The marketing team unfair advantageThe unfair advantage for marketing teams

See the full customer journey behind every lead.

Most companies have no idea where their leads really come from. LeadJourney reveals every source, every touchpoint, and the exact first and last click behind every single sign-up, lead and sale.

Reveal My Customer Journeys

Get started in minutes

Every source revealed
First click to last click
Live in 21 minutes

Lead profile · full journey revealed

Sarah ChenHead of Growth · acme.io

Signed up · €4,200/yr

7 touchpoints14 days to convertFirst: Google (organic)Last: Google Ads

Found you in Google searchDay 1 · Google

First click

Clicked your sponsored postDay 3 · LinkedIn

Read 2 articles on your blogDay 5 · Direct

Watched your product demoDay 8 · YouTube

Opened your nurture emailDay 11 · Email

Branded search, clicked your adDay 14 · Google Ads

Last click

Signed up for the Growth planDay 14 · Conversion

Converted

Your analytics would file this lead under “Direct / Google”. LeadJourney reveals the entire path, for every single lead you generate.

of leads fully sourced

8.4

avg touchpoints revealed

+0%

more leads, same budget

0 min

to go live

Why you can't tell what's working

Most companies have no idea where their leads come from. And it's quietly costing them every month.

Your analytics shows the conversion, never the path. Half your leads land in “direct” and “organic”, last-click credits the wrong channel, and you end up scaling what looks good instead of what actually works.

Half your leads land in “direct” and “organic”, so you can't tell what actually drove them.

Last-click hands all the credit to the final step, so the channel that started the journey gets nothing.

You double down on the channel that looks like the winner, and starve the one quietly driving growth.

You can't prove to leadership (or yourself) which marketing actually generates revenue.

Every lead is a black box. You see the sign-up, never the touchpoints that led to it.

So you waste budget on channels that only assist and cut the ones that actually start the sale.

The teams winning right now aren't spending more. They just know exactly what's working.

How the magic works

Every source and every touchpoint, stitched into one journey map.

LeadJourney captures every click, visit and touchpoint across your ads, social, search, email and website, then stitches them into a single identity for each person. The result is the complete journey of every lead you generate, from the very first click to the sale, with full first-touch and multi-touch attribution.

Every traffic sourceYour CRM

Meta Ads

Google Ads

Bing Ads

LinkedIn Ads

Social Organic

AI Search Engines

Search Engines

Email Marketing

Leads

Sign-ups

Sales

Revenue

LeadJourney AIAttribution Engine

The AI combines every signal and tells you which activity actually drives your leads, meetings, pipeline revenue & closed ARR.

Every traffic source

Meta Ads

Google Ads

Bing Ads

LinkedIn Ads

Social Organic

AI Search Engines

Search Engines

Email Marketing

LeadJourney AIAttribution Engine

Your CRM

Leads

Sign-ups

Sales

Revenue

The AI combines every signal and tells you which activity actually drives your leads, meetings, pipeline revenue & closed ARR.

Connects to your CRM

HubSpot

Pipedrive

Salesforce

monday

+ 100 more

HubSpot, Salesforce, Pipedrive, Close, monday & 100+ more, plus webhooks & API for anything custom

Reveal My Customer Journeys

Get started in minutes

🟢 Every part of the journey, visualised

Everything you need to finally know what's working.

First-click vs last-click attribution

Same conversions, two very different stories First click Last click

LinkedIn34%9%

Google (organic)27%12%

YouTube16%6%

Email9%21%

Meta10%19%

Google Ads (brand)4%33%

Last-click makes Google Ads look like your hero. It actually started just 4% of journeys. LinkedIn kicked off 8x more, and you'd never know.

First click & last clickThe reveal

See the first click and the last click of every conversion.

Most tools only show the last click, so the channel that actually started the journey gets zero credit. LeadJourney shows you both, side by side, so you can see who opened the door and who closed it.

First-touch and last-touch credit for every channel
Spot the channels that start journeys but never get credit
Switch attribution models in one click

True source of every lead

Leads by true first source · last 30 days1,554100% attributed · 0% “unknown”

LinkedIn48218%

Google (organic)3916%

YouTube21442%

Meta1889%

Email1424%

Direct1372%

True source of every lead

Finally know where your leads actually come from.

