Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyvs
Dynamics 365 Customer Insights alternative
Microsoft Dynamics 365 vs LeadJourney
Keep Dynamics 365 as your CRM. Customer Insights starts at $1,000 per tenant a month on a yearly contract and still sees no ad click; LeadJourney tracks every visit server-side, writes the source onto Leads and Opportunities, and sends the won amount back to your ads.
Rated by the teams who switched
Trusted by 100+ lead generation businesses, agencies and affiliates
Every option, one table
Dynamics 365 next to LeadJourney
A tick is included, a dash is limited, a cross is missing. LeadJourney's answer is the same on every plan.
| What you need | Dynamics 365 Sales alone | Sales + Customer Insights | LeadJourney |
|---|---|---|---|
| Price per monthWhat you pay each month. Customer Insights is priced per tenant on a yearly contract, on top of the Dynamics 365 licences your team already has. | Partly: From $65 a month per user, yearly contract | No: $1,000 a month ($12,000 a year) with 10+ Dynamics users, else $1,700 | Yes: From $139 a month ($1,668 a year), monthly billing |
| User seatsHow many people on your team get their own login. Customer Insights includes unlimited users; the CRM seats underneath it are paid per user. | Partly: Every user paid, from $65 | Yes: Unlimited marketing users, CRM seats paid | Yes: 2 to 10 included by plan, extra $19/mo each |
| Lead source attributionWhich campaign or channel brought in each new lead, filled in automatically rather than picked from a list by a seller. | Partly: Lead Source choice, set by hand; all digital is Web | Partly: UTMs into hidden form fields | Yes: Every plan, automatically |
| Revenue attribution (closed as won)Which campaign, ad or keyword produced the opportunities you actually won, and how much revenue each one brought in. | Partly: Campaign responses, created by hand | Partly: Journey goals, no ad-to-opportunity credit | Yes: Every plan, every channel |
| Multi-touch attribution modelsSplits the credit for an opportunity across every touchpoint that led to it (first click, last click, linear, position based, time decay and more) instead of giving all of it to one. | No: None built in | No: None built in; build it in Fabric or Power BI | Yes: Every model on every plan, custom models too |
| Customer journey reportsEvery step one buyer took before buying, from the first ad click through visits and forms to the won opportunity, on one timeline. | No: Activity timeline, no web visits | Partly: Email, text and form interactions | Yes: Every lead, first click to closed as won |
| First-party, server-side trackingTracking that runs on your own domain and is processed on a server, instead of a script in the visitor's browser. Ad blockers and browsers let far more of it through. | No: No website tracking | No: Browser cookie, written at form submit | Yes: On your own domain |
| Visits ad blockers and Safari hideAd blockers and Safari block or shorten browser tracking. A blocked visit never appears in the report, so the ad behind it gets no credit for the opportunity. | No: Not tracked at all | No: Lost | Yes: Recorded, 95%+ captured |
| Click IDs capturedThe code an ad platform adds to the link when someone clicks an ad: gclid for Google, fbclid for Meta, msclkid for Microsoft Ads. It ties a lead to the exact ad and lets you report the sale back. | No: A custom column you build | No: Only through hidden fields you map | Yes: Every platform's, msclkid included |
| Ad platforms and spendThe ad networks whose spend and campaigns appear next to your leads and opportunities, without typing costs in by hand. | No: No ad data; cost typed per campaign | No: No ad spend enters the product | Yes: 8 networks, spend imported Meta Google Ads LinkedIn Microsoft TikTok Reddit ChatGPT X Ads |
| Organic channels with their revenueTraffic you do not pay for per click, such as Google search, LinkedIn posts, YouTube or AI assistants, each shown as a channel of its own with the revenue it produced. | No: Only if entered as campaigns | Partly: Your own emails and texts only | Yes: Each channel on its own GoogleBing YouTubeLinkedInTikTok Email Referrals AI search |
| ROI per campaignWhat a campaign returned for every dollar spent, worked out from the real spend and the real opportunity amounts. | Partly: Typed cost against typed responses | No: No spend to divide by | Yes: Measured on real opportunities and real spend |
| Call trackingA tracking number per campaign, or per website visitor, so you know which ad, keyword or page made the phone ring. Without it a phone lead has no source. | No: No tracking numbers | No: No tracking numbers | Yes: Per campaign and per visitor (add-on) |
| Conversions sent back to the adsTelling Microsoft, Google, Meta and the others which clicks became customers and what they were worth, so their algorithms find more buyers like them. | No: Microsoft Ads by file upload, msclkid you store | No: No native path to the ad platforms | Yes: Every stage, each opportunity's real value |
| Audience syncYour CRM segments (leads, qualified leads, open opportunities, customers) sent to the ad platforms as audiences, for retargeting or to stop paying for people who already bought. | No: Needs Customer Insights | Yes: Segments to Google, Meta, Snapchat, LinkedIn (preview) | Yes: Pipeline stages, daily, 4 platforms |
| Chat with your marketing data (MCP)Connect Claude, ChatGPT or Copilot and ask questions in plain language. Microsoft's Dataverse MCP server reads and writes your tables; LeadJourney's answers on ad spend, attribution and customer journeys. | Partly: Dataverse MCP server, CRM tables | Partly: Dataverse MCP server, CRM tables | Yes: Spend, attribution and journeys; from Growth, else $55/mo |
| Data warehouse and BIYour attribution data in your own data warehouse or BI tool, so Power BI, Looker Studio or Tableau can report on it next to everything else the business tracks. | Yes: Power BI and Link to Fabric | Yes: Power BI and Link to Fabric | Yes: BigQuery export from Scale, plus API and MCP |
Microsoft as listed on microsoft.com/dynamics-365 pricing pages and Microsoft Learn, US dollars, read October 2026. Customer Insights covers Journeys and Data under one licence; the $1,000 Attach price needs at least 10 users of a qualifying Dynamics 365 app, otherwise it is $1,700 a month. Both include 10,000 Interacted People, more are sold in packs.
