Hyros vs AnyTrack (2026): Which Tracker at Your Size?

AnyTrack sells itself as a conversion data layer: one tag that collects conversions from affiliate networks, stores, funnel builders and CRMs and sends them to the ad platforms in real time. Its solutions menu names ad agencies, affiliate marketers, e-commerce, info businesses and lead generation, and its plans are written for a marketer who runs the tool alone: one site, then three, then ten.

Hyros sorts its site by business model (Shopify, e-commerce, SaaS, info and education, B2B calls) and sells one plan with a setup team, an AI analyst and weekly training included. It is built for advertisers whose sale is large and late: a coaching program sold on a call, a course bought after a webinar, a store whose customers come back.

Hyros's own comparison page draws the line by ad spend: AnyTrack under $25,000 a month, either between $25,000 and $100,000, Hyros above. That is the vendor's view, but the shape is fair. Funnel length decides more than budget does.

Both put a first-party script on your site and both record conversions server-side, so an ad blocker or a browser's cookie limits cost far less than they cost the platform pixel. The differences are in the details around it.

• AnyTrack automates the plumbing: AutoTrack and AutoScan find the forms and events on a page, AutoTag adds click ids to outbound affiliate links, and tracking is redirectless, so a visitor never passes through a tracking domain. Identity resolution and customer journey logs are on every plan, the free one included.
• Hyros calls its tracking swarm data: first-party and third-party events joined to every touchpoint of a customer. Its own comparison page describes stitching visits from several devices to one person through the email address, which is what keeps a phone click and a laptop purchase three weeks later on one journey.

This is the axis with the widest gap.

AnyTrack offers first ad click and last ad click models, plus A/B test attribution, on every plan. Its reports are the ones a media buyer opens every morning: conversions, campaigns with ROAS, landing pages, ad-level breakdowns and custom reports. It is a clean answer to "which ad produced this sale", and it does not try to be more.

Hyros reports the customer over time: first click and last click views, an LTV-weighted view across all clicks, lifetime value by first click and LTV:CAC. If a customer buys a $97 course, then a $2,000 program six weeks later, Hyros credits the ad that started it with both sales. That is the report Hyros has been known for, and AnyTrack's pricing page lists nothing like it.

Sending conversions back is where AnyTrack started, and it shows. Every paid plan carries the real-time Conversion API, event mapping, enhanced conversions, automatic deduplication and real-time audience sync. Starter covers seven ad platforms: Google, Meta, TikTok, Microsoft, Taboola, Outbrain and ChatGPT Ads. Advance lifts the cap to unlimited CAPI connections and adds multiple ad accounts and pixels. The free plan connects one ad platform for reports only, without the CAPI.

Hyros connects twelve ad platforms (Meta, Google, TikTok, Bing, Pinterest, LinkedIn, X, Snapchat, Reddit, AppLovin, Whop Ads and Koast) and pushes its conversion data back to them. It also shows its own columns inside Meta and Google Ads Manager, so media buyers see Hyros figures where they already work.

• Only AnyTrack: Taboola, Outbrain and ChatGPT Ads.
• Only Hyros: LinkedIn, Pinterest, Snapchat, Reddit, X and AppLovin.

For an affiliate, this section decides the comparison. AnyTrack connects 90+ affiliate networks among its 100+ integrations, auto-tags the links and posts commissions back to Meta, Google and TikTok as they arrive: Everflow, Impact, ClickBank and Digistore24 are among the ones it features. A sale on somebody else's checkout becomes a conversion your ad platform can learn from.

Hyros lists 70 integrations, and its strength is your own checkout: Stripe, PayPal, NMI, SamCart, ThriveCart, ClickFunnels, Kajabi, Teachable, Skool, plus ClickBank, Digistore24 and Hotmart. It is not built as an affiliate tracker, and it does not market network postbacks.

AnyTrack treats the CRM as one more conversion source. From HubSpot it sends form submissions, meetings, lead status, lifecycle stages and deal values to the ad platforms in real time, each tied to the ad click that started the journey; GoHighLevel opportunities, appointments and stages work the same way. That covers the feedback loop. What AnyTrack does not add is attribution across several touches on top of those stages, because its models stop at first and last ad click.

Hyros has a section for B2B calls and tracks click to booked call to close and recurring retainer. The calls come in through CallRail, Ringba and iClosed (in beta) on its integrations page; Hyros's own comparison page goes further and claims native call and SMS tracking. We found no call tracking integration in AnyTrack's catalogue.

