Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
The only attribution platform built for webinars
See which channel fills your webinars with buyers, not just registrations.
Your registrations come from paid, organic, email and social. LeadJourney connects your landing page, webinar platform and CRM into one dashboard.
- Registrations, show-rate and pipeline per channel
- Native sync with WebinarJam, Zoom and GoToWebinar
- Live in 21 minutes
Rated by teams that fill webinars with buyers
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Webinar attribution at
Who filled the room, and who showed up
Your workspace
Registrations by channelWho filled the room, who showed up, what it was worth
ChannelRegistrationsShow-ratePipeline
Email88061%€268.0k
Meta Ads1,42038%€212.4kOrganic search54057%€158.9k
Google Ads76044%€131.5k
LinkedIn Ads41049%€118.2kTracked pipeline€889.0k
Meta drives the most sign-ups. Email shows up and converts best. One report, and the budget conversation changes.
Why webinar reporting is broken
You are filling webinars from every channel. But you cannot prove which one actually drives the revenue.
Registrations are easy to count. Show-rate, attendee quality and real pipeline per channel are a black box, scattered across your ads manager, your webinar platform and a spreadsheet you rebuild every single time.
- You see total registrations, but not which channel each sign-up came from.
- You know your overall show-rate, but have no idea what it is per channel.
- Meta drives the most sign-ups, but you cannot tell if any of them actually show up or buy.
- Your data lives in the Meta Ads Manager, in WebinarJam or Zoom and in a spreadsheet, and they never agree.
- You cannot connect a registration back to the ad, email or post that actually drove it.
- Someone attends, then Googles you and buys two weeks later, so the last click steals the credit from your webinar.
- Leadership asks "are webinars actually worth it?" and the honest answer is nobody really knows.
The teams that win with webinars are not the ones with the most sign-ups. They are the ones that know which channel fills the room with buyers.
From three tools that disagree to one number per channel
Every registration tagged with its source, attendance read from your webinar platform, deals pulled from your CRM. The whole funnel, per channel.
Each traffic source gets its own tracked link to your webinar landing page: paid ads, emails, organic posts and social all carry their own identifier. LeadJourney captures the channel, campaign and ad at sign-up, pushes the registrant into WebinarJam, Zoom or GoToWebinar, reads live attendance the moment they join, and follows the person through your CRM, so registrations, show-rate, attendees and pipeline all sit on one row per channel.
Watch it
Registrations are not the story
Which channels bring the attendees, the booked calls and the revenue, across ad platforms, webinar tool and CRM.
50 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
How the magic works
Your channels, your webinar platform and your CRM, connected by AI attribution.
LeadJourney pulls every signal from your traffic channels, your landing page, your webinar platform and your CRM into one place. The attribution engine connects the dots and tells you which channel drove each registration, who showed up, and how much pipeline it produced, with full multi-touch credit so the webinar keeps the credit it earned, however long the journey took.
Channels and webinar platform
- Meta Ads
- Google Ads
- Organic search
Webinar platform
LeadJourney
AI attribution engine
What it becomes in your CRM
- Registrations
- Attendees
- Qualified leads
- Pipeline revenue
Connects to your CRM
and 100+ moreRegistrations and closed deals, back to Meta and Google Ads
What changes once it is set up
Questions you will finally answer with data.
Which channel fills my webinars?
Registrations broken down by channel, campaign, ad and email, so you know exactly what drives sign-ups.
What is my show-rate per channel?
Live attendance tied to each source, so you see which channels bring people who actually turn up.
Which channel brings buyers?
Qualified leads and pipeline per channel reveal who brings real revenue, not just registrations.
Are my webinar ads profitable?
A live ROAS per campaign and ad, from spend all the way through to closed pipeline.
Did the webinar really start this deal?
First-touch attribution proves the webinar started the journey, even when the deal closed weeks later via Google.
Where do I spend to fill the next one?
With every channel measured the same way, you pour budget into what fills the room with buyers.
What is each channel's pipeline per attendee?
Two channels can fill the same room with very different value. Pipeline per attendee makes the quality obvious.
Where does each channel drop off?
Registered, attended, stayed for the offer, booked a call, closed. The whole funnel, filtered to one channel or campaign in a click.
Which ad, email or post drove that sign-up?
Every registration tagged with its real source down to the campaign, ad and email, and the cost per registration calculated automatically.
The number teams love most
The channel with the most sign-ups is often the one with the worst show-rate. Now you can see it.
