Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Call tracking for local businesses and agencies
Every call, traced to the exact ad. Not to "Google, I think."
Your ads run online. Your business happens on the phone. LeadJourney connects the two, for local businesses and the agencies behind them.
- Source, campaign and keyword on every call
- Recording and AI summary on every call
- Live in 21 minutes
Rated by businesses whose leads pick up the phone
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Calls traced to the ad at
This morning's calls, labeled
Your workspace
Call logToday, every source
Live
+49 30 555 0142, BerlinGoogle Ads, "emergency locksmith berlin"New job, €480Answered, 4:42
Mira Schulz, HamburgGoogle Business Profile, fixed numberQuote requestAnswered, 6:38
+49 40 555 5290, HamburgMeta Ads, Lockout Lead GenPrice shopperAnswered, 1:12
+49 89 555 7222, MunichGoogle organic, entry /emergency-locksmithWrong numberAnswered, 0:49- +49 221 555 3716, CologneGoogle Ads, Competitors SearchOn the call-back listMissed, rang 0:31
- +49 30 555 9417, BerlinRadio spot Q3, fixed numberNew job, €1,150Answered, 3:07
Every number forwards to the phone you already answer. Callers notice nothing.
What businesses on LeadJourney never do again
- "How did you hear about us?"
- Guessing which ads make the phone ring
- Paying for clicks that never call
- Junk calls quietly eating the ad budget
- Missed calls nobody ever knew about
- Marketing reports with zero call data
- Arguing with clients about where calls came from
- One number for everything and no idea what works
The blind spot in every local business
Your most valuable conversion is a phone call. And it is invisible in every report you have.
For a locksmith, a roofer, a dentist or a law firm, the job does not start with a form fill. It starts with a ring. But your analytics stops at the click, so the moment a customer picks up the phone, your marketing data goes dark, right where the actual money happens.
- Your ads run on Google and Meta. Your phone rings all day. No report anywhere connects the two.
- "How did you hear about us?" Everyone says "Google." Google Ads? Maps? SEO? Nobody knows, including the caller.
- You pay per click, but you get paid per call. Everything between those two is a black box, and that is where the budget leaks.
- One campaign rings booked jobs, another rings wrong numbers and price shoppers. In your ad account, both just say "call button clicked."
- Your Google Business Profile drives calls for free while you double the budget on a campaign that rings junk. You cannot see either.
- A missed call at 7 PM is a job your competitor booked at 7:05. Today you do not even know it happened.
- Radio, flyers, truck wraps, yard signs: pure faith. You renew them every year because "people mention it sometimes."
- Agency? The client asks which calls came from your campaigns, and your answer is a screenshot of a click report.
The businesses that win locally are not the ones that spend the most. They are the ones that know which euro makes the phone ring.
How LeadJourney call tracking works
A number for every source. A source for every call.
On your website, LeadJourney swaps in a unique tracking number per visitor, so a call maps back to the exact session, ad click and keyword. Offline, fixed numbers cover your Google Business Profile, flyers, radio spots and truck wraps. Every number forwards to the phone you already answer, callers notice nothing, and every single call lands in one log with its source, a recording and an AI summary attached.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
Built for both ends of the phone line
Do you answer the calls, or do you deliver them?
For locksmiths, roofers, dentists, lawyers, HVAC and movers, every local business where the job starts with a phone call. And for the marketing agencies, pay-per-call and pay-per-lead teams whose product is a ringing phone.
Every call comes in labeled
The channel, the campaign, even the keyword that made this phone ring, attached to every call before you pick up.
Booked jobs separated from junk
Recordings and AI summaries separate booked jobs from wrong numbers, spam and price shoppers, so 74 qualified calls means 74 potential jobs.
Move the budget with proof
Cut the campaign that rings junk, double the one that books jobs. With proof, not gut feeling.
A workspace per client
Every client gets a workspace where each delivered call carries a timestamp, a source and a recording. Disputes end before they start.
Invoice from an export
Export qualified calls with duration and proof attached, and invoice per call or per lead without an argument.
A renewal deck that writes itself
Calls delivered, jobs booked, cost per qualified call, month over month. Results in a report the client can hold, not in their memory of being busy.
Whichever end of the line you are on
Your competitors guess where their calls come from. You will know, down to the keyword.
The business that knows which ad rings gets the next job. The agency that proves its calls keeps the client and is impossible to argue with. Either way, the phone stops being the one channel nobody can measure.
