Event and ticketing integrations
Event integrations that attribute every seat to whatever filled it
Ticket Tailor, Luma and Swoogo connect natively. Tickets, registrations and check-ins all count, so you see cost per attendee and what the room produced.
Other event platforms
Your event platform is not on the list
A registration form on your own site already reports through the script, whatever runs the event. For tickets and check-in, any platform that can send a webhook posts its events in.
Tracking script
A registration or ticket form on your own site reports through the script, whatever platform runs the event.
Inbound webhook
Post a registration, a paid order or a check-in from any tool, and it is attributed like a native app.
Zapier
If the tool has a Zapier app, a Zap sends every registration and ticket sale into LeadJourney without writing a line of code.
Setup
Three steps, whatever you connect
The same path for every tool on this page. No developer, no server to run, no tag manager archaeology. 21 minutes end to end.
- 15 minutes
Add the tracking script
One snippet in the site header. WordPress, Webflow, Wix and every page builder in between, then every form on the site reports its true source.
- 210 minutes
Connect your accounts
Sign in to your ad accounts and your CRM. Spend and campaign structure come in, and the lead stages you care about start flowing back.
- 36 minutes
Send the revenue back
Closed deals go to Meta, Google, LinkedIn and Microsoft as offline conversions, so the platforms optimise on revenue instead of form fills.
Questions
What people ask before connecting an event platform
The four that come up on nearly every demo call.
Which event platforms does LeadJourney integrate with natively?
Ticket Tailor, Luma and Swoogo, each connected in a few clicks. Any other platform connects by webhook or through Zapier.
Is the registration or the attendee the conversion?
Both, as separate events. A registration or a ticket order is one conversion, and the check-in is a second one on the same person, so a campaign that fills the list with people who never turn up stops looking like a winner.
My checkout or event page is hosted by the platform. Does the match still work?
Yes. The click and the visit are tracked server-side on your own pages before the visitor reaches the hosted page, and the order or registration coming back is matched to that visitor's journey across the handover, so the sale lands on the campaign rather than on Direct.
Do I need a developer to connect Ticket Tailor, Luma or Swoogo?
No. The native integrations connect in a few clicks. No code and no server setup, and most accounts are reporting inside 21 minutes.
Connect your events
Give every seat a source
Connect your event platform and your ad accounts, and the first attributed ticket shows up the same day. 95%+ accuracy, first-party required.
