Crisp integration
Crisp attribution, every chat lead matched to the click that started it
A Crisp conversation that leaves an email becomes a lead with its campaign attached, and keeps it when the talk moves to email or WhatsApp.
- Live in 21 minutes
- 95%+ accuracy, first-party
- No developer required
Rated by the teams who connected their stack
How the data moves
CrispWhere the conversation happens- Conversations
- Contact details
- Follow ups
AI Attribution Engine
LeadJourneyServer-side tracking, multi-touch models, every channel in one place- Server-side tracking of every visit
- Multi-touch attribution per lead
- Won deals sent back to the ad platforms
Every chat that captures a contact is matched to the click that brought the visitor. The lead keeps its campaign, channel and keyword wherever the conversation continues, and once it closes, the revenue goes back to the ad account.
Trusted by 100+ lead generation businesses, agencies and freelancers
The gap
Crisp knows who wrote in. It does not know which ad made them write.
Crisp keeps the chat, the email thread and the WhatsApp reply on one contact. What it does not keep is the campaign that brought the visitor, so your busiest lead channel reports as Direct.
Crisp attribution on its own
Good at the conversation, blind to where it came from
- Crisp Analytics report first response time, resolution time, satisfaction and volume per channel and agent: how well the team answers, not what the conversation was worth.
- The contact profile holds the name, the email, the company and any custom data you push in. The ad click, the gclid or the fbclid that brought the visitor is not on it.
- A conversation that starts in the chat widget and continues by email or on WhatsApp carries no campaign into the next channel, so the source falls off at the first hop.
- GA4 sees at best that the widget opened. The lead the chat produced is not a conversion there, so chat reports as Direct or not at all.
- The first touch weeks earlier, a LinkedIn ad or a blog post read twice, is out of view of any chat tool.
- No ad spend enters Crisp, so nobody can say what a chat lead costs per campaign.
- Nothing goes back to Meta, Google or LinkedIn, so the campaigns that start your best conversations get no credit for them.
Crisp with LeadJourney
One journey per lead, whatever channel it answers on
- Every visit is tracked server-side, first-party, from the first click, with click ID, UTM parameters, referrer and landing page, at 95%+ accuracy.
- When a Crisp conversation captures an email or a phone number, it becomes a lead on that same journey: first click, last click, campaign, keyword and the page the chat started on.
- The lead is the contact, not the channel, so it keeps its source when the conversation moves to email, WhatsApp, Messenger or Instagram.
- Server-side, so nothing is lost to ad blockers, Safari or a declined cookie banner.
- The lead is followed into your CRM to the closed deal, and the revenue lands on the campaign that started the chat.
- Spend is pulled from your ad accounts automatically, so cost per chat lead by campaign, channel and keyword is live.
- The chat lead, and later the qualified stage and the deal, go back to the ad platforms as conversions, so bidding learns which conversations become customers.
How it works
Crisp attribution in, attributed revenue back out
Both chains run on their own once connected: the conversation becomes a lead with a full journey behind it, and the revenue goes back to the platform that paid for the click.
1 Every Crisp chat lead arrives with its source
The journey is recording long before anybody says hello.
Every ad click arrives with its click ID and UTM parameters, and organic, referral and AI search visits arrive with their referrer.
On your site, every visit is tracked server-side with its landing page, pages viewed and device, past ad blockers and iOS.
The moment a conversation captures an email or a phone number, from your team or from the bot, LeadJourney receives the contact.
The contact is stitched to the visit the chat started on, so the lead carries its first click, its last click and every touch between.
2 Follow the lead to revenue and send it back
So the ad platforms learn which conversations were worth paying for.
The lead is followed through your CRM as it changes stage: demo booked, trial, paid, with the value.
Cost per chat lead, cost per customer and revenue per campaign, channel and keyword sit in one report, next to form leads and calls.
Won deals go back to Meta, Google, LinkedIn and Microsoft Ads as conversions with their value, so the bidding learns which chats turn into revenue.
The return path
The chat lead goes back as a conversion. The deal follows.
A chat that captured a contact is the first thing the ad platform hears about. Once your CRM marks the lead qualified or the deal won, that outcome travels back too.
- MetaConversions API
Chat lead, qualified lead and deal won, with value and currency
- Google AdsOffline conversion import
Conversions matched on gclid, with the deal value for value based bidding
- LinkedIn AdsConversions API
Chat lead and won revenue matched on li_fat_id
Microsoft AdsOffline conversionsConversions matched on msclkid, with deal value
You choose what counts as a conversion
Map the chat lead, a qualified stage or the won deal to a platform event, or all three.