Because every registration carries its source and attendance is read live from your webinar platform, LeadJourney shows exactly what share of each channel's registrations actually showed up. A registration is worthless if nobody turns up, and the channel that looks cheapest per sign-up is rarely the one that fills the room.
Every webinar question, visualized
Discover how each channel shapes your webinar funnel and lead pipeline.
Your workspace
Show-rate by channelLast webinar, attendance read live from the platform
4,010Registered
1,920Attended live
48%Show-rate
ChannelRegisteredAttendedShow-rate
Email88053761%
Organic search54030857%
LinkedIn Ads41020149%Google Ads76033444%Meta Ads1,42054038%Meta fills the most seats and the fewest of them get sat in. Email brings a third as many sign-ups and nearly as many attendees.
Show-rate
Stop guessing your show-rate. See it per channel.
A registration is worthless if nobody shows up. LeadJourney ties live attendance back to the channel that drove each sign-up, so you finally see which channels bring people who actually turn up.
- Live show-rate per channel, campaign and email
- Spot the channels that inflate sign-ups but never attend
- Forecast real attendance before you spend
- Read straight from WebinarJam, Zoom or GoToWebinar
Your workspace
Paid webinar adsSpend against tracked pipeline, last webinar
ChannelSpendRegistrationsPipeline
Meta Ads€6,2001,420€212.4kGoogle Ads€4,100760€131.5kLinkedIn Ads€3,900410€118.2kBlended ROAS32.5x
Cost per registration says Meta wins by a mile. Pipeline per euro says all three are within a few points of each other. Only one of those numbers pays the bills.
Paid webinar ads
Turn webinar ad spend into a real ROAS.
Most teams run Meta, Google and LinkedIn ads to fill webinars and only ever see cost per registration. LeadJourney follows that spend through registration, attendance and pipeline, then turns it into a live ROAS per campaign and ad.
- Spend to registration to attendance to pipeline, per ad
- Live ROAS that updates as deals close
- Server-side tracking, so iOS and ad blockers do not break it
- Meta, Google, LinkedIn and TikTok in one view
Your workspace
Registration syncLast hour
Live- Registered: Mira SchulzMeta Ads, "Scale to €1M" campaignPushed to WebinarJamSource on the record
Attended live: Tom BeckerEmail, newsletter 42Synced to HubSpotStayed 54 minutes
Registered: Lena HoffmannGoogle Ads, brand searchPushed to GoToWebinarSource on the record- Call booked: Jonas WeberLinkedIn Ads, document adStage updated in HubSpotMeeting booked
The source travels with the person: into the webinar platform, into the CRM, and back out to the ad platform when they buy.
Native sync
Every registration carries its source, automatically.
Connect your webinar platform once and LeadJourney captures the channel, campaign and ad at sign-up, pushes the registrant into WebinarJam or Zoom, and links them to live attendance the moment they join. No double entry, no manual exports.
- One-click connect to WebinarJam, Zoom, GoToWebinar and more
- Registrant and source synced straight to your CRM
- Attendance and engagement flow in automatically
- No double entry, no manual exports
Your workspace
One attendee, the whole pathAd click to closed won
MSMira SchulzNorthwind LogisticsClosed won
- Meta AdsClicks the "Scale to €1M" webinar adDay 0
- Landing pageRegisters, source capturedDay 0
- WebinarJamAttends live, stays for the offerDay 2
GoogleBranded search, books a callDay 5- HubSpotDeal moved to closed wonDay 19
First touch: Meta ad, webinar registration€18,000
Last click hands this deal to a branded Google search. First touch gives it to the webinar and the ad that filled it.
Multi-touch attribution
Keep the credit when the webinar started the deal.
Most attendees do not buy on the call. They watch, then Google you and convert a week later, and last-click tools credit Google. LeadJourney keeps the whole journey and credits the webinar (and the ad that filled it) as the touch that started the deal.
- Full registrant to attendee to deal touchpoint timeline
- First-touch credit for the webinar, even days later
- Switch attribution models in one click
- The one most tools miss
Live in 21 minutes, no developer
From guesswork to full webinar attribution in three steps
No spreadsheet, no manual exports, no engineering ticket.
- 1About 5 minutes
Connect
Plug in your traffic channels, your landing page, your webinar platform (WebinarJam, Zoom, GoToWebinar) and your CRM, with you on a call.
- 2About 15 minutes
Track
Every registration is tagged with its source. Attendance, engagement and CRM stages flow into one dashboard, split by channel.
