Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Revenue attribution for software companies
See which GTM motions drive signups. And which ones actually sign customers.
Every visitor tracked from the first ad click to the paid plan, with signups matched to customers and MRR in your CRM.
- Every signup mapped to its source
- Trial-to-paid and MRR per channel
- Live in 21 minutes
Rated by software teams that count customers, not signups
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Revenue attribution for software teams at
Which channel signs customers, not just trials
Your workspace
GTM channel reportSpend to new MRR, per channel, last 30 days
ChannelSpendTrialsNew MRR
LinkedIn Ads€11,600121€11,200
Google Ads€14,200302€9,400
Google organicOrganic154€4,900
ChatGPTOrganic41€3,100
Meta Ads€9,800214€2,600New MRR, 75 customers€31,200
Meta delivers the most trials and the fewest customers. LinkedIn costs more per trial and signs the most MRR.
What your GTM team stops debating
- "Source: Direct" on half your signups
- GA4 numbers that never match the product database
- Trial counts nobody in the revenue meeting trusts
- Scaling the channel with the cheapest trials
- UTM spreadsheets held together by hope
- Marketing reports MQLs while sales asks where pipeline went
- "Which campaign drove that enterprise deal?"
- Attribution debates in every GTM review
- CAC per channel your CFO asks for and never gets
The GTM data gap
Your funnel report counts signups. Your board asks about revenue.
A software buyer clicks a LinkedIn ad, asks ChatGPT for alternatives, reads your pricing page three times and signs up two weeks later. By then GA4 calls them "Direct", the ad platform never hears about the upgrade, and the GTM review runs on gut feeling. You cannot double down on a motion you cannot measure.
- Half your signups land as Direct or Organic, so the campaigns and content that actually drove them never get credit in any GTM report.
- Meta delivers the cheapest trials, so budget flows there. Weeks later almost none of them convert, and nobody connects the two.
- Trial-to-paid happens weeks after the click. Cookies are long gone, so the paying customer and the campaign that won them are never connected.
- GA4, the ad platforms and your CRM all report different numbers, and every GTM review starts with a debate about whose data is right.
- Marketing celebrates MQLs, sales complains about pipeline quality, and there is no shared source of truth to settle it.
- Your buyers research in ChatGPT, Perplexity and on review sites. That entire dark funnel is invisible in your current stack.
- Software audiences are tech-savvy: ad blockers and iOS opt-outs silently delete a big share of your conversion data before it reaches any tool.
- The CFO asks for CAC and payback per channel before signing next quarter's budget, and the honest answer is a shrug and a spreadsheet.
The software companies that win their category are not the ones with the most dashboards. They are the ones who know exactly which GTM motion signs customers.
From signup counts to revenue truth
One source of truth for your entire go-to-market. First touch to paid plan, per channel, campaign and ad.
LeadJourney captures every visit, signup, trial and upgrade server-side on your own first-party domain, so ad blockers and iOS cannot punch holes in your data. Each signup carries its full journey and is matched to the paying customer in Attio, HubSpot, Salesforce or your billing. Your team sees signups, trials, customers, MRR and CAC per channel in one report, and the ad platforms get the customer events back so they optimize for revenue too. Live in under half an hour.
Watch it
Trials are not customers
One minute on the difference between counting sign-ups and counting the ones that turned into revenue, per channel.
40 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
Everything a GTM team needs to measure
Track the whole motion. Signup, trial, customer, MRR.
Signup source attribution
Every registration mapped to its channel, campaign, ad and keyword. The "Direct" black hole in your signup report finally gets names.
Trial-to-paid tracking
See which channels produce trials that convert and which produce tourists. Scale the motion that signs customers, not the one with cheap signups.
MRR and CAC per channel
New MRR and customer acquisition cost broken down by channel and campaign. The numbers your CFO asks for, straight from one report.
Native Attio and CRM sync
First touch, campaign, journey and trial status written into Attio, HubSpot, Salesforce, Pipedrive or Close the second a signup lands.
Server-side, first-party
Software buyers run ad blockers. LeadJourney tracks on your own domain, server-side, so their signups get captured instead of silently dropped.
AI search attribution
See the signups that arrive from ChatGPT, Perplexity, Gemini and Claude. The dark funnel where developers and buyers research becomes a channel.
Full multi-touch journeys
B2B software cycles run weeks, not sessions. First-party identity survives the whole way, so you see every touch from first click to upgrade.
Customer events back to ads
Trial-started and became-customer events pushed server-side to Meta, Google and LinkedIn, so the algorithms optimize for customers, not clicks.
One report for the whole team
CMO, Head of Demand Gen, GTM managers and founders all look at the same numbers. The attribution debate is replaced by a decision.
