AgencyAnalytics vs Whatagraph (2026): Price, Reports, Fit

The two pricing models describe two different agencies. AgencyAnalytics charges for each client, which its pricing FAQ defines as one business relationship you manage, and connects as many of its integrations to that client as you like. The bill is the roster times the rate, so a twenty-client SEO shop and a twenty-client paid media shop pay the same.

Whatagraph charges for each connected data account. One Facebook Ads account is one credit, one GA4 property is another, and blends, new reports and copies use none. Max starts at 50 credits, and extra credits can be bought until the next plan threshold, at which point the page says it is time to upgrade. A client with nine accounts costs nine times what a client with one does.

• Many small clients, a few accounts each: per-client pricing stays predictable and the credit count climbs fast. AgencyAnalytics.
• Fewer, larger clients with heavy data work: a flat platform fee with 50 credits and a success manager is easier to justify. Whatagraph.
• Freelancer or a five-client agency: $100 a month on AgencyAnalytics against an annual plan from €699 a month on Whatagraph is not close.

Who wins it: AgencyAnalytics for small and mid-sized rosters, Whatagraph only once the clients are big enough that the data work, not the client count, is the cost.

Both catalogues cover the accounts an agency reports on most: Google Ads, Meta, LinkedIn, Microsoft, TikTok, GA4, Search Console, Shopify. The differences are in the long tail.

AgencyAnalytics is ahead for SEO, local and call tracking agencies, the three categories where it lists the most and where Whatagraph is thinnest. Whatagraph is ahead on paid advertising by a few platforms, and its premium integrations on Prime (Display & Video 360 and Adobe Analytics among them, per its plan overview) reach enterprise ad stacks. Both list HubSpot and Salesforce, so CRM figures can sit in the report next to the ad figures.

Who wins it: AgencyAnalytics on breadth for SEO, local and call tracking work; Whatagraph for paid media agencies on enterprise platforms.

This is what both tools are for, and both do it well. The differences are in the workflow around the report.

• AgencyAnalytics includes report scheduling and approvals, version history, roll-up reports and dashboards across clients, agency markup, bulk operations, a white-labeled client portal, a custom domain and email, and unlimited staff and client users, all on the one plan.
• Whatagraph includes linked report templates (change one, update every report built from it), pre-made themes, version history, automated emails with a PDF, custom branding and unlimited users and reports. A custom report domain is a Prime add-on.

For an agency that sends forty near-identical monthly reports, linked templates and roll-ups are the features that save the most hours, and each tool has one of them. For an agency whose clients log in rather than read a PDF, the AgencyAnalytics client portal on its own domain is the more finished product.

Who wins it: AgencyAnalytics for the client-facing portal and approval workflow; Whatagraph for report templates that stay in sync across a large roster.

Whatagraph positions itself as a governed data layer more than a report builder. Both plans carry pre-made and custom transformations, custom metrics and dimensions, source tags, currency exchange, custom aggregations, source groups and blended sources, and Whatagraph Storage, which loads widgets from pre-synced data instead of querying each API live.

AgencyAnalytics covers the everyday version of the same need: custom metrics, roll-up tables across clients, a Google Sheets integration for anything the catalogue lacks, and database connectors (MySQL, BigQuery, Redshift and others) as a paid add-on or on volume pricing. It has no published equivalent of Whatagraph's blends and transformation layer.

Who wins it: Whatagraph, clearly, for an agency that merges five ad platforms into one cross-channel view per client and wants the numbers normalised before anyone looks at them.

Both vendors moved quickly on AI in 2026, and both now let an agency query its client data from ChatGPT or Claude.

• AgencyAnalytics: an AI summary that writes the report commentary, Ask AI and metric insights on the dashboard data, AgencyAI analysis, a Client Knowledge feature that gives the AI context per client, and MCP access for ChatGPT and Claude, all on the one plan. The AI Tracker add-on monitors brand visibility, sentiment and citations in AI search engines from $20.83 a month per 250 credits.
• Whatagraph: Whatagraph IQ (report creation, chat, summaries) and IQ Agents, which the page describes as agents that set up sources, build blends and ship reports, on both plans; IQ+ with custom prompts on Prime; and Whatagraph MCP for Claude, ChatGPT and other MCP clients.

Who wins it: a draw on access, with AgencyAnalytics ahead on price (everything included) and Whatagraph ahead on agents that do setup work rather than only commentary.

