Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
The only attribution platform built for LinkedIn lead gen
Turn every LinkedIn touch into tracked pipeline revenue, not "direct" traffic.
Your leads come from posts, profiles, DMs and Ads, and most convert later through another channel. LeadJourney keeps the credit on LinkedIn.
- Organic posts, DMs and LinkedIn Ads in one view
- Real pipeline per source, not vanity clicks
- Live in 21 minutes
Rated by teams whose CRM used to say Direct
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
LinkedIn pipeline tracked at
Every LinkedIn source, last 30 days
Your workspace
LinkedIn sourcesLanding page clicks to closed ARR, last 30 days
12,587Landing page clicks
514Leads
€814.1kTracked pipeline
SourceLeadsPipelineClosed ARR
LinkedIn Ads, all formats197€151.4k€54.0k
Posts and comments88€164.2k€58.0k
Company page link73€148.5k€52.0k
Employee profiles61€121.0k€44.0k
Sponsored thought leader54€132.7k€47.0k
Outbound messages22€57.4k€21.0k
Group posts19€38.9k€13.0k
Every row is a tracked link matched to a person in your CRM, from the first click to the closed deal.
Why LinkedIn attribution is so hard
You are generating leads on LinkedIn. But you cannot prove which activity actually drove the revenue.
LinkedIn has more ways to generate a lead than any other channel, and the leads almost never convert in a straight line. So the real impact gets buried under "direct", "social" or whatever channel happened to be the last click.
- You cannot tell whether the leads came from your company page or from a specific employee's profile.
- You post and comment all week, but have no idea which post or comment actually produced pipeline.
- You pay creators for sponsored thought-leader posts and just hope they worked, with no real ROI number.
- You run image, video and carousel LinkedIn Ads in Campaign Manager, but only see LinkedIn's clicks and cost per lead, never the real pipeline they create.
- Your reps send hundreds of outbound DMs, but the results vanish into "direct" traffic.
- Someone sees a LinkedIn post, then Googles you a week later, so the last click steals the credit from LinkedIn.
- Leadership asks "what is LinkedIn actually worth?" and the honest answer is nobody really knows.
The teams that win on LinkedIn are not the loudest. They are the ones that can prove what works, down to the euro.
From "direct" to a source with a number on it
One tracked link per LinkedIn source, server-side tracking on your site, your CRM stages flowing back. Every activity tied to pipeline.
The link in your company page, each employee's profile, every post or comment, each sponsored creator, every ad format, your outbound sequences and your group posts all carry their own identifier. When someone clicks and later becomes a lead, a meeting or a deal in your CRM, LeadJourney ties that revenue back to the exact source it came from, and keeps the credit with LinkedIn when the conversion arrives through Google a week later.
Watch it
The touchpoints before the form
How a long B2B journey gets recorded end to end, so the channels that started it are not filed as direct traffic.
44 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
How the magic works
LinkedIn, your website and your CRM, connected by AI attribution.
LeadJourney pulls every signal from LinkedIn, your website and your CRM into one place, broken down the way you actually use LinkedIn: company page, profiles, posts, comments, sponsored posts, paid Ads, DMs and groups. The attribution engine connects the dots and tells you which activity drove each lead, deal and euro of pipeline, with full multi-touch credit, however long the journey took.
LinkedIn and your website
LeadJourney
AI attribution engine
What it becomes in your CRM
- Leads
- Meetings booked
- Pipeline revenue
- Closed ARR
Connects to your CRM
and 100+ moreQualified leads and closed deals, back to LinkedIn Ads
What changes once it is set up
Questions you will finally answer with data.
Is LinkedIn actually worth it?
One number for total LinkedIn-sourced pipeline, broken down by every source, so the channel defends its own budget.
Which creator should I re-book?
A live ROI number per sponsored thought-leader post, so renewals are a decision, not a gut feeling.
Whose profile is driving deals?
See the exact employee profile behind the pipeline and turn your top performer into a team-wide playbook.
What content should I make more of?
Per-post and per-comment pipeline shows what truly converts, not just what gets likes.
Did LinkedIn really start this deal?
First-touch attribution proves LinkedIn started the journey even when the lead converted through Google a week later.
Where do I move budget next?
With every source measured the same way, you shift spend toward what produces pipeline and away from what does not.
What does the company page link earn?
The link in your company page bio and posts stops reporting as "social". Clicks, leads, meetings, pipeline and closed ARR, trended over time.
Which outbound sequence books revenue?
Links in your reps' DMs stop vanishing into "direct". Clicks, leads and pipeline per sender, per template and per sequence.
Which groups are worth the time?
