Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyvs
Northbeam alternative
Northbeam vs LeadJourney: enterprise e-commerce attribution against the all-in-one attribution platform
Northbeam is enterprise attribution for DTC stores, from $1,500 a month. LeadJourney tracks the store too, plus the forms, calls and CRM deals.
Rated by the teams who switched
Trusted by 100+ lead generation businesses, agencies and affiliates
LeadJourney vs Northbeam
Deep on the store, or the whole business on one platform
Both track first-party and both attribute across several touches. The rows are the features our pricing page lists, with what Northbeam documents for each one next to them, so the table shows fit, not a winner per row.
| Capability | Northbeam | LeadJourney |
|---|---|---|
| Built for | NorthbeamHigh-volume e-commerce and DTC brands running multi-channel campaigns. | LeadJourneyLead generation first, B2B and B2C: forms, calls, CRM stages and closed deals are the conversion model, plus e-commerce through the Shopify integration or a manually connected shop, for advertisers, agencies and affiliates. |
| The conversion | NorthbeamThe order, with revenue and new versus returning customers from the store. | LeadJourneyThe lead and what it becomes: form fill, tracked call (static or dynamic numbers as an add-on), booked meeting, qualified stage, closed deal with the value from the CRM, and the order through Shopify or a manually connected shop when a store is part of the business. |
| Server-side tracking | NorthbeamFirst-party pixel with proprietary device and identity graphs. | LeadJourneyFirst-party tracking on your own domain, server-side, 95%+ of conversions captured. |
| Attribution models | NorthbeamML-based multi-touch, view-through attribution, optional incrementality testing and MMM Plus. | LeadJourneyEvery rule-based model on every plan, switchable without re-tracking; custom models on Enterprise. No view-through, no MMM. |
| CRM and pipeline | NorthbeamBuilt around the store; no CRM is named on the pricing page. | LeadJourneyHubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign, Odoo, Zoho CRM and Microsoft Dynamics 365 natively, any CRM by webhook, with stages, deal values and CRM enrichment. |
| Revenue back to the ad platforms | NorthbeamAttribution data flows back to the platforms; the mechanism is not detailed on the pricing page. | LeadJourneyConversions API sync to Meta, Google, LinkedIn, Microsoft, Reddit and X Ads on every plan; stage changes and closed deals arrive as offline conversions. |
| Ad platforms | NorthbeamThe multi-channel set e-commerce buys on, Meta, Google and TikTok first. | LeadJourneyMeta, Google, LinkedIn, Microsoft, Reddit and X Ads, with spend synced every two hours; every other paid channel as a custom source with its cost added by hand. |
| Organic and AI search sources | NorthbeamOrganic tracked; AI engines are not documented as sources of their own. | LeadJourneyGoogle, Bing, YouTube, LinkedIn and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) as distinct sources, at no extra cost. |
| Journeys and reports | NorthbeamOrder and customer level reports, cohorts and creative analytics. | LeadJourneyFull journey per lead and per order, landing page and conversion path reports, ROAS on CRM revenue and store revenue, a custom report builder and saved dashboards. No cohorts by SKU. |
| AI analyst | NorthbeamNot documented on the pricing page. | LeadJourneyAtlas answers questions in plain language; Atlas agents watch the data and send scheduled reports to email, Slack or WhatsApp. |
| MCP, API and automation | NorthbeamAPI on the upper tiers; MCP is not documented. | LeadJourneyMCP connection for Claude, ChatGPT and Cursor from Growth (an add-on below it), API from Growth, the Zapier app on every plan; from Scale, the warehouse export streams clicks, conversions and leads into your own BigQuery dataset, which Looker Studio, Power BI and Tableau read natively, Snowflake on the roadmap. |
| Data hosting and compliance | NorthbeamUS company; an EU data region is not stated. | LeadJourneyFrankfurt, Germany. First-party tracking on your domain, Art. 28 GDPR DPA on request, two-factor authentication. |
| Setup | NorthbeamStarter self-serve for Shopify; Professional and above on annual terms with onboarding. | LeadJourneySelf-serve, live in 21 minutes; onboarding call with a tracking expert from Starter. |
| Pricing | NorthbeamPublic: Starter $1,500 a month, Professional $3,500, Enterprise on quote, scaled by pageviews. | LeadJourneyPublic tiers by marketing spend: from €129 a month, monthly or yearly, after a 14-day free trial. |
Credit where it is due
Northbeam does things almost nobody else does: view-through attribution, incrementality testing and a media mix model in one product, on an identity graph built for seven and eight figure stores. A store at that scale should evaluate it seriously. The table is about breadth and price: most businesses do not need to spend $1,500 a month to learn which ad brought the customers.