The product, screen by screen
From "the phone rang" to "Google Ads booked a €2,400 job."
Your workspace
Calls by sourceLast 30 days, qualified only
ChannelCallsQualifiedCost per qualified call
Google Ads12874€38Google Business Profile9661€0Google organic5839€0Meta Ads7422€96Radio spot Q3123€410
Qualified calls, 30 days199
Meta looked like the number two channel until you checked call quality. This is the view that moves budget.
Calls by source
See which channel actually makes the phone ring.
Google Ads, Meta, your Business Profile, SEO, referrals and your offline spots, side by side: calls, answered, qualified, average duration and cost per call. Then flip the switch to qualified-only and watch the ranking change. The channel that rings most is rarely the channel that books most.
- Every source in one report, paid, organic and offline
- Qualified calls separated from spam, wrong numbers and price shoppers
- Cost per qualified call instead of cost per click
- The view that tells you where the next euro goes
Your workspace
Call detailToday, 4:29 PM, answered in 0:12
TBTom BeckerBerlin, first-time callerQualified
- Google AdsClicked the ad for "emergency locksmith berlin"4:21 PM
- Landing pageOpened /emergency-locksmith, number swapped to +49 30 555 01424:21 PM
- CallCalled after 8 minutes on the site, forwarded to your phone4:29 PM
- AI summaryNew job, same-day lockout, booked for 6 PM4:34 PM
Sent to Google Ads as a conversion€480 job
Recording, journey and summary on one screen. Nobody has to remember who called.
Every call, a full record
Recording, journey and AI summary on every call.
Click any call and see everything: who called, from where, how long it rang, the full journey from ad click to dial, the recording, and an AI summary that tells you what happened and whether it was a real job. No more relying on whoever picked up to remember.
- The exact ad, keyword and landing page behind each call
- AI marks calls qualified or junk, and tags booked jobs
- Recordings you can play back, per number and toggleable
- Qualified calls flow back to Google and Meta as conversions, so the algorithm learns from jobs, not clicks
Your workspace
Tracking numbersAll forwarding to +49 30 555 0100
5Numbers live
2In the website pool
3Fixed, offline
NumberPlacementForwards toStatus
+49 30 555 0142Website poolOffice lineLive
+49 30 555 0143Website poolOffice lineLive
+49 30 555 0150Business ProfileOffice lineLive+49 30 555 0160Radio spot Q3Owner's mobileLive
+49 30 555 0170Spring flyersOffice lineLive
Provisioned in minutes. Recording is a toggle per number, with a consent announcement where you need one.
Numbers in minutes
Local and toll-free numbers, live in minutes.
Get numbers that match your area code, group website numbers into pools that swap automatically per visitor, and pin fixed numbers on your Business Profile, flyers and trucks. Everything forwards to the phone already in your pocket. No new hardware, no porting, nothing changes for callers.
- Local and toll-free numbers, provisioned in minutes
- Pools swap the website number per visitor automatically
- Fixed numbers make even radio and print trackable
- Your existing number and phones stay exactly as they are
Your workspace
Client workspacesAugust, qualified calls at €40 each
517Calls delivered
309Qualified
€12,360Billable
ClientDeliveredQualifiedBillable
BuildRight212131€5,240
Harbor Events14887€3,480
Acme Supply9658€2,320
Northwind Logistics6133€1,320
Every row carries a recording, a source and a timestamp. Attach the export to the invoice.
For agencies and pay-per-call
Prove every call you delivered. Then invoice it.
Every client gets their own workspace where each delivered call carries a timestamp, a source and a recording. Export qualified calls at month-end and attach them to the invoice. Pay-per-call billing stops being a negotiation over which calls count, every disputed call you used to write off is revenue back on the table, and renewals stop being a leap of faith.
- One workspace per client, with role-based access
- Source proof and recording attached to every call
- Export qualified calls for per-call or per-lead invoicing
- Month-over-month proof that makes renewals a formality
Live in 21 minutes, before the next ad euro is spent
From blind to every call attributed, in three steps
No porting, no new phones, nothing changes for the people who call you.
- 1About 6 minutes
Get your numbers
Pick local or toll-free tracking numbers and point them at the phone you already answer. Nothing about how you take calls changes.
- 2About 15 minutes
Place them
One snippet swaps the number on your website per visitor. Fixed numbers go on your Business Profile, flyers, trucks and radio spots.
- 3Same day
Know everything
Every call arrives with source, campaign, keyword, recording and AI summary. Cut what rings junk, scale what books jobs.
