Ads MCP Servers Compared: Meta, Google, LinkedIn, TikTok

The full comparison table is two sections down. First, the three distinctions that decide which server suits which job.

The Model Context Protocol is an open standard that lets an AI assistant call tools on another system. An ads MCP server is the ad platform's API wrapped as such tools: "get campaigns", "run a report", "create an ad set". The assistant decides which tool to call, the server runs it with your permissions, and the answer comes back into the chat. Any MCP client can use any MCP server, which is why one server works in Claude, ChatGPT, Cursor or Claude Code alike.

• Hosted or localA hosted server lives at a URL the platform runs; you paste it into your client and sign in. A local one runs on your machine (or your own cloud project) and you install, configure and update it yourself.
• Read or writeA read-only server can report but cannot change anything. A read-write one can create campaigns, change budgets or upload audiences, so how it guards against an unwanted change matters as much as what it can do.
• How it signs inMost use OAuth with your normal ad account login. Some still want an app of your own registered with the platform, or a token tied to a cloud project. That step is where most setups stall.

There is a fourth difference that is the same for all of them: what data they can see. A platform's server sees the platform. That point gets its own section near the end.

Official servers only, as documented by each platform in October 2026. Endpoints and launch states move, so check the linked docs before you build on one.

Google also publishes a separate, local Google Analytics MCP server for GA4, documented for read requests only. It is useful next to the Ads server, and it carries the same limit: GA4 sees sessions and key events, not your deals.

Meta Ads MCP: hosted, read and write, in open beta

Meta announced its ads MCP server on 29 April 2026 as an open beta, part of what it calls Meta ads AI connectors. It lives at https://mcp.facebook.com/ads, hosted by Meta, and Meta's docs group its tools into seven areas: reporting, ad creation and management, catalogs, signals and datasets, Help Center search, A/B tests and lift studies, and the account's activity log. The minimum permissions are ads_mcp_management plus ads_read or ads_management. Your own Meta app is optional.

On writes, Meta's documentation is specific: write tools create campaigns, ad sets and ads in a paused state, and spend starts only when ads_activate_entity is called. There is no tool to delete a campaign, ad set or ad. Since a July 2026 update, people with full control of a business portfolio can set rules on what agents may do. Setup and permissions in detail: Meta Ads MCP.

Google Ads MCP: open source, read-only, you run it

Google's server is a GitHub project, googleads/google-ads-mcp, released in October 2025 under Apache 2.0. It is read-only in the current release: it cannot change bids, pause campaigns or create assets. It has three tools, the important one being search, which runs a GAQL query. It runs locally over stdio, or you deploy it to Cloud Run and point a client at that URL plus /mcp. Google mentions a hosted endpoint pilot for allowlisted participants, but there is no public Google-hosted URL to paste.

Access changed in 2026: Google's docs say the separate developer token variable was sunset on 9 September 2026 and that the API access level now ties to your Google Cloud project, while the GitHub README still mentions developer tokens. Read the docs page as the current one. The full setup and the alternatives: Google Ads MCP.

• TikTok for Business MCP Server

  Hosted by TikTok, announced in May 2026. Two endpoints: one loads about 400 tools at connect, the other about 40 core tools and finds the rest on demand. Reads and writes, budgets and bids included. No developer app needed; authorisation lasts 30 days.

• Microsoft Advertising MCP Server

  Hosted by Microsoft, read-only by design: "The tools never modify account data." Nine tools from accounts to change history, signed in with Entra ID. Claude and ChatGPT need your own Entra app registration. Free to connect.

• X Ads MCP

  Hosted at ads-api.x.com/mcp with 74 tools, from analytics to audiences and creatives. Campaigns and line items are always created paused. Needs an X Developer Console app with Ads access and a user with ads account access.

• Amazon Ads MCP Server

  Open beta since 2 February 2026 for Amazon Ads partners with active API credentials. Creates, updates and deletes campaigns, runs reports, and offers multi-step tools such as launching a Sponsored Products campaign from one prompt.

Two details are worth reading twice. TikTok's help page describes agents acting "without human intervention at every step" and does not say whether new campaigns start paused, so treat its write tools as live until you have tested them on a small account. And Microsoft's server is the cleanest choice when you want an assistant on search data with no risk of a change: it cannot make one.

We searched LinkedIn's and Reddit's own developer docs, help centres and newsrooms on 25 October 2026 and found no MCP server published by either. Several third-party vendors state the same. If you see a "LinkedIn Ads MCP" or "Reddit Ads MCP" today, it is somebody else's server reading the platform's API on your behalf.