Pricing
Both price lists are public. Here they are side by side.
Northbeam scales by pageviews and starts where many marketing budgets end. LeadJourney scales by marketing spend. Both ladders below are the published tiers.
NorthbeamPriced by data volume, measured in pageviews
- Starter, Shopify, month to month
- $1,500 / mo
- Professional, annual term
- $3,500 / mo
- Enterprise and Growth
- Custom
US dollars as published on northbeam.io. Starter is usage-based and limited to Shopify stores; Professional and above are annual (some semi-annual) terms with incrementality and MMM as options.
LeadJourney
Priced by marketing spend per month
- Up to €5,000
- €129 / mo
- €5,001 to €15,000
- €249 / mo
- €15,001 to €50,000
- €499 / mo
- €50,001 to €100,000
- €799 / mo
- Over €100,000
- from €999 / mo
Advertiser plans in euros, monthly billing; yearly billing saves 20%. Every plan starts with a 14-day free trial, no credit card. Agencies and affiliates have plans of their own.
See the full pricingWhat the axis means, on one example
Northbeam's entry tier costs more than LeadJourney's top advertiser plan. That is not a knock: an identity graph and an MMM cost money to run. A team spending €20,000 a month sits on LeadJourney's €499 Growth plan and stays there when the sales team has a good quarter.
Why teams switch
Why marketing teams choose LeadJourney over Northbeam
Three arguments come up in almost every evaluation. Each one is a set of concrete capabilities, not a slogan.
Built around the lead, with the store beside it
Forms, calls and CRM stages as conversions
Every conversion type a lead gen business has, tracked out of the box, with the CRM stage as the signal that matters rather than a checkout event.
CRM revenue attribution
Closed revenue from your CRM matched to the campaign, ad and keyword that created it, so return on ad spend is measured on deals, not on lead counts.
Offline conversion tracking
Calls, meetings and signed contracts connected back to the exact ad that generated them, and sent to the ad platforms as the conversion they should optimise on.
Lead quality by channel
See which channels bring leads that qualify and close, not just the ones that fill the form.
CRM enrichment
Attribution written back into the CRM, so every lead carries its real source, campaign and keyword where sales works.
Every channel that brings leads
Conversions API sync on every plan
Real conversions and revenue go back to Meta, Google, LinkedIn, Microsoft, Reddit and X Ads server-side, so their algorithms optimise on deals that actually closed.
Organic and AI search as sources of their own
Google, Bing, YouTube, LinkedIn, email, referrals and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) attributed next to your ads at no extra cost.
Custom traffic channels and costs
Track affiliates, podcasts, newsletters, PR and print as channels of their own, add their costs by hand, and your return covers everything you spend.
Multi-touch attribution, every model
First click, last click, linear, position based and the rest on every plan, switchable without re-tracking anything; custom models on Enterprise.
Audience Sync from your CRM
Audiences built from leads, qualified leads or customers, synced daily to Meta, Google, LinkedIn and Microsoft, for retargeting, lookalikes and excluding the people who already bought.
European, transparent, fast
Frankfurt EU hosting
Frankfurt, Germany, with full EU data residency. GDPR compliant by design, with no transfer mechanism to document.
GDPR-native architecture
First-party tracking on your own domain, hashed identifiers and no third-party cookies, with an Art. 28 DPA on request. Compliant by default, not by configuration.
Public pricing by spend
Public tiers from €129 per month, set by your marketing spend and visible before you talk to anyone, with a 14-day free trial and no credit card.
21 minute setup
From signup to live tracking in under 21 minutes, self-serve; an onboarding call with a tracking expert from Starter, and 14 days of setup support.
Ask Atlas, the AI marketing analyst
Atlas reads your campaign, lead and CRM data and answers questions in plain language; Atlas agents watch the data and send daily or weekly reports to email, Slack or WhatsApp.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Switching
From Northbeam to LeadJourney in 21 minutes
Nothing to export by hand. Add the script, connect the accounts, and run both tools for a week or two until the numbers agree.
- 1About 5 minutes
Add the LeadJourney script
Paste one snippet into your site or your GTM container, alongside the Northbeam pixel. It starts recording sessions, click IDs and form fills immediately, and nothing about your current setup changes.
