Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Tracking solution for lead generation
One dashboard for every ad channel, combined with your CRM data.
Meta, Google, TikTok, LinkedIn and Bing in one report. Stop stitching tabs and spreadsheets and see the true ROAS behind every channel.
- Every channel in one report
- CRM revenue matched per channel
- Live in 21 minutes
Rated by teams that stopped reading four ads managers
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Every channel on one dashboard at
Every channel, one number
Your workspace
Traffic Channel ReportLast 30 days, matched to CRM revenue
ChannelSpendLeadsRevenue
Meta Ads€12,400312€86,200
Google Ads€9,800241€71,500
LinkedIn Ads€6,20088€44,300
TikTok Ads€3,100146€12,800
Microsoft Ads€1,90062€12,800All channels€227,600
Spend from the ad platforms, leads and revenue from your CRM, matched per channel on first-party data.
The six-tab problem
Your channel data lives in six tabs that never agree.
Spend sits in each ad manager, leads sit in your CRM, revenue ends up in a spreadsheet. By the time you have stitched it together it is out of date, and you are still guessing which channel actually drives closed deals.
- Spend sits in five ad managers, each with its own definition of a conversion and its own claim on the same deal.
- Leads sit in your CRM with no idea which channel paid for them.
- Revenue ends up in a spreadsheet that somebody rebuilds by hand every month.
- By the time it is stitched together, the numbers are already out of date.
- Every platform reports its own ROAS, so the channels add up to more than you actually sold.
- You are still guessing which channel drives closed deals, so budget flows to whatever looks good in the platform.
- The pixel data underneath is missing iOS, ad blocker and cookie-loss conversions, so the report you do build is built on holes.
Budget keeps flowing to whatever looks good in the platform, not what makes money.
One source of truth
Every ad channel and your CRM, on one accurate layer.
LeadJourney pulls every channel together, captures your website events server-side, and matches them to the deals in your CRM. Then it tells you the true revenue and ROAS behind every channel, from first click to closed-won. One login, one report, one set of numbers everyone trusts.
Watch it
Five tabs, one dashboard
Meta, Google, TikTok, Bing and the CRM in one view, so channels, leads, pipeline and closed revenue sit together.
45 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
Every channel, one layer
Five ad platforms and your CRM, wired into one report.
Clicks from every channel are captured first-party on your own domain, matched to the person, and followed into the CRM. Closed-won revenue comes back out to the channel that earned it, so every platform learns from buyers and every row in the report is built on the same data.
Ad channels
LeadJourney
Server-side, matched to your CRM
What a click becomes in your CRM
- Leads
- Qualified leads
- Won clients
- Revenue
Synced with
and 100+ moreClosed-won revenue back to the channel that earned it
Why LeadJourney
One dashboard built for attribution.
All channels in one place
Meta, Google, TikTok, LinkedIn and Bing reported side by side. One login, one report, one set of numbers everyone trusts.
Combined with your CRM
Sync HubSpot, Pipedrive, Salesforce and 100+ more. Closed revenue gets matched back to the exact channel and campaign that drove it.
95%+ data quality
Server-side, first-party tracking that survives iOS, ad blockers and cookie loss, so the data feeding your dashboard is actually complete.
True ROAS, not platform ROAS
Every channel reported on the same clean data, drilled down from campaign to ad set to keyword. No more conflicting numbers.
CRM revenue matched back to the channel
Closed-won deals flow in from your CRM and get credited to the ad that started them, so you optimize for buyers, not cheap leads.
From first click to closed-won
The full path behind every won client across channels, so the channel that starts a journey does not lose credit to the one that finished it.
See it in the dashboard
True ROAS per channel, and the CRM revenue behind it.
Your workspace
Campaign reportLast 30 days, every channel on the same data
€227,600CRM revenue
€33,400Ad spend
6.8×True ROAS
CampaignSpendRevenueROAS
Meta, lead gen DE, broad€7,200€54,1007.5×Google, brand and generic search€5,900€48,3008.2×LinkedIn, ABM marketing directors€6,200€44,3007.1×TikTok, spark ads founders€3,100€12,8004.1×Drill any row down to ad set and keyword. The revenue column is what your CRM closed, not what the platform claims.
True ROAS, not platform ROAS
Every channel on the same clean data, down to the keyword.
Every channel reported on the same clean data, drilled down from campaign to ad set to keyword. No more conflicting numbers, and no more picking which ad manager to believe.
- Spend, leads, revenue and ROAS per channel, side by side
- Drill from channel to campaign, ad set and keyword
- One definition of a conversion across every platform
- Platform ROAS next to the ROAS your CRM confirms
Your workspace
CRM revenueClosed-won deals credited this week
Live- Closed won, €12,400HubSpot, NorthwindCredited to Meta AdsLead gen DE, ad 3
- Closed won, €18,500Pipedrive, FintoryCredited to TikTok, Google, LinkedInThree-touch path
- Closed won, €24,000Salesforce, SaaslyCredited to LinkedIn AdsABM, marketing directors
- Closed won, €4,100Close, ShopstoreCredited to TikTok AdsSpark ads, founders
The deal value lands on the channel and campaign that started it, so ROAS is built on revenue, not on lead counts.