Better data in, better GTM decisions out
When you see MRR per channel instead of signups per channel, the budget conversation changes.
The channel with the most signups and the channel with the best customers are almost never the same one. Once every trial is matched to the revenue it became, doubling down, cutting and reallocating stop being opinions. Your GTM reviews get shorter, your CAC gets lower, and next quarter's campaigns get built on what actually signed customers last quarter.
The reports your GTM meetings are missing
From first click to paid plan, fully measured.
Your workspace
Signups to paying customersPer channel, last 30 days
€31,200New MRR
75New customers
€659Blended paid CAC
ChannelSignupsCustomersNew MRR
LinkedIn Ads14819€11,200Google Ads48626€9,400Google organic21214€4,900ChatGPT647€3,100Meta Ads5739€2,600Every customer is matched to the signup that started it, in Attio and in billing.
Channel report
Spend, signups, trials, customers and MRR, side by side.
One table answers the question every GTM review circles around: which channel actually grows the business? Drill from channel to campaign to ad to keyword, with every signup matched to the customer and MRR it became in your CRM and billing.
- Signups, trials, customers and new MRR per channel
- CAC per channel and campaign, computed on real customers
- Drill down from channel to campaign, ad and keyword
- Organic, paid and AI search in the same report
Your workspace
Trial qualityWhich trials actually become customers, last 90 days
ChannelCost per trialTrialsTrial-to-paid
ChatGPTOrganic4117.1%LinkedIn Ads€9612115.7%Google organicOrganic1549.1%Google Ads€473028.6%Meta Ads€462144.2%Meta delivers the cheapest trials and the fewest customers. LinkedIn costs twice as much per trial and converts almost four times better.
Trial quality
Stop scaling the channel with cheap trials that never convert.
Cost per trial is the most misleading metric in SaaS marketing. LeadJourney shows trial-to-paid rate per channel, so the motion that delivers hundreds of trials and nine customers stops eating the budget of the one that quietly signs your best accounts.
- Trial-to-paid conversion rate per channel and campaign
- Spot expensive channels that sign your best customers
- Spot cheap channels that only deliver tourists
- Reallocate budget on revenue evidence, not CPL
Your workspace
Signup journeyFirst click to paid plan
TBTom BeckerBuildRightGrowth plan
- LinkedIn AdsClicked the sponsored postDay 1
- ChatGPTAsked for alternatives, landed on pricingDay 3
- WebsiteRead the pricing page, twiceDay 5
- Google AdsBranded search, started a trialDay 14
AttioUpgraded to GrowthDay 27
New MRR€490/mo
Twenty-seven days, five touches, one customer. GA4 called this one Direct.
Signup journeys
Every signup arrives with its full story.
A software buyer touches your GTM five times before signing up, and GA4 credits none of it. LeadJourney keeps the first-party identity alive across weeks, so the LinkedIn ad, the ChatGPT recommendation and the pricing page visits all show up on one timeline.
- First touch, last touch and everything in between
- Journeys survive weeks-long B2B decision cycles
- AI search touchpoints from ChatGPT, Perplexity and Gemini
- See what your best customers' journeys have in common
Your workspace
CRM syncWritten onto records in the last hour
Live- Tom Becker, BuildRightFirst touch: LinkedIn AdsTrial startedSynced
- Mira Schulz, Northwind LogisticsFirst touch: ChatGPTUpgraded, €490/moMRR attributed
Lena Hoffmann, Harbor EventsFirst touch: Google AdsDemo bookedSynced
Jonas Weber, Acme SupplyFirst touch: Google organicClosed won, €12,000Revenue attributed
First touch, campaign, journey and trial status land on the record the moment a signup happens.
Attio and CRM sync
The attribution lands where your team already works.
Native integration with Attio, plus HubSpot, Salesforce, Pipedrive, Close and GoHighLevel. First touch, campaign, journey and trial status are written onto the record the moment a signup lands, and closed revenue flows back into your channel reporting automatically.
- Native one-click Attio integration
- Attribution fields on every person and company record
- Revenue from the CRM closes the loop per channel
- Zapier, Make, n8n, webhooks and API for anything custom
Live in 21 minutes, no developer
From gut feeling to GTM clarity in three steps
One script, your ad platforms and Attio or your CRM. We do it with you on a call.
- 1About 5 minutes
Connect
Add one script to your site, connect your ad platforms, and plug in Attio or your CRM. We do it with you on a call, no developer needed.
- 2About 15 minutes
Capture
Every visit, signup, trial and upgrade is tracked server-side and first-party, matched to the person and revenue in your CRM and billing.