No more half your leads disappearing into “direct” and “unknown”. LeadJourney sources 100% of your leads, sign-ups and sales back to the real channel that brought them in.

100% of leads attributed, 0% unknown
Ranked by true contribution, not last-click guesswork
See which sources are climbing and which are fading

Touchpoints before conversion

8.4

avg touchpoints

14d

avg journey length

convert on first touch

Share of conversions by number of touchpoints

6%1

14%2-3

27%4-6

33%7-10

20%11+

94% of your conversions take more than one touch. Single-source reporting misses almost the entire journey.

Touchpoints to conversion

See exactly how many touchpoints it really takes.

People rarely buy on the first click. LeadJourney shows the full chain of touchpoints behind every conversion, so you understand how your buyers actually move and how long they really take.

Average touchpoints and time to convert
The full touchpoint chain behind every single lead
Proof that single-source reporting misses the journey

Budget reallocation · by true contribution

LinkedInStarts 31% of journeys

€8k€12k50%

YouTubeFastest-growing source

€3k€5k66%

Meta (broad)Assists, rarely starts

€9k€5k44%

Google Ads (brand)Last-click mirage

€6k€4k33%

Same total spend, reallocated to where journeys actually start: +23% more leads projected.

Budget reallocationWhere the money goes

Put your budget where the journeys actually start.

Once you can see what really drives leads, the budget calls make themselves. Double down on the channels that start journeys, cut the ones that only assist, and get more leads from the same spend.

Know which channels start journeys vs only assist
Stop funding last-click mirages
More qualified leads at the same total budget

Live lead feed · every journey, sourced

LiveAcme workspace

Marcus Reedfintech.co

first: LinkedIn6 touchesjust now

Lena Vogtshopstore.com

first: YouTube9 touches2m ago

David Kimsaas.io

first: Google4 touches5m ago

Priya N.agency.com

first: Meta11 touches8m ago

1,554 journeys revealed this month. Every single one fully sourced, first click to conversion.

Live lead feed

Watch every journey unfold, the moment it happens.

Every new lead lands in your feed with its full journey already attached. See who they are, where they came from, and how many touchpoints it took, in real time, without lifting a finger.

Every new lead, sourced the second it arrives
First source and touchpoint count at a glance
Drill into any single journey, end to end

Reveal My Customer Journeys

Get started in minutes

What changes once you can see the journey

Questions you'll finally answer with data.

Where did this lead really come from?

Every lead is sourced back to the exact channel that started the journey, not dumped into “direct” or “unknown”.

Which channel actually starts the sale?

First-click attribution shows the channel that opens the journey, even when something else gets the last click days later.

Where should my budget go?

When you can see what truly drives leads, you scale the channels that start journeys and stop funding the ones that only assist.

How many touchpoints do buyers need?

See the real number of touchpoints and the days it takes, so you can plan content and nurture around how people actually buy.

Can I prove what marketing is worth?

Show leadership the full journey behind every lead and sale, with the data to back every budget decision you make.

How fast can I see this?

Most teams are live in under 21 minutes, no developer needed, and start revealing journeys the same day.

Live in one afternoon

From a black box to the full journey in 3 steps

Connect

Add LeadJourney to your site and connect your ad accounts, channels and CRM. Tracking and identity stitching are set up for you. No developer work.

Reveal

We capture every click and touchpoint and stitch them into the full journey of every single lead, first click to conversion.

Reallocate

See what actually starts your journeys, move budget to what works, and watch your qualified leads climb on the same spend.

Reveal My Customer Journeys

Get started in minutes

A personal note

The reason LeadJourney exists.

Jonas Strambach

[email protected]

A note from the founder

SubjectWhy I actually built LeadJourney

Hey there,

I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency. We generated thousands of leads, and for almost every single one, when someone asked “where did this lead actually come from?”, my honest answer was “I don't really know.”