• LinkedIn Ads: Windsor.ai and Supermetrics read it and are both listed in Claude's connector directory; Zapier MCP has LinkedIn Ads actions; Markifact offers a read and write server. Part of why few exist: LinkedIn's Marketing API wants a developer app tied to a Company Page and approval for the Advertising API product. Options and trade-offs: LinkedIn Ads MCP.
• Reddit Ads: third-party servers on the Reddit Ads API v3, including a hosted one from Pipeboard and several community projects, some read-only and some with create, update and delete tools.

Aggregators put several ad platforms behind one connector, which saves a setup per platform and fills the LinkedIn and Reddit gaps. Prices below are what each vendor's own pricing page stated in October 2026.

None of these was verified by Anthropic or by the ad platforms; Claude's own docs say Anthropic has not verified third-party servers. When Zapier, an API script or an MCP server is the better route for a reporting job is its own question, answered in MCP vs API vs Zapier for ad reporting.

Claude's connector directory had no connector published by Meta or Google for ads when we checked in October 2026, so the official servers go in as custom connectors: Settings, Connectors, add a custom connector, paste the URL, sign in. Custom connectors work on Free (one connector), Pro, Max, Team and Enterprise; on Team and Enterprise an owner adds the connector and members then connect individually.

In Claude Code, a hosted server is one command. This is the line Meta's own docs give, with your Meta app id:

claude mcp add --transport http --client-id <META_APP_ID> meta-ads https://mcp.facebook.com/ads

In ChatGPT, custom MCP servers are added in Developer mode on web plans that offer it (Plus, Pro, Business, Enterprise and Edu, per Microsoft's setup guide), and on Business, Enterprise and Edu an admin has to switch Developer mode on first. Platform by platform, with the prompts that work: Claude for Meta Ads and Claude for Google Ads.

A read-only server can at worst give you a wrong answer. A write server can spend money. The platforms handle that differently, and the difference is worth knowing before you ask an assistant to "launch the new campaign".

The last point is not a safety feature anyone can switch on. It is a data problem, and it is the reason for the next section.

Each server reports what its platform measured: spend, impressions, clicks and the conversions its pixel or Conversions API received. For lead generation, that conversion is usually a form fill. Whether the lead was qualified, booked a demo or signed a contract happened later, in your CRM, and the platform's server cannot see it unless you sent it back.

Ask an assistant connected only to the ad platform which campaign to scale and it will pick A: half the CPL. Add the qualified counts from the CRM and B is the better campaign by a wide margin. Same spend, opposite answer. The figures are an example, but the pattern is the everyday one, and it is why your ad platform's MCP gives Claude the wrong CPL.

LeadJourney tracks every click, form fill and call server-side and first-party, keeps the click IDs (gclid, fbclid, li_fat_id, msclkid, rdt_cid, twclid), and joins them to the deal in your CRM: HubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign, Odoo, Zoho CRM and Microsoft Dynamics 365 natively. Spend comes in from Meta, Google, LinkedIn, Microsoft, Reddit, X, Taboola and Outbrain Ads, so closed revenue sits next to cost per campaign, ad set and ad.

Its MCP server is one endpoint, https://api.leadjourney.io/mcp, with OAuth per application, and it works in Claude, ChatGPT, Gemini, Copilot and Perplexity. It reads journeys and touchpoints, spend by platform, campaign and ad set, and CRM outcomes: stages, qualified counts, booked demos and won revenue. It changes only things inside LeadJourney: it builds and saves reports and dashboards and switches the attribution model or lookback window. It cannot pause a campaign, move budget, create ads or edit a CRM record, and it acts only when you send a message.

So the honest pattern today is two connectors in one chat. The platform's own server does the acting, LeadJourney supplies the revenue the platform cannot see, and you decide. That also covers LinkedIn and Reddit, where no official server exists: their spend and outcomes are already in LeadJourney's answer. The MCP connection is included from the Growth plan and available as an add-on below it. Client by client: LeadJourney in Claude and in ChatGPT.

• Google Ads MCP: the official server, its limits and alternatives
• Meta Ads MCP: setting up Meta's official server
• LinkedIn Ads MCP: your options without an official server
• Claude for Meta Ads: connector, skills and prompts
• Claude for Google Ads: connect it, then ask better questions
• Why your ad platform's MCP gives Claude the wrong CPL
• MCP vs API vs Zapier for ad reporting
• The LeadJourney MCP server