Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
For Meta advertisers spending $10k+ a month
Your Meta match score above 8/10 in 20 minutes, with one line of code. Or you don't pay a cent.
No new pixel setup, no developer, no agency retainer. Just the clean data Meta has been missing, so your CPMs drop.
30 minutes. We show your current score live and the exact one-line fix.
- Above 8/10 or you don't pay
- Live in 20 minutes
- One line of code
Rated by Meta advertisers past $10k a month
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Match scores fixed for teams at
Your score, before and after the one line
Your workspace
Event match qualityLead event, checked live on the call
8.7/10After the one-line fix5.6 before the call
- Email, hashed
- Phone, hashed
- First and last name
- Click id (fbc)
- Browser id (fbp)
- IP address and user agent
- External id
- Date of birth
Read from your own Events Manager at the start of the call, then read again after the line goes in.
Why your CPMs keep climbing
Meta cannot find your buyers if it cannot recognize the ones you already have.
Every conversion you send Meta is scored on how well it matches a real person. Below 8/10, a share of your best conversions never counts, the algorithm optimizes on the rest, and your cost per result drifts up month after month while the creative gets the blame.
- Your pixel sends two or three parameters per event. Meta wants eight. Every missing field is a conversion it might not match.
- Below 8/10, your best conversions do not count. They happened, you paid for them, and the algorithm never learned from them.
- CPMs climb because Meta needs more impressions to find a person it can recognize, and it bills you for every one of them.
- The fix usually gets quoted as a developer project or an agency retainer, so it sits on the backlog for another quarter.
- Every new pixel setup, tag manager container or CAPI gateway adds another thing to maintain and another place for events to duplicate.
- Meanwhile a competitor with a 9/10 buys the same audience cheaper than you do, in the same auction, with worse creative.
The creative is fine. Meta just cannot see who is buying it.
30 minutes. We show your current score live and the exact one-line fix.
The one-line fix
One line of code that feeds Meta the clean data it has been missing.
LeadJourney runs on a first-party subdomain of your own site. One script tag captures every Lead and Purchase event on your server, adds the hashed email, phone, name, IP address, click id and browser id Meta scores, deduplicates it against your pixel and sends it through the Conversions API. No new pixel setup, no developer, no agency retainer. On the call we read your current score live, add the line together and read it again. If it does not go above 8/10, you do not pay a cent.
30 minutes. We show your current score live and the exact one-line fix.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
What the one line does
Everything Meta scores, on every event, without a project.
No new pixel setup
Your existing pixel stays. The line adds a server-side layer next to it, on your own domain, and deduplicates against it.
No developer
One script tag, pasted once. We do it with you on a screen share and read the score together twenty minutes later.
No agency retainer
There is no monthly fee for keeping the score up. The parameters are collected automatically on every event from now on.
All eight parameters, hashed
Email, phone, first and last name, IP address, user agent, click id and browser id, hashed on your server before they reach Meta.
Deduplicated against your pixel
Every event carries an event id, so nothing counts twice and nothing gets thrown away as a duplicate.
Revenue back to the algorithm
Purchase values and closed deals from your CRM go back on the same path, so Meta optimizes for buyers, not for cheap clicks.
30 minutes. We show your current score live and the exact one-line fix.
How the 20 minutes go
From your current score to above 8/10 in three steps
Done together on the call, on your own ad account, with Events Manager open the whole time.
- 1About 5 minutes
Add the line
We read your current score in Events Manager, then paste one script tag on your site. Events start arriving on your own domain, where iOS and ad blockers cannot drop them.
- 2About 10 minutes
Connect Meta
Connect your Meta ad account and your CRM or shop. Every event picks up the hashed parameters Meta scores and an event id for deduplication.
- 3About 5 minutes
Read it again
Back in Events Manager, the score on your Lead and Purchase events climbs as the enriched events arrive. Above 8/10, or you do not pay.
What changes above 8/10
Lower CPMs. Cheaper results. The same creative.
Match score
Above 8/10 on your Lead and Purchase events, with every parameter Meta scores present on every event.
CPMs
When Meta recognizes your buyers it needs fewer impressions to find the next one, so the auction gets cheaper for you.
Cost per result
More matched conversions means faster learning and better audiences. The cost per lead and per purchase follows the CPM down.
Conversions counted
The events that never matched start counting. Campaigns that looked like losers turn out to have been working all along.
Nothing to maintain
No new pixel, no container, no gateway. One line, and the parameters are collected on every event from now on.
Risk-free
If the score is not above 8/10 after the call, you do not pay a cent. You keep the plan either way.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the call, answered
The questions Meta advertisers ask before they book.
What exactly do you guarantee?
That the Meta event match quality on the events we set up goes above 8/10 after the one-line fix, within the 20 minutes on the call. If it does not, you do not pay a cent. You keep the walkthrough and the plan either way.
Why does one line of code change the score?
Because the score is about parameters, not about the pixel. The line adds a first-party, server-side layer that picks up the email, phone, name, IP address, click id and browser id on every event, hashes them and sends them through the Conversions API. The pixel could never see most of those fields. The server can.
Do I need a new pixel, a tag manager container or a developer?
No. Your existing pixel stays, and the server-side events are deduplicated against it. There is no container to build and no gateway to host. One script tag, pasted once, is the whole installation, and we do it together on a screen share.
Who is the call for?
Meta advertisers spending around $10k a month or more, in-house or at an agency, whose event match quality sits below 8/10. If you are not sure what your score is, that is the first thing we read on the call.
Is passing email and phone to Meta GDPR compliant?
Sending hashed parameters is how the Conversions API is designed to work, and it is not a way around consent. LeadJourney respects your consent setup, hashes personal fields on the server before they leave your domain and is hosted in the EU.
Does it work with my shop and CRM?
Shopify and Stripe on the purchase side. HubSpot, Salesforce, Pipedrive, Close, GoHighLevel and more on the CRM side, plus webhooks and an API for anything custom. Purchase values and closed deals go back to Meta on the same path as the Lead events.
What happens after I book?
A 30 minute call with a tracking specialist. We open your Events Manager, read your current score live, add the one line together and read the score again. You walk away with the exact fix and the plan, even if you never work with us.
Above 8/10 or you don't pay
Book your free match-score call.
On the 30 minute call we show you your current score live and the exact one-line fix. Walk away with the plan even if you never work with us.
30 minutes. We show your current score live and the exact one-line fix.