Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Marketing reporting for in-house teams and agencies
Marketing reports in minutes. Not another 3 a.m. spreadsheet.
Connect your ad platforms, CRM and website once. LeadJourney turns the raw data into the report your boss or client actually wants.
- Revenue, CAC and ROAS in one view
- Every number backed by CRM deals
- Live in 21 minutes
Rated by teams whose reports build themselves
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Marketing reporting at
The report, already built
Your workspace
All channelsJune, closed-won revenue from HubSpot
ChannelSpendCustomersRevenue
Google Ads€22.1k47€248.9k
Google organic€038€214.8k
Meta Ads€18.4k41€212.6k
LinkedIn Ads€9.8k14€126.4k
ChatGPT€015€98.7kClosed revenue, June€901.4k
Click any row and the named deals behind it open, straight from your CRM.
What marketers on LeadJourney never do again
- Sunday-night spreadsheet merges
- VLOOKUP across six CSV exports
- Numbers that never match the CRM
- Screenshots pasted into slides at 2 a.m.
- "Let me get back to you on that number"
- Praying nobody asks a follow-up question
- "Leads are up" with no revenue attached
- Rebuilding the same report every month
The night before the meeting
Your marketing is working. It is the reporting that is eating you alive.
Every month, the same ritual: export from Meta, export from Google, export from the CRM, and stitch it all together by hand. Then you walk into the meeting and hope nobody asks the one question your spreadsheet cannot answer: "And where exactly does that number come from?"
- Report night. Six exports, four browser tabs, one giant spreadsheet, and it is 2:47 a.m. when the numbers finally add up. Sort of.
- Meta says 80 conversions. Google says 60. The CRM says 41 deals. Your numbers never match, so you pick one and hope nobody cross-checks.
- Every platform grades its own homework. Meta and Google both claim the same customer, and your report quietly double counts them.
- The boss or the client only cares about revenue, CAC and ROAS. Your stack gives you clicks, CTR and CPL, so that is what you present.
- You present "leads are up 30%", someone asks "and how much revenue is that?", and the room goes quiet.
- One deeper question, "which campaigns drove those 10 deals?", costs you another full day of digging.
- Agency? Now multiply all of the above by every client you have. Month-end becomes a reporting factory.
- The hours you burn building reports are hours not spent improving the campaigns the report is about.
You did not get into marketing to merge spreadsheets at night. The reporting should build itself. Now it does.
Connect once. Report in minutes.
All your marketing data in one place. Reports that build themselves.
LeadJourney connects your ad platforms, your CRM and your website into one dataset. Spend, sessions, leads and closed deals get stitched together automatically, so every report goes past leads to the metrics your meeting actually runs on: revenue, CAC, ROAS, pipeline. And because it is all raw data underneath, any number can be traced back to the exact deals behind it. Marketing reporting has never been this simple.
Watch it
Stop building the report from exports
One real-time dashboard in place of the Excel, Meta and Google exports the monthly report is currently made of.
59 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
Built for both sides of the reporting call
Reporting to your boss, or reporting to clients?
For in-house marketers who present to leadership or the department meeting. And for agencies that owe every client a monthly report and a straight answer.
Set the date range, done
Open LeadJourney, set the date range, present. Revenue, CAC and ROAS per channel, ready when the Monday meeting is in 14 hours and the report would otherwise live in six browser tabs.
Every number backed by named deals
Every figure is backed by deals in your own CRM, so follow-up questions become your moment to shine instead of another late night.
Defend the budget with revenue
Answer "what did we get for the budget?" with closed revenue, not with clicks and impressions. Sales walks in with one clean CRM dashboard. Now so do you.
One workspace per client
The monthly report is already built when you log in. No rebuilding the same report for every single client, one late night at a time.
ROAS proven with the client's CRM
Revenue comes from the client's own CRM, not from platform-claimed conversions, so your report and their CRM finally say the same thing. They always noticed when they did not.
Deep-dive questions become live demos
When the client's CFO asks what the retainer earned, you drill to the deals in the meeting instead of a deck that says "CTR improved".
Whichever side of the call you sit on
Walk in as the person with the answers, not the person who will check and follow up.
The marketer whose numbers match the CRM keeps the budget. The agency that proves revenue keeps the retainer. Either way, the report stops being the thing you dread and becomes the thing you present.
The report, section by section
The views that turn "let me check" into "here is the answer."