Conversation quality becomes the optimisation target
When the platform learns which chats turn into customers and which were support questions, it buys more of the first kind.
Sent server to server
No pixel to fire, nothing for an ad blocker or a declined cookie banner to remove.
Reporting
The questions Crisp Analytics cannot answer
Every one of these is a report in LeadJourney rather than an export from the inbox. Crisp stays where your team talks to people, and LeadJourney shows where each conversation came from and what it was worth.
Which campaign started the chats that became paying customers last quarter?
What does a chat lead cost us on Google, Meta and LinkedIn, and what does a customer from chat cost?
Do chat leads close better than form leads and calls, and on which campaigns?
Which landing pages start the conversations that close, and which only start support questions?
How many chat leads came from ChatGPT and Perplexity last month, and did any of them pay?
Which leads started in the widget and closed on email or WhatsApp, and what brought them in?
LeadJourney and Crisp's own reporting
Where Crisp Analytics end and LeadJourney starts
Crisp Analytics show how well your team answers, on every channel the inbox holds. The click before the conversation and the deal after it are out of view.
| Capability | Crisp Analytics and CRM | With LeadJourney |
|---|---|---|
| Crisp attribution | Crisp Analytics and CRMThe contact profile holds who wrote in and any custom data you push through the SDK. The campaign behind the visit is not recorded. | With LeadJourneyEvery chat lead is matched to the full journey recorded server-side, first click to last, with campaign, keyword and landing page. |
| The click before the chat | Crisp Analytics and CRMNot recorded. The conversation starts when the visitor writes. | With LeadJourneyCaptured with its click ID, landing page and referrer, then stitched to the contact. |
| Support performance | Crisp Analytics and CRMFirst response time, resolution time, satisfaction and volume per channel and agent. This is what Crisp Analytics are for. | With LeadJourneyLeft to Crisp. LeadJourney reports on what the conversations became. |
| When the conversation moves channel | Crisp Analytics and CRMThe shared inbox keeps the chat, the email thread and the WhatsApp reply on one contact, with no campaign attached to any of them. | With LeadJourneyThe lead is the contact, so it keeps the source of the first visit on every channel it answers on. |
| Ad spend and cost per chat lead | Crisp Analytics and CRMNo spend enters Crisp. Cost per chat lead is calculated somewhere else, if at all. | With LeadJourneySpend pulled from Meta, Google, LinkedIn and Microsoft Ads automatically, so cost per chat lead and per customer are live per campaign and keyword. |
| Revenue | Crisp Analytics and CRMNot tracked. What the lead buys is decided in your CRM or your billing, out of the inbox's view. | With LeadJourneyWon CRM revenue attributed to the campaign, channel and keyword that started the conversation. |
| Conversions back to the ad platforms | Crisp Analytics and CRMNothing goes back. The ad platform never learns that the click turned into a conversation. | With LeadJourneyChat lead, qualified stage and won deal sent server to server with value, so the bidding learns which chats pay. |
| Other lead channels | Crisp Analytics and CRMConversations only. Form leads and calls live in other tools. | With LeadJourneyChat leads next to form leads and calls in one model, so every lead is counted once. |
Keep Crisp. Give every conversation a source.
Crisp stays where your team answers chat, email, WhatsApp and Instagram. LeadJourney records what happened before the first message and what happened after, and hands the result to the platforms where the budget is spent.
MCP server
Chat with your Crisp attribution data
The same chat leads, journeys, spend and won revenue are also served over MCP. Ask in Claude or ChatGPT which campaign started the most paying conversations last quarter, and the answer comes from your own numbers.
LeadJourney MCP connected, try any tab
Which campaigns produced our closed revenue last month?
Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:
- Google Ads, Brand
- 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
- LinkedIn, Retargeting
- 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
- Meta, Lookalike DACH
- 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.
Want this as a weekly summary in Slack?
Ask anything about your lead journeys
Where did our three biggest deals this quarter come from?
Your 3 largest deals this quarter all started somewhere the last click never showed you:
- 42,000 EUR
- First touch LinkedIn Ads, closed 63 days later after a webinar signup.
- 28,500 EUR
- First touch Google organic, paid click on day 11, demo on day 19.
- 21,800 EUR
- First touch a Meta video view, form filled from email six weeks on.
Want the full touchpoint list for any of them?
Ask anything about your closed deals
Which landing pages turn LinkedIn traffic into qualified leads?
