Cometly Pricing 2026: What It Costs and How It Changed

Cometly calls its model usage-based pricing, and the usage is pageviews. The pricing page counts one each time a page on your website loads and is tracked by the Comet Pixel or through server-side events, the way Google Analytics counts them. A visit typically produces about 1.5 pageviews, so Cometly estimates your monthly pageviews at 1.5 times your sessions.

What that means for your quote

• The price follows your traffic, not your ad budget. Every tracked visit counts, including the organic, direct and returning visits no campaign paid for.
• Content raises the bill for your ads. A blog that doubles its readers doubles the pageviews the quote is set on, whether or not those readers ever click an ad.
• You move up automatically. Cross 90% of your tier and Cometly notifies you, then moves the account to the next tier at the start of the next billing period. It never stops tracking.

Why there is no price on the page

Core's button leads to a form asking for your team size, phone and website, Enterprise's to sales. The FAQ offers a 30-minute call to size your pageviews and quote pricing live, and the page's structured data lists both plans at "Custom". No tier price and no tier boundary is published.

Core is the attribution product. In the page's own words it covers:

• Pixel and server-side tracking
• Multi-touch attribution
• Events and account journeys
• Customizable dashboards and analytics
• Agent, the AI assistant
• Conversion API
• AI Ads Manager
• Audiences
• 70+ integrations

Both plans include unlimited connections to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, with the server-side Conversion API to each. Few tools in the category put that many conversion syncs on the entry plan.

Enterprise is everything in Core plus a dedicated solutions engineer and success manager, CRM and warehouse sync, MCP, the Cometly API, Snowflake and BigQuery support (the FAQ adds Redshift), increased pageview usage and AI credits, custom feature and integration builds, and first access to new features.

What costs extra, or may

• Onboarding. Every customer starts with a 60-day program: Professional Onboarding on Core, with a dedicated specialist and live setup calls, and Enterprise Onboarding with a customer success manager, Salesforce work and warehouse tables. Cometly prints no fee. Third-party breakdowns report a one-time $1,500 for Professional Onboarding.
• AI usage. Enterprise lists increased AI credits, so Core carries an allowance of its own. The page does not say how large it is or what more credits cost.
• Your data, outside Cometly. Syncing attribution into Snowflake, BigQuery or Redshift, or into your own systems through the API or MCP, is on Enterprise, so a data team's needs can decide the plan on their own.

Articles still quote Cometly at $199, $499, $500 or $1,000 a month. Each figure was on cometly.com at some point. Archived copies of the pricing page show how often the prices changed, and what they were measured on:

In 2025 the page was as open as a pricing page gets: Lite included 200,000 sessions and one user, Standard 500,000 sessions and five users, spend above the limit cost $18 or $15 per extra $1,000, extra users were $49 a month, and neither plan had a contract or a setup fee. Enterprise started at $400,000 of monthly ad spend.

Since then the unit has moved from events to ad spend to pageviews, so last year's quote is no guide to this one, and the trial anyone could start on Lite or Standard has become a paragraph explaining why there is no trial.

Pricing by pageviews means the bill follows your site's traffic, while most attribution budgets are planned around ad spend. The table sets six accounts side by side. With no price published, the Cometly column uses the Core prices third-party breakdowns report by monthly sessions; the LeadJourney column is the published plan for the same ad spend.

For a site with real traffic, content or a product people log into, pricing by pageviews costs several times what pricing by spend does. For a small site behind a large budget it is the other way round, and the table says so: at 50,000 sessions and $100,000 of spend the reported Core price is $750 against $869 on LeadJourney Scale, and if the 20% annual discount applies to that figure, $600 against $695. Above $100,000 of spend the gap in Cometly's favour widens.

The first year, and the CRM

Two items move these numbers. The $1,500 onboarding fee reported for Core lands in the first year. And if your revenue closes in a CRM, check which plan you need: the page lists CRM and warehouse sync under Enterprise, which third-party breakdowns report from $1,495 a month, while LeadJourney connects HubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign and Odoo on every plan. Sessions also are not pageviews: at Cometly's own 1.5 ratio, 50,000 sessions are 75,000 pageviews.

Cometly is a real attribution platform, and for the right team the quote buys a lot. It earns its price when:

• You advertise on many networks. Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat all get the server-side Conversion API on both plans.
• You want to act on ads where the data is. The AI Ads Manager is on Core, so campaign decisions happen next to the attribution.
• Your site is small and your budget is not. Pageview pricing favours a lean landing page behind a large paid budget.
• You want setup done with you. The 60-day program pairs you with a specialist and live setup calls rather than documentation.
• Your data team wants the tables. Enterprise syncs attribution into Snowflake, BigQuery or Redshift.

• You publish content. Organic and returning visits count as pageviews, so a growing blog raises the price of attributing your ads.
• You want a number before a call. No plan has a published price, for any volume.
• You want to try it first. There is no free trial, and the 14-day trial Cometly offered in 2025 is gone.
• You budget in advance. Crossing 90% of a tier moves you up at the next billing period, so a strong month for traffic lands on the invoice.
• Your revenue closes in a CRM. CRM and warehouse sync sit on Enterprise, the plan with the larger quote.
• Your data has to stay in the EU. Cometly's privacy policy says it primarily hosts data in the United States, with AWS among its sub-processors. That is one more transfer to document in a data protection review.

LeadJourney is an all-in-one attribution platform, built lead generation first for B2B and B2C, with e-commerce through Shopify beside it. Its plans are priced by monthly ad spend, published in full and bought without a call.

The LeadJourney ladder

Where Cometly is ahead, it is ahead: conversion syncs to seven ad networks against LeadJourney's four, an ads manager next to the data, and warehouse syncs to Snowflake and Redshift as well as BigQuery on Enterprise. LeadJourney is built differently around the lead. Forms, calls through the call tracking add-on, booked meetings, CRM stages and closed deals are conversions on every plan, the eight native CRMs are on every plan, ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek are distinct sources, and the data is hosted in Frankfurt. Organic traffic adds nothing to the price, because the budget sets it.

The full Cometly comparison sets both products against each other row by row.

1. Take your monthly sessions from your analytics for the last three months, every channel rather than paid alone.
2. Multiply by 1.5. That is Cometly's own estimate of pageviews per session, and the number the tier is set on.
3. Plan on your busiest month. Crossing 90% of a tier moves you up at the next billing period, so a launch or a post that takes off is the honest planning number.
4. Decide which plan your stack needs. If revenue lands in a CRM or your data team wants a warehouse sync, ask for the Enterprise quote as well as Core.
5. Ask about the extras. The onboarding fee, the AI credit allowance on Core and what more credits cost, and whether the 20% annual discount applies to the whole quote.
6. Price the alternative on the same numbers. A tool priced by ad spend needs only your monthly budget, which you already know.

• Cometly vs LeadJourney: the full comparison, feature by feature.
• The best Cometly alternatives: seven tools teams compare it with, and who each one fits.
• Hyros pricing: another way to price attribution, by the revenue it tracks.
• LeadJourney pricing: every plan, in five currencies.
• Server-side tracking: what tracking on your own domain changes about the data.