Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Ad tracking software for serious advertisers
Track 100% of your ad conversions. Not just the 41% your pixel sees.
iOS, ad blockers and cookie loss hide the rest. LeadJourney recovers them server-side, so your ad platforms optimize on the truth.
- Server-side and iOS-proof
- 95%+ accurate data
- Live in 21 minutes
Rated by advertisers who stopped trusting the pixel
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Ad conversions recovered for teams at
What your pixel is not telling you
Your workspace
Ad tracking overviewBrowser pixel against server-side, last 30 days
What your pixel reports
41%of conversions tracked, the rest never fired
41%of conversions tracked, the rest never firedWhat LeadJourney tracks100%server-side, deduplicated, matched to revenue
Recovered59 in 100 recovered
CampaignPixel ROASTrue ROASPixel low by
Pixel ROASTrue ROASPixel low byRetargeting, BOF (€12.4k)2.1×5.8×64%Brand search (€9.8k)2.6×4.9×47%Sponsored content (€8.2k)1.6×3.4×53%Bing search (€4.1k)2.2×4.1×46%Same spend, same campaigns. The pixel could not see the conversions, so every campaign here looks worse than it is.
Why your ad tracking is lying to you
Your pixel is hiding half your conversions. And you are paying for it every single day.
Since iOS 14, browser tracking quietly breaks. Conversions go missing, ROAS looks worse than reality, and the algorithm optimizes on a broken signal. You scale the wrong campaigns and kill the winners.
- iOS blocks your conversion tracking. Every update hides more of it, and your pixel slowly goes blind.
- Ad blockers hide your customers' actions before your pixel ever gets the chance to fire.
- Cookie restrictions break attribution, so the customer journey falls apart and conversions go missing.
- Cross-device buyers get counted as strangers, so the sale is never matched to the ad.
- Your ad manager gets the wrong data: missing conversions, understated ROAS, a broken signal to optimize on.
- So you waste money on the wrong ads and cut the ones that are actually working.
The advertisers winning right now are not spending more. They just feed their algorithm data that is actually true.
From broken pixel to one accurate layer
Your ad platforms, your website and your CRM, on one accurate tracking layer.
LeadJourney captures every event server-side, deduplicates it, and connects your ad platforms, your website and your CRM into one accurate source of truth. Then it pushes that clean data back into Meta, Google, LinkedIn and Bing and tells you the true ROAS, CPA and revenue behind every campaign, with full multi-touch attribution from first click to closed revenue.
Watch it
Every ad platform, measured the same way
Meta, Google, TikTok and Bing next to the CRM, in one dashboard rather than four ad managers and a spreadsheet.
45 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
How the magic works
Every ad click captured, every conversion sent back to the platform that earned it.
The click lands on your own first-party domain, so the conversion is counted on your server before an ad blocker, an iOS opt-out or a cookie limit can touch it. The event is deduplicated, matched to the person in your CRM, and pushed back through Meta CAPI, Google Enhanced Conversions, the LinkedIn Conversions API and Bing offline conversions.
Ad platforms and your website
- Meta Ads
- Google Ads
- LinkedIn Ads
- Microsoft Ads
- Your website
LeadJourney
Server-side, matched to revenue
What the platforms finally see
- Leads
- Qualified leads
- Purchases
- Closed revenue
Matched to the deal in your CRM
and 100+ moreConversions pushed back through the conversion APIs
Every feature, visualised
Everything you need to track 100% and scale on the truth.
Server-side tracking
First-party, iOS-proof and ad-blocker-proof. PageViews, leads and purchases captured in full, no matter what the browser does.
Conversions API for every platform
Every recovered conversion goes straight into Meta CAPI, Google Enhanced Conversions, the LinkedIn Conversions API and Bing offline conversions.
True ROAS dashboard
Real ROAS, CPA and revenue per campaign, adset, ad and keyword, so you scale winners and cut losers with confidence.
Multi-touch attribution
The full click, visit, purchase timeline, with first-touch and multi-touch models in one click, so every ad gets the credit it earned.
Offline and CRM revenue
Closed-won revenue from HubSpot, Salesforce, Pipedrive and more goes back to Meta and Google as offline conversions, so the algorithm chases buyers who pay.
High event match quality
Hashed email, phone, IP and click IDs on every event, for 9+ out of 10 match quality out of the box.
Automatic deduplication
Browser and server events deduplicated automatically, so there are no inflated, double-counted conversions in your reporting.
