AgencyAnalytics vs LeadJourney: a client dashboard on 85 integrations against the attribution layer under it

AgencyAnalytics is a reporting layer: it connects 85+ integrations per client and turns what they report into white-label dashboards, a client portal and scheduled reports, for one price per client. It does not collect data itself. LeadJourney is an all-in-one attribution platform: it tracks on the client's domain server-side, syncs spend from the ad platforms, follows the lead through the CRM stages to the closed deal, tracks the shop order through the Shopify integration or a manually connected shop, records calls with static and dynamic numbers as an add-on, attributes that revenue with every model including AI search as a source, sends stage changes back to Meta, Google, LinkedIn and Microsoft, and reports on it per client workspace with Atlas. AgencyAnalytics presents the numbers; LeadJourney produces them.

Yes, and for a mixed roster that is often the right answer: keep AgencyAnalytics for the SEO and social accounts, where the report is the deliverable, and put LeadJourney under the accounts where the client asks what the ad budget returned: the lead gen clients, B2B and B2C, and the shops, which LeadJourney tracks through the Shopify integration or a manually connected shop for ROAS and customer origin. The join goes through a route AgencyAnalytics documents: its Google Sheets integration reads a sheet that LeadJourney's Zapier app, API or a webhook fills with the attributed leads and revenue today; its database connectors could read the data warehouse export once that ships, and it is on the roadmap. There is no native AgencyAnalytics connector for LeadJourney. What AgencyAnalytics cannot do on its own is track the click on the client's domain, read the CRM stage and send the closed deal to the ad platforms.

Both publish their prices. AgencyAnalytics has one plan at $20 per client a month billed annually, $25 billed monthly, with every feature included and Enterprise on quote from 25 clients. LeadJourney's agency plans follow the spend you manage and the leads and sales you track: €399 a month up to €50,000 of managed spend and 1,000 leads and sales, €999 up to €250,000 and 7,500, €1,999 up to €750,000 and 20,000, and from €2,999 above that, monthly or yearly, with five to forty client workspaces included and €19 for each further one, after a 14-day trial without a card.

Every client workspace has branded dashboards that unlimited client logins can open any day, seeing their own numbers and nothing else, and scheduled client emails go out on every plan. As a reporting product AgencyAnalytics is more complete: report approvals, roll-ups across the roster, agency markup, a custom domain and email. Keep it for that if the roster needs it. The difference is what the dashboard can say: cost per closed deal and revenue per campaign, because LeadJourney tracked the lead and read the CRM, rather than cost per click and cost per form fill.

No, and both are useful. The AI Tracker add-on, at $20.83 a month per 250 credits, monitors how a brand shows up in ChatGPT, Google AI Overview, AI Mode and Claude: mentions, sentiment, citations. LeadJourney records the visit that arrives from ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok or DeepSeek on the client's domain as a source of its own, with the lead it produced and the deal it closed in the CRM. One measures visibility, the other attributes revenue; a client asking what the AI traffic is worth needs the second.

About 21 minutes per client workspace: add the script to the client's site or GTM container, connect the ad accounts and the CRM, and the standard reports fill as data arrives. Historic campaign data and spend are imported during setup, so the channel and campaign reports are not empty on day one. Every agency plan includes an onboarding call with a tracking expert and 14 days of setup support, and the trial runs alongside AgencyAnalytics so the numbers can be compared before anything is switched off.