Ad tracking softwareAd tracking software for serious advertisers

Track 100% of your ad conversions. Not just the 41% your pixel sees.

iOS, ad blockers and cookie loss hide up to 60% of your conversions. LeadJourney recovers them and feeds your ad platforms 95%+ accurate data.

Get Started - Fix Tracking in 21 Min

Get started in minutes

Server-side & iOS-proof
95%+ accurate data
Live in 21 minutes

LeadJourney · ad tracking overview

What your pixel reports

412

conversions tracked · only 41%

What LeadJourney captures

1,004

conversions tracked · 100%

Recovered+592 conversions

CampaignSpendPixel ROASTrue ROAS

Retargeting · BOF€12.4k2.1×5.8×

Brand · Search€9.8k2.6×4.9×

Your pixel is hiding half your conversions. And you're paying for it every single day.

Since iOS 14, browser tracking quietly breaks. Conversions go missing, ROAS looks worse than reality, and the algorithm optimizes on a broken signal. You scale the wrong campaigns and kill the winners.

iOS blocks your conversion tracking. Every update hides more of it, and your pixel slowly goes blind.

Ad blockers hide your customers' actions before your pixel ever gets the chance to fire.

Cookie restrictions break attribution, so the customer journey falls apart and conversions go missing.

Cross-device buyers get counted as strangers, so the sale is never matched to the ad.

Your ad manager gets the wrong data: missing conversions, understated ROAS, a broken signal to optimize on.

So you waste money on the wrong ads and cut the ones that are actually working.

The advertisers winning right now aren't spending more. They just feed their algorithm data that's actually true.

How the magic works

Your ad platforms, your website & your CRM, on one accurate tracking layer.

LeadJourney captures every event server-side, deduplicates it, and connects your ad platforms, your website and your CRM into one accurate source of truth. Then it pushes that clean data back into Meta, Google, LinkedIn and Bing and tells you the true ROAS, CPA and revenue behind every campaign, with full multi-touch attribution from first click to closed revenue.

Ad platforms + WebsiteYour CRM

Meta Ads

Google Ads

LinkedIn Ads

Bing Ads

Website

Leads

Meetings Booked

Pipeline Revenue

Closed ARR

LeadJourney AIAttribution Engine

The AI combines every signal and tells you which activity actually drives your leads, meetings, pipeline revenue & closed ARR.

Ad platforms + Website

Meta Ads

Google Ads

LinkedIn Ads

Bing Ads

Website

LeadJourney AIAttribution Engine

Your CRM

Leads

Meetings Booked

Pipeline Revenue

Closed ARR

The AI combines every signal and tells you which activity actually drives your leads, meetings, pipeline revenue & closed ARR.

Connects to your CRM

HubSpot

Pipedrive

Salesforce

monday

+ 100 more

HubSpot, Salesforce, Pipedrive, Close, monday & 100+ more, plus webhooks & API for anything custom

Get Started - Fix Tracking in 21 Min

Get started in minutes

🟢 Every feature, visualised

Everything you need to track 100% and scale on the truth.

Server-side tracking · event capture

EventBrowser pixelLeadJourney server-side

PageViewPartial95%+

LeadBlocked95%+

PurchasePartial95%+

First-party and cookieless. Immune to iOS updates, ad blockers and browser restrictions. 95%+ captured.

Server-side trackingThe core

Capture every conversion with server-side tracking.

iOS updates, ad blockers and Safari ITP delete browser pixels before they fire. LeadJourney tracks first-party and server-side, so you capture 100% of your conversions no matter what the browser does.

First-party, cookieless, iOS- and ad-blocker-proof
Captures PageViews, leads and purchases in full
No more conversions silently disappearing

Conversions API · server-to-platform

Clean data pushed back into your ad managerLive

MetaConversions API · 1,004 events sent

9.2 / 10match quality

GoogleEnhanced Conversions · 642 events sent

9.0 / 10match quality

LinkedInConversions API · 318 events sent

8.9 / 10match quality

BingOffline Conversions · 204 events sent

8.7 / 10match quality

Higher match quality means the algorithm finds more of the right buyers, so your CPA drops and ROAS climbs.

Conversions APIHigher ROAS

Push 95%+ accurate data into your ad manager.

LeadJourney sends every recovered conversion straight into the Meta Conversions API, Google Enhanced Conversions, the LinkedIn Conversions API and Bing offline conversions, with industry-leading match quality, so the algorithm finally optimizes on the truth.

