Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
The all-in-one marketing platform for SevenRooms restaurants
Know exactly which marketing fills your tables.
Your guests book on SevenRooms, but the bookings never reach your ads, so Meta and Google optimize on clicks instead of tables.
- Native SevenRooms integration
- Every reservation back to Meta and Google
- Live in 21 minutes
Rated by restaurants that know what fills the room
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Bookings traced to the ad at
Which channel filled the room
Your workspace
Reservations per channelLast 30 days, matched to SevenRooms
ChannelReservationsGuestsRevenue
Google Business174430€38.6k
Instagram142396€34.8k
Meta Ads118322€27.4k
Google Ads96248€23.1kEmail64188€16.2k
594 reservations, 1,584 guests€140.1k
Every reservation matched to the channel, campaign and ad that drove it. Nothing filed under direct.
Why restaurant tracking is broken
Your bookings live in SevenRooms. Your ad spend lives in Meta. And nothing connects the two.
SevenRooms is a brilliant booking system, but it is an external tool, so building proper conversion tracking around it is a nightmare. Your ads optimize on clicks and form fills they can see, never the reservations they actually drove.
- Bookings happen on an external tool, so your pixel never sees the reservation and cannot optimize for it.
- Meta and Google optimize on clicks, not tables, so they keep finding cheap clickers instead of guests who book.
- 50 to 60% of your guests land in "direct", so you have no idea which channel actually filled the room.
- You spend five or six figures a month on marketing and still cannot prove which campaigns drive real revenue.
- You cannot see which channel a high-value party (the €680 anniversary table) actually came from.
- Building it yourself means months of dev work and a fragile pipeline that breaks the moment SevenRooms changes.
The restaurants winning with paid ads are not spending more. They just feed the algorithm real reservations.
From guesswork to one connected journey
Every channel and your SevenRooms bookings, connected into one journey.
LeadJourney captures every click and touchpoint across your ads, Instagram, Google and your Google Business listing, then connects them to the actual reservation in SevenRooms. The result is the full journey of every guest and every reservation, guest and euro of revenue, attributed back to the channel that earned it, and sent back to Meta and Google so the algorithm optimizes on tables.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
How the magic works
Every click on the left becomes a booked table on the right.
The click lands on your website first-party, the guest books on SevenRooms, and the native integration ties the two together with the party size, event, revenue and time attached. The reservation goes back to Meta and Google as a real conversion, with its value, so the algorithm learns which ads fill the room.
Every channel a guest arrives from
- Meta Ads
- Google Ads
- Instagram
- Google Business
- Your website
LeadJourney
Every SevenRooms booking matched
Your SevenRooms bookings
- Reservations
- Guests
- Booking revenue
- ROAS per campaign
Where the booking and the payment land
and your website formsReservations and revenue sent back to Meta and Google
Everything a SevenRooms restaurant needs
The single source of truth for your restaurant marketing.
Native SevenRooms integration
Connect SevenRooms once and every reservation flows in with the channel, campaign, ad and custom fields attached. No developer, no fragile pixel hack.
Every reservation back to Meta and Google
Each booking goes back to your ad platforms as a real "Reservation" conversion, with the revenue attached, so the algorithm optimizes for guests who book and pay.
Server-side, so nothing breaks it
Reservations are sent server-side through the Conversions API, so iOS updates and ad blockers do not cut the booking off from the ad that drove it.
The full journey of every guest
The complete path behind every reservation: the first touch, every visit in between, and the booking itself.
Channel, campaign, ad set, ad and keyword
100 bookings on a busy night? See exactly where each of those guests came from, down to the keyword that started it.
Real revenue and true ROAS
When guests pay for packages, set menus or deposits, that revenue is tied to the campaign that drove the booking and reported as ROAS per campaign and ad.
Google Business, Search and organic, split apart
Maps, paid search and organic are separated, so you finally see how many guests your local presence really drives instead of losing them to "direct".
Segment by campaign, ad or channel
Slice reservations by any custom field to see which campaigns drive the biggest parties and the most valuable bookings, not just the most clicks.
Sits on top of SevenRooms
SevenRooms stays your booking and guest management system. LeadJourney is the marketing and attribution layer on top, connecting spend to tables.
Custom fields and segments, for advanced teams
Track party size, event, revenue and time, then find the campaigns that bring your biggest parties.