Clicks, leads and revenue per group and per post, so you know which communities quietly produce pipeline.
Every source, the same six metrics
One number for what LinkedIn is worth, broken down by the eight ways you actually use it.
Company page, employee profiles, posts and comments, sponsored thought leaders, LinkedIn Ads, outbound DMs and groups, each measured on landing page clicks, leads, conversion rate, meetings, pipeline and closed ARR. Because every source runs through the same six metrics, comparing them is a glance, not a spreadsheet.
Every LinkedIn use case, visualized
Discover how LinkedIn influences your customer journey and lead pipeline.
Your workspace
Sponsored thought leadersSpend against pipeline, last 30 days
€10,000You paid
€132.7kPipeline
13.3xROI
CreatorPaidLeadsROI
Sam Okafor€2,5001418.9x
Priya Nair€4,5002212.9x
Alex Rivera€3,000189.1x
ROI updates as deals close, so the re-booking call happens with the current number.
Sponsored thought leader
Prove the ROI of every sponsored creator post.
Buy a sponsored thought-leader post from a creator and stop guessing. LeadJourney shows the exact landing page clicks, leads and pipeline that creator drove, then calculates a live ROI number so you know who to renew and who to cut.
- Spend against pipeline against ROI, per creator
- Live ROI that updates as deals close
- Compare creators side by side before you re-book
- The most requested view on the old page, for a reason
Your workspace
LinkedIn Ads by formatCampaign Manager spend against tracked pipeline
ChannelSpendLeadsPipeline
Single image ad€4,20058€41.6kCarousel ad€2,60041€31.2kVideo ad€3,10033€27.4kDocument ad€1,90029€22.8kMessage ad€2,20024€19.5kText ad€1,40012€8.9kBlended ROAS9.8x
The carousel costs the least per lead and returns the most per euro. Campaign Manager alone would not show either.
LinkedIn Ads
Every LinkedIn Ads format, tracked to real pipeline.
It is not just sponsored posts. Most teams run single image, video, carousel, text, document and message ads through Campaign Manager and only ever see LinkedIn's own clicks and cost per lead. LeadJourney attributes landing page clicks, leads and pipeline to each campaign, ad format and individual creative, then pulls in your spend to turn it into a live ROAS.
- Single image, video, carousel, text, document and message ads
- Per campaign, per ad format and per individual creative
- Turns LinkedIn spend into a live ROAS, not just CPC and CPL
- Server-side, so iOS and ad blockers do not break it
Your workspace
Posts and commentsWhat converted this month, by piece of content
Live- Post: How we cut CAC by 41% in Q2Company page€72.4k pipeline37 leads
- Comment with the template linkFounder profile€44.1k pipeline21 leads
- Post: 3 attribution mistakes B2B teams makeEmployee profile€28.9k pipeline14 leads
- Post: Q3 benchmark reportCompany page€9.6k pipeline6 leads
A comment under someone else's post out-earned two of your own. That is the kind of thing likes never tell you.
Posts and comments
Track every link you drop in a post or a comment.
Share a link in a post or in a comment under someone else's post, and LeadJourney tracks exactly how many landing page clicks, leads and euros of pipeline that single piece of content produced, so you know what to create more of.
- Per-post and per-comment attribution
- See which format and hook actually converts
- Spot your best converter, not just your most liked post
- Company page and personal profiles, side by side
Your workspace
One lead, the whole pathFirst touch to closed won
MSMira SchulzNorthwind LogisticsClosed won
- LinkedInSees a sponsored post, clicks the tracked linkDay 0
- WebsiteReads the landing page, leavesDay 0
GoogleBranded search, comes backDay 3- DemoBooks a demo, becomes a leadDay 7
- HubSpotDeal moved to closed wonDay 34
First touch: LinkedIn sponsored post€18,000
Last click hands this deal to a branded Google search. First touch gives it to the post that started it.
Multi-touch attribution
Keep the credit when LinkedIn was the first touch, not the last click.
Most leads do not convert on the spot. Someone sees your sponsored post, visits the landing page, then Googles you and signs up a week later. Other tools credit Google. LeadJourney keeps the whole journey and credits LinkedIn as the first touch that started the deal.
- Full visitor to lead to deal touchpoint timeline
- First-touch credit for LinkedIn, even days later
- Switch attribution models in one click
- The one most tools miss
Live in 21 minutes, no developer
From guesswork to full LinkedIn attribution in three steps
No tag manager project, no spreadsheet, no engineering ticket.
- 1About 5 minutes
Connect
Plug in your site, your CRM and your LinkedIn activity. We handle the server-side tracking and the tracked links, with you on a call.
