Ad tracking is 90% pain in the ass
Just a single line of code. Server-side tracking, a 9.3/10 Meta match score and offline conversions straight from your CRM, set up before your coffee gets cold and still reliable when you scale.
No credit card required
Rated by advertisers and agencies who stopped fighting their tracking
Tracking and conversions sync
Example account · live since setup, every conversion sent back
| Ad platform | Spend | Leads | Sent back | Revenue | ROAS |
|---|---|---|---|---|---|
| Meta AdsConversions API | $58,200 | 1,184 | 412 | $284,900 | 4.9x |
| Google AdsOffline conversions | $41,300 | 736 | 318 | $231,400 | 5.6x |
| LinkedIn AdsConversions API | $16,900 | 212 | 64 | $52,700 | 3.1x |
| Microsoft AdsOffline conversions | $8,200 | 118 | 29 | $18,300 | 2.2x |
| Total | $124,600 | 2,250 | 823 | $587,300 | 4.7x |
The tracking foundation under 100+ advertisers and agencies
Connects to your ad platforms and your CRM in a few clicks, no developer
The 90%
Months of pixels, tag managers and CSV uploads against one line of code. Same six questions, two very different answers.
And every week of it, Meta and Google spend your budget finding more of the leads that never buy.
The algorithms learn from revenue instead of form fills, from the very first lead.
Customer results
Trustfactory scaled to €500k MRR on performance marketing. Getreach went 0 to 100k in revenue from paid ads in its first month.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
The setup
No developer, no tag manager project, no ticket three sprints out. And if you would rather not touch it at all, our team does it with you on a call.
Paste one line into your site's header or your tag manager. From that second every visit, click ID and form fill is recorded server-side, on your own domain.
Meta, Google, LinkedIn and Microsoft Ads, plus HubSpot, Salesforce or Pipedrive, each in a few clicks. Your spend comes in and every lead gets its source.
Pick the CRM stages that count. Qualified leads and won deals go back to every ad platform as offline conversions, revenue attached, without anybody lifting a finger.
What goes away
The sentences every advertiser and agency has said about their tracking, and what happens instead.
“Meta says 140 leads. The CRM says 90.”
Every lead is tracked server-side and joined to your CRM, so Meta, Google and your pipeline finally count the same leads.
“Our match score has been stuck at 5 for months.”
Every event reaches Meta over the Conversions API with the hashed email, phone and click ID it scores, deduplicated with your pixel.
“Someone uploads offline conversions every Monday.”
Qualified leads and won deals go from your CRM back to Meta, Google, LinkedIn and Microsoft with the revenue attached. Nobody touches a CSV again.
“iOS and ad blockers ate half our conversions.”
Tracking runs server-side on your own domain, so ad blockers and iOS updates stop deciding what your ad platforms get to learn from.
“The developer says CAPI is three sprints away.”
Paste one line and connect your accounts. Server-side tracking and the Conversions API are live in about 21 minutes, not next quarter.
“We doubled the budget and the leads got worse.”
The algorithms bid on the conversions that turn into revenue, not on form fills, so a bigger budget buys more customers instead of more junk.
The cost of waiting
Broken tracking never sends you an invoice. It quietly trains Meta and Google on the wrong people, every single day your budget runs.
The Scale plan covers up to $100,000 marketing spend a month, billed monthly. The 10% is an example, not a measured average: do the math with your own.
No credit card required
Built to scale
Spend from every ad platform joined to the revenue closed in your CRM, per campaign, ad set and ad. Scale what makes money and kill what does not, before the invoice arrives.
No credit card required
Meta Ads campaigns
Example account · spend joined to HubSpot deals
| Campaign | Spend | Cost / lead | Revenue | ROAS |
|---|---|---|---|---|
| Prospecting · broadOptimised on deals | $24,600 | $48 | $139,400 | 5.7x |
| Lookalike · closed dealsOptimised on deals | $16,800 | $53 | $98,300 | 5.9x |
| Retargeting · site visitorsOptimised on qualified | $9,400 | $59 | $34,700 | 3.7x |
| Lead form · free guideOptimised on leads | $7,400 | $38 | $12,500 | 1.7x |
| Total | $58,200 | $49 | $284,900 | 4.9x |
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency · on TrustpilotReviews
Word for word from our customers, most of it left on Trustpilot, G2 and Google.
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH“With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbHRated on every platform where reviews are left
FAQ
The questions everybody asks after reading a page this confident.
For most accounts, yes: about 21 minutes for the tracking script, the ad accounts and the CRM. One agency on Trustpilot connected two clients in about 20 minutes each. A CRM with an unusual pipeline can take longer to map, and our team does that part with you.
One tracking script, pasted into your site's header or added as a tag in Google Tag Manager. WordPress, Webflow, Shopify and most site builders take it in a settings field. The Conversions API, the offline conversions and the CRM sync run on our side, not on your site.
No. It is one tracking script plus the connections to your ad accounts and your CRM. On Launch our team walks you through it over live chat and email. From Starter upwards you get a one hour onboarding call with a tracking expert, plus 14 days of intensive support until your setup is live and verified.
By changing where the identifiers come from. Events go out server to server through the Conversions API, enriched with the hashed email and phone from the CRM record and the fbclid captured server-side at click time. The more identifiers an event carries, the more conversions Meta can land on the ad that earned them.
Meta Ads, Google Ads, LinkedIn Ads and Microsoft Ads connect natively, and so do HubSpot, Salesforce, Pipedrive, Close, Attio and GoHighLevel. Qualified leads and won deals go back to each ad platform by API, and a webhook plus the REST API cover anything custom.
You get every feature for 14 days, with no credit card required. Connect your ad accounts and your CRM, look at your real numbers, and decide afterwards. If you do nothing, the trial simply ends.
Free 30 minute demo
30 minutes with a tracking specialist: we connect your ad accounts and your CRM live on the call, so you see your own numbers before it ends. Or start the free trial and be live in 21 minutes.
Under a minute. You pick the time at the end.
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