Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
The unfair advantage for sales teams
Sales opens every call knowing exactly why the lead is here.
Most CRMs show your team "Direct" or "Website Form". LeadJourney adds the ad, the landing page and every touchpoint behind the lead.
- The exact ad they clicked
- Every page they viewed
- Synced to your CRM automatically
Rated by sales teams that stopped opening calls blind
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
CRM records enriched at
The record your rep opens
Your workspace
Contact, enriched the moment it arrivedHubSpot contact 18422
DWDaniel WeberNorthwindHigh intent
LinkedIn AdsClicked "Cut your CPL in half", Q3 campaign19 days ago
Google searchSearched the brand, read a customer case study12 days ago- WebsiteViewed pricing three times, then integrations3 days ago
- EmailOpened the attribution guideYesterday
- FormRequested a demo from /pricingToday, 09:41
Opened warm on the ad and the pricing visitsMeeting booked
Written into HubSpot, Salesforce or Pipedrive the moment the form lands, before the rep opens the record.
Why your best leads get an average call
Your CRM says "Direct", so your sales team calls generic. That leaves money on the table.
Marketing pays real budget for every lead, but it lands in the CRM as a name, an email and "Direct" or "Website Form". Your sales team is flying blind, so the best possible opener is off the table and every call starts with the same generic pitch. Leads notice: a generic call is a red flag that gets you a "just send me an email", and the deal quietly dies with the budget already spent.
- Your reps see "Direct" or "Website Form", and nothing else. So they open every call cold.
- They don't know which ad, promise or feature actually pulled the lead in, so they can't speak to it.
- They can't tell a red-hot lead (viewed pricing three times) from a tire-kicker, so they treat them the same.
- The marketing context that would make the call land dies in your ad platforms and never reaches sales.
- Generic openers get generic results: "just looking", "send me an email", ghosted.
- Every lead gets a worse first impression than the budget behind it deserves.
The reps closing right now are not working harder. They just walk in knowing exactly who they are talking to.
How the gap gets closed
The context lives in LeadJourney. Now it lives in your CRM too.
LeadJourney already tracks every click, ad and touchpoint behind your leads across LinkedIn Ads, Google, Meta and the rest. The moment a new lead comes in, we write that full story straight into Pipedrive, HubSpot, Salesforce, Attio, GoHighLevel or Close, automatically, so the record is already complete before your sales team ever opens it. Source, campaign, the exact ad and copy, the landing page, the pages viewed, the touchpoint timeline and a buying-intent score, as clean fields on the contact.
Watch it
What lands on the record
Every touchpoint from the first click to the closed deal, written onto the lead instead of a last touch labelled direct.
44 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
What changes once the CRM knows
Questions your reps can finally answer before they dial.
Where did this lead come from?
The exact source, campaign and ad, right on the record, so the rep opens on the reason the lead is here.
What made them click?
The ad copy and promise that pulled them in, so sales can speak to the outcome the lead already wants.
What are they interested in?
The pages and features they explored, so the call is about what they care about, not a generic pitch.
How serious are they?
Buying-intent scoring from touchpoints and pricing visits, so reps call the hottest leads first.
How long have they been looking?
The full touchpoint timeline over weeks, so the rep understands where the lead is in their decision.
How do I open this call?
A personalized opener suggested from the lead's own context, so even a new rep sounds like they did their homework.
The moment it pays off
Same lead. Two completely different calls.
Nothing about the lead changes. Without context the rep knows "Direct" and opens with "Hi, am I speaking with Daniel? You filled out a form on our website. Do you have a couple of minutes to tell me what you are looking for?" With LeadJourney the rep knows the ad, the promise, the pages viewed and the intent, and opens with "Hi Daniel, I saw you came in from our LinkedIn ad about cutting CPL, and you checked out our attribution features and pricing. Are you trying to fix attribution for Northwind specifically?" One opener gets brushed off in ten seconds. The other starts a real conversation.
What lands on the record
Everything your rep needs to open like they know them.
Your workspace
Lead contextThe ad they responded to
FieldOn the record
SourceLinkedIn AdsCampaignCut your CPL in half, Q3
Ad they clicked"Your CRM says Direct. We say which ad closed the deal."
Landing page/attribution-software
Value promiseProve which ad drives pipeline
Five fields that turn "you filled out a form" into an opener about the outcome they came for.
The hook that pulled them in
Know the exact ad and promise that made them click.
Your rep sees the campaign, the creative and the value promise the lead responded to, so they can open on the outcome the lead already wants instead of guessing.