Your workspace
Department meetingJune against May
€901.4kClosed revenue
€325Blended CAC
11.7×Paid ROAS
MetricMayJuneChange
Closed revenue€762.9k€901.4k+18%
Marketing spend€47.6k€50.3k+6%
Blended CAC€363€325-10%
Paid ROAS10.6×11.7×+10%
Leads to customers1,694 to 1311,910 to 155+18%
Every figure is computed from spend in your ad accounts and closed-won deals in your CRM.
The meeting view
Walk in with every metric they actually ask about.
Revenue, spend, CAC, ROAS and the full lead-to-customer funnel, compared to last month, across every channel. Not because you built it the night before, but because it is simply there when you log in. Set the date range, hit present, done.
- Revenue, CAC and ROAS per channel, always current
- This month against last month without touching a formula
- Paid, organic and AI search in one report
- The exact view your department meeting runs on
Your workspace
Closed-won deals behind €901.4kJune, straight from HubSpot
155Deals
€901.4kRevenue
€5.8kAverage deal
CustomerSourceValueClosed
Northwind LogisticsMeta Ads€24.0kJun 28BuildRightLinkedIn Ads€22.6kJun 21Mira SchulzGoogle Ads€18.0kJun 24Harbor EventsGoogle organic€16.4kJun 26Acme SupplyLinkedIn Ads€14.2kJun 19Tom BeckerChatGPT€2.4kJun 12Plus 149 more deals. Every one is a real closed-won record in your CRM, with the campaign that brought it in.
Backed by CRM data
Report €901k? Prove exactly who is behind it.
Every revenue figure in a LeadJourney report is built from closed-won deals in your CRM. Click any number and drill down to the named customers behind it: who they are, what they paid, which campaign brought them in. Deep questions stop being scary. They become the best part of your presentation.
- Drill from any number to the named deals behind it
- Closed-won revenue synced straight from your CRM
- No platform-claimed conversions, no double counting
- Follow-up questions answered in one click, live in the meeting
Your workspace
One journey, one dealCounted once, credited to every touch
LHLena HoffmannNorthwind LogisticsClosed-won
- Meta AdsClicked the case-study video adDay 1
- Google organicCame back through the pricing pageDay 6
- Your websiteBooked a demo through the formDay 9
HubSpotDeal created, closed-won 15 days laterDay 24
One customer, not three platform claims€24.0k
Meta and Google both claimed her. The report counts her once and the CRM agrees.
One source of truth
Your numbers finally match.
The reason your reports never reconcile is that every tool measures its own little world. LeadJourney tracks the actual journey: the ad click, the website session, the lead, the deal. One dataset feeds every report, so the number you present is the same number the CRM shows, every single time.
- Ad platforms, CRM and website connected once
- Every lead matched to one journey, not three claims
- The report and the CRM agree by construction
- Setup in under half an hour, no developer needed
Your workspace
Prepare my monthly report. What changed against May?
You
June against May, from your live data
- Closed revenue
- €901.4k, up 18%
- Blended CAC
- €325, down 10%
- Paid ROAS
- 11.7×, up 10%
- Biggest mover
- Meta Ads, 41 customers
Computed from closed-won deals in HubSpot and spend in your ad accounts, not from an export.
- Why did CAC drop?
- Which campaigns drove the 10 biggest deals?
Meet Atlas, your AI data analyst
A data analyst who knows your numbers, available whenever you ask.
Atlas AI is built into every LeadJourney workspace and sits on the same raw data as your reports: ad platforms, website sessions and CRM deals. The night before the meeting, mid-call when a question comes up, or Sunday evening when you are curious: ask him anything and get an answer in seconds, in LeadJourney via chat or right inside Slack, where anyone on the team tags @Atlas AI and the answer lands in the thread.
- "Prepare my monthly report" is a valid workflow now
- Answers come from your live data, not a stale export
- Tag him in Slack and the whole team sees the answer
- Included in every workspace, not a paid add-on
Live in 21 minutes, before the next report is due
From six exports to one login, in three steps
No developer, no formulas, no double counting.
- 1About 5 minutes
Connect
Add one tracking script to your website, then link your ad platforms and CRM. No developer, and we do it with you on a call if you want.
- 2About 15 minutes
We stitch
Spend, sessions, leads and closed deals get matched into one journey per lead, automatically and in real time. No exports, no formulas, no double counting.
- 3Same day
Present
Open the report, set the date range, walk into the meeting. Revenue, CAC and ROAS per channel, with the deal list behind every number one click away.
