WebinarGeek integration
WebinarGeek attribution, every signup matched, from ad click to attended webinar
Signups, attendance and no-shows all count as conversions, each matched to the ad click, post or referral that filled the seat.
- Live in 21 minutes
- 95%+ accuracy, first-party
- No developer required
Rated by the teams who connected their stack
How the data moves
WebinarGeekWhere the seat gets filled- Signups
- Attendance
- No-shows
AI Attribution Engine
LeadJourneyServer-side tracking, multi-touch models, every channel in one place- Server-side tracking of every visit
- Multi-touch attribution per lead
- Won deals sent back to the ad platforms
Every signup is matched to the click that produced it. A signup, an attendee or a no-show lands as the conversion it really is, and won deals go back to the ad account that filled the room.
Trusted by 100+ lead generation businesses, agencies and freelancers
The gap
WebinarGeek knows who signed up and who watched. It never learns which ad filled the seat or what the viewer was worth.
Webinar statistics answer how the webinar went. The click that filled the seat happened weeks earlier on another site, and the deal closes in your CRM.
WebinarGeek statistics on their own
Accurate about the webinar, blind to the click before it and the deal after it
- WebinarGeek statistics show each webinar's signups, viewers, viewing time, interactions with polls and calls to action, and on demand views.
- The signup page carries your tracking codes, so the ad platforms hear about a signup in the browser, when the pixel fires and consent allows it.
- Where a viewer came from is the pixel's or the marketing automation tool's story. The statistics show how the webinar went, not which ad filled the seat.
- A no-show and a viewer who watched to the end are two rows in the same statistics. The ad platform only ever heard "signed up".
- Whether the viewer booked a call, bought through the call to action or closed a deal weeks later lives in your CRM or your checkout, not in the statistics.
- On demand webinars keep collecting signups for months, long after the attribution windows the ad platforms apply have closed.
- Spend lives in the ad accounts and viewing lives in WebinarGeek, so cost per attendee across Meta, LinkedIn and Google is a spreadsheet exercise.
WebinarGeek with LeadJourney
One journey per signup, from the first click to the closed deal
- Every signup, attendance and no-show arrives as a conversion, matched server-side to the ad click, post or referral that filled the seat.
- The signup is stitched to the visitor's full journey, so the LinkedIn ad, the organic search and the AI answer before it are on the record.
- Attendance is its own stage. A viewer who watched is worth more than a signup who did not, and the ad platforms learn the difference.
- The viewer is followed through your CRM to the won deal, and the deal value lands on the campaign that filled the seat.
- An on demand signup months after the live webinar is credited to the click that started the journey, because the journey has no window.
- Attendance and won deals go back to Meta, Google, LinkedIn and Microsoft Ads as offline conversions with value, so bidding buys viewers who buy.
- Spend is pulled from every connected ad account, so cost per signup, per attendee and per closed deal are live at 95%+ accuracy.
How it works
WebinarGeek attribution for every seat, then for every deal the webinar produced
Both run on their own once connected: the first turns a signup and an attendance into conversions with a journey behind them, the second gives the viewer a value and hands it to the ad platforms.
1 Every signup and attendance becomes a conversion with its journey attached
WebinarGeek fills the webinar. LeadJourney records which click filled each seat.
Visits and click IDs are tracked server-side across paid, organic and AI search, before anyone reaches the signup page.
Signups, attendance and no-shows arrive from WebinarGeek as they happen, each as its own stage on the lead.
LeadJourney matches the signup to the visitor's journey and stitches the seat to the ad click, post or referral that filled it.
Cost per signup and per attendee, by channel, campaign, landing page and webinar, next to every other conversion.
2 From the viewer to the closed deal, and back to the ad account
So the platforms optimise on viewers who buy, not on signups.
The viewer becomes a lead in your CRM, and LeadJourney reads stage changes, deal value and closed won as they happen.
The won amount is placed on the signup, and on the campaign, channel and webinar that produced it.
Attendance and won deals go back as offline conversions, matched on the click ID with the deal value attached.
Bidding learns which audiences produce viewers who buy, so show up rates rise and the price per qualified attendee falls.
The return path
Attendees and won deals, back in the ad account that filled the webinar
A signup is not a result. When it turns into a viewer, and when the deal is won, each outcome goes back to the platform that produced the click.
- MetaConversions API
Signup, attendance and deal won, with value and currency
- Google AdsOffline conversion import
Attendees and won deals matched on gclid, with deal value for value based bidding
- LinkedIn AdsConversions API
Attendance and won revenue matched on li_fat_id
- Microsoft AdsOffline conversions
Conversions matched on msclkid, with deal value
TikTok AdsEvents APIServer-side signup, attendance and revenue events
You choose what counts as a conversion
Map the signup, the attendance or the won deal to any platform event, or all three at their own stages.
