AgencyAnalytics Pricing 2026: What $20 a Client Really Costs

The unit is the client. Data sources, reports, dashboards, staff and client users are unlimited, so the client count is the only number on the invoice before add-ons.

What counts as a client

The help centre defines a client as one website or URL you report on. A customer with several websites or several Google Business Profiles can take more than one, and each client connects as many of the 85+ integrations as it needs.

How the count is billed

• You pay for the count on the subscription, not the clients in use. Deleting a client does not lower the renewal until you reduce the count in billing.
• Adding clients mid-term is charged pro rata for the rest of the billing period, and the next renewal carries the new total.
• Reducing the count gives a credit, not a refund. The difference is applied to future charges.
• Clients cannot be paused or archived. A deleted client can be restored, and restoring it is charged pro rata too.
• Annual billing is a one-year commitment. Cancelling keeps access to the end of the paid period, with no prorated refund for the months left.

Core is the whole price list for a roster under 25. The page shows it in six currencies, and the annual rate is 20% below the monthly one in US dollars:

The page adds that pricing and available plans may vary by region.

Enterprise, from 25 clients

From 25 clients AgencyAnalytics offers a custom plan with volume discounts, database connectors, priority support and dedicated training. No Enterprise price is published, and buyer data on Vendr has no contract figures for AgencyAnalytics, so the discount is a conversation.

Every client on Core gets the same list. The page's key features:

• Automated client reporting
• White-label branding, custom domain and email
• Client portal
• AI insights, goals, alerts and anomaly detection
• Benchmarks and forecasting
• MCP access for ChatGPT and Claude
• API access and 85+ integrations
• Unlimited staff and client users
• Email and chat support, and a free onboarding call

The full list adds report scheduling and approvals, roll-up reports and dashboards across clients, agency markup, version history, bulk operations, custom metrics and the Google Sheets integration. In August 2025 AI insights, custom metrics, benchmarks, forecasting, bulk operations and API access still sat on the higher tiers only.

What costs extra

Both trackers can be trialled free for 14 days, and the help centre notes that they bill automatically when the trial ends unless you cancel.

If you have seen AgencyAnalytics at $12, $59, $79 or $179 a month, those prices were real. Archived copies of the pricing page show three price models in under three years:

In between, the page ran promotions: 30% off in spring 2025, and a Black Friday price of $41.30, $125.30 and $244.30 in November 2025. The additional client rate also rose inside the old model, from $10 on Freelancer and $15 on Agency in May 2025 to $20 on both by August.

Who pays more since the switch

On annual billing, five clients cost $59 on the old Freelancer plan and cost $100 on Core. Ten cost $179 on Agency and cost $200. Fifteen cost $349 on Agency Pro and cost $300, and 25 cost $549 and cost $500. A small roster pays more for features it may not have missed; a roster of 15 or more pays less and gets everything Agency Pro had.

Per-client pricing is easy to plan with: the invoice is the roster times the rate. The table takes six roster sizes, gives every client $5,000 of managed ad spend and 50 leads and sales a month, and sets the AgencyAnalytics price next to the LeadJourney agency plan whose band fits, with $19 a month ($15 on yearly billing) for each client workspace beyond the ones the plan includes.

On list price AgencyAnalytics is cheaper at every roster size in this table, and from 25 clients its Enterprise quote adds volume discounts that only widen the gap. What narrows is the ratio: on yearly billing LeadJourney works out at about $69 a client with five clients and about $29 with 100, against a flat $20.

Where the assumptions move the numbers

• Bigger budgets move LeadJourney, not AgencyAnalytics. A roster spending $20,000 a client reaches a higher band sooner. A per-client price ignores spend entirely.
• A roster just above a band can stay on the lower plan. Extra spend is $215 a month per $50,000 and extra leads $159 per 2,500, so the 20 clients above cost $929 a month on Starter with add-ons rather than $1,269 on Growth.
• Not every client needs attribution. Twenty clients on AgencyAnalytics at $400 a month, plus LeadJourney Starter at $343 for the five whose budgets are questioned, is $743 for both.

At $20 a client AgencyAnalytics is probably the best value in agency reporting. It earns its rate when:

• The report is the deliverable. SEO, social and local clients who measure rankings, traffic, reviews and followers are what the 85+ integrations cover best: 14 SEO sources and 16 social ones.
• White-label polish matters. Custom domain and email, the client portal, report approvals, roll-ups across the roster and agency markup are all on the one plan.
• Your roster is many small clients. Ten local businesses cost $200 a month on annual billing, and a new client adds $20, whatever its budget.
• You have 15 or more clients. Since the switch you pay less than Agency Pro cost and every feature comes with it.

• Your clients ask what the budget returned. AgencyAnalytics reports what each connected platform reports. It does not track visits, and joining a closed deal to the click is not a published feature, so the report stops at cost per click and cost per form fill.
• One customer is several clients. Multi-site customers and some multi-location ones are counted per website or URL, so the roster on the invoice can be longer than your customer list.
• Your roster moves. You pay for the count on the subscription until you lower it, a lower count becomes a credit rather than a refund, and annual plans are not refunded pro rata.
• Your SEO clients track many keywords. Rank Tracker is billed per 500 keywords on top of the per-client rate.
• You need a warehouse in the report. Database connectors come with Enterprise or on a quote.

LeadJourney is an all-in-one attribution platform, built lead generation first for B2B and B2C with e-commerce through Shopify beside it, and agencies are one of the audiences it prices for. Its agency plans follow the spend you manage and the leads and sales you track, with client workspaces included.

The LeadJourney agency ladder

These are different products, and for pure white-label reporting AgencyAnalytics is both cheaper and more complete: approvals, roll-ups, agency markup, a custom domain and email, rank and AI visibility tracking. LeadJourney produces the numbers such a report is missing: first-party, server-side tracking on the client's domain with 95%+ accuracy, each lead followed through HubSpot, Salesforce, Pipedrive or another native CRM to the closed deal, every attribution model on every plan, closed deals sent back to Meta, Google, LinkedIn and Microsoft Ads, and hosting in Frankfurt.

Plenty of agencies run both: AgencyAnalytics for the SEO and social accounts, LeadJourney under the paid accounts whose clients ask what the budget returned. The full AgencyAnalytics comparison goes row by row, including how the two connect, and how agencies prove ROI to clients covers the report itself. For attribution tools priced another way, see Hyros pricing.

1. Count clients the way AgencyAnalytics does. One per website or URL, so a customer with three sites is three clients.
2. Plan on your peak roster. The count on the subscription is what renews, and lowering it mid-term earns a credit rather than a refund.
3. Choose the billing cycle. At 30 clients, annual billing saves $1,800 a year over monthly, in exchange for a year's commitment.
4. Add the add-ons. Total the keywords across your SEO clients and divide by 500 for Rank Tracker; add AI Tracker credits if clients ask about AI visibility.
5. From 25 clients, ask for the Enterprise quote. Volume discounts exist, and database connectors come with it.
6. Price attribution separately, for the clients who need it. Add up those accounts' monthly spend and leads and read the band on LeadJourney's pricing page.

• AgencyAnalytics vs LeadJourney: the full comparison, feature by feature, with both price lists.
• The best AgencyAnalytics alternatives: the tools agencies move to, and who each one fits.
• LeadJourney pricing: the agency plans, in five currencies.
• LeadJourney for marketing agencies: client workspaces, reporting and attribution per client.
• Agency client reporting: reports built on tracked leads and closed deals.