• Data location: Whatagraph lists an EU Data Center on both plans. AgencyAnalytics does not publish a hosting region on its pricing page.
• Single sign-on: Whatagraph has Google login on Max and SAML as a Prime add-on. AgencyAnalytics lists custom permissions; SSO is not on its pricing page.
• API and exports: AgencyAnalytics includes API access on the one plan. Whatagraph sells its public API and the BigQuery transfer as Prime add-ons, with Looker Studio transfer included on Prime.

Who wins it: Whatagraph for an EU agency whose clients ask where the data sits; AgencyAnalytics for an agency that wants API access without an enterprise contract.

AgencyAnalytics is self-serve: start a 14-day trial without a card, connect a client, build from templates, and book the free onboarding call if you want one. Monthly plans cancel any time, annual plans commit for a year at 20% off, and a 30-day money-back guarantee covers the first purchase.

Whatagraph's pricing page offers one button, Get a demo, on both plans. The same page's offer markup lists a 14-day trial with full Max access and no card, so ask for it on the demo. Both plans are billed annually, every Max and Prime customer gets a dedicated success manager, and Prime adds tailored onboarding. Whatagraph's help centre has said renewals are automatic, need notice at least 30 days before the renewal date, and that payments are non-refundable.

Who wins it: AgencyAnalytics, for the agency that wants to try before it talks to sales and keep the option of paying monthly.

Three rosters, priced on both

The table assumes five connected accounts per client (say Google Ads, Meta, GA4, Search Console and one more), which sets the Whatagraph credit count. The LeadJourney column, explained further down, assumes $5,000 of managed ad spend and 50 leads and sales per client a month.

For reporting alone, AgencyAnalytics is the cheapest of the three at every size here, by a wide margin at five and ten clients. Whatagraph's fixed entry price only makes sense once the data work is worth it, and past roughly 50 connected accounts it becomes a conversation with sales. LeadJourney costs more than AgencyAnalytics at every size and is a different purchase, covered below.

AgencyAnalytics

Whatagraph

Both tools present numbers that other platforms produced. When a client asks what the budget returned in closed deals, the report can only repeat what Meta, Google and the CRM each say on their own, with each platform's attribution and no line from the click to the deal. Neither pricing page publishes an attribution model, a lead-level journey or a way to send a closed deal back to the ad platforms.

That gap is what LeadJourney is built for. It is an all-in-one attribution platform, lead generation first (B2B and B2C) with e-commerce through Shopify beside it, and for agencies it runs one workspace per client:

• Tracks the lead itself, server-side and first-party on the client's domain, live in 21 minutes with 95%+ tracking accuracy.
• Joins it to the CRM deal: native with HubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign, Odoo, Zoho CRM and Microsoft Dynamics 365, so the report shows cost per closed deal and revenue per campaign.
• Sends the result back to Meta, Google, LinkedIn, Microsoft, Reddit, X, Taboola and Outbrain Ads server-side, so the platforms optimise on deals rather than form fills.
• Reports per client: channel, campaign, landing page and conversion path reports, a cross-client overview, scheduled client email reports on every plan, unlimited client logins, a custom report builder from Growth, and Atlas AI chat on every plan.
• Prices by managed spend and tracked leads: Starter $429 a month with five client workspaces, Growth $1,079 with ten, Scale $2,159 with twenty, Enterprise from $3,239 with forty, $19 per further workspace, 20% off yearly. MCP is included from Growth and a $105 add-on on Starter; API access and the BigQuery export come with Scale.
• Starts with help: every plan begins with a one hour onboarding call with a tracking expert and 14 days of setup support, and a 30-day money-back guarantee. Hosted in Frankfurt.

Where LeadJourney is not the right pick: an SEO or social agency whose clients measure rankings and followers needs a reporting tool, not attribution, and AgencyAnalytics or Whatagraph is the better and cheaper buy. LeadJourney also does not change budgets or bids in the ad platforms, and many agencies keep their reporting tool for the dashboard and put LeadJourney under the accounts where the client asks about revenue. The row-by-row detail is on LeadJourney vs AgencyAnalytics and LeadJourney vs Whatagraph.

• AgencyAnalytics pricing: what $20 a client costs across a roster, and the tiers it replaced.
• Whatagraph pricing: plans, credits, contract terms and real costs.
• The best AgencyAnalytics alternatives and the best Whatagraph alternatives.
• The best agency reporting software: the wider field, compared.
• LeadJourney vs AgencyAnalytics and LeadJourney vs Whatagraph: the full comparisons.
• Agency reporting software: client workspaces, reports and the cross-client overview.
• Multi-touch attribution and offline conversion tracking: what sits under a revenue report.
• LeadJourney pricing: every agency plan, in five currencies.