The honest comparison
Why "just asking callers" and click reports keep you guessing
| What you need | Asking callers |  Click analytics (GA4, ad platforms) | LeadJourney |
|---|---|---|---|
| Source of every call | No: "Google, I think" | No: Stops at the click | Yes: Per call, automatic |
| Down to campaign and keyword | No: Callers have no idea | Partly: For clicks, not calls | Yes: On every website call |
| Good calls against junk calls | Partly: Whoever answered recalls | No: "Call button clicked" | Yes: AI-qualified and tagged |
| Offline sources (Business Profile, flyers, radio) | Partly: Anecdotes at best | No: Invisible | Yes: A fixed number each |
| Missed calls visible | No: Gone forever | No: Never existed | Yes: Logged with source |
| Proof for client invoices | No: Your word against theirs | No: Screenshots of clicks | Yes: Recording, source and time |
| Feeds the ad algorithms | No: Nothing to feed | Partly: Optimizes for clicks | Yes: Qualified calls as conversions |
What changes for you
Less wasted spend. More booked jobs. Zero arguments.
Wasted ad spend
The campaign that rings wrong numbers gets cut. The one that books jobs gets its budget. For most local businesses, that reshuffle alone pays for everything.
Booked jobs
When qualified calls flow back to Google and Meta as conversions, the algorithms stop optimizing for clicks and start hunting for people who actually pick up the phone.
Missed opportunities
Every missed call becomes a line in a call-back list with a name, a source and a timestamp, instead of a job that silently went to the next number in the search results.
Offline clarity
The radio spot, the flyers, the truck wrap: each gets its own number, so the yearly "should we renew this?" question finally has an answer with data behind it.
Client trust
For agencies: the client who sees every delivered call with a recording and a source does not question the retainer. They question why they ever worked with anyone else.
Billable proof
Pay-per-call and pay-per-lead teams invoice from an export, not from a negotiation. Every disputed call you used to write off is revenue back on the table.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Common questions
Everything you would ask before switching numbers, answered
The questions local businesses and their agencies ask before their first tracking number goes live.
How does the number swapping on my website work?
One small snippet on your site. When a visitor arrives, LeadJourney shows them a unique number from your pool and keeps it consistent for their whole visit. When they call it, the call is matched to their exact session: the ad they clicked, the campaign, the keyword, the pages they saw. Visitors never notice anything; they just see a phone number.
Do I have to change my real phone number?
No. Tracking numbers forward to the phone you already answer, whether that is your cell, the office line or a call center. How you take calls does not change at all. Your existing number keeps working exactly as before.
What about my Google Business Profile?
Your Business Profile gets a dedicated fixed tracking number, so every call from Maps and the profile is counted separately from ads and SEO. If you want, your original number stays on the profile as an additional number. This is standard practice in local marketing, and it is usually the biggest "so that is where our calls come from" moment.
Is call recording allowed?
Recording rules differ by state and country, which is why recording is a per-number toggle and a consent announcement can be played before the call connects. You decide which numbers record. Everything else (source, duration, missed calls, caller location) works with recording off, too.
How does the AI decide which calls are qualified?
The AI listens to the call and summarizes what happened: new job, booking, quote request versus wrong number, spam, vendor call or an existing customer. It tags each call accordingly and you can correct or refine the rules for your business. The result is a call report where "74 qualified calls" actually means 74 potential jobs.
I run a pay-per-call or pay-per-lead agency. How does proof work?
Each client lives in their own workspace. Every call you deliver carries a timestamp, the source, the duration and the recording. At month-end you export the qualified calls and attach them to the invoice. When a client questions a call, you send the recording instead of an argument.
Does call tracking work together with the rest of LeadJourney?
Yes, and that is the point. Calls sit next to your form fills, website leads and CRM deals in one journey per customer. A caller who clicked your ad last week and filled a form yesterday is one person, not three data points. And qualified calls flow back to Google and Meta as conversions, so your campaigns optimize toward real jobs.
What happens after I book?
A 30 minute walkthrough with a strategist. We provision your first numbers together, add the website snippet, and set up your Business Profile and offline numbers on the call. Most businesses see their first attributed call the same day. No deck, no pressure.
Your phone is already ringing
Stop asking "How did you hear about us?" Start knowing before you even pick up.
Book a demo and we set up your first tracking numbers live: website pool, Business Profile, offline spots. You see your own calls attributed to their exact source, most likely the same day. Or start free and hear it for yourself.
