Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
The attribution platform built for modern marketing teams
Finally solve attribution, from the first click to closed revenue.
Track every touchpoint, stitch them into one customer journey, and see exactly how your leads, demos and purchases really happen.
- Every channel and touchpoint
- True multi-touch attribution
- Live in 21 minutes
Rated by teams that moved past last click
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Attribution on closed revenue at
Every channel, one report
Your workspace
Traffic channel reportSpend, leads and attributed revenue, last 30 days
ChannelSpendLeadsRevenue
Meta Ads€11.8k428€71.2k
Google Ads€14.2k312€68.4k
LinkedIn Ads€8.9k96€41.5kEmail€1.2k142€19.6k
TikTok Ads€6.4k184€14.1kAttributed revenue, 1,162 leads€214.8k
Every row is matched to closed deals in the CRM. 100% attributed, 0% filed under direct.
Why attribution stays broken
You know you need attribution. The tools you have tried never delivered it.
Every analytics tool shows the conversion, never the full path. The ad platforms each claim the same sale. Last-click hands all the credit to the final step, and half your data disappears into "direct" and "unknown". So you scale what looks good instead of what actually works.
- Every platform claims the same conversion, so your ROAS numbers add up to more revenue than you actually made.
- Last-click hands all the credit to the final step, so the channels that start journeys get nothing.
- 50 to 60% of your leads show up as "direct", so the real origin of more than half your pipeline is a mystery.
- Buyers research on one device and convert on another, and most tools count them as two strangers.
- The touchpoints between first click and conversion are a black box, so you never see the real journey.
- You cannot prove to leadership (or yourself) which marketing actually generates revenue.
- The fix on offer is a €50,000 to €60,000 a year enterprise platform, or months of engineering on an in-house pipeline that breaks the moment something changes.
Attribution is not hard because you lack data. It is hard because nothing connects it into one journey. That ends here.
The difference
Every conversion, tagged to its true source and synced everywhere it matters.
Same lead, same form fill. The only difference is whether the source, campaign, landing page and full journey come attached, and whether that data flows on to your CRM and ad platforms automatically. LeadJourney captures every touchpoint first-party, stitches them into one identity per person, and connects every lead, sign-up, demo and purchase to the channels that really drove it, no matter how long the journey took.
Watch it
Last click against multi-touch
What changes when the campaigns that introduced and nurtured the customer stop being credited to nobody.
39 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
How the magic works
Every channel and every touchpoint, connected into one journey.
LeadJourney captures every click, visit and touchpoint across your ads, social, search, AI search, email and website, then stitches them into a single identity for each person. The attribution engine connects the dots and shows exactly how every lead, sign-up, demo and purchase really happened, with full first-touch and multi-touch attribution.
Every channel and touchpoint
- Meta Ads
- Google Ads
- LinkedIn Ads
- TikTok Ads
- Search and email
LeadJourney
One identity, every model
What every journey ends in
- Leads
- Sign-ups
- Demos
- Purchases
Attributed all the way into your CRM
and 100+ moreConversions sent back to the ad platforms
What changes once attribution is solved
Questions you will finally answer with data.
Where did this conversion really come from?
Every lead, sign-up, demo and purchase is sourced back to the real channel that started it, not dumped into "direct".
Which channel actually starts the sale?
Multi-touch attribution shows the channel that opens the journey, even when something else takes the last click days later.
How many touchpoints do buyers need?
See the real number of touchpoints and days it takes, so you plan content and nurture around how people actually buy.
Is the mobile visitor the desktop buyer?
Yes, and LeadJourney knows it. Every device, session and domain is stitched into one identity, so the journey stays whole instead of splitting into two strangers.
Where should my budget actually go?
When attribution is real, you scale the channels that drive journeys and stop funding the ones that only assist.
Which conversion just came in, and from where?
Every new lead, sign-up and demo lands in a live feed with its first source and touchpoint count already attached.
Does it run all the way to closed revenue?
Every CRM stage flows back in, so attribution covers qualified leads, opportunities and closed-won deals, not just form fills.
Can I prove what marketing is worth?
Show leadership the full journey behind every lead and sale, with the attribution data to back every budget decision.
How fast can I see this?
Most teams are live in under half an hour, no developer needed, and start attributing conversions the same day.
Without the price tag or the project
Attribution should not cost €60k a year or take months to build.
Most teams either overpay for a heavyweight enterprise platform or burn months wiring up an in-house attribution pipeline that needs a dedicated analyst to run and breaks the moment something changes. LeadJourney gives you the same answers, better ones, without the contract or the build: live in 21 minutes, set up with you on a call, nothing to maintain, at a fraction of the cost.
Everything attribution should have done all along
The features that finally make attribution work.
