Triple Whale Pricing 2026: Plans, GMV Bands and Real Costs

Two things set a Triple Whale price: the package and the size of the store. The help centre defines the size as Order Revenue over the last 365 days, not the Total Sales metric, which takes returns out. Three things follow from that.

• It counts all order revenue. Repeat purchases, email flows, organic search and paid ads land in the same number, so better retention moves the price as surely as a bigger ad budget.
• It looks back a full year. A record fourth quarter stays in the band for twelve months.
• Growth moves you up on its own. The FAQ promises notice well in advance, and only the annual prepay is described as locking the band for the year.

Why the page shows no price

In August 2026 the pricing page carried a GMV slider with a price for every band. Today Foundation and Automate say "Book a walkthrough", Enterprise says "Contact sales", and the FAQ still points to a slider that is gone. The entry prices survive on Triple Whale's Shopify App Store listing.

The last full ladder Triple Whale published is the slider on its pricing page on 24 August 2026, read from an archived copy. Its first band matches the Shopify listing today, so treat the rest as the price last published and confirm yours on the walkthrough.

Monthly or annual billing?

The paid plans are 12-month subscriptions either way. Billed monthly, you pay the monthly price twelve times; prepaid, you pay it ten times, about 17% less, and the band is locked for the year. On the $2.5 million to $5 million band, Foundation costs $9,588 a year billed monthly against $7,990 prepaid.

Each plan includes everything in the one before it.

• Free: the Triple Pixel, first and last click attribution, channel reporting, a light post-purchase survey, AI search visibility for ChatGPT, 10 users and 12 months of data.
• Foundation: multi-touch attribution with every model, product, cohort and creative analysis, dashboards, segments and a SQL editor, Sonar Send and Sonar Optimize, Moby for analysis, the Triple Whale MCP, and unlimited users and history.
• Automate: Moby Automations, Actions that pause or scale ads within your approvals, Creative Studio, landing pages, benchmarks, the Conversion and Retention capabilities and a significantly larger Moby allowance.
• Enterprise: Compass (marketing mix modelling, incrementality and geo-lift tests), multi-brand reporting, retail and wholesale data, custom integrations and dedicated success coverage.

What costs extra

• Moby past the allowance. Every paid plan includes a monthly Moby usage allowance sized to the plan and the store's GMV. It does not roll over, work pauses at 100%, and top-ups cost a standard rate on Foundation and a preferred rate on Automate and Enterprise. Neither rate is published.
• Add-ons. Data Warehouse Sync is separate on every plan, Enterprise included. Conversion, Retention and Compass can be added to lower plans for eligible stores, each through sales.

Leaving costs time as well: the help centre asks for 30 days' notice to cancel, with billing running through it, and says a 12-month contract cannot be paused.

Archived copies of the pricing page show two ladders on the same GMV bands: the first from July 2025 through May 2026, the second live by 24 August 2026.

Foundation took over the Advanced ladder band for band, and Automate sits above Professional in every band. What went is the cheapest step: multi-touch attribution from $149 a month on Starter in 2025, from $219 now. Month-to-month pricing and the guarantee left the page, and since September so has the price.

A GMV price and a spend price only meet through an assumption. The table assumes a blended 5x return, so ad spend is a fifth of revenue, and sets Triple Whale's August 2026 prices next to LeadJourney, which prices by ad spend and tracks the store through its native Shopify integration.

At this return LeadJourney costs less for six of the seven stores, and the table shows the exception plainly: at $4 million of GMV, Foundation is $350 a year cheaper on annual billing. At $2 million the gap is $318. Automate costs more at every size, and it buys what LeadJourney does not sell: an AI that acts in the ad accounts.

The return you assume decides the answer

At a 3x return the order flips, and Foundation is the cheaper subscription in every band up to $5 million of GMV. A store that grows through repeat orders and email goes the other way: at $6 million of GMV on $40,000 a month of ad spend, Foundation costs $11,290 a year prepaid and LeadJourney on Growth $5,172 on yearly billing. A retention win can move the first number up a band. The second only moves with the ad budget.

Triple Whale built the reference product for Shopify analytics. It earns its band when:

• You manage a catalogue, not a funnel. Product, cohort and creative analysis and a SQL editor over the store's own data are in Foundation.
• Retention is half the business. RFM segments sync to ad and lifecycle platforms on Automate, and Sonar Send enriches email and SMS flows on every paid plan.
• You want an AI that acts. On Automate, Moby pauses and scales ads, edits creative and builds landing pages within your approvals.
• You need MMM and incrementality. Compass on Enterprise runs both beside multi-touch attribution.
• Procurement asks for SOC 2. Triple Whale holds a SOC 2 Type 2 report.

• Your revenue outgrows your ad budget. Repeat orders, email and organic sales all raise GMV, and GMV sets the band.
• You want a price before a call. The pricing page prints none.
• You want to try the paid plan first. The page describes no trial of Foundation or Automate; the Free plan is the way in.
• You want an easy exit. Paid plans are 12-month subscriptions that cannot be paused, with 30 days' notice to cancel.
• You sell beyond the checkout. Forms, calls and CRM deals are not what Triple Whale's model is built around.

LeadJourney is an all-in-one attribution platform, built lead generation first for B2B and B2C, with e-commerce beside it: Shopify and Stripe connect natively, so every order carries the campaign that produced it, with ROAS per campaign and the origin of every customer. Its plans are priced by monthly ad spend and published in full.

The LeadJourney ladder

Where Triple Whale is ahead, it is ahead: catalogue analytics, MMM and incrementality, an AI that acts in the ad accounts, a Free plan and a SOC 2 Type 2 report LeadJourney does not have yet. LeadJourney is built for breadth: server-side first-party tracking on your own domain, every model on every plan, and forms, calls and CRM deals in the same journey as the Shopify order, hosted in Frankfurt.

The full Triple Whale comparison sets both products against each other row by row, including the rows where Triple Whale wins.

1. Pull your order revenue for the last 365 days. Gross order revenue, before returns come off.
2. Ask how several stores are counted before you settle on a band.
3. Read your band off the table above. Then pick the package: Foundation to measure, Automate for Moby to act.
4. Price the billing cycle. The monthly figure times 12 billed monthly, or times 10 prepaid.
5. Price the next band too. A growing store moves up automatically.
6. Ask about Moby. The allowance on your band, and the top-up rate on your plan.
7. Price the alternative on the same store. A tool priced by ad spend needs only your monthly ad budget, which you already know.

• Triple Whale vs LeadJourney: the full comparison, feature by feature.
• Hyros pricing: another way to price attribution by revenue, and what it costs as results grow.
• LeadJourney pricing: every plan, in five currencies.
• Shopify integration: how LeadJourney puts the campaign on every store order.
• Attribution for e-commerce brands: ROAS on real revenue, and the customer origin behind every order.