Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyvs
Wetracked alternative
Wetracked vs LeadJourney: recovered store conversions against the all-in-one attribution platform
Wetracked recovers the store orders iOS hides. LeadJourney recovers every conversion: the order, the form, the call, the booking and the CRM deal.
Rated by the teams who switched
Trusted by 100+ lead generation businesses, agencies and affiliates
LeadJourney vs Wetracked
Feature by feature, at today's state of both products
Both track server-side and both send recovered conversions back to the ad platforms. The rows are the features our pricing page lists, so the table shows fit, not a winner per row.
| Capability | Wetracked | LeadJourney |
|---|---|---|
| Built for | WetrackedShopify and WooCommerce merchants running Meta, TikTok, Google, Pinterest and Snapchat ads. | LeadJourneyLead generation first, B2B and B2C: forms, calls, CRM stages and closed deals are the conversion model, plus e-commerce through the Shopify integration or a manually connected shop, for advertisers, agencies and affiliates. |
| The conversion | WetrackedThe order, recovered from the store and pushed to the ad platforms. | LeadJourneyThe lead and what it becomes: form fill, tracked call (static or dynamic numbers as an add-on), booked meeting, qualified stage, closed deal with the value from the CRM, and the order through Shopify or a manually connected shop when a store is part of the business. |
| Server-side tracking | WetrackedCookieless server-side tracking with session stitching, the core of the product. | LeadJourneyFirst-party tracking on your own domain, server-side, 95%+ of conversions captured. |
| Attribution models | WetrackedClick-based attribution per platform; multi-touch models are not documented. | LeadJourneyEvery rule-based model on every plan, switchable without re-tracking; custom models on Enterprise. |
| CRM and pipeline | WetrackedKlaviyo for the store's email; no CRM is named. | LeadJourneyHubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign, Odoo, Zoho CRM and Microsoft Dynamics 365 natively, any CRM by webhook, with stages, deal values and CRM enrichment. |
| Revenue back to the ad platforms | WetrackedOrders sent to Meta, TikTok, Google, Pinterest and Snapchat server-side. | LeadJourneyConversions API sync to Meta, Google, LinkedIn, Microsoft, Reddit and X Ads on every plan; stage changes and closed deals arrive as offline conversions. |
| Ad platforms | WetrackedMeta, TikTok, Google, Pinterest and Snapchat. | LeadJourneyMeta, Google, LinkedIn, Microsoft, Reddit and X Ads, with spend synced every two hours; every other paid channel as a custom source with its cost added by hand. |
| Organic and AI search sources | WetrackedBuilt for paid social and search; AI engines are not documented as sources of their own. | LeadJourneyGoogle, Bing, YouTube, LinkedIn and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) as distinct sources, at no extra cost. |
| Journeys and reports | WetrackedRecovered conversions and match quality per platform. | LeadJourneyFull journey per lead and per order, landing page and conversion path reports, ROAS on CRM and store revenue, a custom report builder and saved dashboards. |
| AI analyst | WetrackedNot offered. | LeadJourneyAtlas answers questions in plain language; Atlas agents watch the data and send scheduled reports to email, Slack or WhatsApp. |
| MCP, API and automation | WetrackedNot documented on the pricing page. | LeadJourneyMCP connection for Claude, ChatGPT and Cursor from Growth (an add-on below it), API from Growth, the Zapier app on every plan; from Scale, the warehouse export streams clicks, conversions and leads into your own BigQuery dataset, which Looker Studio, Power BI and Tableau read natively, Snowflake on the roadmap. |
| Data hosting and compliance | WetrackedCloud hosted; the data region is not published. | LeadJourneyFrankfurt, Germany. First-party tracking on your domain, Art. 28 GDPR DPA on request, two-factor authentication. |
| Setup | WetrackedStore app install and platform connections, self-serve. | LeadJourneySelf-serve, live in 21 minutes; onboarding call with a tracking expert from Starter. |
| Pricing | WetrackedPublic tiers by orders and stores: $49, $149 and $249 a month, Enterprise on quote. | LeadJourneyPublic tiers by marketing spend: from €129 a month, monthly or yearly, after a 14-day free trial. |
Credit where it is due
Wetracked does one thing for stores and does it at a fair price: it gets back the orders the browser lost and sends them to five ad platforms server-side. A merchant who only needs that should not pay for more. The table is about what happens after the recovery, when the order has to be attributed beside everything sold by a form, a call or a CRM.
