. The web app at chat.deepseek.com sends the referrer, and that is where the DeepSeek source comes from.
Can I see which of my pages DeepSeek cites?
Yes. The landing page report filtered to DeepSeek lists every page a DeepSeek reader arrived on, with visits, leads and won revenue per page. For a technical audience that is often documentation and comparison pages rather than the homepage, and the revenue column tells you which of those deserve more of your writing time.
A DeepSeek visit turns into a deal three months later. Is it still attributed?
Yes. The journey has no window, so the deal is credited to the DeepSeek visit that started it however long the cycle takes. GA4's lookback windows would have dropped the connection weeks earlier, which is one reason AI search looks smaller in GA4 than it is.
Is tracking DeepSeek referrals GDPR compliant? Does anything go to DeepSeek?
Nothing goes to DeepSeek. LeadJourney reads the referrer the visitor's browser already sends to your site, on servers in the EU, first-party, so consent decisions are respected rather than worked around and there is no connection to DeepSeek anywhere in the process. The lead is only identified when the reader fills in your form, and a data processing agreement is part of every plan. If your IT department has questions about DeepSeek itself, measuring the traffic it sends you is not one of them.
Do I need a developer?
No. The script is one line in your site or your GTM container, the CRM connection is an OAuth sign in, and DeepSeek itself needs nothing. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.
What does it cost?
DeepSeek tracking is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.
More integrations
More AI search integrations
Connected the same way, attributed in the same dashboard. The rest of your stack reports right next to this one.
95%+ accuracy, from DeepSeek citation to closed deal
Give DeepSeek its own line in LeadJourney, with revenue on it
Add the script, connect your CRM, and DeepSeek stops being a referral row: it becomes a source in your reports with leads, pipeline and won revenue on it. Nothing to configure, and nothing sent to DeepSeek.
