Databox Pricing 2026: The New Plans and What They Cost

Databox prices on data sources, users and, on the Agency plan, clients. Which of them binds first depends on who you are.

What counts as a data source

A data source is one account, property or view, not one tool. The pricing page's own example: three GA4 properties are three data sources.

• Free and Analyst are single-user plans. A second person means Team.
• Team Core stops at 3 users and 10 sources. The fourth user or the eleventh source moves you to Team Scale, a $150 step on monthly billing and $120 on annual.
• Team Scale stops at 10 users and 30 sources. Past either, the next plan is Custom, which has no published price.

No more paying per extra source

Until this month an extra data source cost $5.60 a month. The new FAQ says adding more means moving up a tier, except on Agency, where sources arrive five at a time in client packs.

AI credits

Genie, the AI analyst, and the MCP server draw on a monthly credit pool: 50 credits on Free, 150 on Analyst, 500 on Team Core, 1,000 on Team Scale, and 300 on Agency plus 50 per pack. A top-up costs $200 a month billed annually or $250 monthly, and the page does not say how many credits it buys.

The Agency plan and client packs

The Agency base covers 4 clients, 20 data sources and 300 AI credits with unlimited users. Each client pack adds 1 client, 5 sources and 50 credits for $20 a month billed annually or $25 monthly. We set the calculator stop by stop: 10 clients cost $199 a month on annual billing or $249 monthly, 20 clients $399 or $499, and 54 clients, the last numbered stop, $1,079 or $1,349.

Every plan, the free one included, gets the 130+ cloud integrations, Genie, performance summaries, the semantic layer, pre-built metrics, goals and anomaly detection. The rest is a plan step or an add-on.

White-labelling, which an agency needs before a client sees a report without Databox's name on it, is an add-on on every plan, Agency included.

What no plan does

Databox does not collect data. It shows the numbers your connected tools report, so the conversions on a dashboard are the ones Meta, Google Ads and GA4 each claim on their own rules, side by side. Nothing on the pricing page tracks a visit, joins a CRM deal to the click that started it or sends a conversion back to an ad platform, at any price.

Archived copies of databox.com/pricing show the ladder changing shape four times in two years. The figures are the annual rate each page showed by default, with monthly billing in parentheses.

Two things changed. A shared account got dearer: from late 2024 until this month $159 a month billed annually bought unlimited users, and today $199 buys three. And three sources plus $5.60 for each one after became fixed allowances. Six sources cost about $176 a month on Pro at the start of September; they now need Team Core at $199, because Analyst stops at five.

Databox and LeadJourney are different products, so these tables compare what each costs for the job it does. Databox's price follows sources, users and clients. LeadJourney's follows ad spend, or managed spend plus leads for an agency.

An in-house marketing team

Assumptions: users and sources as stated in each row, and LeadJourney's plan read off the ad spend, with its seat allowance (2, 5, 7 and 10 users) covering the team.

Databox is cheaper in four of the six rows, and at the top of its Team ladder it costs less than half as much. The exception is headcount: a fourth user on Team Core adds $150 a month, so a five-person team at $15,000 of spend pays less on LeadJourney. Past ten users or thirty sources Databox has no public price.

A growing agency

Assumptions: 5 sources per client (GA4, Search Console, Google Ads, Meta Ads and the CRM), so each client beyond four is one Databox pack; LeadJourney's plan read off managed spend and monthly leads and sales, with its client workspaces (5, 10, 20 and 40) covering the roster.

Here Databox costs 23% to 31% of the LeadJourney price at every size. On monthly billing that is about $25 a client, against $81 to $108 a client on LeadJourney.

What the difference buys

The gap is the price of producing a number rather than displaying it. A Databox client report shows what each platform claims, and one lead can be claimed by more than one of them. LeadJourney tracks the visit server-side on the client's own domain, follows the lead through the CRM stages to the closed deal, attributes the revenue to the campaign, and sends stages and deals back to Meta, Google, LinkedIn and Microsoft Ads as offline conversions. When a client asks which campaign made the deals, that answer is not in the Databox column.

Databox is a good KPI layer, and at these prices an affordable one. It earns its plan when:

• You want every department on one screen. 130+ integrations, spreadsheets and SQL databases put finance, sales, product and marketing side by side.
• The numbers already exist. When your tools report what you need, a dashboard that collects them is the only thing missing.
• You run many client dashboards. At about $25 a client a month with unlimited users, the Agency plan is cheap per client.
• You want an AI layer on top. Genie is on every plan, the MCP server from Analyst up.
• Procurement asks for SOC 2. Databox states on its pricing page that it is SOC 2 certified.
• You start small. The free plan is real: 3 sources, 1 dashboard and no card.

• Your team grows past three. The fourth user moves you from Team Core at $249 to Team Scale at $399 on monthly billing.
• Your accounts multiply. Every GA4 property, ad account and CRM is a source, and outside Agency there is no per-source add-on any more, only the next plan.
• You outgrow Team Scale. Eleven users or 31 sources is a Custom quote with no published price.
• Your clients expect your brand. White-labelling adds $80 to $100 a month to any plan.
• You lean on the AI features. Credits are capped per plan, and a top-up is $200 to $250 a month.
• The KPI you need is revenue per campaign. A dashboard can only show what a connected source reports, and no ad platform knows which of its clicks became a closed deal.

LeadJourney is an all-in-one attribution platform, built lead generation first for B2B and B2C, with e-commerce through Shopify beside it and agencies as a named audience. It tracks server-side on your own domain, attributes every lead to its campaign, and reports with a custom report builder, dashboards and Atlas, its AI analyst.

The LeadJourney ladders

Where Databox is ahead, it is ahead: a free plan, a lower price at almost every size, 130+ integrations across every department, and a SOC 2 certification LeadJourney does not have yet. For a scorecard of what the platforms report, it is the cheaper answer. LeadJourney answers a different question, which campaign produced the revenue, and prices it by the budget at stake. The two also run side by side, since Databox's API accepts metrics from any source.

The full Databox comparison sets both products against each other row by row, including the rows where Databox wins.

1. Count data sources, not tools. Every GA4 property, Search Console site, ad account and CRM portal on a dashboard is one source.
2. Count the people who need a login. One means Free or Analyst, up to three Team Core, up to ten Team Scale, more than that Agency or Custom.
3. If you are an agency, count clients. The base covers four; add a pack for each client beyond that, and check that five sources covers every client.
4. Add the add-ons you will really use. White-labelling for client reports, advanced security for SSO, a credit top-up if Genie becomes a habit.
5. Price annual and monthly billing. The difference is 20%, and a cancelled annual plan runs to the end of the period already paid for.
6. Decide what the dashboard has to show. If it is revenue per campaign, price the tool that produces that number as well, or instead.

• Databox vs LeadJourney: the full comparison, feature by feature.
• Hyros pricing: an attribution tool priced by the revenue it tracks.
• LeadJourney pricing: every plan for advertisers, agencies and affiliates, in five currencies.
• Agency reporting software: client reports built on tracked leads and revenue.
• Custom report builder: dashboards on the data LeadJourney tracks itself.