Our analytics showed “direct” and “organic” for half of them. Last-click handed all the credit to whatever someone Googled right before they converted. I was making six-figure budget decisions on a story I knew was wrong, and I had no way to see the real path any single customer took to find us.

I looked everywhere for a tool that just did this properly, and there simply wasn't a good one on the market. So I built the thing I wish I'd had: LeadJourney reveals the full journey of every single lead you generate, every source, every touchpoint, the first click and the last click, so you finally know exactly what's working and where your budget should go.

If you're spending money to generate leads and you're not 100% sure where they really come from (almost nobody is), I'd genuinely love to show you what this looks like on your own data. Get started and I'll walk you through it personally. No deck, no pressure.

Talk soon,

Jonas

Jonas Strambach

Founder of LeadJourney

your-customer-journey-map.pdf(we'll build this with you live)

Reveal My Customer Journeys

I'll show you the real journey behind your leads, live

Common questions

Everything you'd want to know, answered upfront

How do you reveal the full journey of every lead?

LeadJourney captures every click, visit and touchpoint across your ads, social, search, email and website, then stitches them into a single identity for each person. When a lead, sign-up or sale happens, you see the entire path that led to it, from the first click to the last, with full multi-touch attribution.

What's the difference between first-click and last-click?

Last-click credits whatever someone did right before converting, so the channel that actually started the journey usually gets nothing. First-click credits the channel that opened the journey. LeadJourney shows both, plus the full multi-touch path in between, so you finally see the complete picture instead of a single misleading step.

Will it work with my analytics, ad platforms and CRM?

Yes. LeadJourney connects to your ad platforms, your website and your CRM, and works alongside your existing analytics. It captures the journey first-party, so you get complete data that survives iOS, ad blockers and cookie loss, with HubSpot, Salesforce, Pipedrive and 100+ more supported out of the box.

Is this GDPR-compliant?

Yes. Tracking is first-party and consent-aware, and it works with your consent management platform. You stay in control of what is tracked, so you reveal the journey and stay compliant at the same time.

Do I need a developer to set it up?

No. Setup is a guided onboarding and most teams are live in under 21 minutes. We help you install the tracking, connect your channels and your CRM, and switch everything on together. No engineering hours required.

What happens after I get started?

A specialist gets you set up and walks you through your own data: where your leads are really coming from today, the journeys behind your recent conversions, and where your budget would work harder. It takes about 30 minutes.

See the real journey behind your leads

Stop guessing where your leads come from. Reveal every journey.

Get started today and we'll show you where your leads really come from, the journeys behind your recent conversions, and where your budget would work harder.

The full journey of every lead you generate
First-click and last-click for every channel
100% of leads sourced, 0% unknown
See which channels actually start journeys
Live in 21 minutes, no developer needed

See the full customer journey behind every lead.

Most companies have no idea where their leads really come from. LeadJourney reveals every source, every touchpoint, and the exact first and last click behind every single sign-up, lead and sale.

Every source revealed
First click to last click
Live in 21 minutes

Lead profile · full journey revealed

Sarah ChenHead of Growth · acme.io

Signed up · €4,200/yr

7 touchpoints14 days to convertFirst: Google (organic)Last: Google Ads

Found you in Google searchDay 1 · Google

First click

Clicked your sponsored postDay 3 · LinkedIn

Read 2 articles on your blogDay 5 · Direct

Watched your product demoDay 8 · YouTube

Opened your nurture emailDay 11 · Email

Branded search, clicked your adDay 14 · Google Ads

Last click

Signed up for the Growth planDay 14 · Conversion

Converted

Your analytics would file this lead under “Direct / Google”. LeadJourney reveals the entire path, for every single lead you generate.

of leads fully sourced

8.4

avg touchpoints revealed

+0%

more leads, same budget

0 min

to go live

Stop guessing where your leads come from. Reveal every journey.

Get started today and we'll show you where your leads really come from, the journeys behind your recent conversions, and where your budget would work harder.

The full journey of every lead you generate

First-click and last-click for every channel

100% of leads sourced, 0% unknown

See which channels actually start journeys

Live in 21 minutes, no developer needed