Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
For B2B marketing teams who run paid
Every month you spend the budget. Every month you still cannot say what actually worked.
If you cannot say where your last 10 deals came from, you are not reporting. You are guessing.
- Every lead and deal sourced
- Revenue tied to the real channel
- Live in 21 minutes
Rated by B2B teams that stopped guessing
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Pipeline sourced for teams at
One lead, first click to closed deal
Your workspace
Customer journeyEvery touchpoint behind one closed deal
JWJonas WeberAcme SupplyClosed won
GoogleFound you in search, first clickDay 1
LinkedIn AdsClicked your sponsored postDay 3- BlogRead two articlesDay 5
YouTubeWatched your product demoDay 8- EmailOpened the nurture emailDay 11
Google AdsBranded search, last clickDay 14
Closed won€24,000
Your CRM says "direct". The journey says Google opened it and LinkedIn did the work.
The questions that go quiet in every meeting
- "How many of those leads actually closed?"
- "Where did our last 10 deals come from?"
- "Which channel drove revenue last quarter?"
- "What's our real cost per closed deal?"
- "Why do the CRM and ad platform numbers never match?"
- "Can you prove marketing drove that revenue?"
- "It's complicated. Honestly, I don't know either."
- "The CRM just says direct."
- "Give me a minute, I need to open a few tabs."
The real cost
This is not a reporting annoyance. It is budget on fire, every single month.
When you cannot see what worked, you scale what looks good instead of what actually drives revenue. You keep funding the channel that only gets the last click and starve the one that quietly starts every deal. The CRM says one thing, the ad platform says another, and the spend goes out the door anyway.
- Someone asks how many of last month's leads actually closed, and the honest answer is "I don't really know either."
- Half your pipeline sits in the CRM as "direct" or "unknown", so the channels that started those deals get nothing.
- Budget keeps flowing to channels that only assist, never start the sale, because last-click is the only view you have.
- Two dashboards, two different revenue numbers, and zero way to reconcile them before the meeting.
- Nobody can say what a closed deal actually costs per channel, so you optimize for cheap clicks instead of buyers.
- Marketing does the heavy lifting on every deal, but cannot prove the revenue it drove when leadership asks.
- The room turns to you for a number, and you just don't have it. The spend goes out anyway.
Every one of these has the same root cause. You can see the spend. You just cannot see the source.
How LeadJourney fixes it
Every source, every touchpoint, every euro of revenue, on one map.
LeadJourney captures every click and touchpoint across your ads, social, search, email and website, then stitches them into a single identity for each person. When a lead, meeting or deal happens, you see the complete path that earned it and the revenue tied to the channel that really started it, with full first-touch and multi-touch attribution.
Watch it
Budget decisions on half the data
Why the platform's ROAS is not the one you earn, and what changes when the numbers come from the CRM.
45 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
Every paid and organic source
Every click in. Every euro of revenue mapped back out.
Ads, search and your website on the left. Leads, meetings, pipeline and closed revenue in your CRM on the right. LeadJourney in the middle, holding the one identity per person that connects them, and sending closed revenue back to the ad platforms so they optimize on it.
Where you spend
- LinkedIn Ads
- Google Ads
Meta Ads- Google search
- Your website
LeadJourney
First click to closed deal
What the CEO asks about
- Leads
- Meetings booked
- Pipeline
- Closed revenue
Matched in your CRM
and 100+ moreClosed revenue sent back to the ad platforms
The KPIs you can finally stand behind
Reports that hold up when leadership asks.
True source of every lead
Each lead sourced back to the channel that started it, never dumped into "direct" or "unknown".
Revenue by channel
See exactly which channels drove closed revenue last quarter, with first-touch and multi-touch credit.
Cost per closed deal
Real cost per deal by channel, so you stop optimizing for cheap clicks and start optimizing for buyers.
One reconciled number
CRM and ad platform data stitched into a single source of truth, so the two numbers finally agree.
Marketing-sourced pipeline
Prove the pipeline and revenue marketing actually generated, with the journey to back every claim.
What is working, live
Watch which channels are climbing and which are fading in real time, before the budget is gone.
The same meeting, three weeks later
Next time the room goes quiet, you have the number.