Value based bidding gets a real value
The deal amount from your CRM travels with the event, so tROAS strategies optimise on revenue instead of a flat value per signup.
Sent server to server
No pixel to fire, nothing for an ad blocker or a declined cookie banner to remove.
Reporting
The questions webinar statistics cannot answer yet
Every one of these is a report in LeadJourney rather than an export. WebinarGeek stays where you host and run the webinar, and LeadJourney shows what filling it produced.
Which campaigns fill seats with people who actually watch, not just sign up?
What does an attendee cost us on LinkedIn compared with Meta and Google Ads?
Which webinars produce signups who become customers, and which fill the seats with people who never buy?
How many of last month's signups had visited from an organic search or an AI answer first?
Which landing pages and posts send the signups who watch to the end?
How much revenue did webinars produce last quarter, by channel?
Watch it
From registration to revenue
Which channels bring the attendees, the booked calls and the revenue, across the ad platforms, the webinar tool and the CRM.
LeadJourney and WebinarGeek statistics
Where WebinarGeek statistics end and LeadJourney starts
WebinarGeek's statistics show who signed up, who watched and who clicked the call to action. Its view ends when the webinar does.
| Capability | WebinarGeek statistics | With LeadJourney |
|---|---|---|
| Attributing the signup | WebinarGeek statisticsWebinarGeek attribution runs through the tracking codes on the signup page, so the platforms hear the signup in the browser, when the pixel fires. | With LeadJourneyThe signup is matched server-side to the click that produced it and to every earlier touch, on any device, in any channel. |
| How the webinar went | WebinarGeek statisticsSignups, viewers, viewing time, interactions with polls and calls to action, and on demand views, per webinar. | With LeadJourneySignup, attendance and no-show read as stages on the lead, so each is a conversion with its own cost and its own source. |
| After the webinar | WebinarGeek statisticsThe statistics end when the broadcast ends. Bookings, deals and payments live in other tools. | With LeadJourneyThe viewer is followed through your CRM to the won deal, and the deal value lands on the campaign that filled the seat. |
| Revenue | WebinarGeek statisticsClicks on the call to action. The revenue arrives in your checkout or your CRM, not in the statistics. | With LeadJourneyWon revenue attributed per channel, campaign, ad and webinar. |
| On demand webinars | WebinarGeek statisticsOn demand views are counted. The ad that produced a signup months later sits outside the platforms' windows. | With LeadJourneyNo window. An on demand signup is credited to the click that started the journey, however long ago. |
| Conversions back to the ad platforms | WebinarGeek statisticsThe signup event, from the pixel, at whatever value you set. | With LeadJourneySignup, attendance and won deal, matched on the click ID with the deal value, to Meta, Google, LinkedIn, Microsoft and TikTok. |
| Cost per attendee | WebinarGeek statisticsSpend lives in the ad accounts and viewing in WebinarGeek. The join is a spreadsheet. | With LeadJourneyCost per signup, per attendee and per closed deal, live per channel, campaign and ad. |
| Other channels | WebinarGeek statisticsOne webinar's numbers. Whether it filled from LinkedIn or from ChatGPT is not in the statistics. | With LeadJourneyEvery channel in one model, including organic social, AI search and referrals, so a seat is credited once. |
| Consent and tracking | WebinarGeek statisticsPixels on the signup page need consent and a browser that lets them run. | With LeadJourneyVisits tracked server-side and first-party at 95%+ accuracy, processed in the EU, with a DPA. |
Keep WebinarGeek. Give its signups a source and a value.
WebinarGeek stays the system that hosts, runs and replays your webinars. LeadJourney takes each signup and attendance as a conversion, joins it to everything that happened before and after, and hands the result to the platforms where the budget is spent.
MCP server
Chat with your WebinarGeek attribution data
The same signups, attendance, spend and won revenue are also served over MCP. Ask in Claude or ChatGPT which campaigns fill the webinar with buyers, and the answer comes from your own numbers.
LeadJourney MCP connected, try any tab
Which campaigns produced our closed revenue last month?
Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:
- Google Ads, Brand
- 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
- LinkedIn, Retargeting
- 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
- Meta, Lookalike DACH
- 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.
Want this as a weekly summary in Slack?
Ask anything about your lead journeys
Where did our three biggest deals this quarter come from?
Your 3 largest deals this quarter all started somewhere the last click never showed you:
- 42,000 EUR
- First touch LinkedIn Ads, closed 63 days later after a webinar signup.
- 28,500 EUR
- First touch Google organic, paid click on day 11, demo on day 19.
- 21,800 EUR
- First touch a Meta video view, form filled from email six weeks on.
Want the full touchpoint list for any of them?
Ask anything about your closed deals
Which landing pages turn LinkedIn traffic into qualified leads?
3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:
- /demo/attribution
- 18% qualified from 214 visits. Highest intent page on the site.
