Mollie integration
Mollie revenue attribution, from first ad click to paid payment
Every iDEAL, Bancontact, SEPA and card payment is matched to the journey that produced the customer, and that revenue returns to your ad platforms.
- Live in 21 minutes
- 95%+ accuracy, first-party
- No developer required
Rated by the teams who connected their stack
How the data moves
- Touchpoints and spend flowing in
- Conversions and revenue going back
- Organic search
- Organic social
- AI search
AI Attribution Engine
LeadJourneyServer-side tracking, every channel in one journey- Server-side tracking of every visit
- Multi-touch attribution per customer
- Paid revenue sent back to the ad platforms
MollieWhere the revenue is collected- Payments
- Subscriptions
- Refunds
The loop closes in the ad account. Every payment Mollie collects goes back to the platform that created the customer, so bidding optimises on paid revenue instead of checkouts started.
Trusted by 100+ lead generation businesses, agencies and freelancers
The gap
Mollie knows the payment was paid. It does not know which ad paid for it.
The Mollie Dashboard is exact about payments, methods, refunds and settlements. Where the customer came from is not on any of them, because the ad click happened before the checkout.
Mollie on its own
Exact about the money, blind to the click before it
- The Dashboard reports payments by status, method and amount. The marketing source is not a field on a payment.
- A Mollie payment begins at checkout. The sessions and ad clicks before that moment never reach Mollie.
- A source only lands on a payment if a developer writes it into metadata, and then it is the last page, not the journey.
- No ad spend enters Mollie, so ROAS and cost per paying customer live in a spreadsheet.
- Recurring payments on a mandate arrive month after month with no link to the campaign that won the customer.
- The Meta pixel and Google tag fire on the thank you page, which a customer paying by iDEAL or Bancontact in their banking app often never returns to.
- Nothing travels back to Meta, Google or LinkedIn, so the platforms keep optimising on checkouts started rather than payments paid.
Mollie with LeadJourney
One journey per customer, from the first click to the paid payment
- Every visit is captured server-side at 95%+ accuracy, before the customer reaches checkout.
- The anonymous first click is stitched to the Mollie payment at checkout, so the ad that started the journey is credited.
- Payments, subscriptions, refunds and chargebacks are read as they happen and joined to the journey. No metadata to write.
- Spend is pulled from your ad accounts automatically, so ROAS and cost per paying customer are live per channel, campaign and ad.
- Every recurring payment on a mandate is added to the campaign that acquired the customer, so lifetime value per channel is one report.
- The payment is counted when Mollie marks it paid, whether or not the customer ever came back from their bank to the thank you page.
- Every paid payment goes back to the platform that produced the customer as a purchase event with its amount, server to server.
How it works
Mollie payments in, attributed revenue back out
Both directions run on their own once connected. The first is what makes Mollie revenue attribution possible at all. The second puts the paid payment where the budget is decided.
1 Mollie revenue attribution from the first click to the paid payment
The journey is recording long before the customer opens checkout.
Ad clicks, spend, sessions and click IDs are tracked server-side across paid, organic and AI search.
LeadJourney reads your payments, subscriptions, refunds and chargebacks as they happen.
The payment is matched to the journey that produced the customer, from the first anonymous click to the paid payment.
Revenue, ROAS and cost per paying customer, per channel, campaign and ad.
2 The payment goes back to the ad platform that earned it
So bidding optimises on paid revenue instead of checkouts started.
A payment is paid, a subscription starts or a recurring payment comes in.
LeadJourney turns it into a purchase event with the amount and currency, matched to the click ID that started the journey.
The event reaches Meta, Google, LinkedIn and Microsoft Ads server to server, as an offline conversion.
Bidding learns which clicks become paying customers, so budget moves to the campaigns that get paid.
The return path
Paid Mollie revenue, back in the ad account that earned it
A started checkout is not a result. Once Mollie marks the payment paid, the amount goes back to the platform that produced the click.
- MetaConversions API
First payment paid, subscription started and recurring payment paid, with amount and currency
- Google AdsOffline conversion import
Paid payments matched on gclid, with the amount for value based bidding
- LinkedIn AdsConversions API
Subscriptions and payments matched on li_fat_id
- Microsoft AdsOffline conversions
Paid payments matched on msclkid, with the amount
You choose what counts as a conversion
Map any Mollie event to any platform event. First payment paid, subscription started, every recurring payment, or all three.
Value based bidding gets the real amount
The payment amount travels with the event, so tROAS strategies optimise on what was actually paid instead of a flat value.
