Hyros vs Cometly (2026): Which Attribution Tool Fits?

Hyros sorts its site by business model: Shopify, e-commerce on any platform, SaaS, info and education (courses, coaching, webinars) and B2B calls. Its case studies and its own comparison pages keep returning to the same shape of business: a direct-response funnel with a high price point, a long gap between the first ad click and the sale, and often a sales call in the middle.

Cometly has narrowed in the other direction. The pricing page headline is "Usage-based pricing. Built for B2B SaaS.", the solutions menu is sales-led growth, product-led growth, Stripe revenue attribution and pipeline attribution, and the industries are B2B, AI and vertical SaaS. E-commerce integrations are still in the catalogue, but the product story is MRR, ARR and closed-won deals.

• Hyros fits a coach, course creator, high-ticket service or store whose revenue arrives through checkouts, payment processors and closers.
• Cometly fits a SaaS company whose revenue arrives through trials, subscriptions and a sales pipeline, measured per account.

Both tools record a journey per person and let you look at it through more than one model, but they lean on different evidence.

Hyros: identity and lifetime value

Hyros calls its tracking swarm data and builds its reports around the customer over time: first click and last click views, an LTV-weighted view across all clicks, LTV by first click and LTV:CAC. Its own comparison page describes stitching visits from several devices to one person through the email address. For a funnel where somebody clicks on a phone, watches a webinar on a laptop and buys weeks later, that is the right instinct, and lifetime value reporting is where Hyros has been ahead for years.

Cometly: models and accounts

Cometly names first touch, last touch, linear and U-shaped models on its attribution page, and Core includes Account Journeys, which group the contacts of one company into one buying journey. For B2B SaaS, where three people from the same company touch different ads before a demo, the account view answers a question a person-level journey cannot.

This is the axis where the two are closest. Both track server-side, both match visitors with first-party data, and both send conversions back to the ad platforms so their bidding learns from sales rather than from page events.

• Hyros lists full AI ad data, "clean conversion data, pushed to every platform", and shows its own columns inside Meta and Google Ads Manager. It connects twelve ad platforms, including Pinterest, Snapchat, AppLovin and X.
• Cometly includes the Conversion API on both plans, with unlimited connections to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat. Its catalogue adds X, Taboola, AdRoll and The Trade Desk.

Neither tool publishes an accuracy figure you could check, and both publish case studies with large uplift numbers. Treat those as the vendor's best accounts, and run either tool beside your current setup for a few weeks before you trust the gap it reports.

Revenue that closes after the click is where the two products differ most in shape.

CRM depth

Hyros connects Salesforce, HubSpot, HighLevel, Pipedrive, Keap, Ontraport and Saleskick, and lists Stripe, PayPal, NMI and a long row of payment processors, which is how most of its customers record a sale. Cometly's catalogue has ten CRMs, Attio, Close and Monday among them, and features Stripe for subscription revenue. On Cometly's pricing page, however, CRM and warehouse sync sit on Enterprise, not on Core. Ask on the call which CRM data a Core account reads and what only Enterprise writes back.

Calls

Hyros has a whole section for B2B calls and tracks the path from click to booked call to close and recurring retainer. The calls themselves come through partners: CallRail, Ringba and iClosed (in beta), plus Calendly, OnceHub and Acuity for bookings. Cometly lists two call tracking integrations, CallTrackingMetrics and Nimbata, and Calendly for meetings. Neither sells its own tracking numbers.

Both now sell AI as part of the product rather than as a feature on the roadmap.

• Hyros includes a setup team and an account AI analyst on every plan (the plan details in early October described an analyst who tunes your AI targeting with you), and an LLM and Claude MCP interface on every plan. AIR, its AI remarketing product, was reported by third-party breakdowns in August 2026 as billed per message on top of the plan. Today's pricing page says "no tiers, no add-ons", so ask whether AIR is in your quote.
• Cometly includes Agent (ask questions about your data), the AI Ads Manager across the ad platforms, Audiences and MCP access on Core. Enterprise adds more AI credits, so heavy use has a ceiling on the smaller plan.

Neither runs a free trial. Hyros replaces it with a guarantee: "we guarantee better ad ROI, if you're not satisfied, you don't pay". Its FAQ puts setup at about 15 minutes for most businesses, with a setup team on every plan. Cometly says a trial makes no sense for a tool that needs CRM and ad platform wiring, and offers Professional Onboarding with a dedicated specialist instead.

