Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyAd automation
Stop babysitting your ad accounts.
LeadJourney watches every campaign, pauses what burns money and tells you what to scale, judged on the leads and revenue in your CRM, not platform numbers.
30-day money-back guaranteeSetup with a tracking expert
Rated by the teams who let LeadJourney watch their ad accounts
Trusted by 100+ lead generation businesses, agencies and freelancers
What you stop doing
Six jobs you can hand over today
The checks, clicks and exports that fill a marketer's week, and what does them instead.
Before
Checking every ad account each morning
Now
A Slack alert only when something is off
Before
Finding out on Monday that a form broke on Friday
Now
An alert after 6 business hours without a lead
Before
Pausing money-burners by hand, one ad set at a time
Now
A workflow that pauses them when they spend without converting
Before
Exporting CSVs to upload conversions and audiences
Now
Conversions and audiences synced in the background
Before
Building Monday's report from five browser tabs
Now
A digest in Slack at 8:00, written from your own data
Before
Opening Ads Manager to change one budget
Now
One sentence in chat, confirmed with one click
Alerts and monitoring
Stop checking. Get told.
LeadJourney watches every campaign, ad set, ad and keyword around the clock, and tells your team in Slack, by email or via webhook only when something needs attention.
Meta, Google, LinkedIn and Microsoft ads
At campaign, ad set, ad, keyword or Performance Max asset group level.
Any time window
From today to the last 30 days, or a custom window of your own.
Any attribution model
Last Click, First Click, Linear, Time Decay, U-Shaped or Progressive decides which conversions an alert counts.
Your words, live values
Write the message yourself and drop in live values:
- Campaign
- Ad
- Spend
- CPL
- ROAS
- Lead source
- Landing page
Eight alerts, live in the product today
Spend without results
Fires when a campaign, ad set, ad or keyword spends a set amount with zero conversions.
Ad set 'Retargeting 30d' spent €420 in 7 days with 0 leads.
Cost per lead too high, or suddenly low
Compares cost per conversion with a fixed amount, the previous period, the same period last week, or the account or campaign average.
CPL on 'Search Brand' is 48% above last week.
Budget threshold reached
Fires when spend passes an amount in the time window you choose.
Meta spend passed €5,000 this week.
No new leads
Fires when no lead comes in for a set number of hours, during business hours only if you like.
No new leads for 6 business hours. Check forms and tracking.
No traffic
Fires when no clicks are recorded for a set number of hours.
No tracked visits on your site for 4 hours.
Conversion uploads failing
Watches the uploads to Meta CAPI, Google Ads, LinkedIn and Microsoft, and fires when the failure rate gets too high.
12% of Meta conversion uploads failed in the last 24 hours.
New lead or sale
Posts every new lead or a chosen conversion, like a closed deal, with source, campaign, ad and value.
New demo request from LinkedIn, campaign 'CFO Q4', €12k pipeline.
Scheduled digest
Sends a daily, weekly or monthly summary at a fixed time.
Monday 8:00: last week's spend, leads and ROAS by channel.
Automatic actions
Don't just get alerted. Get it fixed.
Build “when this happens, do that” workflows that act on their own, with conditions and if/else branches, all on CRM-verified conversions.
- Stop the money-burnersOn
When
An ad set spends €300 in 7 days with 0 leadsThen
Pause the ad setPost in #ads-alerts - Enterprise leadsOn
When
A LinkedIn Ads lead with a deal value over €10k arrivesThen
Tag it “Enterprise”Email the account executive - Tracking watchOn
When
No leads arrive for 6 business hoursThen
Alert the marketing team to check forms and tracking
What a workflow can do
Pause money-burners automatically
When an ad, ad set or keyword spends without converting, or its CPL crosses your limit, LeadJourney pauses it, or its parent one level up.
Tag leads automatically
Apply a tag like “High-value lead” or “Needs review” when a lead matches your rules: source, campaign, landing page, country, value or a custom field.
Route leads to the right person
Send a Slack message or an email to a channel or a person, based on the lead's source, campaign, value or country.
Trigger any other tool
Send a webhook with the full lead or campaign context to Zapier, Make, n8n or your own system.
If / else logic
Add conditions so one workflow handles several cases, like a big deal to the sales lead and the rest to the team channel.