Sent server to server
No pixel on a thank you page the customer may never see after paying in their banking app.
Reporting
The questions the Mollie Dashboard cannot answer
Every one of these is a report in LeadJourney rather than an export. Mollie stays the source of truth for revenue, and LeadJourney supplies the source that produced it.
Which campaign produced the revenue Mollie paid out last month, not just the checkouts?
What does a paying customer actually cost us in ad spend, per channel?
Which channel brings the subscribers whose mandates keep paying, and which brings the ones who cancel after the first month?
Do the customers from Meta pay by iDEAL and the ones from Google by card, and does it change what they are worth?
How much revenue came from ChatGPT, Perplexity and Gemini last quarter?
Which campaigns are sending customers who refund or charge back?
LeadJourney and the Mollie Dashboard
Where the Mollie Dashboard ends and LeadJourney starts
The Mollie Dashboard reconciles every payment, refund and settlement to the cent. None of it was built to know where the customer came from.
| Capability | Mollie Dashboard | With LeadJourney |
|---|---|---|
| Mollie revenue attribution | Mollie DashboardPayments by status, method and amount. The marketing source is not on the payment unless a developer writes it into metadata. | With LeadJourneyEvery payment and subscription joined to the journey that produced the customer, from the first ad click. |
| The click before the checkout | Mollie DashboardNot seen. A payment begins at checkout, and the sessions before that never reach Mollie. | With LeadJourneyCaptured server-side from the first anonymous visit and stitched to the payment at checkout. |
| Ad spend, ROAS and cost per paying customer | Mollie DashboardNo spend enters Mollie, so these are calculated somewhere else. | With LeadJourneySpend pulled from Meta, Google, LinkedIn and Microsoft Ads, so ROAS is live per campaign on paid revenue. |
| Subscriptions and recurring payments | Mollie DashboardEvery recurring payment on its mandate, accurately, with no notion of the campaign behind the customer. | With LeadJourneyThe same payments grouped by the channel and campaign that acquired the customer, so lifetime value per channel is one report. |
| Payment methods | Mollie DashboardiDEAL, Bancontact, SEPA, cards and wallets, reported per method. | With LeadJourneyThe method next to the campaign, so you see which channel pays how. |
| Refunds and chargebacks | Mollie DashboardRecorded against the payment and netted in your settlement. | With LeadJourneyRead alongside the payment, so the revenue a campaign is credited with is the revenue you kept. |
| Organic, direct, referral and AI search | Mollie DashboardOut of scope. Mollie does not see where the customer came from. | With LeadJourneyFirst class channels next to paid, including ChatGPT, Perplexity, Claude and Gemini. |
| Payments back to the ad platforms | Mollie DashboardNot built in. A developer wires the payment webhook to each platform's conversion API and maintains it. | With LeadJourneyEvery paid payment goes back as a purchase event with its amount, matched on the click ID, to every connected platform. |
| Consent and GDPR | Mollie DashboardMollie handles payment data under its own licence as a European payment institution. The web tracking in front of it is yours to choose. | With LeadJourneyServer-side and first-party by design, processed in the EU, at 95%+ accuracy, with a DPA. |
Keep the Dashboard. Add the click before it.
Mollie stays the system of record for payments and the place your finance team reconciles from. LeadJourney fills in the measurement layer in front of it and hands the paid payment to the platforms where the budget is spent.
MCP server
Chat with your Mollie revenue data
The same journeys, spend and paid revenue are also served over MCP. Ask in Claude or ChatGPT, and the answer comes from your own numbers.
LeadJourney MCP connected, try any tab
Which campaigns produced our closed revenue last month?
Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:
- Google Ads, Brand
- 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
- LinkedIn, Retargeting
- 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
- Meta, Lookalike DACH
- 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.
Want this as a weekly summary in Slack?
Ask anything about your lead journeys
Where did our three biggest deals this quarter come from?
Your 3 largest deals this quarter all started somewhere the last click never showed you:
- 42,000 EUR
- First touch LinkedIn Ads, closed 63 days later after a webinar signup.
- 28,500 EUR
- First touch Google organic, paid click on day 11, demo on day 19.
- 21,800 EUR
- First touch a Meta video view, form filled from email six weeks on.
Want the full touchpoint list for any of them?
Ask anything about your closed deals
Which landing pages turn LinkedIn traffic into qualified leads?
3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:
- /demo/attribution
- 18% qualified from 214 visits. Highest intent page on the site.
- /guide/server-side
- 9% qualified from 612 visits. Most journeys stall after the download.
- /pricing
- 4% qualified from 488 visits. Second most traffic, lowest intent.