- 3Same day
Decide
MRR, CAC and trial-to-paid per channel land in one report, and customer events flow back to the ad platforms. Your GTM runs on evidence.
The honest comparison
Why GTM teams move past GA4 and spreadsheets
| What you need |  GA4 and spreadsheets | CRM reports alone | LeadJourney |
|---|---|---|---|
| Signup sources without the "Direct" black hole | No: Direct / (not set) | Partly: Self-reported field | Yes: Every signup mapped |
| Connects trials to paying customers | No: Stops at the event | Partly: No campaign context | Yes: Full loop, automatic |
| MRR and CAC per channel and campaign | No: Manual stitching | No: No spend data | Yes: One report |
| Survives ad blockers and iOS | No: Browser pixel | Partly: Only what is entered | Yes: Server-side, first-party |
| Tracks AI search (ChatGPT, Perplexity) | No: Lumped into referral | No: Invisible | Yes: Dedicated channel |
| Writes attribution into Attio or your CRM | No: No CRM connection | No: Nothing to write | Yes: Native sync |
| Sends customer events back to ad platforms | No: Not its job | Partly: Manual exports | Yes: Server-side, automatic |
| Setup effort | Partly: Endless config | Partly: Reports by hand | Yes: 21 minutes |
What changes when GTM runs on revenue data
Lower CAC. Better trials. GTM reviews without debates.
CAC
When budget moves from the channels with cheap trials to the channels with real customers, the blended cost of acquiring a customer drops.
Trial-to-paid
Optimizing campaigns on became-customer events instead of raw signups pulls in the trials that actually intend to buy.
MRR per channel
Every euro of new MRR attributed to the channel and campaign that sourced it. Growth planning gets a map instead of a guess.
One source of truth
CMO, demand gen, sales and founders all read the same report. The GTM review spends its time on decisions, not data disputes.
Wasted spend
The campaign that looked great on cost per trial and never produced a customer becomes visible, and its budget gets a better home.
Faster decisions
Which motion to scale, which to cut, where next quarter's budget goes: answered from one report instead of a week of spreadsheet archaeology.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the call, answered upfront
The questions GTM teams ask before they put revenue per channel in front of the board.
Does LeadJourney integrate with Attio?
Yes, natively. Attio is a one-click integration: first touch, campaign, full journey, trial status and attributed revenue are written onto the person and company records automatically. HubSpot, Salesforce, Pipedrive, Close and GoHighLevel are supported the same way, and Zapier, Make, n8n, webhooks and an open API cover anything custom.
How do you connect a signup to a customer who upgrades weeks later?
LeadJourney builds a first-party identity on your own domain that survives long B2B decision cycles, instead of relying on third-party cookies that Safari deletes after days. When the trial converts, the event from your CRM or billing is matched back to that identity, so the paying customer is credited to the campaign that originally sourced them.
We are product-led. Can you track self-serve signups, not just demo forms?
Yes. The tracking script captures the registration along with the visitor's full journey, and the signup is matched to the person your CRM or billing creates. Trials, activations and upgrades then flow in from your CRM and billing events, so PLG and sales-led motions end up in the same report.
Can it really see traffic from ChatGPT and Perplexity?
Yes. Visits from ChatGPT, Perplexity, Gemini, Claude and Copilot are recognized and reported as their own channels, instead of disappearing into "referral" or "direct". For software companies this is often a fast-growing source of high-intent signups that no other tool in the stack can see.
How is this different from GA4?
GA4 counts anonymous sessions in the browser, where ad blockers and iOS take their cut, and it stops at the event. It never learns that trial #4832 became a €490 a month customer. LeadJourney tracks server-side and first-party, follows the person across weeks, and closes the loop with your CRM and billing, so the report shows customers and MRR per channel, not sessions.
Does it send customer events back to the ad platforms?
Yes. Trial-started and became-customer events are pushed server-side to Meta, Google and LinkedIn through their conversion APIs, so the algorithms optimize for customers instead of cheap signups. You choose which CRM or billing stages count as a conversion.
Is this GDPR compliant?
Yes. LeadJourney is hosted in the EU (Frankfurt), tracks first-party on your own domain, and works alongside your consent management setup. You stay in control of what is captured and for whom.
What happens after I book?
A 30 minute walkthrough with a tracking specialist. We connect your site, ad accounts and Attio or your CRM live on the call, and you watch your first signups arrive with their full journeys attached. Most teams are live in under half an hour. No deck, no pressure.
See your own signup sources on live data
Stop running GTM on signup counts. Start running it on revenue.
Book a demo and we connect your site and Attio or your CRM live, so you see exactly where your signups come from and which channels sign your customers. Or start free and see it in your own data first.