Describe it, don't build it
Type the workflow, review it, switch it on
Write what you want in plain language. LeadJourney turns the sentence into a ready-made workflow you review before it runs.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO consultancy
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
AI chat, Atlas and MCP
Manage your ads by chat
Ask Atlas, LeadJourney's AI analyst, or connect Claude, ChatGPT and other AI tools via MCP. Analyse and change your campaigns without opening Ads Manager.
Change live campaigns
- Pause or enable campaigns, ad sets, ads and keywords
- Change daily budgets and bids
- Rename or delete campaigns, ad sets and ads
- Add or remove keywords and negative keywords (Google and Microsoft)
Analyse live ad data
- Pull live numbers straight from the ad platforms
- Combine them with LeadJourney's real conversions and revenue
- Get recommendations from the platforms' own recommendation feeds
Build things by chat
- Workflows and alerts, in one sentence
- Custom metrics, like cost per qualified demo
- Dashboards, tags and scheduled reports
Every change is prepared by the AI and confirmed by you in LeadJourney.
Questions it answers from the platforms and your CRM
Which creatives spent more than €250 without a single lead?
Show me the regions, placements and devices where my cost per lead is lowest.
Where do my top qualified leads come from, by region, device and placement?
From your phone
Ask from your phone, confirm in LeadJourney
Connect LeadJourney to Claude or ChatGPT via MCP and ask about your ads from the app on your phone, away from your desk. A change it prepares waits for your confirmation in LeadJourney.
- The Claude and ChatGPT apps, connected via MCP
- Live numbers from your ad platforms and your CRM
- Every change pending until you confirm it
More to ask
- Raise the budget of my best Google campaign by ROAS by 20%.
- Add 'free' and 'jobs' as negative keywords to all search campaigns.
- Send me a summary of yesterday's leads by channel every morning at 8.
Changes by chat on
Meta
Google
Microsoft
LinkedIn
Reddit
TikTok
X
Taboola
Outbrain
ChatGPT Ads
Always-on data flows
Your ad platforms and CRM, always up to date
The work that used to need CSV exports, Zapier chains and a data analyst now runs in the background.
Runs in the background
- Into LeadJourney
- Out of LeadJourney
Ad platformsSpend in, real conversions and audiences out
- Meta
- Microsoft
- TikTok
- X
- ChatGPT Ads
Conversions and CRM stages
Audiences
Spend and clicks
CRM-verified
LeadJourneyEvery lead joined to its journey and its revenueSource, campaign, journey
Stages and deal value
Your CRMStages in, attribution out
- HubSpot
- Salesforce
- Pipedrive
- GoHighLevel
- Zoho
- Close
- Attio
- ActiveCampaign
AI reports, alerts and exports
Your team and your stackReports, alerts and raw data
- Slack
- Webhook
- BigQuery
Real conversions back to the ad platforms
Leads, sales and CRM stages flow back to Meta, Google, Microsoft, LinkedIn, Reddit, TikTok, X, ChatGPT Ads and more, with click IDs and customer data for high match rates.
How it works: Real conversions back to the ad platformsAudiences synced to 8 ad platforms
Build audiences from LeadJourney data and keep them in sync with Meta, Google, LinkedIn, Microsoft, Reddit, ChatGPT, X and TikTok, hourly, daily or weekly.
How it works: Audiences synced to 8 ad platformsAttribution written into your CRM
Lead source, campaign, ad and journey land in HubSpot, Salesforce, Pipedrive, GoHighLevel, Zoho, Close, Attio, ActiveCampaign and more, so sales sees where every lead came from.
How it works: Attribution written into your CRMScheduled AI reports
AI agents pull your data, write a report with insights and recommendations, and send it by email, Slack or webhook.
How it works: Scheduled AI reportsCall tracking with transcripts
Every call is tracked back to its campaign and keyword, then recorded and transcribed automatically.
How it works: Call tracking with transcriptsExport to your warehouse
Leads and conversions stream into BigQuery for your own BI.