Meta CAPI, Google Enhanced Conversions, LinkedIn & Bing
9+ / 10 event match quality out of the box
More matched buyers means lower CPA and higher ROAS

True ROAS · per campaign, adset & ad

Blended true ROAS · last 30 days4.3×pixel showed 1.8× · +139% once tracking was fixed

€48.2kAd spend

1,004Conversions

€207kRevenue

€31True CPA

Drill down: campaign → adset → ad → keywordLive

True ROAS dashboard

See your true ROAS, not your pixel's guess.

When the data is complete, your numbers change. LeadJourney shows real ROAS, CPA and revenue per campaign, adset, ad and keyword, so you scale winners and cut losers with confidence.

True ROAS, CPA and revenue, fully attributed
Drill from campaign down to the single ad
Stop killing profitable campaigns that just looked bad

One buyer · full multi-touch journey

Last-click would credit Google. We credit Meta too.

Clicks your Meta adDay 0 · Meta · Retargeting · BOF

First touch

Visits the site, leavesDay 0 · No conversion yet

Returns via GoogleDay 2 · Branded search

Last click

BuysDay 3 · Converts · €2,400 order

Conversion

Your pixel saw a fraction of this. LeadJourney keeps the whole chain and credits Meta as the first touch that started the sale.

Multi-touch attributionThe one others miss

Credit every ad in the journey, not just the last click.

Most buyers click an ad, leave, and convert days later through another channel. Last-click tools hand the credit elsewhere. LeadJourney keeps the full journey and gives every ad the credit it earned.

Full click → visit → purchase timeline
First-touch and multi-touch models in one click
See which ad actually started the sale

Offline conversions · CRM revenue to ads

In your CRM

Acme GmbHDeal · Closed won

€18,000closed revenue

Pushed back as offline conversion

Sent to Meta & Google with €18,000 value

Now the algorithm optimizes for buyers who actually close, not just cheap leads.

Offline & CRM revenue

Feed real, closed revenue back to the ad that drove it.

Cheap leads are easy. Revenue is what matters. LeadJourney pushes closed-won revenue from your CRM back to Meta and Google as offline conversions, so the algorithm chases buyers who actually pay.

Sync closed-won revenue as offline conversions
Optimize for revenue, not vanity leads
Works with HubSpot, Salesforce, Pipedrive & more

Event match quality · deduplication

Event match quality9.2 / 100 duplicates · browser + server deduplicated

Email (hashed)96%

Phone (hashed)82%

IP + user agent99%

Click ID (fbc / gclid)91%

Match quality & dedup

Cleaner signal with high match quality and zero double counting.

Bad data is worse than no data. LeadJourney maximizes event match quality and deduplicates browser and server events automatically, so your ad platforms get a clean, trustworthy signal every time.

Hashed email, phone, IP and click IDs for high EMQ
Automatic browser + server deduplication
No inflated, double-counted conversions

Cross-device & cross-domain stitching

MobileSees the ad, clicks

DesktopComes back, converts

One buyerCorrectly attributed

Most setups count this as two strangers and miss the sale. LeadJourney stitches it into one identity across devices and domains.

Cross-device tracking

Track the buyer across every device and domain.

Someone sees your ad on mobile and converts on desktop a day later. Most setups count that as two strangers. LeadJourney stitches it into one identity, so the sale is matched to the ad that earned it.

Cross-device and cross-domain identity stitching
Match the mobile click to the desktop purchase
No more lost or mis-attributed conversions

Get Started - Fix Tracking in 21 Min

Get started in minutes

What changes once your data is accurate

Questions you'll finally answer with data.

Will my ROAS actually go up?

When the algorithm sees 100% of conversions, it finds more buyers for the same budget. Most advertisers see ROAS climb within the first week.

Which campaigns are really profitable?

True ROAS per campaign, adset and ad shows what to scale and what to cut, instead of guessing from a broken pixel.

Why is my CPA so high?

Often it isn't. Recovered conversions and offline revenue bring your real CPA down to what you're actually paying.

Did this ad really drive the sale?

Multi-touch attribution proves which ad started the journey, even when the buyer converted days later through another channel.

Can I trust my reporting again?

High match quality and automatic deduplication mean clean, trustworthy data, so you can make budget calls without second-guessing.

How fast can I fix this?

Most teams are live in under 21 minutes, no developer needed, and start recovering conversions the same day.

Live in one afternoon

From a broken pixel to 100% tracking in 3 steps

Connect

Add LeadJourney to your site and connect your ad accounts and CRM. Server-side tracking and the Conversions API are set up for you. No developer work.

Recover

We capture 100% of your conversions server-side and push clean, deduplicated data into Meta, Google, LinkedIn and Bing.

Scale

Watch true ROAS appear, see what's really profitable, and scale the winners with data you can finally trust.