Pull custom fields straight from SevenRooms: the number of guests, the event type, the revenue and the time of the reservation. Then segment your data to see which campaigns drive the anniversary tables and the corporate dinners, not just the cheapest clicks.
Every part of the guest journey, visualised
From the first ad to the booked table, in one place.
Your workspace
Reservations synced backSevenRooms to your ad platforms, tonight
Live- Reservation, party of 6, €680SevenRooms #4821Sent to Meta CAPIReservation + value
- Reservation, party of 2SevenRooms #4822Sent to Google AdsEnhanced conversion
- Reservation, party of 4, €420SevenRooms #4823Sent to Meta CAPIReservation + value
- Reservation, party of 8, €1,120SevenRooms #4824Sent to Meta CAPIQueued
100% automated. Server-side, so iOS and ad blockers cannot break it.
Conversion tracking
Send every reservation back to Meta and Google.
This is the part that is almost impossible to build yourself. LeadJourney captures every booking in SevenRooms and sends it back to your ad platforms as a real "Reservation" conversion, server-side, so the algorithm finally optimizes on guests who actually book and pay.
- Every "Reservation" tracked automatically as it happens
- Server-side, so iOS and ad blockers do not break it
- Meta optimizes for real bookings, not cheap clicks
- Revenue attached, so the platforms learn which tables pay
Your workspace
Guest profileFull journey to a booking
SBSofia BergmannParty of 4, Friday 19:30Booked
- InstagramSaw your Instagram ad, the first touchDay 1
- WebsiteVisited your websiteDay 1
GoogleSearched your restaurant on GoogleDay 2- Google BusinessOpened your Business profileDay 3
- SevenRoomsBooked a tableDay 3
Reservation confirmed on SevenRooms€420
Five touchpoints, three days, one table. Nothing filed under direct.
Guest journey
See the full journey of every guest.
100 bookings on a busy night? See exactly where each of those guests came from. LeadJourney reveals the complete path behind every reservation: the traffic channel, the campaign, the ad set, the ad, even the keyword that started it.
- Channel, campaign, ad set, ad and keyword per guest
- First touch to booking, the whole path
- No more guessing what filled the room tonight
- Party size, event and revenue on the same record
Your workspace
Revenue and ROASPer campaign, last 30 days
€10.2kAd spend
€59.7kBooking revenue
5.9×Blended ROAS
CampaignSpendRevenueROAS
IG, Tasting Menu€2.4k€19.8k8.3×Meta, Date Night€3.1k€18.6k6.0×Google, Book a table€2.8k€15.1k5.4×Meta, Weekday Brunch€1.9k€6.2k3.3×Booking revenue from SevenRooms, tied to the campaign that drove the reservation.
Revenue and ROAS
Optimize on real revenue and true ROAS.
When guests pay for packages and set menus, LeadJourney tracks that revenue, ties it to the campaign that drove it, and sends it back to your ad platforms. The algorithm then optimizes on real ROAS, which changes everything for a restaurant spending five or six figures a month.
- Revenue and ROAS per campaign and ad
- Real revenue synced back to Meta and Google
- Scale the campaigns that fill tables, not clicks
- Packages, set menus and deposits counted as revenue
Your workspace
Guests from GoogleLast 30 days, by surface
ChannelReservationsGuestsRevenue
Google Business (Maps)174430€38.6kGoogle Ads (Search)96248€23.1kGoogle organic (SEO)71176€15.9kReservations from Google341
Most tools file all three under direct. Maps alone brought 174 tables, at no media cost.
Google and local
See how many guests come from Google and your Maps listing.
A huge share of restaurant bookings start on Google and your Google Business profile, and almost every tool buries them in "direct". LeadJourney splits Maps, Search and organic apart, so you finally see how many guests your local presence really drives.
- Google Business (Maps), Search and organic, split apart
- Reservations and guests from each Google surface
- Know what your local presence is actually worth
- Paid and free Google traffic, side by side
Live in 21 minutes, no developer
From guesswork to full restaurant attribution in three steps
No developer, no fragile pixel hacks, no months of dev work.
- 1About 5 minutes
Connect
Plug in your website, your ad platforms and SevenRooms with the native integration. We do it with you on a call, no developer needed.
- 2About 15 minutes
Track
Every reservation flows in with its full source and custom fields, and gets sent back to Meta and Google as a real conversion.