- 2About 10 minutes
Connect your ad accounts and CRM
Sign in to Meta, Google, LinkedIn, Microsoft, Reddit and X Ads over OAuth, then connect the CRM where your deals live. Historic campaign data and spend are imported for you.
- 3About 6 minutes
Map your CRM stages to conversions
Choose which stages count as a qualified lead and which count as revenue. From then on every stage change flows back to the ad platforms, and you can switch Northbeam off once both tools agree.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
Northbeam vs LeadJourney, your questions answered
The questions teams ask before deciding, answered the way we answer them on calls.
What is the actual difference between Northbeam and LeadJourney?
Depth against breadth. Northbeam is enterprise e-commerce attribution: identity graphs, ML-based multi-touch, view-through attribution, incrementality and MMM, on order data from the store. LeadJourney is the all-in-one attribution platform: lead generation first, B2B and B2C, with the form fill, the tracked call, the booking, the CRM stage and the closed deal attributed across every touch and sent back to the ad platforms; e-commerce through the Shopify integration or a manually connected shop, with ROAS and customer origin; organic and AI search as sources of their own; and Atlas as the analyst on top. LeadJourney also hosts in Frankfurt and prices by spend from €129.
Is Northbeam too expensive, or just built for someone else?
Built for someone else. Northbeam's Starter tier is $1,500 a month and Professional is $3,500, and for a store with real volume the identity graph and the MMM earn that back. Most businesses do not have the pageview volume that pricing assumes, and a business that sells by a form, a call or a CRM has no orders for the store-first model to work on. LeadJourney's advertiser plans start at €129 a month, by marketing spend, with the CRM integrations, offline conversions and Atlas included from the second plan up, and the store connected through Shopify or a manually connected shop.
Does LeadJourney do view-through attribution or MMM?
No. LeadJourney attributes on clicks and first-party identifiers with every rule-based multi-touch model, switchable without re-tracking, and custom models on Enterprise. It does not model view-through conversions, run incrementality tests or fit a media mix model. If those are requirements, Northbeam is the right tool; for most marketing teams the question is which ad brought the deal or the order, and a click-based multi-touch model on CRM revenue and store revenue answers it.
We are an EU company. Does it matter where Northbeam hosts?
For a procurement or data protection review it does. Northbeam is a US company and does not state an EU data region, which means data transfer mechanisms to document. LeadJourney hosts in Frankfurt with full EU data residency, tracks first-party on your own domain, provides an Art. 28 GDPR DPA on request, and the team and the documentation are German. For DACH and EU teams that removes a step from the evaluation.
Does LeadJourney work for a store, or for a business with both a store and a sales team?
Yes to both. Shopify connects as an integration, any other shop system connects manually, and Stripe joins as a payment source, so every order carries the campaign, ad and keyword that brought the customer and ROAS is measured on real revenue. A business that also sells through a sales team sees checkout revenue and CRM deals in the same journey. What stays with a dedicated store tool is product-level catalogue analytics: cohorts by SKU, inventory reports, view-through and MMM. A store that runs on those gets more of them from Northbeam.
Can we migrate from Northbeam to LeadJourney?
Yes. Setup takes about 21 minutes: add the script next to the Northbeam pixel, connect the ad accounts and the CRM, and map the stages that count as qualified and as revenue. Most teams run both for a week or two and compare the numbers before switching Northbeam off. Historic campaign data and spend are imported from your ad platforms during setup.
Keep comparing
Other tools on the same shortlist
The comparisons readers of this page open next. Each one says what the other tool does well and who should pick which.
- vs
LeadJourney vs Triple Whale
Triple Whale is built for Shopify e-commerce: AOV, blended ROAS and cart events. LeadJourney is built around the lead first, forms, calls, CRM stages and closed deals, and tracks Shopify stores too.
Read the comparison - vs
LeadJourney vs Hyros
Hyros is an ad tracker best known in high-ticket e-commerce and info businesses. LeadJourney is the better and easier fit when you run a lead generation business, an agency, or a store on Shopify.
Read the comparison - vs
LeadJourney vs SegmentStream
SegmentStream models attribution where tracking cannot reach, priced per project from 800 dollars. LeadJourney attributes real CRM revenue deterministically, from 129 euros, live in 21 minutes.
Read the comparison
Northbeam alternative
The Northbeam alternative for lead generation and e-commerce
Enterprise-grade tracking at a fraction of the price: CRM-native, Shopify-connected, GDPR-native, public tiers by spend and live in 21 minutes, no onboarding project required. Book a demo and see the difference on your own funnel.