• Setup: AnyTrack is self-serve, with a free plan that needs no card and a 14-day trial on Starter, Personal and Advance; personalized onboarding and dedicated support come on Advance. Hyros starts with a setup call; its FAQ puts setup at about 15 minutes for most businesses, with a setup team on every plan.
• Risk: AnyTrack lets you test before paying. Hyros offers no trial and a guarantee instead: "your ads grow or you do not pay".
• AI: Hyros includes an account AI analyst and an LLM and Claude MCP interface on every plan; AIR, its AI remarketing product, was reported in August 2026 as billed per message. AnyTrack's pricing page lists no AI assistant or MCP.
• Security: Hyros states it is SOC 2 compliant and adds SSO and audit logs on Enterprise plans; it runs on AWS without a published region. AnyTrack publishes a DPA and does not publish a data region.

AnyTrack publishes every price. Hyros stopped: since October 2026 its pricing page asks for your business model and monthly revenue and answers "quoted on your call" for every band. The Hyros table below is the last slider it published, archived on 6 October 2026.

Sessions above the plan cost $0.40 to $0.20 per 1,000, billed the next cycle, and an extra website on Advance is $30 a month. A session counts once per visit, however many pages it views.

Three accounts priced on both

Each row assumes a 4x return and the sessions a site at that budget typically sees; your own traffic can move the AnyTrack column by a tier. Hyros prices are the archived slider, so treat them as an order of magnitude, not a quote.

AnyTrack is the cheapest of the three at every size, and by a wide margin. The gap is what you pay for in the other two: Hyros's lifetime value attribution and setup team, or, in LeadJourney's case, multi-touch attribution on CRM revenue and calls. If first and last click on the conversion are all you need, the extra money buys you nothing.

Choose AnyTrack if

• You are an affiliate and your sales happen on networks' checkouts.
• You buy on Taboola, Outbrain or ChatGPT Ads alongside Meta, Google and TikTok.
• Your funnel is short: one click, one purchase or lead.
• You want to install it yourself today and test it on a free plan or a trial.
• You want a fixed, public price that does not rise when your results improve.

Choose Hyros if

• You sell high-ticket programs, courses or services on long funnels and calls.
• Lifetime value and repeat purchases decide which ads you scale.
• You buy on LinkedIn, Pinterest, Snapchat, Reddit or X.
• You want a setup team and an analyst rather than running the tool yourself.
• Procurement needs a SOC 2 report or SSO.

Both tools stop short for one reader: a lead generation business, B2B or B2C, whose revenue closes in a CRM after a form or a phone call. AnyTrack sends the CRM stage back but attributes it to one click; Hyros attributes the journey but prices by the revenue you close and quotes it on a call. LeadJourney is built for that gap.

• Every attribution model on every plan, on forms, calls, booked meetings, CRM stages and closed deals, with e-commerce through Shopify beside them.
• Ten native CRMs: HubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign, Odoo, Zoho CRM and Microsoft Dynamics 365, with stages and deal values sent to Meta, Google, LinkedIn, Microsoft, Reddit, X, Taboola and Outbrain Ads.
• Calls as conversions: a call tracking add-on at $50 a month with five numbers and 250 minutes; its AI summarises each call and leaves qualifying it to your team.
• Published prices by ad spend: $139 up to $5,000, $269 up to $15,000, $539 up to $50,000, $869 up to $100,000, from $1,079 above, 20% off yearly. Affiliates get their own plans from $139, priced by paid spend and visitors, with postbacks and unlimited network integrations.
• Server-side and first-party, live in about 21 minutes with 95%+ tracking accuracy, hosted in Frankfurt.
• No trial: every plan starts with a one hour onboarding call with a tracking expert, 14 days of setup support and a 30-day money-back guarantee.

Where LeadJourney is not the right pick

• Price is your first filter: AnyTrack costs less at every size and has a free plan.
• You buy on TikTok or ChatGPT Ads: AnyTrack connects them natively, LeadJourney does not list them among its ad platforms.
• You need SOC 2, ISO 27001 or SAML SSO: LeadJourney has none of them today; Hyros has SOC 2.
• You want a tool that changes budgets or bids: LeadJourney reports and sends conversions, it does not write into the ad platforms.

Both full comparisons go row by row, including the rows we lose: LeadJourney vs AnyTrack and LeadJourney vs Hyros.

• AnyTrack vs LeadJourney: from routing conversions to attributing revenue.
• Hyros vs LeadJourney: feature by feature, with both price lists.
• Hyros pricing: every tier the slider showed before it went to quotes.
• The best AnyTrack alternatives and the best Hyros alternatives.
• Server-side tracking and multi-touch attribution: the two mechanisms this comparison turns on.
• LeadJourney for affiliate marketers: postbacks, networks and the affiliate plans.
• LeadJourney pricing: every plan, in five currencies.