Your workspace
Contact recordFull journey, first touch to demo
MRMarcus ReedBrightline StudioDemo booked
- EmailOpened the newsletter, the first touchDay 1
- LinkedIn AdsClicked the sponsored postDay 4
- Google AdsSearched the category, clicked the adDay 9
- Meta AdsSaw the retargeting ad, visited pricingDay 12
- WebsiteBooked a demo from the pricing pageDay 12
Closed won, 31 days later€18,000
Four channels, twelve days, one demo. Last click would have paid Meta for all of it.
Full customer journey
Track the entire customer journey, touch by touch.
People rarely convert on the first click. LeadJourney rebuilds the complete journey behind every lead, from the very first touch to the conversion, so you see every channel and interaction that played a part, not just the last one.
- Every touchpoint, in order, behind each conversion
- First touch, last touch and everything in between
- The exact path your analytics files under "direct"
- The journey stays attached when the deal closes
Your workspace
Where the leads came fromYour analytics against LeadJourney, last 30 days
Sourced by your analytics57%of leads, the rest filed under direct and unknown
Sourced by LeadJourney100%of leads, 0% unknown
Recovered+502 leads sourced
SourceAnalyticsLeadJourney
Meta Ads214428Google Ads241312LinkedIn Ads3896Email96142
TikTok Ads71184Direct and unknown5020
The same 1,162 leads. The difference is whether the first touch survived.
The end of "direct"
Finally see what is hiding inside "direct".
For most teams, 50 to 60% of leads and sign-ups land in "direct" or "unknown", the single biggest blind spot in marketing. LeadJourney uncovers the real first touch behind every one of them, so "direct" stops being a black box and every conversion is sourced to the channel that actually drove it.
- Uncover the true source behind every "direct" lead
- 100% of conversions attributed, 0% left as "unknown"
- Know exactly which channel really brought each lead in
- Sources ranked by true contribution, not by last click
Your workspace
Attribution by modelShare of conversion credit, last 90 days
8.4Touchpoints per journey
5Models on one journey
1 clickTo switch
ChannelLast clickFirst touchLinear
LinkedIn Ads9%34%24%
Google organic12%27%19%Meta Ads19%10%17%Email21%9%16%
Google Ads (brand)33%4%14%
YouTube6%16%10%Switch the model and the credit moves. The journey underneath stays the same.
Multi-touch attribution
True multi-touch attribution, not last-click guesswork.
Most tools only show the last click, so the channel that actually started the journey gets zero credit. LeadJourney gives every touch its fair share, and lets you switch between first-touch, last-touch, linear, time-decay and multi-touch models in one click.
- First-touch, last-touch, linear, time-decay and custom models
- Switch attribution models in one click
- Spot the channels that start journeys but never get credit
- Average touchpoints and days to convert, per channel
Your workspace
Budget by true contributionMonthly spend, journeys started, attributed revenue
ChannelSpendStartedRevenue
LinkedIn Ads€11k29%€74.2kGoogle Ads (non-brand)€9k22%€52.6kEmail€1.2k12%€19.6k
Google Ads (brand)€3k5%€14.8kTikTok Ads€2.8k8%€9.1kSame budget, reallocated€27k
The remaining 24% of journeys start on organic search. Brand search and TikTok down, LinkedIn up.
Budget by true contribution
Put your budget where attribution proves it works.
Once attribution is real, the budget calls make themselves. Double down on the channels that start and drive journeys, cut the ones that only assist or steal last-click credit, and get more leads from the same spend.
- Know which channels start journeys and which only assist
- Stop funding last-click mirages
- More qualified leads at the same total budget
- Every reallocation backed by the journeys behind it
Live in 21 minutes, no developer
From a black box to full attribution in three steps
No enterprise contract, no in-house pipeline, no engineering ticket.
- 1About 5 minutes
Connect
Add LeadJourney to your site and connect your ad accounts, channels and CRM. Tracking and identity stitching are set up for you, on a call, with no developer work.
- 2About 15 minutes
Track
We capture every click and touchpoint across every channel and stitch them into the full journey behind every single conversion.
- 3Same day
Attribute
See true multi-touch attribution for every lead, sign-up, demo and purchase, move budget to what works, and watch your results climb on the same spend.