Cross-device tracking
Cross-device and cross-domain identity stitching, so the mobile click is matched to the desktop purchase a day later.
Native CRM integrations
HubSpot, Salesforce, Pipedrive, Close, GoHighLevel and 100+ more, plus a webhook and API for anything custom.
Why accurate data lifts ROAS
Feed the algorithm 100% of your conversions and it finds more buyers for the same budget.
Ad platforms are only as smart as the conversions you feed them. When Meta, Google, LinkedIn and Bing see your real conversions with high match quality, they optimize toward more of the right buyers, which lowers CPA and lifts ROAS. Most advertisers see the lift within the first weeks; the exact result depends on your account, and we show you a realistic projection on the call.
The reports you get when tracking actually works
Data you can act on, report on and scale on.
Your workspace
Event captureBrowser pixel against server-side, last 30 days
41%Pixel, all events
95%+Server-side
0Events lost to blockers
EventPixelServer-side
PageView61%95%+
LeadBlocked95%+
Purchase44%95%+
Converted after 7 days0%95%+
Counted on your own server before an ad blocker, an iOS opt-out or a cookie limit can touch it.
Server-side tracking
Capture every conversion with server-side tracking.
iOS updates, ad blockers and Safari ITP delete browser pixels before they fire. LeadJourney tracks first-party and server-side, so you capture 100% of your conversions no matter what the browser does.
- First-party, iOS-proof and ad-blocker-proof
- Captures PageViews, leads and purchases in full
- No more conversions silently disappearing
- Works alongside your existing pixel, deduplicated
Your workspace
Conversions APIServer to platform, last hour
Live- Purchase, €2,400Server-side eventSent to Meta CAPIMatched 9.2/10
- LeadForm on /pricingSent to Google AdsEnhanced conversion
- Qualified leadHubSpot stage changeSent to LinkedIn CAPIMatched
- Purchase, €860Stripe paymentSent to Microsoft AdsOffline conversion
Every event carries the click ID and hashed first-party fields, so the platform can match it.
Conversions API
Push 95%+ accurate data into your ad manager.
LeadJourney sends every recovered conversion straight into the Meta Conversions API, Google Enhanced Conversions, the LinkedIn Conversions API and Bing offline conversions, with industry-leading match quality, so the algorithm finally optimizes on the truth.
- Meta CAPI, Google Enhanced Conversions, LinkedIn and Bing
- 9+ out of 10 event match quality out of the box
- More matched buyers means lower CPA and higher ROAS
- Qualified-lead and closed-won events, not just clicks
Your workspace
True ROASPer campaign, server-side, last 30 days
ChannelSpendConversionsRevenue
Retargeting, BOF€12.4k318€71.9kBrand search€9.8k246€48.0kSponsored content€8.2k112€27.9kBing search€4.1k88€16.8kTrue ROAS on €34.5k spend4.8×
The pixel showed 2.1× blended. Nothing changed but the tracking.
True ROAS dashboard
See your true ROAS, not your pixel's guess.
When the data is complete, your numbers change. LeadJourney shows real ROAS, CPA and revenue per campaign, adset, ad and keyword, so you scale winners and cut losers with confidence.
- True ROAS, CPA and revenue, fully attributed
- Drill from campaign down to the single ad
- Stop killing profitable campaigns that just looked bad
- Closed revenue from the CRM, not just form fills
Your workspace
Event match qualityMeta CAPI, last 7 days
9.2/10Event match quality5.4 before, pixel only
- Email, hashed
- Phone, hashed
- IP and user agent
- Click ID (fbc, gclid)
- Browser and server events deduplicated
- Duplicate purchases this week: 0
Hashed first-party fields on every event, one event per conversion.
Match quality and dedup
Cleaner signal with high match quality and zero double counting.
Bad data is worse than no data. LeadJourney maximizes event match quality and deduplicates browser and server events automatically, so your ad platforms get a clean, trustworthy signal every time.
- Hashed email, phone, IP and click IDs for high EMQ
- Automatic browser plus server deduplication
- No inflated, double-counted conversions
- One clean event per conversion, matched to the CRM deal
Live in 21 minutes, no developer
From a broken pixel to 100% tracking in three steps
No tag manager project, no server GTM to host, no engineering ticket.
- 1About 5 minutes
Connect
Add LeadJourney to your site and connect your ad accounts and CRM. Server-side tracking and the Conversions API are set up for you, on a call, with no developer work.