On security the two are not level. Hyros states it is SOC 2 compliant (its trust center listed a Type 2 report in September), and its Enterprise plans add SSO and audit logs. Cometly's security page says SOC 2 Type 1 and Type II are in progress. Cometly hosts in US regions on Laravel Cloud, AWS and SingleStore; Hyros runs on AWS without a published region. For an EU business, both mean a transfer outside the EU and a line in your data protection review.

The counts are close, 70 against 76, but the lists point at different businesses.

As of 25 October 2026 neither vendor prints a price. Hyros replaced its slider with "Custom pricing": the page asks for your business model and monthly revenue and answers "quoted on your call" for every band. Cometly has never shown a figure for Core or Enterprise. What follows is the last price each one published, or what buyers report, and it is labelled as such.

Billing differs too. Cometly offers monthly or annual billing with 20% off annually, and moves you to the next tier once you cross 90% of your pageviews. Hyros's archived page printed "per month", while breakdowns from August 2026 read the published figures as annual rates with monthly billing about 30% higher. Ask both which cycle the quote assumes.

Three accounts priced on both

Each row assumes a 4x to 5x return and about 1.5 pageviews per session. The Hyros column reads the archived slider, the Cometly column the reported Core figures. Use it to judge order of magnitude, not as a quote.

On these assumptions Hyros comes out cheaper than Cometly at every size, but the two are measured on different things. A Hyros price climbs when your funnel converts better, because tracked revenue goes up. A Cometly price climbs when your traffic grows, because pageviews go up, which hurts a content-heavy SaaS site with a lot of organic traffic.

Choose Hyros if

• You sell courses, coaching, high-ticket services or products through checkouts and closers.
• You buy on consumer networks such as TikTok, Snapchat, Pinterest or AppLovin.
• Lifetime value and repeat purchases are how you judge an ad.
• You want a setup team and an analyst included rather than learning the tool yourself.
• Procurement asks for a SOC 2 report today.

Choose Cometly if

• You are a B2B SaaS company with trials, subscriptions and Stripe revenue.
• You need journeys per account, not only per person.
• You want an AI ads manager and MCP access on the entry plan.
• You plan to sync attribution into a warehouse and can budget for Enterprise.
• Your paid traffic is large and your organic traffic is small, so pageviews stay modest.

There is a reader neither tool is built around: a lead generation business, B2B or B2C, whose revenue closes in a CRM after a form or a phone call, that wants to see the price before the call and, often, wants its data hosted in the EU. That is the reader LeadJourney is built for.

• Priced by ad spend, published: $139 a month up to $5,000 of spend, $269 up to $15,000, $539 up to $50,000, $869 up to $100,000, from $1,079 above, 20% off yearly.
• The CRM on every plan: HubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign, Odoo, Zoho CRM and Microsoft Dynamics 365 natively, with stages and deal values, sent back to Meta, Google, LinkedIn, Microsoft, Reddit, X, Taboola and Outbrain Ads as offline conversions.
• Calls as conversions: a call tracking add-on at $50 a month with five numbers and 250 minutes, recording and transcripts; its AI summarises calls and leaves qualifying them to your team.
• Server-side and first-party, live in about 21 minutes with 95%+ tracking accuracy, hosted in Frankfurt.
• No trial, a guarantee: every plan starts with a one hour onboarding call with a tracking expert, 14 days of setup support and a 30-day money-back guarantee.
• MCP from Growth, an add-on below it; API from Growth, BigQuery export from Scale.

Where LeadJourney is not the right pick

• You buy mostly on TikTok, Snapchat or Pinterest: those are not native LeadJourney ad platforms, and Hyros covers them.
• You need a SOC 2 or ISO 27001 report or SAML SSO: LeadJourney has none of them today.
• You want the tool to change budgets or bids for you: LeadJourney reports and sends conversions, it does not write into the ad platforms.
• You need product-level store analytics and cohorts: Hyros goes deeper there.

The full comparisons go row by row, including the rows we lose: LeadJourney vs Hyros and LeadJourney vs Cometly.

• Hyros vs LeadJourney: feature by feature, with both price lists.
• Cometly vs LeadJourney: where the CRM sits in each product.
• Hyros pricing: every tier the slider showed before it went to quotes.
• Cometly pricing: the pageview model and the price lists it dropped.
• The best Hyros alternatives and the best Cometly alternatives.
• Multi-touch attribution and offline conversion tracking: the two mechanisms this comparison turns on.
• LeadJourney pricing: every plan, in five currencies.