LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
VerifiedOBVIOUS
We run your people-led growth motion on LinkedIn
- Expertise
- Performance Ads
- Headquarters
- Paris, France
- Languages
- EnglishFrench
- LinkedIn Creator Activation
- Thought Leadership Ads
- Warm Outbound
- Founder-Led Content
- Lead Magnets
One subscription, fully managed. Media budget from €7,000 a month on top.
About
About OBVIOUS
OBVIOUS is a people-led growth agency in Paris. It runs a client's LinkedIn growth motion end to end: organic content from creators the audience already trusts, thought leadership ads that keep that content in front of the ICP, and warm outbound to the people who engaged with it. The agency's claim is that orchestrating the three into one system cuts cost per lead by 2 to 3x and drives predictable pipeline.
Clients get access to a network of thousands of vetted thought leaders and industry experts across Europe and the US in every major B2B audience: founders, sales, marketing, HR and finance. Sourcing, briefing and chasing the creators is done by the agency, not the client.
OBVIOUS says it has run over 1,000 sponsored posts and is trusted by more than 100 companies. An engagement is one subscription with a dedicated account manager: strategy, content, distribution and optimization are all handled by the team.
What they do
How OBVIOUS can help
Organic content, LinkedIn Ads and outbound as one orchestrated growth engine, fully managed.
Creator activation on LinkedIn
External creators your ICP already follows, plus internal ones such as the founder and the team, publish content that drives engagement, awareness and organic inbound leads.
Thought Leadership Ads
The posts that work are pushed as Thought Leadership Ads so the ICP keeps seeing them. Media budget is allocated dynamically between creator activation and LinkedIn Ads.
Warm outbound on intent
Outbound goes to the people who liked or commented on the posts and to the contacts who opened the lead magnets the agency builds, not to a cold list.
Tracking from month one
Paid setup and tracking are part of the first month, so every touchpoint, ad and organic, is read against the leads, sales and return it produced for the client.
Verified in numbers
LeadJourney case studies connected to this agency
Measured results reported by the customer, each on its own page.
Questions
Questions people ask OBVIOUS
What does an engagement with OBVIOUS include?
The GROWTH plan is €5,000 a month plus a media budget from €7,000 a month, allocated dynamically between creator activation and LinkedIn Ads. It targets 50 to 100 qualified sales conversations a month with fully managed execution: strategy, content, distribution and optimization, with a dedicated people-led growth specialist as account manager.
How fast does the engine get going?
Month one is setup: ICPs and target audiences, messaging and content angles, creator sourcing and onboarding, content production, and the outbound and paid setup with tracking. Month two launches the people-led content, the Thought Leadership Ads and outbound on engaged profiles. From month three the system scales: new angles and formats, expanding the winning audiences, and ongoing CPL optimization.
Which audiences can the creators reach?
OBVIOUS works with a network of thousands of vetted thought leaders and industry experts across Europe and the US in every major B2B audience: founders, sales, marketing, HR and finance.
How is people-led growth different from running LinkedIn Ads?
The content comes from people the audience already follows rather than from a brand account, and the ads amplify that content instead of replacing it. OBVIOUS reports that over 1,000 sponsored posts later, people-led growth beats traditional paid ads on cost per lead.
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