Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
The AI-native ad tracking platform built for lead-gen agencies
Track every lead. Prove every dollar. Keep every client.
Stop losing clients over reporting nobody trusts. Meta, LinkedIn, Google and Bing wired into every client's CRM, in one source of truth.
- 95%+ of client leads tracked end-to-end
- One login, every client workspace
- Live in 21 minutes per client
Rated by agencies that report in their clients' numbers
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Client reporting at
Every client, one screen
Your workspace
Agency overviewFour client workspaces, last 30 days
€126,500Client spend
920Qualified leads
5.5xBlended ROI
ClientSpendQualifiedClosedROI
Northwind Logistics€42,000318€261,0006.2x
BuildRight€28,500204€148,0005.2x
Harbor Events€19,800156€93,0004.7x
Acme Supply€36,200242€188,0005.2x
Every number is the client's own CRM stage, so the report matches what they see.
What every agency on LeadJourney already replaced
- UTM and spreadsheet stitching
- Looker Studio dashboards nobody trusts
- Hyros pricing that breaks at client two
- Manual CRM exports before every call
- Twelve tabs open per client
- Two-week QBR sprints
- Guesswork attribution
- "We don't see it in our CRM"
- "So what's my actual ROI?"
The agency reality nobody talks about
You are generating leads. But you cannot prove what is actually working, and your clients know it.
Every lead-gen agency owner has lived this. UTM spreadsheets, CRM exports, four ad accounts open in twelve tabs, a Looker Studio report nobody trusts, and a client on the call asking the one question you cannot answer: "So what's my actual ROI?"
- Ad platform numbers never match the client's CRM, and the client trusts the CRM.
- Your team burns 10+ hours every week on UTM tagging, CRM exports and stitched-together spreadsheets.
- You can show lead count, but not which campaigns produced qualified leads instead of tire-kickers.
- Meta optimizes for "Lead" events, so you pay to acquire bad-fit leads and cannot tell Meta what a good one looks like.
- Media buyers lose hours switching between 12+ tabs across Meta, LinkedIn, Google and Bing for every client.
- You cannot see the full journey: which channel assisted, which closed, and which one you should double down on.
- Hyros works, but it is priced for advertisers, not agencies. No agency pricing, no multi-workspace, and clients will not pay for it.
- When the next agency pitches your client, they say "those leads were ours", and nobody can prove who is right.
The agencies that retain clients are not the ones with the best creative. They are the ones that can prove ROI.
The end of the agency reporting dark age
One platform. Every client. Every channel. Every lead tracked, attributed and optimized by AI.
LeadJourney is the AI-native ad tracking platform built from the ground up for lead-gen agencies. Server-side tracking on every channel. Every CRM connected. An AI analyst watching every account around the clock. And the agency math (multi-workspace, agency pricing, white-label) that Hyros refuses to ship. Your single source of truth, finally.
Watch it
Prove the revenue, keep the client
One setup that ties every channel to real revenue in the client's CRM, and turns the retainer into a proven number.
1:36 minutesAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
Every weapon a lead-gen agency needs, in one stack
Everything an agency needs. Nothing it does not.
Server-side tracking that matches the CRM
iOS-proof, ad-blocker-proof, GDPR-ready. The numbers in LeadJourney match the numbers in your client's CRM, because they are the same numbers.
Multi-workspace agency dashboard
One login, every client. Switch workspaces in one click. Invite media buyers, strategists and account managers with role-based access.
Connects to every CRM and CMS
HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, Zoho, custom, and every CMS. Your client uses something exotic? We integrate.
Optimize for qualified leads, not vanity metrics
Send qualified-lead and closed-deal events back to Meta, LinkedIn, Google and Bing. Train the algorithms on what good actually looks like.
Full multi-touch customer journey
See exactly which channel introduced the lead, which assisted and which closed. End the "my campaign brought it in" arguments with data.
Client-ready reports in one click
White-label dashboards your clients actually open. No more two-week QBR scramble. No more spreadsheets.
Live in 21 minutes per client
No engineers required. Our team helps you onboard your first three clients live, on a call. Your media buyers will not hate this.
Dedicated agency account manager
A real human who knows your stack, joins your client calls when needed and helps your team ship faster. Not a chatbot.
Agency pricing that actually works
Per-workspace pricing built for agencies, not per-advertiser pricing built for in-house teams. Add clients without adding to the bill.