The honest comparison
Why marketers retire the spreadsheet and dashboard stack
| What you need | Spreadsheets and CSV exports |   GA4 and Looker Studio | LeadJourney |
|---|---|---|---|
| Time to a monthly report | No: Hours, every month | Partly: Hours to build, then it breaks | Yes: Minutes, already built |
| Revenue, CAC and ROAS per channel | Partly: Hand-calculated | Partly: Only what you wire up | Yes: Native, per channel |
| Numbers match the CRM | No: Copy-paste errors | No: Not connected | Yes: The CRM is the source |
| Proof behind every number | No: "Trust the sheet" | No: Aggregates only | Yes: Drill to named deals |
| Platform double counting | No: Baked into the exports | No: Inherits platform claims | Yes: One journey per lead |
| Answering a deeper question | No: Another late night | Partly: Build a new view | Yes: Ask Atlas, get an answer |
| Scales to every client or team | Partly: Copy the sheet again | Partly: Duplicate the report | Yes: Workspace per client |
What changes for you
Evenings back. Numbers that hold. Meetings you look forward to.
Reporting hours
The report that took an evening (or a weekend) now takes the time it takes to set a date range. Every month, forever.
Credibility
Your numbers match the CRM by construction. Once leadership cross-checks you twice and you are right twice, the trust is permanent.
Meeting anxiety
The deeper the question, the better you look, because the answer is one drill-down away instead of one all-nighter away.
Budget
"Marketing closed €901k at 11.7× ROAS" wins budget conversations that "engagement is trending up" never will.
Client retention
For agencies: the client who sees their retainer tied to their own CRM revenue every month does not shop around at renewal time.
Actual marketing
The hours you used to spend proving the work now go into doing the work. The campaigns get better, and so does the next report.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask on the call, answered
The questions in-house marketers and agencies ask before they retire the spreadsheet.
Which data sources can I connect?
Ad platforms like Meta, Google, LinkedIn and Bing, your website via one tracking script, and your CRM: HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, Zoho and most others, plus an API and webhooks for anything custom. Once connected, spend, sessions, leads and closed deals flow into one dataset automatically.
How long until my first report is ready?
Setup takes under half an hour: connect the ad accounts and CRM, add the tracking script, done. Reports fill with data from the first visitor onwards, and your CRM history gives revenue context from day one. No developer needed, and we do the setup with you on a call if you want.
How is this different from Looker Studio or a spreadsheet?
Those tools visualize whatever you feed them, and feeding them is the actual work: exports, connectors, formulas, and numbers that still do not match the CRM. LeadJourney owns the data layer itself. It tracks the journey from ad click to website session to CRM deal, so the report is not assembled from platform claims, it is computed from what actually happened.
What happens when my boss or client asks where a number comes from?
You click it. Every revenue figure drills down to the named closed-won deals behind it, straight from the CRM: the customers, the deal values, the campaigns that brought them in. If you report 10 customers and €100k, you can show exactly who those 10 customers are.
Why do my current reports never match the ad platforms?
Because every platform grades its own homework. Meta and Google each claim conversions independently, so the same customer gets counted twice, and neither number matches your CRM. LeadJourney tracks each lead as one journey across every touchpoint, so a customer is counted once and revenue comes from the CRM, not from platform claims.
I run an agency. Does this work across all my clients?
Yes. Each client lives in their own isolated workspace with one login for you, and you can invite your team or clients with role-based access. The monthly report for every client is ready when you log in, instead of being rebuilt by hand at month-end.
What can the AI actually answer?
Atlas sits on your raw data, so anything the data can answer, it can: "prepare my monthly report", "why did CAC rise in June?", "which campaigns drove the most closed revenue this quarter?". Answers come from your real spend, sessions and CRM deals, and you can keep drilling with follow-up questions. You can also invite Atlas to Slack and tag him in a channel like a teammate, so the whole team gets answers without waiting for you.
What happens after I book?
A 30 minute walkthrough with a strategist. We connect your ad accounts, CRM and website together on the call, then build your first real report live, the one you would take into your next meeting. No deck, no pressure.
Your next report could take 5 minutes
Stop saying "I'll get back to you on that." Become the one with the answer already open.
Book a demo and we connect your stack live, then build the exact report you would take into your next meeting: revenue, CAC and ROAS per channel, with the deals behind every number. Or start free and see it in your own data tonight.
