Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyvs
Tracklution alternative
Tracklution vs LeadJourney: clean events for the ad platforms against attribution built on the same tracking
Tracklution sends first-party conversion events to Meta and Google server-side. LeadJourney does that too, then follows every lead to the closed deal.
Rated by the teams who switched
Trusted by 100+ lead generation businesses, agencies and affiliates
LeadJourney vs Tracklution
Delivery and attribution are different layers
Tracklution hands the ad platforms a clean event; LeadJourney keeps the journey behind the event and answers what it was worth. The rows are the features our pricing page lists, so the table shows where each layer stops.
| Capability | Tracklution | LeadJourney |
|---|---|---|
| Built for | TracklutionPerformance marketers and agencies in e-commerce, SaaS and lead gen who want lost conversions back without a tracking project. | LeadJourneyLead generation first, B2B and B2C: forms, calls, CRM stages and closed deals are the conversion model, plus e-commerce through the Shopify integration or a manually connected shop, for advertisers, agencies and affiliates. |
| Collects data | TracklutionYes. A script on a CNAME of your domain plus server-side delivery; Tracklution reports 34.2% more conversions than a pixel alone. | LeadJourneyYes. First-party tracking on your own domain, server-side, 95%+ of conversions captured, the journey behind each one kept, plus static and dynamic call tracking numbers as an add-on. |
| Sources | TracklutionDestinations rather than sources: Meta, Google, Microsoft, LinkedIn, TikTok, Snapchat, Pinterest, Reddit, GA4, Klaviyo and more; two on Free, all on Grow. | LeadJourneyMeta, Google, LinkedIn and Microsoft Ads, the organic and AI sources, HubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign and Odoo, and custom channels by webhook, joined per lead. |
| Attribution models | TracklutionAn attribution engine is listed on Grow and Enterprise; the models are not described on the pricing page. Source parameters travel with each event to the platform. | LeadJourneyEvery rule-based model on every plan, on the click stream and the CRM, switchable without re-tracking; custom models on Enterprise. |
| CRM and pipeline | TracklutionOffline conversions from a CRM arrive by webhook and go on to the ad platforms; stages, deal values and pipeline reports are not documented on the pricing page. | LeadJourneyStages, deal values and closed revenue joined to the journey per lead, with attribution written back into the CRM. |
| Revenue back to the ad platforms | TracklutionYes, this is the product: events and offline conversions to every connected platform over its Conversions API, deduplicated against the pixel. | LeadJourneyConversions API sync to Meta, Google, LinkedIn and Microsoft on every plan; stage changes and closed deals arrive as offline conversions with their value, no webhook to build. |
| Organic and AI search sources | TracklutionTraffic source parameters are preserved on the events it forwards; organic and AI engines as reported channels are not documented on the pricing page. | LeadJourneyGoogle, Bing, YouTube, LinkedIn and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) as distinct sources, out of the box. |
| Lead-level view | TracklutionEvent logs for 3 to 24 months by plan; a journey per named lead is not documented on the pricing page. | LeadJourneyThe full journey of every named lead, from the first click to the closed deal, with the CRM stage on it. |
| Reports | TracklutionA tracking dashboard with recovered events per destination; spend, channel and campaign reports are not documented on the pricing page. | LeadJourneyChannel, campaign, landing page and conversion path reports built in, a custom report builder, saved dashboards; the warehouse export is on the roadmap. |
| AI analyst | TracklutionMCP access on every plan, so your own AI agent can query the tracking data; an analyst of its own is not on the pricing page. | LeadJourneyAtlas answers questions in plain language; Atlas agents watch the data and send scheduled reports to email, Slack or WhatsApp. |
| MCP, API and export | TracklutionMCP on every plan, API access on Enterprise and as a paid add-on on Grow, a custom webhook connector to any URL. | LeadJourneyMCP connection for Claude, ChatGPT and Cursor, API and Zapier app; the data warehouse export to BigQuery and Snowflake is on the roadmap. |
| Data hosting and compliance | TracklutionAWS in Stockholm, other regions on request; SOC 2 Type 2, ISO 27001, GDPR, a DPA and Consent Mode support, from a Finnish company. | LeadJourneyFrankfurt, Germany. First-party tracking on your domain, Art. 28 GDPR DPA on request, two-factor authentication. |
| Setup | TracklutionFive to fifteen minutes: the script or the Shopify, WooCommerce or GTM app, a CNAME record, the platform connectors, a webhook for offline data. | LeadJourneySelf-serve, live in 21 minutes with the reports filled; onboarding call with a tracking expert from Starter. |
| Pricing | TracklutionPublic tiers by events: free up to 5,000 a month, Grow €39.20 a month billed annually for 50,000, €0.0008 per extra event, Enterprise and Agency on quote. | LeadJourneyPublic tiers by marketing spend: from €129 a month, monthly or yearly, attribution included, after a 14-day free trial. |
Credit where it is due
Tracklution is a very good version of the delivery layer: a fifteen minute setup, every platform's API maintained for you, Stockholm hosting, a free tier. A team whose only question is whether Meta and Google see its conversions should take it. The table is about the question after that: which campaign produced the deals, and what each cost.