AI-native, built into every workspace
An AI strategist watching every client account, around the clock.
Ask any question in plain English. Get optimization recommendations before your client's next call. Catch anomalies before they catch you. The AI Marketing Analyst is built into every LeadJourney workspace, not sold as a paid add-on.
See it in action
The exact dashboards your competitors are already showing your clients
Your workspace
Why did Northwind's LinkedIn CPL spike last week?
You
LinkedIn CPL up 38% week over week
- Cause
- Lead form campaign paused on Tuesday
- Traffic shifted to
- Website conversions, 2.1x the CPL
- Qualified rate
- Held at 41%
- Suggested fix
- Resume the form campaign, cap at €180 a day
Pulled from LinkedIn Ads, HubSpot stages and the last 14 days of spend.
- Show Northwind's qualified CPL by campaign
- Draft the update for Thursday's call
AI Marketing Analyst
Your AI strategist, answering every client question in plain English.
Stop digging through four ad accounts to figure out what to do next. Ask LeadJourney's AI "why did Northwind's LinkedIn CPL spike?" and get an answer in seconds, pulled from real ad account data, real CRM stages and real revenue. Weekly insights, anomaly alerts and budget-shift recommendations across every workspace.
- Plain-English Q&A across every connected ad account
- Auto-generated weekly insights for every client
- Anomaly detection, flagged before your client notices
- Cross-channel budget recommendations every Monday
Your workspace
Customer journeyNorthwind Logistics workspace
MSMira SchulzNorthwind LogisticsClosed won
LinkedIn AdsClicked the sponsored postDay 1
GoogleSearched the brand, read pricingDay 4
Meta AdsRetargeting ad, booked a callDay 9
HubSpotDeal moved to Closed wonDay 26
Closed won€18,400
Four touches, three channels, one deal. Every model shows who deserves the credit.
Multi-touch attribution
End the "my campaign brought it in" arguments.
See exactly which channel introduced the lead, which assisted and which closed it. Every touchpoint mapped to the deal in the CRM. Pick first-touch, last-touch, linear, U-shaped or time-decay and rerun any report instantly. Real attribution your clients cannot argue with.
- Full visitor to lead to deal touchpoint timeline
- Five attribution models, switch in one click
- Channel against channel and campaign against campaign views
- Show clients which combinations actually convert
Your workspace
Conversion syncSent back in the last hour, all workspaces
Live- Qualified leadNorthwind, HubSpot stageSent to Meta CAPIMatched 9.2/10
- Meeting bookedBuildRight, CalendlySent to LinkedInOffline event
Closed won, €12,600Harbor Events, PipedriveSent to Google AdsEnhanced conversion
Closed won, €7,900Acme Supply, CloseSent to Microsoft AdsOffline conversion
Every event carries the click id and hashed first-party fields, so the platform can match it.
Optimize for qualified leads
Stop optimizing on "Lead". Optimize on what closes.
Send qualified-lead and closed-deal events back to Meta, LinkedIn, Google and Bing straight from your client's CRM. Train each platform on what a good lead actually looks like. Same budget, dramatically better lead quality, lower CPL on the metric that matters.
- Sync any CRM stage as a custom conversion event
- Optimize Meta, LinkedIn, Google and Bing on qualified leads
- Closed-deal value events for value-based bidding
- Automatic event quality scoring per platform
Your workspace
Northwind Logistics, monthly reportSpend, qualified leads and closed revenue per channel
ChannelSpendQualifiedRevenue
Meta Ads€14,200128€96,000LinkedIn Ads€12,80084€88,000Google Ads€9,60072€52,000Microsoft Ads€5,40034€25,000Blended ROI6.2x
Branded with your logo, delivered on the first of the month, drillable to the ad.
White-label client reports
QBR week, gone. Client reports, done.
One click to a branded PDF or an always-on dashboard your client logs into anytime. Every metric tied to revenue. No Looker Studio scrambles, no spreadsheet stitching, no two-week QBR sprints. Set it up once per client; the report writes itself every month.
- White-labeled with your agency's logo and colors
- Branded PDF export or always-on client login
- Auto-scheduled weekly and monthly delivery
- Drill down from ROI all the way to a single ad
Live for your first client in 21 minutes
From spreadsheets to single source of truth in three steps
No developer, no tag manager project, no two-week onboarding.
