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Built around the lead

Track 95%+ of your conversions. Not just the 40% your pixel sees.

Recover the conversions iOS, ad blockers and cookie loss hide, and feed Meta, Google, LinkedIn and Bing data they can optimize on.

  • Server-side and iOS-proof
  • 95%+ accurate data
  • Live in 21 minutes

Rated by advertisers who stopped guessing on 40%

  • Trustpilot4.9 out of 5 on Trustpilot
  • G25.0 out of 5 on G2
  • Capterra5.0 out of 5 on Capterra

Every conversion recovered at

  • Trading.de logo
  • Swedish Cold logo
  • Trustfactory logo
  • MLK Digital logo
  • CPC AG logo
  • DaxoMedia logo
  • Contentbär logo
  • Hivebuy logo
  • OBVIOUS logo

What your pixel never told you

Your workspace
Ad tracking overviewLast 30 days, all campaigns
What your pixel reports412conversions, 41% of what really happened
What LeadJourney captures1,004conversions, server-side and first-party
Recovered+592 conversions
CampaignSpendPixel ROASTrue ROAS
Meta AdsRetargeting, BOF€12.4k2.1×5.8×
Google AdsBrand, Search€9.8k2.6×4.9×
LinkedIn AdsSponsored Content€8.2k1.6×3.4×
Microsoft AdsSearch, Bing€4.1k2.2×4.1×

Server-side and first-party, so iOS, ad blockers and cookie loss cannot hide a conversion from you.

Spending €2K+ a month on Meta without accurate tracking? That's gambling, not marketing.

Your pixel sees 30 to 40% of your conversions. Basic CAPI adds a bit more. But you are still missing the full picture: which campaigns drive profit, which audiences buy rather than browse, and which creative actually converts.

Watch it

You are bidding on half the data

What the pixel loses to iOS and the ad blockers, and what server-side tracking against CRM revenue puts back.

45 secondsAll videos

How the magic works

Your ad platforms, your website and your CRM, on one accurate tracking layer

LeadJourney captures every event server-side, deduplicates it, and pushes clean data back into Meta, Google, LinkedIn and Bing. Then it tells you the true ROAS, CPA and revenue behind every campaign, with full multi-touch attribution from first click to closed revenue.

Ad platforms + website

LeadJourney AI

Tracking + attribution

What it becomes in your CRM

  • Leads
  • Meetings booked
  • Pipeline revenue
  • Closed revenue

Connects to your CRM

monday.com+100 more
Clean conversions sent back to Meta, Google, LinkedIn and Bing

Case studies

What changes once the attribution is right

One measured result per customer, with the person, the role and the company behind it.

  • Portrait of Karsten Guhr

    Tax and accounting

    54% better lead quality after using LeadJourney for marketing

    Karsten Guhr

    Managing Director

  • Portrait of Nikita Yatsun

    SEO agency

    €500k MRR reached profitably, scaling an SEO agency on performance marketing

    Nikita Yatsun

    Managing Director

  • Portrait of Florian Buck

    Klickkraft GmbH

    Business coaching

    €10-20k in monthly Meta spend, tied to qualified leads and revenue per ad

    Florian Buck

    Managing Director

  • Portrait of Marc Richard

    LinkedIn growth agency

    2x customer retention, once every LinkedIn touchpoint was tracked to revenue

    Marc Richard

    CEO

  • Portrait of Andreas Malkow

    Digital publishing

    Which article produced the lead and the revenue, across AI and organic search

    Andreas Malkow

    CEO & Head of PR

  • Portrait of Philipp Nessmann

    SEO and GEO agency

    Proven ROI on every retainer, from organic and AI search leads through to revenue

    Philipp Nessmann

    Managing Director

  • Getreach

    Backlinks marketplace (SaaS)

    0 to 100k in revenue from paid ads alone, inside the first month

    Getreach

    getreach.com

Benefits

Complete attribution intelligence for serious advertisers

Server-side tracking that never misses

Capture your conversions across every device, browser and privacy setting. No more iOS blindness.

AI attribution modeling

Our AI learns which campaigns drive profit and high-value customers, not just cheap clicks. Optimize for revenue and LTV, not vanity.

Real-time performance dashboard

Know what is working now, not yesterday. Decisions on fresh data, true ROAS per campaign.

3 simple steps

Enterprise power, 21-minute setup

No developer, no tag manager project, no data warehouse.

  1. 1About 5 minutes

    Get started

    Start free. One script on your site and your tracking layer is live, recording every visit first-party. No developer needed.

  2. 2About 15 minutes

    Connect your stack

    One-click setup with Meta, Google, LinkedIn, Bing and your CRM. Historic campaign data is imported for you.

  3. 3Same day

    See everything

    Watch your real conversions appear in real time, per campaign, ad set and ad. Prepare to be surprised by what you have been missing.

Built to last

Future-proof your tracking

  • Track 95%+ of conversions, not just what the pixel sees
  • AI attribution that learns which campaigns drive real revenue
  • Optimize for profit, not vanity metrics
  • Real-time dashboards that answer "what is working?"
  • GDPR-native, consent-aware tracking
  • Scale from €10K to €10M a month in ad spend
  • Multi-touch attribution from first click to closed revenue

Original reviews

What our customers wrote, word for word

4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.

  • 5 out of 5 starsGoogle

    Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.

    Florian BuckCEO, Klickkraft GmbH
  • With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.

    GetreachBacklinks Marketplace (SaaS)
  • 5 out of 5 starsG2

    LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.

    Sascha LenzMarketing Manager
  • 5 out of 5 starsTrustpilot

    Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.

    Alexander SamarPerformance Marketing Agency
  • 5 out of 5 starsGoogle

    With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.

    Steffen SiesingCEO, Bilanzmanufaktur GmbH
  • 5 out of 5 starsG2

    The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.

    Andre WitzelFounder, Trading.de
  • 5 out of 5 starsTrustpilot

    The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.

    Nikita YatsunCEO, RLV Media GmbH

Read the reviews where they were left

  • Google
  • TrustpilotRated 4.9 out of 5 on Trustpilot4.9
  • G2Rated 5.0 out of 5 on G25.0
  • CapterraRated 5.0 out of 5 on Capterra5.0

See what you have been missing

Stop optimizing on broken data. Start tracking 95%+.

Book a demo and we show you how many conversions you are missing right now, what it is costing you, and the ROAS you would unlock with accurate tracking. Or start free and see it in your own data.

LeadJourney dashboard showing lead sources, campaign performance and attributed revenue side by side