- 2About 15 minutes
Recover
We capture 100% of your conversions server-side and push clean, deduplicated data into Meta, Google, LinkedIn and Bing.
- 3Same day
Scale
Watch true ROAS appear, see what is really profitable, and scale the winners with data you can finally trust.
What changes once your data is accurate
Questions you will finally answer with data.
ROAS
When the algorithm sees 100% of conversions, it finds more buyers for the same budget. Most advertisers see ROAS climb within the first week.
Profitable campaigns, visible
True ROAS per campaign, adset and ad shows what to scale and what to cut, instead of guessing from a broken pixel.
CPA
Often it is not that high. Recovered conversions and offline revenue bring your real CPA down to what you are actually paying.
Credit for the ad that started it
Multi-touch attribution proves which ad started the journey, even when the buyer converted days later through another channel.
Reporting you can trust
High match quality and automatic deduplication mean clean, trustworthy data, so you make budget calls without second-guessing.
Fixed in under half an hour
Most teams are live in under half an hour, no developer needed, and start recovering conversions the same day.
Jonas Strambach · CEO & Founder, LeadJourney
Subject: Our tracking was 40% wrong and nobody noticed
Hi,
I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency, and I watched iOS 14 quietly break our tracking overnight. Our Meta and Google reporting suddenly made no sense. The problem? We were optimizing on data that was 40% wrong.
Conversions vanished, ROAS looked terrible, and the algorithm started spending on the wrong people because we were feeding it half the picture. Every "fix" I tried was a fragile pixel hack. None of them recovered the conversions or pushed clean data back into the ad platforms where it actually mattered.
So I built the thing I wish I'd had: LeadJourney captures your conversions server-side and pushes accurate data straight into Meta, Google, LinkedIn and Bing, with full multi-touch attribution, so your algorithm finally optimizes on the truth and your ROAS reflects reality.
If you're running paid ads and you're not 100% sure your tracking is accurate (almost nobody is), I'd genuinely love to show you what this looks like on your own account. Book a call and I'll walk you through it personally. No deck, no pressure.
Talk soon,
Jonas
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the call, answered
The questions advertisers ask before they switch their ad tracking.
How do you track conversions my pixel misses?
LeadJourney tracks first-party and server-side, so it captures the events that browsers, ad blockers and Safari ITP block from your pixel. Those recovered conversions are then sent into your ad platforms through the Conversions API, so the data in your ads manager finally matches what actually happened.
Will this really increase my ROAS?
It works by giving the algorithm complete, accurate data. When Meta, Google, LinkedIn and Bing see your real conversions with high match quality, they optimize toward more of the right buyers, which lowers CPA and lifts ROAS. Most advertisers see a lift within the first weeks. The exact result depends on your account, and we show you a realistic projection on the call.
Does it work with Meta, Google, LinkedIn and Bing?
Yes. LeadJourney integrates with the Meta Conversions API, Google Enhanced Conversions, the LinkedIn Conversions API and Bing offline conversions out of the box, plus more platforms. You run all of them from one tracking layer with deduplication handled automatically.
Will it double count conversions against my existing pixel?
No. Browser and server events are deduplicated automatically, so a conversion captured both server-side and by your existing pixel is counted once. That is exactly what removes the inflated, double-counted conversions that make pixel reporting disagree with your CRM.
Can it send closed-won revenue from my CRM back to the ads?
Yes. LeadJourney connects to HubSpot, Salesforce, Pipedrive, Close, GoHighLevel and 100+ more, and pushes closed-won revenue back to Meta and Google as offline conversions. The algorithm then optimizes for buyers who actually pay, not for cheap leads.
Is server-side tracking GDPR compliant?
Yes. Tracking is first-party and consent-aware, and it works with your consent management platform. LeadJourney is hosted in the EU and you stay in control of what is tracked and what is sent, so you get accurate data and stay compliant at the same time.
Do I need a developer to set it up?
No. Setup is a guided onboarding and most teams are live in under half an hour. We help you install the tracking, connect your ad accounts and your CRM, and switch on the Conversions API together. No engineering hours required.
What happens after I book?
A 30 minute walkthrough with a tracking specialist, on your own numbers: how your tracking looks today, roughly how many conversions you are missing and what it is costing you, and the ROAS you would unlock with accurate data. No deck, no pressure.
See how many conversions you are missing
Stop optimizing on broken data. Start tracking 100%.
Book a demo and we show you how many conversions you are missing right now, what it is costing you, and the ROAS you would unlock with accurate tracking. Or start free and see it in your own data.
