WhatConverts vs LeadJourney: from lead tracking to full attribution

WhatConverts tracks leads to their source, with call tracking as its core: numbers, dynamic insertion, recording, transcription, routing, plus forms and chats, and a lead manager to qualify and value them. LeadJourney is the all-in-one attribution platform, lead generation first, B2B and B2C, with e-commerce through the Shopify integration or a manually connected shop: it tracks on your own domain server-side, tracks calls on static or dynamic numbers as an add-on, follows every form fill, call and order through the CRM stages to the closed deal, attributes that revenue across every touch with every model, tracks organic and AI search as sources, sends stage changes back to Meta, Google, LinkedIn and Microsoft, and answers questions through Atlas. It hosts in Frankfurt and prices by spend.

Partly. LeadJourney offers static tracking numbers per campaign and dynamic number insertion per visitor as an add-on on every plan, billed per number plus usage, and reads CallRail or Podium as a call source if you already run one; every call lands on the click that made the phone ring and is attributed like a form fill. What LeadJourney does not do is the call product around the number: recording, transcription, IVR, routing, SMS. If that is central to your clients, keep WhatConverts or CallRail for the numbers and let LeadJourney attribute the outcome.

Both publish their prices. WhatConverts runs from $30 a month for one account with call tracking to $160 with multi-click attribution, and $500 to $1,250 for unlimited agency accounts, with minutes and leads above the included amounts billed per unit. LeadJourney's advertiser plans run from €129 a month by marketing spend and the agency plans from €399 by managed spend and leads, with client workspaces included and client seats unlimited, after a 14-day trial without a card.

WhatConverts gives each client a lead manager and a source report, which answers where the calls came from. LeadJourney gives each client a workspace with the full journey per lead, the CRM stage and the closed revenue by channel, campaign and keyword, a cross-client overview for the agency, scheduled reports per client and Atlas for the questions that come up on the monthly call. If the client's question is which marketing paid for itself, the second answers it.

Its pricing page does not list a server-side sync to the ad platforms; the product is about tracking and managing the leads. LeadJourney sends every conversion and every CRM stage change to Meta, Google, LinkedIn and Microsoft over the Conversions API on every plan, so the platforms optimise on qualified leads and closed deals rather than on form fills, which is what moves cost per qualified lead.

Yes. Setup takes about 21 minutes: add the script, connect the ad accounts and the CRM, and map the stages that count as qualified and as revenue. Tracking numbers move to LeadJourney's add-on, static or dynamic, or stay on CallRail or Podium through the integration. Most teams run both for a week or two and compare the numbers before switching WhatConverts off.