Want the same breakdown for Google Ads traffic?
Ask anything about your landing pages
What did each channel cost per qualified lead last week?
3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:
- LinkedIn Ads
- 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
- Google Ads
- 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
- Meta Ads
- 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.
Want an alert the moment a channel passes 120 EUR?
Ask anything about your cost per lead
What do the journeys that close have in common?
3 signals show up in most of your closed deals and in almost none of the lost ones:
- Pricing page, 2+ visits
- In 71% of closed deals. In 12% of the ones that never closed.
- Demo within 14 days
- In 64% of closed deals. Median 9 days from the first click.
- Second contact
- In 58% of closed deals. A colleague of the lead arrives on site.
Want these three scored onto every lead in your CRM?
Ask anything about your lead journeys
Setup
Connected to Mollie in about 21 minutes
No developer, no metadata to write at checkout and no export to merge.
- 1About 5 minutes
Add a single line of code
Paste the LeadJourney script into your site or your GTM container. It starts recording sessions and click IDs immediately.
- 2About 10 minutes
Connect Mollie and your ad accounts
Sign in to Mollie and authorise LeadJourney to read payments, subscriptions and refunds, then connect the ad accounts you buy on. Historic payments and spend are imported for you.
- 3Same day
Map Mollie events to platform events
Choose which Mollie events count as a conversion and which carry revenue. From then on every paid payment flows back to the platform that earned it, with the amount attached.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What Mollie merchants ask before connecting
If yours is not here, our team answers in the chat within a few minutes.
How does LeadJourney match a Mollie payment to an ad click?
The journey is recorded server-side from the first anonymous visit. When the visitor reaches checkout and pays, that session is stitched to the Mollie payment, and every later payment from the same customer is joined to the same journey. Nothing has to be written into Mollie metadata for this to work.
Does LeadJourney write anything into my Mollie account?
No. The integration is read only: LeadJourney reads payments, subscriptions, refunds and chargebacks, and writes nothing back. Your Mollie data, your Dashboard and your settlements are unchanged.
Does Mollie revenue attribution cover subscriptions and recurring payments?
Yes. The first payment that creates the mandate is attributed to the journey that acquired the customer, and every recurring payment on that mandate is added to the same channel and campaign as it is paid. That turns ROAS into a lifetime value figure per channel instead of a first payment snapshot.
My customers pay with iDEAL or Bancontact and often never return to the thank you page. Is the payment still counted?
Yes. The payment is counted when Mollie marks it paid, not when a page loads in the browser. A customer who pays in their banking app and closes it is attributed the same as one who comes back to your site.
How are refunds and chargebacks handled?
They are read alongside the payment they belong to, so the revenue a campaign is credited with reflects what you kept. A campaign whose customers refund or charge back looks different from one whose customers stay.
Which Mollie events can I send back to Meta and Google?
Any event you map: first payment paid, subscription started, recurring payment paid, or all of them. Each event carries the amount and currency, and it reaches Meta through the Conversions API, Google Ads as an offline conversion import matched on gclid, LinkedIn through the Conversions API and Microsoft Ads matched on msclkid.
My shop runs Mollie through the WooCommerce, Shopware or Magento plugin. Which do I connect?
Either works, and connecting both does not count a sale twice: the shop order and the Mollie payment behind it resolve to one purchase on the journey. Connect the shop for order lines and products, Mollie for recurring payments and refunds.
How is this different from putting UTMs into Mollie metadata myself?
Metadata records what your checkout knew at that moment, which is usually the last page and sometimes nothing, because the UTM was lost two visits earlier. LeadJourney records every session server-side from the first click, joins spend from your ad accounts, and sends the payment back to the platforms, with no developer to maintain it.
Do I need a developer?
No. Connecting Mollie is a sign in and an authorisation screen, the ad accounts are the same, and mapping events is a settings page. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.
Is the Mollie integration GDPR compliant?
Yes. LeadJourney processes and stores data in the EU, signs a data processing agreement, and tracks first-party and server-side so consent decisions are respected rather than worked around. Payment credentials never leave Mollie: LeadJourney reads amounts, status and method, not card or bank details.
What does it cost?
The Mollie integration is part of the platform rather than a paid add on. Every plan starts with a 14 day free trial.
More integrations
More payments integrations
Connected the same way, attributed in the same dashboard. The rest of your stack reports right next to this one.
95%+ accuracy, from first click to paid payment
See which campaigns produce Mollie payments with LeadJourney
Connect Mollie and your ad accounts, and watch every payment line up against the campaign that produced the customer.