The difference, row by row
Same lead, same form fill. Only one of them arrives with the story attached.
| What you need |  Last-click analytics | Spreadsheets and UTMs | LeadJourney |
|---|---|---|---|
| Source, campaign and landing page on every lead | Partly: One source, only when the tag survived | Partly: Whatever the UTM said, if it was there | Yes: Captured automatically, first-party |
| The full journey, touch by touch | No: The last session, nothing before it | No: Nothing between first click and form | Yes: Every touchpoint in order, first click to close |
| Leads filed under direct or unknown | No: 50 to 60% of them | Partly: Whatever the rep remembered to type | Yes: 0%, every one sourced |
| Attribution models | No: Last click only | No: One model, by hand | Yes: First, last, linear, time-decay and custom |
| Cross-device and cross-session identity | No: Two strangers | No: Two rows | Yes: One person across devices, sessions and domains |
| Synced to the CRM and the ad platforms | No: Reporting only | Partly: Manual exports | Yes: Automatic, into the CRM and back to Meta, Google and LinkedIn |
| Setup and upkeep | Partly: Free, until the tags break | No: Hours every week | Yes: Live in 21 minutes, nothing to maintain |
What changes once attribution is solved
Real attribution, without the price tag or the project.
Conversions attributed
100% of leads, sign-ups, demos and purchases tied to the channels that drove them, across every model.
Leads left unknown
0%. The 50 to 60% your analytics filed under "direct" get their real first touch back.
Cost of attribution
A fraction of a €50,000 to €60,000 a year enterprise platform, with no enterprise contract to sign.
Engineering hours
Nothing to build or maintain in-house, ever, and no dedicated analyst needed to run it.
Leads at the same budget
Move spend to the channels that start and drive journeys, and the results climb without the budget moving.
Time to live
21 minutes on average, set up with you on a call. Not a multi-month project.
Jonas Strambach · CEO & Founder, LeadJourney
Subject: Every attribution tool I tried got it wrong
Hi,
I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency, and attribution was the problem I never stopped fighting. Every tool I tried got it wrong.
Our analytics dumped half the conversions into "direct" and "organic". The ad platforms each claimed the same sale. Last-click handed every win to whatever someone Googled right before they converted, so the channels that actually started the journey got nothing. I was making six-figure budget calls on numbers I knew were wrong, and the "attribution" tools on the market were either built for e-commerce checkouts or impossible to trust.
I looked everywhere for a platform that just did this properly, and there simply wasn't a good one. So I built the thing I wish I'd had: LeadJourney captures every touchpoint across every channel, stitches them into one identity per person, and gives you true multi-touch attribution from the first click to leads, sign-ups, demos and revenue, so you finally know exactly what's working.
If attribution is the thing you can never quite pin down (almost nobody can), I'd genuinely love to show you what this looks like on your own data. Book a call and I'll walk you through it personally. No deck, no pressure.
Talk soon,
Jonas
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the call, answered
The questions marketing teams ask before they replace their attribution setup.
How is this different from GA4 or my analytics?
Analytics tools show you conversions, but they collapse the path to a single source and lose most of it to "direct" and "unknown". LeadJourney captures every touchpoint first-party, stitches them into one identity per person, and gives you true multi-touch attribution from the first click to the sale. It works alongside your existing analytics rather than replacing it.
What attribution models do you support?
All of them. First-touch, last-touch, linear, time-decay, position-based and full multi-touch, plus custom models. Because we keep the entire journey for every conversion, you can switch models in one click and instantly see how the credit shifts across your channels.
How do you track every channel and touchpoint?
LeadJourney captures every click, visit and touchpoint across your paid ads, organic social, search, AI search, email and website. Each source carries its own identifier, and tracking is server-side and first-party, so it survives iOS, ad blockers and cookie loss. Every touch is tied back to the channel, campaign and ad it came from.
Does it work across devices and sessions?
Yes, and it is where most tools fall apart. If someone researches on mobile and converts on desktop weeks later, other setups count them as two strangers. LeadJourney stitches every device, session and domain into a single identity, so the whole journey stays intact and attribution matches reality.
Will it connect to my ad platforms and CRM?
Almost certainly. LeadJourney connects to Meta, Google, LinkedIn, TikTok, Bing and more on the ad side, and to HubSpot, Salesforce, Pipedrive, Close, GoHighLevel and 100+ others on the CRM side, plus a webhook and API for anything custom. Every CRM stage flows back in, so attribution runs all the way to closed revenue.
Is this GDPR compliant?
Yes. Tracking is first-party and consent-aware, and it works with your consent management platform. LeadJourney is hosted in the EU and you stay in control of what is tracked, so you get complete attribution and stay compliant at the same time.
Do I need a developer to set it up?
No. Setup is a guided onboarding and most teams are live in under half an hour. We help you install the tracking, connect your channels and your CRM, and switch everything on together. No engineering hours required.
What happens after I book?
A 30 minute walkthrough with a specialist, on your own data: the exact attribution behind your recent conversions, the touchpoints they took, and where your budget would work harder. No deck, no pressure.
See real attribution on your own data
Stop guessing what is working. Finally solve attribution.
Book a demo and we show you the exact attribution behind your recent conversions, the touchpoints they took, and where your budget would work harder. Or start free and see it in your own data in minutes.