Pricing
Both price lists are public. Here they are side by side.
Tracklution prices by tracked events, LeadJourney by marketing spend. The ladders below are the published tiers, so you can place your own business on each before anyone books a call, remembering that Tracklution's price buys the delivery and not what comes after it.
TracklutionPriced by tracked events per month
- Free, 5,000 events
- €0
- Grow, 50,000 events
- €39.20 / mo
- Enterprise, from 3M events
- Custom
- Agency, unlimited client sites
- Custom
Euros as published on tracklution.com. Grow is billed annually at €39.20 a month, monthly billing costs 20% more, and events above the 50,000 included cost €0.0008 each. One website on Free and Grow, unlimited seats on every plan. Free and the 14-day Grow trial need no card. Enterprise adds API access, SSO, a dedicated server and a custom data location.
LeadJourney
Priced by marketing spend per month
- Up to €5,000
- €129 / mo
- €5,001 to €15,000
- €249 / mo
- €15,001 to €50,000
- €499 / mo
- €50,001 to €100,000
- €799 / mo
- Over €100,000
- from €999 / mo
Advertiser plans in euros, monthly billing; yearly billing saves 20%. Every plan starts with a 14-day free trial, no credit card. Agencies and affiliates have plans of their own.
See the full pricingWhat the two ladders buy
Tracklution's ladder is cheap because it buys delivery: the event, sent cleanly to the platform that should learn from it. LeadJourney's buys everything after it too: the journey, the CRM stages as conversions with their value, spend next to revenue, from €129 a month.
Why teams switch
Why marketing teams choose LeadJourney over conversion forwarding
Three arguments come up in almost every evaluation. Each one is a set of concrete capabilities, not a slogan.
The same server-side delivery, kept as a journey
Server-side tracking, 95%+ accuracy
Conversions are recorded on your own domain and sent server to server, so ad blockers, iOS and declined consent lose far less of them. 95%+ of conversions captured.
Conversions API sync on every plan
Real conversions and revenue go back to Meta, Google, LinkedIn and Microsoft server-side, so their algorithms optimise on deals that actually closed.
Forms, calls and CRM stages as conversions
Every conversion type a lead gen business has, tracked out of the box, with the CRM stage as the signal that matters rather than a checkout event.
Logs, blacklist, tags and rules
Full logs for clicks, conversions and postbacks, a blacklist by referrer, IP, user agent, email or entry URL, and tags applied by rule as traffic arrives. Included on every plan.
UTM builder
Clean, consistent tracking links for every campaign built inside LeadJourney, so traffic never lands in your reports as unknown.
Attribution and CRM revenue on top of the events
Multi-touch attribution, every model
First click, last click, linear, position based and the rest on every plan, switchable without re-tracking anything; custom models on Enterprise.
CRM revenue attribution
Closed revenue from your CRM matched to the campaign, ad and keyword that created it, so return on ad spend is measured on deals, not on lead counts.
Offline conversion tracking
Calls, meetings and signed contracts connected back to the exact ad that generated them, and sent to the ad platforms as the conversion they should optimise on.
The full journey of every lead
Every touchpoint from the first click to the closed deal on one timeline, with the CRM stage on it, for any single lead your sales team asks about.
Lead quality by channel
See which channels bring leads that qualify and close, not just the ones that fill the form.
Reports and answers, not only events
Reports ready on day one
Channel, campaign, landing page and conversion path reports, plus the lead overview, built in and filled the moment data arrives.
Cost sync every two hours, faster as an add-on
Spend from your ad platforms refreshes every two hours on every plan; 30, 15 and 5 minute refreshes are add-ons for buyers who cut campaigns intraday.
Ask Atlas, the AI marketing analyst
Atlas reads your campaign, lead and CRM data and answers questions in plain language; Atlas agents watch the data and send daily or weekly reports to email, Slack or WhatsApp.
Organic and AI search as sources of their own
Google, Bing, YouTube, LinkedIn, email, referrals and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) attributed next to your ads at no extra cost.
