Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Built for marketing teams and agencies
See which campaigns actually make you money.
LeadJourney tracks every click, lead and sale and connects them to your CRM, so you know your real cost per qualified lead.
- Live in 21 minutes
- Works with any CRM
- EU hosting, GDPR-friendly
Rated by teams that judge campaigns on revenue
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Campaign revenue tracked at
Spend, leads and revenue, per channel
Your workspace
Channel reportLast 30 days, closed-won revenue from the CRM
ChannelSpendLeadsRevenue
Google Ads€3,60048€22,400
Meta Ads€4,20061€18,900
LinkedIn Ads€2,10019€15,200
Organic social€027€9,800Email€022€7,300
TikTok Ads€1,40033€4,100Closed-won revenue€77,700
Revenue is closed-won from the CRM, matched to the click that started the journey.
Why the report never adds up
You know what you spent. You still do not know what it made.
Meta reports one number, Google another, the CRM a third, and none of them agree on which campaign the closed deal came from. So the budget goes to the channel with the cheapest clicks, not the one that brought the customers.
- Every platform grades its own homework. Meta and Google both claim the same conversion, and the CRM shows a deal neither of them mentioned.
- Cost per lead is easy. Cost per qualified lead is what matters, and it lives in the CRM, not in the ad platform.
- Organic posts, email and AI search bring leads too, and they show up as direct traffic, so paid gets the credit for them.
- The reporting deck takes a day to build, is out of date by the time it is read, and still ends in a debate about the numbers.
- For agencies, the client asks what the retainer made. Clicks are not an answer, and the CRM sits on the client's side of the fence.
The channel with the cheapest clicks is rarely the one with the best customers. You just cannot see it yet.
How LeadJourney fixes it
Every click, lead and sale, connected to the revenue in your CRM.
LeadJourney captures every visit first-party on your own domain, follows the person through form, booking and CRM stage to the closed deal, and puts spend, leads, qualified leads and revenue per channel in one report. Meta, Google, TikTok, LinkedIn, email, organic and AI search side by side, so you know your real cost per qualified lead and the revenue behind every campaign. Whether you run marketing in-house or for clients.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
What you get
One report that answers the only question that matters.
Every channel, one report
Meta, Google, TikTok, LinkedIn, email and organic side by side, with spend, leads and revenue per channel.
Real revenue, not vanity metrics
Connect your CRM (or your client's) and see which campaigns bring qualified leads and closed deals, not just clicks.
AI search included
Know when a lead found you through ChatGPT, Perplexity or Gemini, alongside classic search and ads.
Real cost per qualified lead
Spend divided by the leads your sales team actually accepted, per campaign, so budget follows quality instead of volume.
The full journey of every lead
First click to closed deal, every touchpoint in order, so the post that started it and the ad that closed it both get their share.
In-house or for clients
One workspace per client, each with its own CRM and ad accounts, and a report the client can read without a walkthrough.
Live in 21 minutes, no developer
From scattered numbers to one report in three steps
No data warehouse, no tag manager project, no engineering ticket.
- 1About 5 minutes
Install
Point a first-party subdomain at LeadJourney and add one script to your site. Every visit is captured on your own domain from the first click.
- 2About 15 minutes
Connect
Connect your ad accounts and your CRM, or your client's. Spend comes in from the platforms, leads and deals from the CRM, and LeadJourney matches them to the person.
- 3Same day
Report
Open the channel report. Spend, leads, qualified leads and closed-won revenue per channel and campaign, updated as the deals close.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
The five things people ask before they book
Short answers, because you came here from a bio link, not a whitepaper.
Does it work with my CRM?
Native integrations for HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, Zoho and more, plus webhooks and an API for anything custom. Every CRM stage flows back into the report, so qualified leads and closed-won revenue land next to the spend that produced them.
Do I need a developer?
No. You point a first-party subdomain at LeadJourney, add one script to your site and connect your ad accounts and CRM. We do the setup with you on a call, and most teams are live in under half an hour.
Can I use it for clients?
Yes. Agencies run one workspace per client, each with its own ad accounts, CRM and report. You see every client in one place, and each client sees a report they can read without a walkthrough.
Is it GDPR compliant, and where is the data hosted?
LeadJourney is hosted in the EU, tracks first-party on your own domain and works alongside your consent setup. It is a more reliable way to collect the data you are already permitted to collect, not a way around consent.
What happens after I book?
A 30 minute walkthrough with a tracking specialist. We connect one of your real ad accounts and your CRM live and show you your channels with spend, leads and revenue side by side. No deck, no pressure. Or start free and see it in your own data first.
Book a demo or start free
Ready to see your real numbers?
Book a quick demo and we show you your channels live, or jump straight in with the free trial.