"Which channel drove our revenue last quarter?" LinkedIn Ads started 31% of closed revenue, and here is the journey behind every deal. "Where did our last 10 deals come from?" Sourced, all 10, first touch to last touch, no "direct" in sight. "What is our real cost per closed deal?" €612, down from €840 once we cut the channels that only assisted. "Can you prove marketing drove that revenue?" The multi-touch report is already in your inbox.
What you can finally see
The numbers behind every question you keep dodging.
Your workspace
Where your leads actually come fromSourced by first touch, last quarter
1,417Leads sourced
86Closed deals
€418,000Closed revenue
SourceLeadsDealsRevenue
LinkedIn Ads48231€152,000Google organic39124€118,000YouTube21412€61,000Meta Ads1889€44,000Email14210€43,000
No "direct" row. Every lead carries the channel that started it.
True source of every lead and deal
Finally know where your leads and revenue actually came from.
No more half your pipeline disappearing into "direct" and "unknown". LeadJourney sources your leads, meetings and closed deals back to the real channel that brought them in, ranked by true contribution.
- Every lead and deal attributed to a real channel, not "unknown"
- Ranked by what truly drives pipeline, not last-click guesswork
- See which sources are climbing and which are quietly fading
- Leads, deals and revenue on the same row, per source
Your workspace
Who gets the creditShare of closed deals, last click against first touch
What last click credits LinkedIn9%of closed deals
What actually started on LinkedIn34%of closed deals, first touch
Credit last click hides+25 points
ChannelLast clickFirst touch
LinkedIn Ads9%34%Google organic12%27%YouTube6%16%Email21%9%
Meta Ads19%10%Google Ads (brand)33%4%Brand search closes a third of deals and starts almost none. That is what a last-click mirage looks like.
First click and last click
See who opened the deal and who closed it.
Most tools only show the last click, so the channel that actually started the journey gets zero credit and marketing looks like it did nothing. LeadJourney shows both, side by side, so you can prove what opened the door, not just what closed it.
- First-touch and last-touch credit for every channel
- Spot the channels that start deals but never get the credit
- Switch attribution models in a single click
- Prove marketing opened the deals sales closed
Your workspace
Budget reallocationMonthly budget, current against proposed
ChannelCurrentProposedWhy
LinkedIn Ads€8,000€12,000Starts 31% of journeysYouTube€3,000€5,000Fastest-growing sourceMeta Ads (broad)€9,000€5,000Assists, rarely startsGoogle Ads (brand)€6,000€4,000Last-click mirageSame total budget€26,000
Same €26,000. Moved to the channels that start deals instead of the ones that only finish them.
Budget reallocation
Put your budget where the revenue actually starts.
Once you can see what really drives deals, the budget calls make themselves. Double down on the channels that start journeys, cut the ones that only assist, and pull more revenue out of the exact same spend.
- Know which channels start deals and which only assist
- Stop funding last-click mirages and broad spend that never converts
- More closed revenue at the same total budget
- A reason next to every move, backed by the journeys
Your workspace
Live lead feedSourced the second they arrive
Live- Mira Schulz, Northwind LogisticsFirst touch: LinkedIn Ads, 6 touchesDemo bookedjust now
- Lena Hoffmann, Harbor EventsFirst touch: YouTube, 9 touchesNew lead2 min ago
- Tom Becker, BuildRightFirst touch: Meta Ads, 11 touchesProposal sent5 min ago
- Jonas Weber, Acme SupplyFirst touch: Google, 6 touchesClosed won, €24,0008 min ago
CRM and ad platform numbers reconciled as they land. One click exports the board deck.
Live, board-ready reporting
The report builds itself, while you sleep.
Every new lead lands with its full journey and true source already attached. No more stitching screenshots together the night before the board meeting. Your KPIs are live, reconciled, and ready to share at any moment.
- Every new lead sourced the second it arrives
- CRM and ad platform numbers reconciled into one source of truth
- Export a clean, board-ready report in one click
- Every KPI carries the journeys that back it up
Live in 21 minutes
From burning budget to knowing what works in three steps
Tracking and identity stitching are set up for you. No developer work.
- 1About 5 minutes
Connect
Add LeadJourney to your site and connect your ad accounts, channels and CRM. Tracking and identity stitching are set up for you. No developer work.