3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:
- /demo/attribution
- 18% qualified from 214 visits. Highest intent page on the site.
- /guide/server-side
- 9% qualified from 612 visits. Most journeys stall after the download.
- /pricing
- 4% qualified from 488 visits. Second most traffic, lowest intent.
Want the same breakdown for Google Ads traffic?
Ask anything about your landing pages
What did each channel cost per qualified lead last week?
3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:
- LinkedIn Ads
- 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
- Google Ads
- 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
- Meta Ads
- 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.
Want an alert the moment a channel passes 120 EUR?
Ask anything about your cost per lead
What do the journeys that close have in common?
3 signals show up in most of your closed deals and in almost none of the lost ones:
- Pricing page, 2+ visits
- In 71% of closed deals. In 12% of the ones that never closed.
- Demo within 14 days
- In 64% of closed deals. Median 9 days from the first click.
- Second contact
- In 58% of closed deals. A colleague of the lead arrives on site.
Want these three scored onto every lead in your CRM?
Ask anything about your lead journeys
Setup
Connected to Crisp in about 21 minutes
No developer, no changes to your chat widget and no data warehouse.
- 1About 5 minutes
Add a single line of code
Paste the LeadJourney script into your site or your GTM container. It starts recording visits, click IDs and UTM parameters immediately, on every page your chat widget runs on.
- 2About 10 minutes
Connect Crisp and your CRM
Connect your Crisp workspace from the integrations screen, then the CRM where your leads end up. From then on every chat that captures a contact arrives as a lead with its journey attached.
- 3Same day
Map chat leads and stages to conversions
Choose whether a chat lead counts as a conversion and which CRM stages count as qualified and as revenue. Each one then goes back to the ad platform that produced the click, with the deal value attached.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What Crisp users ask before connecting
If yours is not here, our team answers in the chat within a few minutes.
How does Crisp attribution with LeadJourney work?
LeadJourney records every visit to your site server-side, from the first click, with its click ID, UTM parameters and landing page. When a Crisp conversation captures an email or a phone number, that contact becomes a lead on the same journey, so it carries its first click, its last click and every touch between, and follows into your CRM to the closed deal.
How is the chat matched to the visit?
The LeadJourney script and the Crisp widget run on the same pages, so the conversation is matched to the visit in the same browser that started it. That is why the lead keeps the ad click from ten days earlier, not only the page the visitor was on when they opened the chat.
What if the conversation moves to email or WhatsApp?
The lead is the contact, not the channel, so a conversation that starts in the widget and carries on by email, WhatsApp, Messenger or Instagram keeps the source of the visit that started it. A conversation that begins on WhatsApp or Instagram with no website visit behind it has no web journey to match, unless the same contact visited your site before.
Does Crisp lead tracking still work with ad blockers and iOS?
Yes, that is the point of tracking server-side. The visit and the click ID are recorded on the server before an ad blocker, Safari or a declined banner can remove them, at 95%+ accuracy, and the lead itself comes from Crisp rather than from a browser pixel.
Can I compare chat leads with form leads and calls?
Yes. Chat leads sit in the same reports as your form leads and calls, with spend pulled from your ad accounts, so cost per lead and revenue per lead are live per campaign, channel and keyword for each. A breakdown per Crisp agent is not part of these reports; Crisp Analytics already cover the team.
Can I send chat leads back to Meta and Google Ads?
Yes. A chat lead can go back as a lead event, and the qualified and won stages from your CRM follow with the deal value attached: to Meta through the Conversions API, to Google Ads as an offline conversion import matched on gclid, to LinkedIn through the Conversions API and to Microsoft Ads matched on msclkid.
Does LeadJourney write anything into Crisp?
No. LeadJourney reads the leads your conversations capture and leaves your inbox, your contacts and your bot exactly as they are. Crisp stays where your team talks to people.
Do I need a developer?
No. The script is one line in your site or your GTM container, connecting Crisp is done from the integrations screen, and mapping stages to events is a settings screen. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.
Is it GDPR compliant?
Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so consent decisions are respected rather than worked around. LeadJourney receives the contact details a conversation captured, not the messages, which stay in Crisp.
What does it cost?
The Crisp integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.
More integrations
More live chat integrations
Connected the same way, attributed in the same dashboard. The rest of your stack reports right next to this one.
95%+ accuracy, from ad click to Crisp conversation
See which campaigns start the chats that close, with LeadJourney
Connect Crisp, your ad accounts and your CRM, and watch every chat lead line up against the click that brought it and the deal it became.