How it works: Export to your warehouse
Audience rules read your real data
Audiences such as
- Customers with revenue over €1,000
- LinkedIn leads who never converted
Rules can use
- Reached or did not reach a conversion
- Conversion within X days
- Total revenue
- First or last channel, campaign, ad or landing page
- Tag
- Country
- Custom field
Kept in sync with
- Meta
- Google
- LinkedIn
- Microsoft
- Reddit
- ChatGPT
- X
- TikTok
Safety and control
Automation you can trust with your ad budget
Nothing touches your live accounts without the right checks.
Confirm before anything changes
Ad changes asked for in chat stay pending until you confirm them in LeadJourney. Enabling, raising budgets or bids, deleting and keyword changes need a second confirmation.
Limits you set
A maximum daily budget, a maximum increase per change and a maximum bid apply to every change, together with each user's own permissions.
Test before going live
Every workflow can run as a dry run first, showing what it would have done without doing it.
Pause anytime
Every workflow can be paused or switched off with one click.
Full history
Every workflow run, action and ad change is logged, so you see what happened, when and why.
Coming soon
Next: from managing campaigns to building them
On the roadmap, not in the product yet. Adding keywords to existing Google and Microsoft campaigns is already live.
- Coming soon
Upload creatives automatically
Upload images and videos to your ad accounts by chat or in a workflow, without opening Ads Manager.
- Coming soon
Create campaigns, ad sets and ads
Build new campaigns, ad sets and ads by chat, like a new Meta campaign for the winter offer with three creatives.
- Coming soon
Scheduled on and off
Switch campaigns, ad sets or ads off and back on at set days and times, like search paused on weekends and restarted Monday at 7:00.
Prompts that will work
Upload these 5 videos and create one ad per video in the retargeting ad set.
Coming soonTurn off all Meta ads from 22:00 to 6:00 every day.
Coming soon
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
Automation questions, answered
What it watches, what it changes, and who decides.
Which ad platforms does it work with?
It depends on the feature. Alerts watch Meta, Google, LinkedIn and Microsoft ads. Changes by chat work on Meta, Google, Microsoft, LinkedIn, Reddit, TikTok, X, Taboola, Outbrain and ChatGPT Ads, with keywords and negative keywords on Google and Microsoft. Audiences sync to Meta, Google, LinkedIn, Microsoft, Reddit, ChatGPT, X and TikTok, and conversions go back to Meta, Google, Microsoft, LinkedIn, Reddit, TikTok, X, ChatGPT Ads and more.
Does LeadJourney change my ads without asking?
A change you ask for in chat never goes live until you confirm it in LeadJourney, and enabling, raising budgets or bids, deleting and keyword changes need a second confirmation. Workflows you build act on the rules you set, inside the limits you set, and every one can run as a dry run first, be paused with one click and is logged.
Can I test a workflow before it goes live?
Yes. Every workflow can run as a dry run, which shows what it would have done without doing it. Switch it on once the dry run looks right, and pause or switch it off again with one click.
Where do alerts and workflow messages go?
To Slack, by email or via webhook. A webhook carries the full lead or campaign context, so Zapier, Make, n8n or your own system can pick it up. You write the message yourself, with live values like campaign, spend, CPL, ROAS and lead source.
Which numbers do the automations react to?
LeadJourney's CRM-verified conversions and revenue, not clicks and not the platforms' own estimates. An alert counts conversions with the attribution model you pick: Last Click, First Click, Linear, Time Decay, U-Shaped or Progressive.
What is the difference between Atlas and MCP?
Atlas is the AI analyst built into LeadJourney. MCP connects LeadJourney to the AI tool you already use, like Claude or ChatGPT. Both can analyse your data and prepare an ad change, and either way the change waits for your confirmation in LeadJourney.
Which plans include automation, and how do I try it?
Book a demo and we go through it on your own accounts: which alerts and workflows you need and what your plan covers. Every plan comes with onboarding by a tracking expert who sets the account up with you, and a 30-day money-back guarantee: cancel within 30 days and we refund your first payment in full.
What is coming next?
Creative uploads, building new campaigns, ad sets and ads by chat, and switching ads on and off on a schedule. None of the three is in the product yet. Adding keywords to existing Google and Microsoft campaigns already works today.
Automation
Hand the daily checks to LeadJourney
Book a demo and we walk through alerts, workflows and changes by chat on your own accounts. A tracking expert sets everything up with you.
30-day money-back guaranteeSetup with a tracking expert