- 2About 15 minutes
Reveal
We capture every click and touchpoint and stitch them into the full journey behind every lead and every closed deal, first click to revenue.
- 3Same day
Reallocate
See what actually drives revenue, move budget to what works, and watch your closed revenue climb on the same spend.
The same meeting, three weeks later
The same meeting, three weeks later. You have the number.
Every deal sourced
Where did the last 10 deals come from? Sourced, all 10. First touch, last touch and every step in between, no "direct" in sight.
Revenue by channel
Which channel drove revenue last quarter? Answered with first-touch and multi-touch credit, and the journey behind every deal.
Cost per closed deal
Real cost per deal by channel, so the budget stops chasing cheap clicks and the channels that only assist get cut.
One reconciled number
CRM and ad platform data stitched into a single source of truth, so the two numbers finally agree before the meeting.
Marketing-sourced pipeline
Prove the pipeline and revenue marketing actually generated, with the journey to back every claim.
Board-ready, live
The report builds itself while you sleep. No screenshots stitched together the night before the board meeting.
Jonas Strambach · CEO & Founder, LeadJourney
Subject: Where your last 10 deals really came from
Hi,
I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency. We generated thousands of leads, and for almost every single one, when someone asked "where did this lead actually come from?", my honest answer was "I don't really know."
Our analytics showed "direct" and "organic" for half of them. Last-click handed all the credit to whatever someone Googled right before they converted. I was making six-figure budget decisions on a story I knew was wrong, and I had no way to see the real path any single customer took to find us.
I looked everywhere for a tool that just did this properly, and there simply wasn't a good one on the market. So I built the thing I wish I'd had: LeadJourney reveals the full journey of every single lead you generate, every source, every touchpoint, the first click and the last click, so you finally know exactly what's working and where your budget should go.
If you're spending money to generate leads and you're not 100% sure where they really come from (almost nobody is), I'd genuinely love to show you what this looks like on your own data. Book a demo and I'll walk you through it personally. No deck, no pressure.
Talk soon,
Jonas
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would want to know, answered upfront
The questions marketing leads ask before they put a source next to every euro of revenue.
How do you source revenue back to the right channel?
LeadJourney captures every click, visit and touchpoint across your ads, social, search, email and website, then stitches them into a single identity for each person. When a lead, meeting or deal happens, you see the entire path that led to it, from the first click to the closed deal, with full multi-touch attribution, so revenue is tied to the channel that actually earned it.
Why do my CRM and ad platform numbers never match?
Because they measure different things. Your CRM logs the last step it happened to capture (often "direct"), while each ad platform claims every conversion it can. LeadJourney sits across both, stitches the real journey first-party, and reconciles it into a single source of truth, so you stop arguing about which number to trust.
Will it work with my analytics, ad platforms and CRM?
Yes. LeadJourney connects to your ad platforms, your website and your CRM, and works alongside your existing analytics. It captures the journey first-party, so you get complete data that survives iOS, ad blockers and cookie loss, with HubSpot, Salesforce, Pipedrive and 100+ more supported out of the box.
Which attribution models can I switch between?
First-touch, last-touch, linear, U-shaped and time-decay, switchable in one click on any report. First click and last click sit side by side by default, so you can see who opened the deal and who closed it without picking a model first.
Is this GDPR compliant?
Yes. Tracking is first-party and consent-aware, it works with your consent management platform, and LeadJourney is hosted in the EU. You stay in control of what is tracked, so you see where revenue comes from and stay compliant at the same time.
Do I need a developer to set it up?
No. Setup is a guided onboarding and most teams are live in under half an hour. We help you install the tracking, connect your channels and your CRM, and switch everything on together. No engineering hours required.
What happens after I book?
A specialist gets you set up and walks you through your own data: where your leads and revenue are really coming from today, the journeys behind your recent deals, and where your budget would work harder. It takes about 30 minutes. No deck, no pressure.
Stop burning budget you cannot measure
Know exactly where every lead and every euro of revenue came from.
Book a demo and we walk you through where your leads and revenue really come from, the journeys behind your recent deals, and exactly where your budget would work harder. Or start free and dig into your own numbers.