Public pricing by spend
Public tiers from €129 per month, set by your marketing spend and visible before you talk to anyone, with a 14-day free trial and no credit card.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Switching
From Tracklution to LeadJourney in 21 minutes
Nothing to export by hand. Add the script, connect the accounts, and run both tools for a week or two until the numbers agree.
- 1About 5 minutes
Add the LeadJourney script
Paste one snippet into your site or your GTM container, alongside the Tracklution script. It starts recording sessions, click IDs and form fills immediately, and nothing about your current setup changes.
- 2About 10 minutes
Connect your ad accounts and CRM
Sign in to Meta, Google, LinkedIn and Microsoft Ads over OAuth, then connect the CRM where your deals live. Historic campaign data and spend are imported for you.
- 3About 6 minutes
Map your CRM stages to conversions
Choose which stages count as a qualified lead and which count as revenue. From then on every stage change flows back to the ad platforms, and you can switch Tracklution off once both tools agree.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
Tracklution vs LeadJourney, your questions answered
The questions marketing teams ask before choosing between conversion forwarding and a platform, answered the way we answer them on calls.
What is the actual difference between Tracklution and LeadJourney?
Tracklution is server-side conversion tracking: a first-party script on your domain records the event and sends it to Meta, Google, Microsoft, LinkedIn, TikTok and the rest over their Conversions APIs, with offline conversions by webhook, so the platforms see more of what happened. LeadJourney is the all-in-one attribution platform, lead generation first, B2B and B2C, with e-commerce through the Shopify integration or a manually connected shop. It has that delivery layer built in and keeps going: it syncs spend from the ad platforms, follows every form fill, call and order through the CRM stages to the closed deal, attributes that revenue with every model including AI search as a source, sends stage changes back as offline conversions with their value, and reports on it with Atlas. One delivers the event, the other answers what it was worth.
Tracklution reports 34.2% more conversions than a pixel. Does LeadJourney recover as much?
The mechanism is the same, so the recovery is the same in kind: first-party collection on your own domain and server-side delivery to the platforms, so ad blockers, iOS and declined consent lose far less. LeadJourney captures 95% or more of conversions. The difference is what is kept: Tracklution forwards the event and shows the recovered count on its dashboard, LeadJourney stores the journey behind every event, from the first click to the CRM stage, so the recovered conversion can also be attributed, valued and reported.
How does the pricing compare?
Both publish their prices. Tracklution is free up to 5,000 events a month with the Meta and Google connectors, then Grow at €39.20 a month billed annually for 50,000 events and every connector, €0.0008 per extra event, with Enterprise and Agency on quote. LeadJourney publishes its tiers by marketing spend: €129 a month up to €5,000 of spend, €249 up to €15,000, €499 up to €50,000, €799 up to €100,000 and from €999 above that, monthly or yearly, with tracking, attribution, the CRM stages and Atlas included, after a 14-day trial without a card.
We already use Tracklution. Can they run side by side?
Yes. Add the LeadJourney script next to the Tracklution one, connect the ad accounts and the CRM, and both record the same visits for a week or two. Do not let both send the same event to the same platform, or Meta and Google count it twice: keep Tracklution on the platforms until LeadJourney's numbers agree with it, then move the Conversions API connections over. Setup takes about 21 minutes, and the standard reports fill as data arrives.
Tracklution sends offline conversions from our CRM by webhook. Is that the same as LeadJourney's CRM sync?
It is the same destination reached differently. On Tracklution you build the webhook in your CRM or in a tool like Zapier that fires on a stage change and carries the click identifier. LeadJourney connects HubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign and Odoo natively and reads the stages and deal values itself, so a stage change becomes an offline conversion with its value without a build, is attributed across every touch, and is written back into the CRM record as source, campaign and keyword.
Tracklution hosts in Stockholm. Does LeadJourney match that?
Yes. LeadJourney hosts in Frankfurt with full EU data residency, tracks first-party on your own domain, provides an Art. 28 GDPR DPA on request and two-factor authentication on every plan. Tracklution runs on AWS in Stockholm with other regions on request, holds SOC 2 Type 2 and ISO 27001 and is a Finnish company, so on hosting the two are peers. The difference on this page is not where the data sits, it is what is done with it once it has arrived.
Keep comparing
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LeadJourney vs AnyTrack
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LeadJourney vs Able CDP
Able CDP stitches web and CRM events together and sends conversions to the ad platforms. LeadJourney does that sync on every plan and adds the attribution platform around it: journeys, models, reports and Atlas.
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Tracklution alternative
The Tracklution alternative for lead generation and e-commerce
Server-side tracking, attribution, CRM revenue and reporting in one platform, GDPR-native, public tiers by spend and live in 21 minutes with the reports filled. Book a demo and see the difference on your own funnel.