Get Started - Fix Tracking in 21 Min

Get started in minutes

Advertisers who stopped flying blind.

Performance teams running Meta, Google, LinkedIn and Bing use LeadJourney to recover lost conversions, feed clean data to the algorithm and scale on true ROAS.

We thought our Meta campaigns were barely breaking even. After LeadJourney recovered the missing conversions, our true ROAS was 3.1x, not 1.4x. We'd been about to cut our best-performing campaign.

DTC BRAND

Head of GrowthHead of Growth

DTC BRAND

60%of conversions missing before LeadJourney

95%+accurate data in the ads manager

9.2/10event match quality

Get Started - Fix Tracking in 21 MinGet started in minutes

A personal note

The reason LeadJourney exists.

Jonas Strambach

[email protected]

A note from the founder

SubjectWhy I actually built LeadJourney

Hey there,

I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency, and I watched iOS 14 quietly break our tracking overnight. Our Meta and Google reporting suddenly made no sense. The problem? We were optimizing on data that was 40% wrong.

Conversions vanished, ROAS looked terrible, and the algorithm started spending on the wrong people because we were feeding it half the picture. Every “fix” I tried was a fragile pixel hack. None of them recovered the conversions or pushed clean data back into the ad platforms where it actually mattered.

So I built the thing I wish I'd had: LeadJourney captures your conversions server-side and pushes accurate data straight into Meta, Google, LinkedIn and Bing, with full multi-touch attribution, so your algorithm finally optimizes on the truth and your ROAS reflects reality.

If you're running paid ads and you're not 100% sure your tracking is accurate (almost nobody is), I'd genuinely love to show you what this looks like on your own account. Get started and I'll walk you through it personally. No deck, no pressure.

Talk soon,

Jonas

Jonas Strambach

Founder of LeadJourney

your-ad-tracking-audit.pdf(we'll build this with you live)

Get Started with LeadJourney

I'll show you how many conversions you're missing right now

Common questions

Everything you'd want to know, answered upfront

How do you track conversions my pixel misses?

LeadJourney tracks first-party and server-side, so it captures the events that browsers, ad blockers and Safari ITP block from your pixel. Those recovered conversions are then sent into your ad platforms through the Conversions API, so the data in your ads manager finally matches what actually happened.

Will this really increase my ROAS?

It works by giving the algorithm complete, accurate data. When Meta, Google, LinkedIn and Bing see your real conversions with high match quality, they optimize toward more of the right buyers, which lowers CPA and lifts ROAS. Most advertisers see a lift within the first weeks. The exact result depends on your account, and we'll show you a realistic projection once you get started.

Does it work with Meta, Google, LinkedIn and Bing?

Yes. LeadJourney integrates with the Meta Conversions API, Google Enhanced Conversions, the LinkedIn Conversions API and Bing offline conversions out of the box, plus more platforms. You can run all of them from one tracking layer with deduplication handled automatically.

Is server-side tracking GDPR-compliant?

Yes. Tracking is first-party and consent-aware, and it works with your consent management platform. You stay in control of what is tracked and what is sent, so you get accurate data and stay compliant at the same time.

Do I need a developer to set it up?

No. Setup is a guided onboarding and most teams are live in under 21 minutes. We help you install the tracking, connect your ad accounts and your CRM, and switch on the Conversions API together. No engineering hours required.

What happens after I get started?

A specialist gets you set up and walks you through your own numbers: how your tracking looks today, roughly how many conversions you're missing and what it's costing you, and the ROAS you'd unlock with accurate data. It takes about 30 minutes.

See how many conversions you're missing

Stop optimizing on broken data. Start tracking 100%.

Get started today and we'll show you how many conversions you're missing right now, what it's costing you, and the ROAS you'd unlock with accurate tracking.

See your real tracking accuracy
95%+ server-side conversion capture
Clean data pushed into Meta, Google, LinkedIn & Bing
True ROAS, CPA and revenue per campaign
Live in 21 minutes, no developer needed

Track 100% of your ad conversions. Not just the 41% your pixel sees.

iOS, ad blockers and cookie loss hide up to 60% of your conversions. LeadJourney recovers them and feeds your ad platforms 95%+ accurate data.

Server-side & iOS-proof
95%+ accurate data
Live in 21 minutes

LeadJourney · ad tracking overview

What your pixel reports

412

conversions tracked · only 41%

What LeadJourney captures

1,004

conversions tracked · 100%

Recovered+592 conversions

CampaignSpendPixel ROASTrue ROAS

Retargeting · BOF€12.4k2.1×5.8×

Brand · Search€9.8k2.6×4.9×