- 3Same day
Optimize
See revenue and ROAS per channel, feed the algorithm real bookings, and pour budget into what actually fills your tables.
What changes once it is connected
Questions you will finally answer with data.
Which channel filled my tables tonight
Every reservation sourced back to the exact channel, campaign and ad that drove it, in real time.
Bookings the algorithm sees
Every reservation is sent back to Meta and Google, so the algorithm chases guests who book, not just clicks.
True ROAS per campaign
Real booking revenue tied to each campaign and ad, so you scale on ROAS instead of guesswork.
Your most valuable guests
Segment by party size, event and revenue to find the campaigns that bring big, high-spending parties.
Guests lost to "direct"
Your Google Business listing, Maps and Search, split apart, so your local presence finally gets the credit.
Live in under half an hour
Most restaurants are live in under half an hour with the native SevenRooms integration, no developer needed.
Jonas Strambach · CEO & Founder, LeadJourney
Subject: Which campaign actually filled the tables?
Hi,
I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency, and some of the trickiest accounts we ever ran were restaurants. They booked through SevenRooms, spent real money on ads, and yet we could never prove which campaign actually filled the tables.
The bookings lived in SevenRooms, the spend lived in Meta and Google, and nothing connected the two. We were optimizing ads on clicks and form fills, not real reservations, so Meta kept finding us cheap clickers instead of guests who showed up and paid. For a restaurant spending five or six figures a month, that gap is brutal.
So we built the thing I wish we'd had: LeadJourney connects your website, your ad platforms and SevenRooms natively, sends every reservation (and its revenue) back to Meta and Google, and shows you the full journey of every guest, so the algorithm finally optimizes for real bookings and you see exactly which channel drives your most valuable guests.
If you run a restaurant on SevenRooms and you're not 100% sure which marketing actually fills your tables (almost nobody is), I'd genuinely love to show you what this looks like on your own data. Book a call and I'll walk you through it personally. No deck, no pressure.
Talk soon,
Jonas
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the call, answered
The questions restaurant teams ask before they connect SevenRooms to their ads.
How does the SevenRooms integration work?
It is native. You connect SevenRooms once, and from then on every reservation flows into LeadJourney with the channel, campaign, ad and custom fields attached. There is no developer work and no fragile pixel hack to maintain. The integration does the heavy lifting for you.
Can you really send reservations back to Meta and Google?
Yes, and it is the part that is almost impossible to build yourself. When a booking happens in SevenRooms, we send it back to Meta and Google as a real "Reservation" conversion, server-side through the Conversions API, with the revenue attached. So the algorithm optimizes for guests who actually book and pay.
What custom fields can I track?
Anything you capture in SevenRooms. Most restaurants track the number of guests, the event type (anniversary, birthday, corporate dinner), the revenue and the time of the reservation. You can then segment your reporting by any of them to see which campaigns bring your most valuable bookings.
Can I track revenue and ROAS if guests pay for packages?
Yes. When guests pay for set menus, packages or deposits, LeadJourney captures that revenue, ties it to the campaign that drove the booking, and reports a true ROAS per channel and ad. It also sends the revenue back to your ad platforms, so they optimize on real ROAS, which is a game-changer at five or six figure monthly spend.
Can I see how many guests come from Google or my Google Business listing?
Yes. We split your Google Business profile (Maps), Google Ads and Google organic apart, so you see exactly how many reservations and guests each one drives, instead of everything collapsing into "direct".
Does this replace SevenRooms?
Not at all. SevenRooms stays your booking and guest management system. LeadJourney sits on top as your marketing and attribution layer, the single source of truth that connects your ad spend to your real reservations and revenue.
Do I need a developer to set it up?
No. Setup is a guided onboarding and most restaurants are live in under half an hour. We help you connect your website, your ad platforms and SevenRooms together on a call. No engineering hours required.
What happens after I book?
A 30 minute walkthrough with a specialist. We connect your SevenRooms, your website and your ad platforms live, then show you exactly which marketing drives your reservations and revenue. No deck, no pressure.
See your real reservation data
Stop guessing what fills your tables. Start tracking it.
Book a demo and we connect your SevenRooms, your website and your ad platforms, then show you exactly which marketing drives your reservations and revenue. Or start free and set it up yourself.