Cost calculator
What adding marketing to Dynamics costs you
Your monthly ad spend sets the LeadJourney plan. Microsoft prices Customer Insights per tenant, whatever you spend.
Calculate your first year
Prices in US dollars, as Microsoft publishes them.
$
Across every ad platform. Sets the LeadJourney plan.
What it costs to add marketing to Dynamics 365, year one
Customer Insights Attachwith 10+ Dynamics 365 users
$12,000
$1,000 a month, yearly contract
Customer Insightsunder 10 Dynamics 365 users
$20,400
$1,700 a month, yearly contract
Keep Dynamics, add LeadJourneyGrowth
$6,468
$539 a month
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Why teams add it
Why Dynamics 365 teams add LeadJourney
Three arguments come up on almost every call with a Dynamics team. Each one is a set of concrete capabilities.
Revenue per campaign without a marketing licence
CRM revenue attribution
Closed revenue from your CRM matched to the campaign, ad and keyword that created it, so return on ad spend is measured on deals, not on lead counts.
Multi-touch attribution, every model
First click, last click, linear, position based and the rest on every plan, switchable without re-tracking anything; custom models on Enterprise.
The full journey of every lead
Every touchpoint from the first click to the closed deal on one timeline, with the CRM stage on it, for any single lead your sales team asks about.
CRM enrichment
Attribution written back into the CRM, so every lead carries its real source, campaign and keyword where sales works.
Lead quality by channel
See which channels bring leads that qualify and close, not just the ones that fill the form.
First-party, server-side: the visits a form cookie never sees
Server-side tracking, 95%+ accuracy
Conversions are recorded on your own domain and sent server to server, so ad blockers, iOS and declined consent lose far less of them. 95%+ of conversions captured.
Organic and AI search as sources of their own
Google, Bing, YouTube, LinkedIn, email, referrals and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) attributed next to your ads at no extra cost.
Forms, calls and CRM stages as conversions
Every conversion type a lead gen business has, tracked out of the box, with the CRM stage as the signal that matters rather than a checkout event.
Call tracking as an add-on
Static numbers per campaign or dynamic number insertion per visitor, on every plan, from €50 a month with five numbers and 250 minutes included, and CallRail or Podium if you already run one. Every call lands on the click that made the phone ring.
21 minute setup
From signup to live tracking in under 21 minutes, self-serve; an onboarding call with a tracking expert from Starter, and 14 days of setup support.
The won amount back to the ads
Conversions API sync on every plan
Real conversions and revenue go back to Meta, Google, LinkedIn, Microsoft, Reddit, X, Taboola and Outbrain Ads server-side, so their algorithms optimise on deals that actually closed.
Offline conversion tracking
Calls, meetings and signed contracts connected back to the exact ad that generated them, and sent to the ad platforms as the conversion they should optimise on.
Audience Sync from your CRM
Audiences built from leads, qualified leads or customers, synced daily to Meta, Google, LinkedIn and Microsoft, for retargeting, lookalikes and excluding the people who already bought.
Ask Atlas, the AI marketing analyst
Atlas reads your campaign, lead and CRM data and answers questions in plain language; Atlas agents watch the data and send daily or weekly reports to email, Slack or WhatsApp.
MCP connection, API and Zapier
Ask Claude, ChatGPT or Cursor about your own data over MCP, pull it through the API or move it with the Zapier app. From Scale, the export streams clicks, conversions and leads straight into your own BigQuery dataset.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Switching
LeadJourney under Dynamics 365 in 21 minutes
Nothing to migrate and no licence to buy. Add the script, connect Dynamics and your ad accounts, and the source lands on every new Lead and Opportunity.
- 1About 5 minutes
Add the LeadJourney script
Paste one snippet into your site or your GTM container, alongside whatever already runs on your site. It starts recording sessions, click IDs and form fills immediately, and nothing about your current setup changes.
- 2About 10 minutes
Connect your ad accounts and CRM
Connect Meta, Google, LinkedIn, Microsoft, Reddit, X, Taboola and Outbrain Ads (a sign-in for most, API credentials for Taboola and Outbrain), then connect the CRM where your deals live. Historic campaign data and spend are imported for you.
