Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
The unfair advantage for marketing teams
See the full customer journey behind every lead, not just the last click.
Most companies have no idea where their leads really come from. LeadJourney names every source and touchpoint behind each lead and sale.
- Every source revealed
- First click to last click
- Live in 21 minutes
Rated by teams that see the whole journey
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Journeys tracked for
One lead, the whole path
Your workspace
Lead profileFull journey, first click to conversion
LVLena VogtNordwind SoftwareSigned up
Google organicFound you in search, the first clickDay 1
LinkedInClicked your sponsored postDay 3- BlogRead two articlesDay 5
YouTubeWatched the product demoDay 8- EmailOpened the nurture emailDay 11
Google AdsBranded search, clicked the ad, the last clickDay 14
Signed up for the Growth plan€4,200 a year
Six touchpoints over 14 days, one sign-up. Your analytics filed this one under direct.
Why you cannot tell what is working
Most companies have no idea where their leads come from. And it is quietly costing them every month.
Your analytics shows the conversion, never the path. Half your leads land in "direct" and "organic", last-click credits the wrong channel, and you end up scaling what looks good instead of what actually works.
- Half your leads land in "direct" and "organic", so you cannot tell what actually drove them.
- Last-click hands all the credit to the final step, so the channel that started the journey gets nothing.
- You double down on the channel that looks like the winner, and starve the one quietly driving growth.
- You cannot prove to leadership (or yourself) which marketing actually generates revenue.
- Every lead is a black box. You see the sign-up, never the touchpoints that led to it.
- So you waste budget on channels that only assist and cut the ones that actually start the sale.
The teams winning right now are not spending more. They just know exactly what is working.
From black box to journey map
Every source and every touchpoint, stitched into one journey map.
LeadJourney captures every click, visit and touchpoint across your ads, social, search, email and website, then stitches them into a single identity for each person. The result is the complete journey of every lead you generate, from the very first click to the sale, with full first-touch and multi-touch attribution.
Watch it
The journey behind every lead
Why most CRMs label leads direct, and what recording every touchpoint from first click to closed deal changes.
44 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
How the magic works
Every click on the left becomes a sourced lead on the right.
Each touchpoint is captured first-party on your own domain and tied to the person it belongs to, across sessions and devices. When that person converts, the whole path comes with them into your CRM, and the conversion goes back to the ad platform that started it.
Every traffic source
Meta Ads- Google Ads
- LinkedIn Ads
- Search, AI search
- Email and website
LeadJourney
One identity, every touchpoint
What every journey ends in
- Leads
- Sign-ups
- Booked calls
- Closed revenue
Matched to the record in your CRM
and 100+ moreConversions sent back to the ad platforms
What changes once you can see the journey
Questions you will finally answer with data.
Where did this lead really come from?
Every lead is sourced back to the exact channel that started the journey, not dumped into "direct" or "unknown".
Which channel actually starts the sale?
First-click attribution shows the channel that opens the journey, even when something else gets the last click days later.
Where should my budget go?
When you can see what truly drives leads, you scale the channels that start journeys and stop funding the ones that only assist.
How many touchpoints do buyers need?
See the real number of touchpoints and the days it takes, so you can plan content and nurture around how people actually buy.
Can I prove what marketing is worth?
Show leadership the full journey behind every lead and sale, with the data to back every budget decision you make.
How fast can I see this?
Most teams are live in under half an hour, no developer needed, and start revealing journeys the same day.
Touchpoints to conversion
See exactly how many touchpoints it really takes.
People rarely buy on the first click. LeadJourney shows the full chain of touchpoints behind every conversion and how long it really takes, so you understand how your buyers actually move, and you get proof that single-source reporting misses the journey.
Every part of the journey, visualised
Everything you need to finally know what is working.
Your workspace
Last click against first clickShare of conversions, last 90 days
ChannelLast clickFirst click
LinkedIn9%34%Google organic12%27%YouTube6%16%Meta Ads19%10%Email21%9%
Google Ads (brand)33%4%Branded search looks like the hero on last click. It started 4% of the journeys.
First click and last click
See the first click and the last click of every conversion.
Most tools only show the last click, so the channel that actually started the journey gets zero credit. LeadJourney shows you both, side by side, so you can see who opened the door and who closed it.
- First-touch and last-touch credit for every channel
- Spot the channels that start journeys but never get credit
- Switch attribution models in one click
- The same conversions, two very different stories
Your workspace
Where the leads came fromYour analytics against LeadJourney, last 30 days
Sourced by your analytics53%of leads, the rest filed under direct and unknown
Sourced by LeadJourney100%of leads, 0% unknown
Recovered+663 leads sourced
SourceAnalyticsLeadJourney
LinkedIn96482Google organic318391YouTube41214Meta Ads162188Email137142
Direct and unknown6630
The same 1,417 leads. The difference is whether the first touch survived.
True source of every lead
Finally know where your leads actually come from.
No more half your leads disappearing into "direct" and "unknown". LeadJourney sources 100% of your leads, sign-ups and sales back to the real channel that brought them in, and ranks them by true contribution.
- 100% of leads attributed, 0% unknown
- Ranked by true contribution, not last-click guesswork
- See which sources are climbing and which are fading
- The channel your analytics called "direct", named
Your workspace
Budget by true contributionMonthly spend, journeys started, attributed revenue
ChannelSpendStartedRevenue
LinkedIn Ads€12k31%€86.4kYouTube€5k16%€41.2kMeta (broad)€5k10%€22.8kGoogle Ads (brand)€4k4%€18.1kSame budget as last quarter€26k
LinkedIn up from €8k, Meta broad and brand search down. Same €26k, more leads.