- 1About 5 minutes
Connect
Plug in your client's ad accounts, CRM and website. We handle server-side tracking, the conversion API and the deduping with you on a call. Zero developer work.
- 2About 15 minutes
Track
Every click, every lead, every CRM stage, every closed deal flows into one dashboard. Per channel, per campaign, per ad, per client.
- 3Same day
Prove and optimize
Report ROI in one click. Send qualified-lead events back to the platforms. Watch CPL drop and lead quality climb at the same time.
The honest comparison
Why agencies switch from spreadsheets and Hyros to LeadJourney
| What you need | UTMs and spreadsheets |  Hyros | LeadJourney |
|---|---|---|---|
| Built for agencies (multi-client) | No: Manual per client | No: Per advertiser | Yes: Multi-workspace |
| Agency pricing | Partly: Free, but costs hours | No: Enterprise tiers | Yes: Per workspace |
| Server-side tracking | No: Pixel only | Yes: Yes | Yes: All four platforms |
| CRM integration | Partly: Manual exports | Partly: Limited | Yes: Any CRM |
| Optimize for qualified leads | No: Not possible | Partly: Sales events | Yes: Full funnel CAPI |
| Client-ready reports | No: Hand-built | No: Internal only | Yes: White-label, one click |
| Setup time | No: Days, ongoing | No: Days plus onboarding | Yes: 21 minutes |
| Dedicated agency account manager | No: Nobody | No: Support tickets | Yes: Real human, on call |
What changes for your agency
Less reporting work. Lower churn. Happier media buyers.
Churn
When clients see real revenue attribution every month, they do not go shopping for the next agency. Renewal becomes automatic.
Reporting hours
Cut 10 to 15 hours of manual reporting per client per month. Your account managers get their afternoons back. QBR weeks become days.
Lead quality
Optimize Meta, LinkedIn, Google and Bing on qualified-lead and closed-deal events. Same budget, better leads, lower CPL on what actually matters.
Provable ROI
Walk into every QBR with a number stitched from ad spend to CRM to revenue. The kind of number that ends pricing negotiations.
Win rate
"Here is what we would track from day one" is a closing line in new-business pitches. Pre-built attribution is a real USP.
Media buyers
One tab. All clients. All channels. The team that lives in the platform every day will be the loudest voice asking you to switch.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the demo, answered upfront
The questions agency owners ask before they move their clients onto one platform.
Will my team need an engineer to set this up?
No. Setup is a guided onboarding and most clients are live in under half an hour. We do server-side tracking, the conversion API and the CRM connection together with your team on a call. No developer hours from your side or the client's.
Does it work with my client's CRM?
Almost certainly yes. Native integrations for HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, Zoho and most others, plus a webhook and API for anything custom. If your client has it, we connect to it.
How is the pricing structured for agencies?
Per-workspace pricing built for agencies, not per-advertiser pricing built for in-house teams. Every client gets their own workspace and you get one bill that scales with you. We walk you through the exact numbers on the demo.
Can I see all my clients in one place?
Yes. Your agency dashboard surfaces every client workspace at once: spend, leads, qualified leads, closed deals and ROI across Meta, LinkedIn, Google and Bing. One click to drop into any individual client.
Can clients log in, and can it carry our branding?
Both are up to you. Give each client a white-label dashboard, branded with your agency, that shows only their workspace, or keep it internal and send branded PDF exports on a schedule. Every metric is tied to revenue either way.
How is this different from Hyros?
Hyros is a tracking tool built for in-house advertisers. LeadJourney is a tracking and agency-management platform: multi-workspace, agency pricing, white-label client dashboards, a dedicated account manager and CRM integration are all standard. Most agencies that try Hyros leave because the pricing breaks the moment they want to onboard their second client.
Is the tracking GDPR compliant?
Yes. Tracking runs first-party on the client's own domain, is consent-aware and works alongside their consent management platform. LeadJourney is hosted in the EU, and each client's data stays in its own workspace.
What happens after I book?
A 30 minute call with a strategist who has onboarded lead-gen agencies before. We plug in one of your real clients live, show you what their end-to-end attribution would look like, and answer pricing and rollout questions. No deck, no pressure.
See one of your clients on live data
Stop being the agency that says "we think it's working." Become the one that proves it.
Bring one of your toughest client accounts to the demo. In 30 minutes we show you the exact attribution, the AI insights and the white-label client dashboard you would ship from week one, and what that would do to your retention rate. Or start free and see it in your own data first.