CRM revenue matched back
Closed-won deals credited to the ad that started them.
Closed-won deals flow in from your CRM and get credited to the channel and campaign that started them, so you optimize for buyers, not cheap leads.
- HubSpot, Pipedrive, Salesforce and 100+ more
- Won deals and their value, credited per channel and campaign
- Cheap-lead channels exposed when the revenue never lands
- The channel that closes, not the one that clicks, gets the budget
Your workspace
Conversion pathPipedrive deal 2291, closed won
LVLena VogtFintoryClosed won
- TikTok AdsWatched the spark ad, clicked throughDay 0
Google searchSearched the brand, read the pricing pageDay 4- LinkedIn AdsClicked the retargeting ad, booked a demoDay 11
- PipedriveDeal closed won, €18,500Day 38
Credited across TikTok, Google and LinkedIn€18,500
Last click would have handed everything to LinkedIn. The path shows TikTok started it.
Conversion paths
The full journey behind every won client, across channels.
Most deals touch more than one channel before they close. See the whole path from first click to closed-won, so a channel that starts journeys does not lose its credit to the one that happened to finish them.
- First click to closed-won, one path per person
- Every touch across Meta, Google, TikTok, LinkedIn and Bing
- Credit for the channel that started the journey, not just the last click
- Server-side, first-party tracking that survives iOS and cookie loss
Live in 21 minutes, no developer
One dashboard, live in three steps
Worried it is a big setup project? It is not. No developer, no migration, no weeks of onboarding. Most teams connect their channels, sync their CRM and have the full dashboard running in under half an hour.
- 1About 5 minutes
Connect your channels
Add one script to your site and connect Meta, Google, TikTok, LinkedIn and Bing with one click each. No developer needed.
- 2About 15 minutes
Sync your CRM
Plug in HubSpot, Pipedrive, Salesforce or 100+ more. Revenue and deals flow straight in and get matched to the channel that started them.
- 3Same day
See everything
Your Traffic Channel Report goes live: true spend, leads, revenue and ROAS per channel, on one screen.
What changes with one report
One set of numbers. Decisions on revenue.
One set of numbers
Spend, leads, revenue and ROAS per channel from one login, so the reporting call stops being a debate about which tab is right.
True ROAS per channel
Every channel measured against the revenue your CRM actually closed, not the conversions the platform claims.
Reporting hours
No more stitching six tabs into a spreadsheet that is out of date by the time it is finished. The report builds itself.
Wasted spend
When a channel that looks good in its own ad manager never lands in the CRM, the budget moves to the one that closes.
Data quality
Server-side, first-party tracking survives iOS, ad blockers and cookie loss, so the dashboard runs on 95%+ of what happened.
Decisions on revenue
Budget follows closed deals and won clients, channel by channel, instead of whatever looked cheapest last week.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the call, answered
The questions lead-gen teams ask before they put every channel in one report.
Which ad channels can I bring into one dashboard?
Meta, Google, TikTok, LinkedIn and Microsoft (Bing) Ads connect with one click each and report side by side on the same data. Organic search, email and other traffic show up in the same Traffic Channel Report, so paid is measured next to everything else.
How does CRM revenue get matched to a channel?
LeadJourney captures the click first-party on your own domain and follows that person into your CRM. When a deal closes, the revenue is credited to the channel and campaign that started the journey, so every row in the report shows what the channel actually earned, not what the platform claims.
Which CRMs do you support?
HubSpot, Pipedrive, Salesforce and 100+ more, plus webhooks and an API for anything custom. Revenue and deal stages flow in automatically once the CRM is connected.
What does 95%+ data quality mean?
Tracking runs server-side and first-party on your own domain, so it survives iOS opt-outs, ad blockers and browser cookie limits that make a normal pixel drop a large share of conversions. The dashboard is only as good as the data feeding it, which is why the capture layer comes first.
Can I drill down below the channel?
Yes. Every channel drills down from campaign to ad set to ad or keyword, on the same clean data, and the conversion paths show every touch behind a single won client.
Do I need a developer to set it up?
No. You add one script to your site, connect your channels with one click each and plug in your CRM. Most teams have the full dashboard running in under half an hour, and we do the setup with you on a call.
Is this GDPR compliant?
Yes. Tracking is first-party and works alongside your consent management setup, and data is processed on EU infrastructure. You stay in control of what is captured and for whom.
What happens after I book?
A 30 minute walkthrough with a tracking specialist. We connect one of your real ad accounts and your CRM live, spin up your own Traffic Channel Report, and show you the true ROAS per channel on your data. No deck, no pressure.
See your channels in one place
Get your channels in one dashboard. Combined with your CRM.
Book a demo and we spin up your own Traffic Channel Report with you, or start free and connect your channels yourself. Every channel, your CRM revenue matched back, and the true ROAS you have been missing. Live in 21 minutes, no developer needed.