- 3Same day
Prove and optimize
See registrations, show-rate, leads and pipeline per channel, prove which webinars pay off, and move budget toward what fills the room with buyers.
What changes when every channel has a number
Webinars defend their own budget. Per channel, per euro.
Show-rate you can act on
Live attendance per channel, campaign and email, so the next promotion goes where people actually turn up.
Spreadsheets
The Ads Manager export, the webinar platform export and the CRM export stop needing to be reconciled by hand. One dashboard, one number per channel.
Buyers told apart from bodies
Qualified leads and pipeline per attendee, so two channels that fill the same room stop looking the same.
First-touch credit kept
When the attendee buys through Google two weeks later, the webinar and the ad that filled it keep the credit.
Live ROAS on webinar ads
Spend followed through registration, attendance and pipeline, per campaign and ad, not just a cost per registration.
One source of truth
Traffic channels, landing page, webinar platform and CRM in one place, for every webinar you run.
Jonas Strambach · CEO & Founder, LeadJourney
Subject: Why I built webinar attribution
Hi,
I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency, and webinars were one of our best channels for booking real sales calls. The problem? I could never actually prove which channel filled them.
We drove registrations from paid ads, organic, email and social, then ran the webinar in WebinarJam and Zoom. But to understand a single campaign I had to jump between the Meta Ads Manager, the webinar platform and a messy spreadsheet, and even then I couldn't tell you which channel actually showed up live, let alone which one turned into pipeline. Registrations are easy to count. Show-rate and revenue per channel were a black box.
I looked everywhere for a tool that just did this properly, and there simply wasn't a good one on the market. So I built the thing I wish I'd had: LeadJourney connects your traffic channels, your landing page, your webinar platform and your CRM so you see registrations, show-rate, attendees and pipeline per channel in one dashboard, a single source of truth for every webinar you run.
If you're running webinars and you're not 100% sure which channel actually fills the room (almost nobody is), I'd genuinely love to show you what this looks like on your own data. Get started and I'll walk you through it personally. No deck, no pressure.
Talk soon,
Jonas
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would want to know, answered upfront
The questions webinar marketers ask before they connect their platform.
How do you know which channel a registration came from?
Each traffic source gets its own tracked link to your webinar landing page. Your paid ads, emails, organic posts and social all carry their own identifier. When someone registers, attends and later becomes a lead or a deal in your CRM, LeadJourney ties that whole chain back to the exact channel, campaign and ad it came from.
Do you integrate with WebinarJam, Zoom and GoToWebinar?
Yes. We have native, one-click integrations with WebinarJam, Zoom Webinars, GoToWebinar, Demio and Livestorm, plus a webhook and API for anything else. Registrations sync both ways and live attendance and engagement flow straight into your dashboard, so show-rate per channel is automatic.
Can you really show show-rate per channel?
Yes, and it is the metric teams love most. Because every registration carries its source and we read live attendance from your webinar platform, we can show you exactly what percentage of each channel's registrations actually showed up. You will often find the channel with the most sign-ups has the worst show-rate.
What about attendees who buy later through another channel?
That is the case most tools get wrong. If someone attends your webinar, then Googles you and buys a week later, last-click attribution credits Google. LeadJourney keeps the full multi-touch journey and credits the webinar (and the ad that filled it) as the first touch that started the deal. You can switch between first-touch, last-touch and multi-touch in one click.
Can I track paid ads that fill my webinars?
Yes, across Meta, Google, LinkedIn, TikTok and more. We follow your ad spend through registration, attendance and pipeline, then turn it into a live ROAS per campaign and ad, not just a cost per registration. Tracking is server-side, so iOS and ad blockers do not break it.
Does it work with my CRM?
Almost certainly. Native integrations cover HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, Zoho and most others, plus a webhook and API for anything custom. Every CRM stage flows back into your webinar dashboard so attribution runs all the way to closed revenue.
Do I need a developer to set it up?
No. Setup is a guided onboarding and most teams are live in under half an hour. We help you connect your webinar platform, your channels and your CRM, and create your tracked links together on a call. No engineering hours required.
What happens after I book?
A specialist gets you set up and walks you through your own data: how you fill webinars today, what registrations, show-rate and pipeline per channel look like end to end, and any setup and pricing questions. It takes about 30 minutes. No deck, no pressure.
See your own webinar data, fast
Stop guessing which channel fills your webinars. Start proving it.
Book a demo and we walk you through the exact attribution, the show-rate and pipeline per channel and the ROI you would see. Or start free and explore your own webinar data in minutes.