Pricing
Both price lists are public. Here they are side by side.
Wetracked prices by monthly orders and stores, LeadJourney by marketing spend. Both ladders below are the published tiers.
WetrackedPriced by orders per month and stores
- Starter, 500 orders, 3 stores
- $49 / mo
- Business
- $149 / mo
- Scale-up, 7,500 orders
- $249 / mo
- Enterprise, unlimited stores
- Custom
US dollars, monthly billing as published on wetracked.io; annual billing saves 20%. Tiers scale by order volume and the number of connected stores.
LeadJourney
Priced by marketing spend per month
- Up to €5,000
- €129 / mo
- €5,001 to €15,000
- €249 / mo
- €15,001 to €50,000
- €499 / mo
- €50,001 to €100,000
- €799 / mo
- Over €100,000
- from €999 / mo
Advertiser plans in euros, monthly billing; yearly billing saves 20%. Every plan starts with a 14-day free trial, no credit card. Agencies and affiliates have plans of their own.
See the full pricingWhat the axis means, on one example
An order ladder makes sense for a store and none for a sales team, whose revenue closes weeks after the click. LeadJourney's plans follow marketing spend for both, so a team spending €20,000 a month sits on the €499 Growth plan whatever the sales team closes.
Why teams switch
Why marketing teams choose LeadJourney over Wetracked
Three arguments come up in almost every evaluation. Each one is a set of concrete capabilities, not a slogan.
Built around the lead, with the store beside it
Forms, calls and CRM stages as conversions
Every conversion type a lead gen business has, tracked out of the box, with the CRM stage as the signal that matters rather than a checkout event.
CRM revenue attribution
Closed revenue from your CRM matched to the campaign, ad and keyword that created it, so return on ad spend is measured on deals, not on lead counts.
Offline conversion tracking
Calls, meetings and signed contracts connected back to the exact ad that generated them, and sent to the ad platforms as the conversion they should optimise on.
Lead quality by channel
See which channels bring leads that qualify and close, not just the ones that fill the form.
The full journey of every lead
Every touchpoint from the first click to the closed deal on one timeline, with the CRM stage on it, for any single lead your sales team asks about.
Attribution, not only recovery
Multi-touch attribution, every model
First click, last click, linear, position based and the rest on every plan, switchable without re-tracking anything; custom models on Enterprise.
Organic and AI search as sources of their own
Google, Bing, YouTube, LinkedIn, email, referrals and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) attributed next to your ads at no extra cost.
Custom traffic channels and costs
Track affiliates, podcasts, newsletters, PR and print as channels of their own, add their costs by hand, and your return covers everything you spend.
Audience Sync from your CRM
Audiences built from leads, qualified leads or customers, synced daily to Meta, Google, LinkedIn and Microsoft, for retargeting, lookalikes and excluding the people who already bought.
Ask Atlas, the AI marketing analyst
Atlas reads your campaign, lead and CRM data and answers questions in plain language; Atlas agents watch the data and send daily or weekly reports to email, Slack or WhatsApp.
European, transparent, fast
Frankfurt EU hosting
Frankfurt, Germany, with full EU data residency. GDPR compliant by design, with no transfer mechanism to document.
GDPR-native architecture
First-party tracking on your own domain, hashed identifiers and no third-party cookies, with an Art. 28 DPA on request. Compliant by default, not by configuration.
Public pricing by spend
Public tiers from €129 per month, set by your marketing spend and visible before you talk to anyone, with a 14-day free trial and no credit card.
21 minute setup
From signup to live tracking in under 21 minutes, self-serve; an onboarding call with a tracking expert from Starter, and 14 days of setup support.
MCP connection, API and Zapier
Ask Claude, ChatGPT or Cursor about your own data over MCP, pull it through the API or move it with the Zapier app. From Scale, the export streams clicks, conversions and leads straight into your own BigQuery dataset.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Switching
From Wetracked to LeadJourney in 21 minutes
Nothing to export by hand. Add the script, connect the accounts, and run both tools for a week or two until the numbers agree.
- 1About 5 minutes
Add the LeadJourney script
Paste one snippet into your site or your GTM container, alongside the Wetracked script. It starts recording sessions, click IDs and form fills immediately, and nothing about your current setup changes.