- The exact ad creative and headline they clicked
- The campaign, angle and audience behind it
- The value promise marketing made, so sales can echo it
- The landing page they arrived on, so the rep knows the pitch they saw
Your workspace
Pages viewedBefore they raised their hand
Live- /pricingViewed 3 times4 min 20 sBuying intent
- /attribution-softwareLanding page2 min 05 sFeature page
- /case-studiesFrom Google search3 min 40 sRead in full
- /integrations/hubspotViewed once50 sRuns HubSpot
Pricing visits and feature pages flag real intent; time on page separates evaluating from browsing.
What they cared about
See what they explored before they ever raised their hand.
Which pages they read, whether they hit pricing, how long they stayed. Your rep walks in knowing what the lead is actually interested in and how serious they are.
- Every page they viewed, ranked by interest
- Pricing visits and feature pages flag real buying intent
- Time on site shows evaluating against just browsing
- The integration pages they opened, so the rep knows their stack
Your workspace
Inbound queueDaniel Weber, Northwind, sorted to the top
92/100Buying intent
- Pricing viewed three times
- High-intent source: LinkedIn Ads
- 8 touchpoints over 19 days
- Case study read in full
- Demo requested from /pricing
- Competitor comparison viewed
Scored on real behavior, not gut feel, so reps reach the hottest leads while they are still warm.
Who to call first
Work the hottest leads first, instead of top to bottom.
LeadJourney scores every lead on real intent: touchpoints, pricing visits, high-intent sources. Your reps hit the red-hot ones within minutes and stop burning the day on tire-kickers.
- Every lead scored on real intent, not gut feel
- Red-hot leads surfaced to the top of the queue
- Reach high-intent leads while they are still warm
- The score lives on the CRM record, so your workflows can route on it
Live in 21 minutes, no developer
From a blank record to the full story in three steps
No engineering hours, no copy-pasting from ad platforms, no manual research before a call.
- 1About 5 minutes
Connect
Add LeadJourney to your site and connect your ad accounts, channels and CRM. Tracking and CRM sync are set up with you on a call. No developer work.
- 2About 15 minutes
Enrich
Every new lead is matched to its full journey and written into your CRM automatically: source, campaign, ad, pages viewed, touchpoints and intent.
- 3Same day
Open warm
Reps open every record already knowing why the lead is here, start with a relevant, personal hook, and book more of the leads you already paid for.
What changes once the CRM knows
Warmer calls. More meetings. Every deal attributed.
Warm openers
Every call starts with the ad, the promise and the pages behind the lead. No more "you filled out a form on our website".
Booking rate
A warm, relevant opening is harder to brush off than a cold pitch. More of the leads you already pay for turn into meetings, without a single extra lead.
Attributed deals
Exact attribution data lives on every contact and deal, so marketing maps every closed deal back to its campaign and ad, and finally proves what drives revenue.
Manual research
No copy-pasting from ad platforms, no digging through analytics before a call. The record is complete before the rep opens it.
Right lead first
Intent scoring surfaces the red-hot leads to the top of the queue, so reps stop working the list top to bottom.
New reps sound senior
A personalized opener suggested from the lead's own context, so even a first-week rep sounds like they did their homework.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would want to know, answered upfront
The questions sales and marketing leads ask before they switch the enrichment on.
How does LeadJourney know where a lead came from?
LeadJourney captures every click, visit and touchpoint across your ads, social, search, email and website, then stitches them into a single identity for each person. When a lead comes in, we already have their full journey, so we know the exact ad, campaign, landing page and pages they viewed.
Which CRMs do you support?
Pipedrive, HubSpot, Salesforce, Attio, GoHighLevel and Close are native one-click integrations. Most other CRMs connect through our API, webhooks and Zapier. If you run a different CRM, book a call and we confirm the fit for your setup.
What data gets written into my CRM?
The full marketing context of each lead: source and channel, campaign, the exact ad and copy they clicked, the landing page, the pages they viewed, the number of touchpoints, the timeline, and a buying-intent score. It lands as clean fields on the contact, ready for your reps and your workflows.
Does it work automatically for every new lead?
Yes. Once connected, every new lead is enriched the moment it hits your CRM, with no manual research and no copy-pasting from ad platforms. Your reps just open a record that is already complete.
Is this GDPR compliant?
Yes. Tracking is first-party and consent-aware, and data is processed on EU infrastructure. You stay in control of what is tracked, so you enrich your CRM and stay compliant at the same time.
Do I need a developer to set it up?
No. Setup is a guided onboarding and most teams are live in under half an hour. We help you install the tracking, connect your channels and your CRM, and switch the enrichment on together. No engineering hours required.
What happens after I book?
A 30 minute walkthrough with a tracking specialist. We connect your CRM live, show you exactly which fields land on a real contact record, and switch the enrichment on for your next lead. No deck, no pressure.
Turn cold calls into warm ones
Stop calling your best leads blind. Put the full story on every record.
Book a demo and we show you exactly what would land on your contact records, or start free and see the full marketing context in your own CRM in minutes.
