WhatConverts Pricing 2026: Plans, Usage Fees and Real Costs

The help centre calls it a subscription with pay-as-you-go flexibility. Every bill has three parts:

• The plan fee. A fixed monthly price for a feature set. Moving from Plus to Elite buys features, not volume.
• The usage credit. A monthly credit that pays for tracking numbers, disabled ones included, call minutes, text messages, and forms, chats, appointments, emails, events and transactions. It resets on the renewal date and does not roll over.
• Usage past the credit. Drawn from a prepaid balance at your plan's rates, topped up by hand or by auto funding.

How calls are counted

Minutes are rounded up per call, so an 85-second call bills as two minutes. Busy and no-answer calls that reach a tracking number still count, rates vary by country and by local or toll-free number, and forwarding to a mobile can carry a surcharge.

One business or many

On the individual plans each account is billed on its own plan, so one client can sit on Elite and two on Plus. An agency plan covers unlimited accounts on one plan level, with one bill and a larger credit.

• Call Tracking, $30: tracking numbers, dynamic number insertion, call recording, text message tracking and API access. Calls only: forms and chats are not tracked.
• Plus, $60: calls, forms and chats, campaign and keyword reporting, and the Bing, Google Ads and Google Analytics integrations.
• Pro, $100: call flows with voicemail, IVR and geo-routing, the custom report builder, scheduled reports and HIPAA compliance.
• Elite, $160: the customer journey, multi-click marketing attribution, pages visited and lead intelligence.

Agency Plus, Pro and Elite carry the features of the plan with the same name, for unlimited accounts. Users are unlimited, and white label costs $50 a month on any plan.

What the credit buys

The credit is one pool of dollars, so the two counts are either or: 300 forms at 10 cents use the whole $30, and so do 148 calls with four local numbers at three minutes each.

The help centre adds PCI redaction at 1 cent a minute and AI call analysis at about 2 cents a minute, and rates outside the United States differ by country.

The prices in this guide have not moved since at least January 2024. Before that, archived copies of the pricing page show two other ladders:

Between January 2022 and January 2023 the ladder was rebuilt. Included numbers and minutes became a $30 credit that forms and chats draw on too, Pro went from $50 to $100, and Elite, the plan with multi-click attribution, appeared at $160. The agency plan went from $200 a month to a quote, and by January 2024 to $500 at the least. The rate per extra local minute is the same as in 2021.

WhatConverts publishes its own calculator. The table reads the usage it adds on Plus and Elite at six volume steps, figures that reproduce exactly from four local numbers, three-minute calls and the published rates. LeadJourney prices by ad spend, so the table assumes $25 of ad spend per lead, an assumption rather than a benchmark, and adds four call tracking numbers.

Read it plainly: at this cost per lead WhatConverts is the cheaper tool at every volume, Elite included, before LeadJourney's call minutes are even added. Yearly billing takes 20% off LeadJourney's plan fee and narrows the gap, but Plus stays below it in every row.

Where the order flips

Usage follows lead volume and LeadJourney follows ad spend, so the order flips for a business whose leads are cheap to buy or arrive unpaid. Take 2,000 form leads a month, mostly from organic search, on $5,000 of ad spend and no call tracking: Elite costs $160 plus $170 of usage at the published rates, $330 a month, and Plus $230. LeadJourney on Launch costs $139, with no fee per form.

For the right business WhatConverts is excellent value, and it is the deeper call product. It earns its price when:

• Your leads arrive by phone. Numbers in many countries, dynamic insertion, recording, transcription, call flows with IVR and geo-routing, and text messages, all in one tool.
• Your volume is modest. At 100 calls and 200 forms a month even Elite costs $173 in total.
• You need HIPAA. HIPAA-compliant call, form and chat tracking comes with Pro and up.
• Google Ads is the main channel. Qualified leads go back to Google Ads with their quote or sales value on every plan, with Enhanced Conversions, and there is an integration for Meta.
• You want to start small. $30 a month and a 14-day free trial, with every price and rate on the page.

• Your lead volume grows faster than your budget. Past the credit every form costs 10 cents and every local minute 4.5 cents, so a campaign that doubles its leads doubles the usage line.
• Your calls run long. Minutes round up per call, and busy and no-answer calls still count.
• You keep numbers you do not use. Disabled numbers still draw on the credit.
• You want multi-click attribution on a budget. It starts on Elite, $100 a month more than Plus.
• Your revenue closes in a CRM. Leads are valued in WhatConverts' own lead manager, so check how the sale comes back from your CRM.
• You want a discount for paying yearly. Billing is monthly, and the page shows no annual price.

LeadJourney is an all-in-one attribution platform, built lead generation first for B2B and B2C, with e-commerce through Shopify beside it. Its advertiser plans are priced by monthly ad spend with no fee per form, and call tracking is an add-on on every plan.

The LeadJourney ladder

WhatConverts costs less for most single businesses, and it is the deeper call product: call flows, text messages, and transcription and AI analysis priced by the minute. What LeadJourney's higher price includes is the rest of the path: server-side first-party tracking on your own domain, every attribution model on every plan, native sync with HubSpot, Salesforce, Pipedrive and five more CRMs so the stage and the closed deal land on the lead, those stages sent back as conversions to four ad platforms, ChatGPT, Perplexity and the other AI engines as sources of their own, and hosting in Frankfurt.

For agencies the ladders sit closer: Agency Plus is $500 a month for unlimited accounts, LeadJourney's agency Starter $429 for up to $50,000 of managed spend with five client workspaces. The full WhatConverts comparison sets both products against each other row by row, including the call features where WhatConverts is deeper.

1. Count last month's leads by type. Calls, forms, chats and transactions, separately.
2. Count the numbers you need. One per campaign for static tracking plus the pool for dynamic insertion, at $2.50 a local number a month on a single account.
3. Estimate the minutes. Calls times their average length, rounded up per call, missed and busy calls included.
4. Pick the plan by feature. Plus for forms and chats, Pro for call flows and HIPAA, Elite for multi-click attribution.
5. Price the usage past the credit. Numbers, minutes and 10 cents per form, less $30, then check the result in the calculator on the pricing page.
6. Add the extras. Transcription at 2 cents a minute, white label at $50 a month.
7. Price the alternative on the same month. A tool priced by ad spend needs your monthly budget, plus its own call tracking numbers.

• WhatConverts vs LeadJourney: the full comparison, feature by feature.
• The best WhatConverts alternatives: the tools teams move to, and who each one fits.
• Hyros pricing: the opposite model, priced by the revenue it tracks.
• LeadJourney pricing: every plan in five currencies, with the call tracking add-on.
• How to track phone calls back to the ad: the call from the click that made it ring.