- /guide/server-side
- 9% qualified from 612 visits. Most journeys stall after the download.
- /pricing
- 4% qualified from 488 visits. Second most traffic, lowest intent.
Want the same breakdown for Google Ads traffic?
Ask anything about your landing pages
What did each channel cost per qualified lead last week?
3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:
- LinkedIn Ads
- 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
- Google Ads
- 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
- Meta Ads
- 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.
Want an alert the moment a channel passes 120 EUR?
Ask anything about your cost per lead
What do the journeys that close have in common?
3 signals show up in most of your closed deals and in almost none of the lost ones:
- Pricing page, 2+ visits
- In 71% of closed deals. In 12% of the ones that never closed.
- Demo within 14 days
- In 64% of closed deals. Median 9 days from the first click.
- Second contact
- In 58% of closed deals. A colleague of the lead arrives on site.
Want these three scored onto every lead in your CRM?
Ask anything about your lead journeys
Setup
Connected to WebinarGeek in about 21 minutes
No developer, no new signup pages and no data warehouse. Your webinars run exactly as they do today.
- 1About 5 minutes
Add a single line of code
Paste the LeadJourney script into your site or your GTM container. It starts recording sessions, click IDs and form fills immediately, so the click before the signup is on record.
- 2About 10 minutes
Connect WebinarGeek and your CRM
Connect your WebinarGeek account in the integrations screen, then the CRM where your viewers become deals. From then on every signup, attendance and no-show arrives as a conversion.
- 3Same day
Map webinar stages to platform events
Choose what goes back to your ad accounts: the signup, the attendance, the won deal, or all three. From then on each one flows back to the platform that filled the seat, with the value from your CRM attached.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What webinar hosts ask before connecting
If yours is not here, our team answers in the chat within a few minutes.
How is this different from WebinarGeek attribution and statistics on their own?
WebinarGeek statistics tell you how the webinar went: who signed up, who watched, for how long and who clicked the call to action. LeadJourney starts from those events and adds the two halves the statistics do not cover: the journey before the signup page, across every channel and device, and the deal after the broadcast, read from your CRM. The result is a signup with a source and a viewer with a value, which the ad platforms otherwise never learn.
How does LeadJourney connect to WebinarGeek?
You connect your WebinarGeek account from the integrations screen in LeadJourney, without a developer. From then on every signup, attendance and no-show arrives in LeadJourney as a conversion. Your signup pages, reminder emails and on demand settings stay exactly as they are.
Which webinar events come through?
Signups, attendance and no-shows, each as its own stage on the lead. That means a signup who watched is a different conversion from one who did not, both in your reports and in what goes back to the ad platforms. The chat, the polls and the quiz answers from inside the webinar stay in WebinarGeek.
My signup page is hosted by WebinarGeek. Does the match still work?
Yes. The click and the visit are tracked server-side on your own pages before the visitor reaches the signup page, and the signup coming back from WebinarGeek is matched to that visitor's journey. If you embed WebinarGeek's signup form on your own site instead, the match happens on the same page.
Can I optimise ads on attendees instead of signups?
Yes, and this is where the integration pays for itself. Attendance goes back to the ad platforms as its own event, so you can run campaigns that optimise on it directly. Meta, Google and LinkedIn stop buying the audiences that sign up cheapest and start buying the ones that watch, so attendance rates rise and the price per attendee falls.
Someone signs up for the on demand version two months after the live webinar. Is the click still credited?
Yes. The journey has no window, so an on demand signup is credited to the click that started it, however long ago that was. The ad platforms apply their own attribution settings to the events they receive, so late signups mainly improve optimisation there. The report that matches the seat to the ad lives in LeadJourney.
The call to action leads to a payment or a sales call. Is that attributed too?
Yes. When the viewer pays through Stripe, books a call or becomes a deal in your CRM, that outcome lands on the same lead as the signup, and it goes back to the ad platforms with its value. The webinar, the campaign that filled it and the revenue it produced end up on one line.
Do I need a developer?
No. The tracking script is one line in your site or GTM container, connecting WebinarGeek and your CRM is done from the integrations screen, and mapping webinar stages to platform events is a settings screen. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.
Is webinar attribution with LeadJourney GDPR compliant?
Yes, and both sides of the integration are European. WebinarGeek is Dutch, and LeadJourney processes and stores data in the EU, signs a data processing agreement, and tracks first-party and server-side, so consent decisions are respected rather than worked around. LeadJourney reads the signup and attendance data, not the chat, polls or quiz answers from inside the webinar, and those stay in WebinarGeek under your existing consent setup.
What does it cost?
The WebinarGeek integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.
95%+ accuracy, from ad click to attended webinar
See which webinars produce revenue with LeadJourney
Connect WebinarGeek and your CRM, and watch closed deals line up against the campaigns, posts and landing pages that filled the seats.