- 3About 6 minutes
Map your Dynamics stages to conversions
Choose which lead statuses and business process flow stages count as a qualified lead and which as revenue. From then on every stage change goes back to the ad platforms with the opportunity's own amount, and the source is written onto the record in Dataverse.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
Microsoft Dynamics 365 vs LeadJourney, your questions answered
The questions Dynamics teams ask on our calls, answered the way we answer them there.
Do we have to leave Dynamics 365 to use LeadJourney?
No. Dynamics 365 stays your CRM. LeadJourney runs underneath it: it tracks the website server-side, joins every visit to the Lead and the Opportunity, and writes the real source, campaign and keyword onto the Dataverse record your team already works in. Lead Source stays exactly as your views and rules expect it.
Does Dynamics 365 have marketing attribution?
Not as a model. Dynamics 365 Sales has a Lead Source choice column that a person or a rule sets, campaigns whose cost is typed in, and campaign responses created by hand or from an activity. Customer Insights - Journeys measures delivery, engagement and journey goals for the emails, texts and forms it sends. Distributing credit for a won opportunity across ad clicks, organic visits and AI answers is not a built-in view in either; teams build it in Power BI or Microsoft Fabric, on data that has to contain the clicks first.
What does Customer Insights cost?
Customer Insights, which covers Journeys and Data, is $1,700 per tenant a month on a yearly contract, or $1,000 as Customer Insights Attach when you have at least 10 users of a qualifying Dynamics 365 app. Both include 10,000 Interacted People; more are sold in packs. That is on top of your Dynamics 365 Sales licences, from $65 per user a month.
Does Dynamics 365 have server-side tracking?
No. Dynamics 365 Sales records no web visits at all. Customer Insights - Journeys tracks in the visitor's browser and writes its cookie when a form is submitted, so the journey starts at the form rather than at the ad click. LeadJourney runs first-party on your own domain, processes every visit server-side from the first one, and stitches the anonymous first click to the Lead when the form is sent.
Can Dynamics 365 send conversions back to Microsoft, Google and Meta?
Not natively. Microsoft Advertising takes offline conversions matched on msclkid, which you have to capture on the landing page, store on the record and upload inside 90 days. Customer Insights - Data can export segments as audiences to Google Ads, Meta, Snapchat and LinkedIn, which is targeting rather than conversions. LeadJourney sends any lead status or business process flow stage to Meta, Google, LinkedIn, Microsoft, Reddit, X, Taboola and Outbrain Ads with the opportunity's own amount.
We already report in Power BI. Why not build attribution there?
You can, and LeadJourney does not stop you: the attribution data is available in Power BI next to your Dataverse tables. What Power BI cannot do is record the clicks Dynamics never saw. A model built on Lead Source and form submissions only distributes the touches that reached Dynamics; the ad click, the organic visit and the AI answer before the form are not in the data to begin with.
How does the pricing compare?
Microsoft sells Customer Insights per tenant on a yearly contract, $1,000 to $1,700 a month, on top of the Dynamics 365 licences. LeadJourney starts at $139 (€129) a month, billed monthly, priced by ad spend, with revenue attribution and every model on every plan, after a 14-day free trial.
How long does the setup take, and do we need a partner?
About 21 minutes and no partner. Paste one script into your site or Google Tag Manager, connect Dynamics 365 and your ad accounts, and map which lead statuses and stages count as a qualified lead and as revenue. Dynamics keeps running exactly as before.
Keep comparing
Other tools on the same shortlist
The comparisons readers of this page open next. Each one says what the other tool does well and who should pick which.
- vs
LeadJourney vs Salesforce Marketing Cloud
Salesforce Marketing Cloud is the marketing suite on Salesforce's CRM, sold per org and billed yearly, with attribution spread across Sales Cloud, Account Engagement and the analytics add-ons. LeadJourney runs underneath Salesforce: server-side tracking, every click ID, revenue per campaign on every plan, written onto your leads and opportunities.
Read the comparison - vs
LeadJourney vs HubSpot Marketing Hub
HubSpot Marketing Hub is the marketing platform on HubSpot's CRM, with attribution reports that credit what its own tracking code recorded and revenue attribution on Marketing Hub Enterprise. LeadJourney runs underneath HubSpot: server-side tracking, every click ID, revenue per campaign on every plan, written onto your contacts and deals.
Read the comparison - vs
LeadJourney vs Dreamdata
Dreamdata models the whole B2B account journey from first touch to closed won, with audience activation on top. LeadJourney attributes per lead from the click to the CRM deal, sends the revenue back to the ad platforms and prices by spend, not by quote.
Read the comparison
Dynamics 365 Customer Insights alternative
Keep Dynamics 365. Know which campaign closed the opportunity.
Server-side tracking, revenue per campaign written onto your Dynamics Opportunities and the won amount sent back to your ads, live in 21 minutes. Book a demo and see it on your own environment.