- 2About 10 minutes
Connect your ad accounts and CRM
Sign in to Meta, Google, LinkedIn, Microsoft, Reddit and X Ads over OAuth, then connect the CRM where your deals live. Historic campaign data and spend are imported for you.
- 3About 6 minutes
Map your CRM stages to conversions
Choose which stages count as a qualified lead and which count as revenue. From then on every stage change flows back to the ad platforms, and you can switch Wetracked off once both tools agree.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
Wetracked vs LeadJourney, your questions answered
The questions teams ask before deciding, answered the way we answer them on calls.
What is the actual difference between Wetracked and LeadJourney?
Wetracked is a conversion recovery tool for stores: it tracks server-side, stitches sessions and sends the orders iOS and ad blockers hid back to Meta, TikTok, Google, Pinterest and Snapchat. LeadJourney is the all-in-one attribution platform: it tracks server-side too, then follows the lead through the form, the tracked call, the booking and the CRM stages to the closed deal, takes the order from Shopify or a manually connected shop, attributes that revenue across every touch with every model, tracks organic and AI search as sources, sends conversions and stage changes back to the ad platforms and answers questions through Atlas. Lead generation first, B2B and B2C, with e-commerce beside it. It hosts in Frankfurt and prices by spend in euros.
Can LeadJourney recover lost conversions like Wetracked?
Yes, and for the same reasons: tracking runs on your own domain and the conversion is sent server to server, so ad blockers, iOS and declined consent lose far less of it. LeadJourney captures 95% or more of conversions and sends them to Meta, Google, LinkedIn, Microsoft, Reddit and X Ads over the Conversions API on every plan. The difference is what counts as a conversion: for Wetracked the order alone, for LeadJourney the order through Shopify or a manually connected shop plus the lead, the call and every CRM stage after it.
How does the pricing compare?
Both publish their prices. Wetracked runs from $49 a month for 500 orders and three stores to $249 for 7,500 orders, with Enterprise on quote and 20% off annually. LeadJourney prices by marketing spend: €129 a month up to €5,000 of spend, €249 up to €15,000, €499 up to €50,000, €799 up to €100,000 and from €999 above that, monthly or yearly, after a 14-day trial without a card.
We run a store and a sales team. Does LeadJourney cover both?
Yes. Shopify connects as an integration, any other shop system connects manually, and Stripe joins as a payment source, so checkout revenue and CRM deals appear in the same journey and the same reports, with ROAS per campaign and the origin of every customer. What stays with a dedicated store tool is product-level catalogue analytics, AOV and cohorts; Wetracked itself does recovery rather than analytics, so a store that only needs the recovery and nothing after it is fine there.
Does Wetracked do multi-touch attribution?
Its pricing page does not document attribution models; the product is about recovering conversions per platform. LeadJourney attributes across every touchpoint with first click, last click, linear, position based and the other models on every plan, switchable without re-tracking, and shows the conversion paths that actually close deals rather than the last click alone.
Can we migrate from Wetracked to LeadJourney?
Yes. Setup takes about 21 minutes: add the script, connect the ad accounts and the CRM, and map the stages that count as qualified and as revenue. Most teams run both for a week or two and compare the numbers before switching Wetracked off. Historic campaign data and spend are imported from your ad platforms during setup.
Keep comparing
Other tools on the same shortlist
The comparisons readers of this page open next. Each one says what the other tool does well and who should pick which.
- vs
LeadJourney vs Tracify
Tracify is the German attribution tool with Shopify roots, hosted in Germany, now serving lead gen too. LeadJourney is hosted in Frankfurt as well and built around the CRM, with public tiers from 129 euros.
Read the comparison - vs
LeadJourney vs Triple Whale
Triple Whale is built for Shopify e-commerce: AOV, blended ROAS and cart events. LeadJourney is built around the lead first, forms, calls, CRM stages and closed deals, and tracks Shopify stores too.
Read the comparison - vs
LeadJourney vs Stape.io
Stape.io gives you hosted server-side GTM infrastructure. LeadJourney gives you the same infrastructure plus multi-touch attribution, AI engine tracking and CRM revenue in one tool.
Read the comparison
Wetracked alternative
The Wetracked alternative for lead generation and e-commerce
Recovered conversions and attributed revenue, CRM deals and store orders, on one platform, GDPR-native, public tiers by spend and live in 21 minutes, no developer required. Book a demo and see the difference on your own funnel.
