Form and survey integrations
Form integrations that match every submission to the click that produced it
Typeform and Jotform connect natively, and every other form reports through the tracking script. Live in 21 minutes, no developer required.
Any other form
Your form builder is not on the list
It probably does not need to be: any form on a site that carries the script reports its source on its own. A form tool on its own domain connects by webhook or through Zapier.
Tracking script
Any form on the site reports through the script, whatever built it. No per tool setup.
Inbound webhook
Post a submission from any tool, and it is attributed like a native app.
Zapier
If the tool has a Zapier app, a Zap sends each submission into LeadJourney without writing a line of code.
Setup
Three steps, whatever you connect
The same path for every tool on this page. No developer, no server to run, no tag manager archaeology. 21 minutes end to end.
- 15 minutes
Add the tracking script
One snippet in the site header. WordPress, Webflow, Wix and every page builder in between, then every form on the site reports its true source.
- 210 minutes
Connect your accounts
Sign in to your ad accounts and your CRM. Spend and campaign structure come in, and the lead stages you care about start flowing back.
- 36 minutes
Send the revenue back
Closed deals go to Meta, Google, LinkedIn and Microsoft as offline conversions, so the platforms optimise on revenue instead of form fills.
Questions
What people ask before connecting a form
The four that come up on nearly every demo call.
Which form tools does LeadJourney integrate with natively?
Typeform and Jotform, each connected in a few clicks. Every other form on your site reports through the tracking script, and off site form tools connect by webhook or through Zapier.
What is the difference between the native integration and the tracking script?
The script attributes any form on a page it runs on. The native integration also brings the submission itself into LeadJourney, answers included, so a completed typeform or Jotform entry lands as a lead in its own right, with its campaign, channel and keyword attached.
Which reports does a form lead show up in?
Cost per lead by campaign, channel and keyword, across paid ads, organic search, organic social and AI search. The same lead follows through to pipeline and revenue once it is in your CRM, and won deals go back to the ad platforms as offline conversions.
Do I need a developer to connect Typeform or Jotform?
No. The native integrations connect in a few clicks. No code and no server setup, and most accounts are reporting inside 21 minutes.
Connect your forms
Give every submission a source
Connect your forms and your ad accounts, and the first attributed lead shows up the same day. 95%+ accuracy, first-party required.