Budget reallocation
Put your budget where the journeys actually start.
Once you can see what really drives leads, the budget calls make themselves. Double down on the channels that start journeys, cut the ones that only assist, and get more leads from the same spend.
- Know which channels start journeys and which only assist
- Stop funding last-click mirages
- More qualified leads at the same total budget
- Every move backed by the journeys behind it
Your workspace
Live lead feedEvery journey, sourced as it lands
Live- Marcus Reed, Brightline StudioFirst touch: LinkedIn6 touchpointsJust now
- Lena Vogt, Nordwind SoftwareFirst touch: YouTube9 touchpoints2 min ago
- David Kim, Kessler & CoFirst touch: Google organic4 touchpoints5 min ago
- Priya Nair, Halvard ConsultingFirst touch: Meta Ads11 touchpoints8 min ago
Demo data. Yours arrive with the full path attached and the CRM record linked.
Live lead feed
Watch every journey unfold, the moment it happens.
Every new lead lands in your feed with its full journey already attached. See who they are, where they came from, and how many touchpoints it took, in real time, without lifting a finger.
- Every new lead, sourced the second it arrives
- First source and touchpoint count at a glance
- Drill into any single journey, end to end
- Sales sees the path before the first call
Live in 21 minutes, no developer
From a black box to the full journey in three steps
No tag manager project, no data warehouse, no engineering ticket.
- 1About 5 minutes
Connect
Add LeadJourney to your site and connect your ad accounts, channels and CRM. Tracking and identity stitching are set up for you, on a call, with no developer work.
- 2About 15 minutes
Reveal
We capture every click and touchpoint and stitch them into the full journey of every single lead, first click to conversion.
- 3Same day
Reallocate
See what actually starts your journeys, move budget to what works, and watch your qualified leads climb on the same spend.
What changes when the journey is visible
More leads from the same budget. Proof for every decision.
Leads sourced
100% of leads, sign-ups and sales tied to the channel that started them. Nothing left in "direct" or "unknown".
Wasted spend
The channels that only assist stop eating the budget meant for the ones that start the sale.
Leads at the same budget
Move spend to the channels that start journeys and the lead count climbs without the budget moving.
Credit where it is earned
First-click and multi-touch views show which channel opened the door, not just which one closed it.
Proof for leadership
Every budget decision comes with the journeys behind it, so the conversation moves from opinion to data.
Live in under half an hour
Guided setup, no developer, and the first journeys revealed the same day.
Jonas Strambach · CEO & Founder, LeadJourney
Subject: Where did this lead actually come from?
Hi,
I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency. We generated thousands of leads, and for almost every single one, when someone asked "where did this lead actually come from?", my honest answer was "I don't really know."
Our analytics showed "direct" and "organic" for half of them. Last-click handed all the credit to whatever someone Googled right before they converted. I was making six-figure budget decisions on a story I knew was wrong, and I had no way to see the real path any single customer took to find us.
I looked everywhere for a tool that just did this properly, and there simply wasn't a good one on the market. So I built the thing I wish I'd had: LeadJourney reveals the full journey of every single lead you generate, every source, every touchpoint, the first click and the last click, so you finally know exactly what's working and where your budget should go.
If you're spending money to generate leads and you're not 100% sure where they really come from (almost nobody is), I'd genuinely love to show you what this looks like on your own data. Book a call and I'll walk you through it personally. No deck, no pressure.
Talk soon,
Jonas
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the call, answered
The questions marketing teams ask before they switch on journey tracking.
How do you reveal the full journey of every lead?
LeadJourney captures every click, visit and touchpoint across your ads, social, search, email and website, then stitches them into a single identity for each person. When a lead, sign-up or sale happens, you see the entire path that led to it, from the first click to the last, with full multi-touch attribution.
What is the difference between first-click and last-click?
Last-click credits whatever someone did right before converting, so the channel that actually started the journey usually gets nothing. First-click credits the channel that opened the journey. LeadJourney shows both, plus the full multi-touch path in between, so you finally see the complete picture instead of a single misleading step.
Which attribution models can I switch between?
First-touch, last-touch, linear, time-decay and full multi-touch. Because LeadJourney keeps the entire journey behind every conversion, you switch the model in one click and instantly see how the credit shifts across your channels. The journey underneath stays the same.
Will it work with my analytics, ad platforms and CRM?
Yes. LeadJourney connects to your ad platforms, your website and your CRM, and works alongside your existing analytics. It captures the journey first-party, so you get complete data that survives iOS, ad blockers and cookie loss, with HubSpot, Salesforce, Pipedrive and 100+ more supported out of the box.
Is this GDPR compliant?
Yes. Tracking is first-party and consent-aware, and it works with your consent management platform. LeadJourney is hosted in the EU and you stay in control of what is tracked, so you reveal the journey and stay compliant at the same time.
Do I need a developer to set it up?
No. Setup is a guided onboarding and most teams are live in under half an hour. We help you install the tracking, connect your channels and your CRM, and switch everything on together. No engineering hours required.
What happens after I book?
A 30 minute walkthrough with a specialist: the journey view live, how it would read your channels and your CRM, and what the setup takes for you. Journeys start the day the tracking runs on your site, so the first ones arrive the same day. No deck, no pressure.
See the real journey behind your leads
Stop guessing where your leads come from. Reveal every journey.
Book a demo and we show you the journey view live, how it would read your channels and your CRM, and what the setup takes. Or start free and reveal your own journeys in minutes.