- 2About 15 minutes
Track
Every LinkedIn source gets its own tracked link. Landing page clicks, leads and CRM stages flow into one dashboard, split by source.
- 3Same day
Prove and optimize
See pipeline and ROI per source, prove LinkedIn's real impact, and move budget toward what actually converts.
What changes when every source has a number
LinkedIn defends its own budget. Down to the euro.
Pipeline per source
One number for LinkedIn-sourced pipeline, broken down by company page, profiles, posts, creators, Ads, DMs and groups.
"Direct" traffic
Clicks from DMs, profiles and group posts stop landing in the direct bucket. Every one arrives with its source attached.
Creator renewals decided by ROI
A live ROI per sponsored thought-leader post, so who to re-book is a decision made on a number, not a gut feeling.
First-touch credit kept
When the lead converts through Google a week later, LinkedIn keeps the credit it earned as the touch that started the deal.
Live ROAS on LinkedIn Ads
Spend pulled in per campaign, ad format and creative, set against real pipeline instead of LinkedIn's own clicks and cost per lead.
A playbook from your best profile
See whose profile the deals come from and turn your top performer into something the whole team repeats.
Jonas Strambach · CEO & Founder, LeadJourney
Subject: Why I built LinkedIn attribution
Hi,
I'll keep this short and personal. Before LeadJourney, I scaled a performance marketing agency, and LinkedIn was one of our best channels. The problem? I could never actually prove it.
We posted, commented, paid creators and sent DMs all day. But when leadership asked "what is LinkedIn actually worth?", my honest answer was "I don't really know." Every attribution tool I tried was built for e-commerce and last-click, so LinkedIn always lost the credit to "direct" or a Google search a week later. None of them could tell me which post, which profile or which creator drove real pipeline.
I looked everywhere for a tool that just did this properly, and there simply wasn't a good one on the market. So I built the thing I wish I'd had: LeadJourney ties every single LinkedIn activity back to real clicks, leads and pipeline revenue, with full multi-touch attribution, so LinkedIn finally gets the credit it earns.
If LinkedIn matters to your pipeline, I'd genuinely love to show you what this looks like on your own data. Get started and I'll walk you through it personally. No deck, no pressure.
Talk soon,
Jonas
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would want to know, answered upfront
The questions B2B marketers ask before they put a number on LinkedIn.
How does LeadJourney separate the company page from personal profiles?
Each LinkedIn source gets its own tracked link. The link in your company page, each employee's profile, every post or comment, each sponsored creator, your outbound sequences and group posts all carry their own identifier. When someone clicks and later becomes a lead or a deal in your CRM, LeadJourney ties that revenue back to the exact source it came from.
Can I really track sponsored thought-leader posts?
Yes. You give the creator a tracked link for their post. From then on you see exactly how many clicks, leads and euros of pipeline that creator drove, plus a live ROI number against what you paid. It updates as deals progress, so you can decide who to re-book with real data.
Can you track LinkedIn Ads, not just sponsored posts?
Yes, every format you run in Campaign Manager: single image, video, carousel, text, document and message (conversation) ads. Each campaign, ad format and creative gets its own tracked link, so you see the real landing page clicks, leads and pipeline they produce, not just LinkedIn's in-platform clicks and cost per lead. We pull in your ad spend to calculate a live ROAS, the tracking is server-side so iOS and ad blockers do not break it, and multi-touch keeps the credit when an ad starts a deal that closes weeks later.
What about leads that convert later through another channel?
That is exactly the case most tools get wrong. If someone sees your LinkedIn post, visits the page, then Googles you and signs up a week later, last-click attribution credits Google. LeadJourney keeps the full multi-touch journey and credits LinkedIn as the first touch that started the deal. You can switch between first-touch, last-touch and multi-touch models in one click.
Does it work with my CRM?
Almost certainly. Native integrations cover HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, Zoho and most others, plus a webhook and API for anything custom. Every CRM stage flows back into your LinkedIn dashboard so attribution runs all the way to closed-won pipeline.
Do I need a developer to set it up?
No. Setup is a guided onboarding and most teams are live in under half an hour. We help you install server-side tracking, connect your CRM and create your tracked LinkedIn links together on a call. No engineering hours required.
What happens after I book?
A specialist gets you set up and walks you through your own data: how you use LinkedIn today, what your end-to-end attribution looks like across every source, and any setup and pricing questions. It takes about 30 minutes. No deck, no pressure.
See your own LinkedIn data, fast
Stop guessing what LinkedIn is worth. Start proving it.
Book a demo and we walk you through the exact attribution, the pipeline per source and the ROI you would see. Or start free and explore your own LinkedIn data in minutes.
