SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
For SEO and GEO agencies
Reporting rankings instead of revenue is costing you clients
Search Console counts impressions, GA4 stops at the session, and the client's CRM files every organic lead under Direct. LeadJourney follows each organic and AI search visit to the deal in their CRM, so you report the revenue SEO earned.
No credit card required
Rated by agencies that report in their clients' revenue
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
LeadJourney
Tracking percentage 88%Lena VogtYourAgency
Client overview
5 client workspaces · organic and AI search joined to CRM revenue
Last 30 daysExport
| Client | Sessions | Leads | AI search | Won | Revenue | Top entry page |
|---|---|---|---|---|---|---|
| Northwind LogisticsHubSpot | 4,820 | 71 | 9 | 12 | €68,900 | /blog/freight-rates |
| Meridian CloudSalesforce | 3,610 | 58 | 11 | 9 | €41,300 | /blog/best-crm |
| FintoryPipedrive | 2,940 | 46 | 8 | 7 | €39,600 | /pricing-guide |
| BuildRightHubSpot | 1,270 | 30 | 4 | 4 | €37,400 | /trades-crm |
| Harbor EventsClose | 2,180 | 39 | 5 | 6 | €31,200 | /venues |
| Total | 14,820 | 244 | 37 | 38 | €218,400 |
Revenue tracked for 100+ agencies and advertisers
Works with the CRMs, the search engines and the tools your clients already run
Watch it
The credit SEO earns, counted in the client's CRM
How one setup connects every organic and AI search visit to real revenue in the client's CRM, and what that does to the renewal call.
1:36 minutes
Agency results
SEO agencies that report revenue, not rankings
One measured result per customer, with the person and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
What changes
The client questions rankings cannot answer, answered in the report
Six lines every SEO agency has heard on a client call, and what the report says instead.
“Rankings are up. Why are leads flat?”
Leads per entry page, not sessions
Every organic visit is followed to the form, the call or the CRM stage, so the report says which pages produce leads and which only produce sessions.
“Our CRM says every lead came in as Direct.”
Every organic lead keeps its source
Tracking runs server-side on the client's own domain, so a lead reaches the CRM as Google organic, Bing or the AI engine that sent it. 95%+ of visits captured, ad blockers included.
“Is anyone actually finding us through ChatGPT?”
AI search as a channel of its own
Visitors from ChatGPT, Perplexity, Gemini, Claude and Copilot are recorded as their own sources and followed to the deal, next to Google organic rather than folded into Direct.
“Which articles actually make us money?”
Revenue per entry page
The entry page report ranks every page by the leads and the revenue it closed, so the content plan follows money rather than impressions, and the client sees why.
“Paid search got the credit for the deal SEO started.”
First touch credit for organic
Multi-touch models credit the organic visit that opened a journey even when a branded search closed it, and the report shows both reads side by side.
“So what are we paying you for?”
Revenue next to the retainer
The revenue SEO closed per client, in a branded report on a schedule, so the renewal call starts from what the retainer earned rather than from a ranking chart.
The entry page report
Every article ranked by the revenue it closed
Entry pages by leads, pipeline and closed revenue, mapped through the client's CRM. The content plan follows money, and the client sees why.
- Organic and AI search entry pages side by side
- Leads, pipeline and closed revenue per page
- Branded, scheduled, in the client's inbox before they ask
No credit card required
Acme SaaS
Entry Landing Page ReportOrganic entry pages ranked by closed revenue, last 90 days
Organic closed revenue€183.1k
Entry landing pageLeadsPipelineClosed
/blog/best-crm-for-agenciesBlog article84€182.0k€71.2k
/attribution-softwareProduct page62€148.0k€58.4k
/guide/track-seo-leadsGuide48€96.0k€31.0k
/blog/chatgpt-for-b2bBlog article39€74.0k€22.5k
Every entry page mapped through the CRM to the deal it closed, not just the session it started.
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH · on TrustpilotMCP connection
Ask Claude or ChatGPT what a client's SEO earned
Connect LeadJourney to the AI assistant your team already uses and ask about organic leads, AI search leads and revenue per client and per entry page. Included from the Growth plan.
LeadJourney MCP connected, try any tab
Which entry pages produced Meridian Cloud's closed revenue last month?
3 entry pages produced €31,900 of the €41,300 Meridian Cloud closed from organic last month:
- /blog/best-crm
- €12,400 from 3 deals, 9 leads. The article closes more than the homepage.
- /pricing
- €11,200 from 4 deals, 14 leads, branded and generic organic.
- /compare/crm-tools
- €8,300 from 2 deals, 5 leads, two of them arriving from a ChatGPT answer.
Want the same read for the last 90 days?
Ask anything about a client's entry pages
How many of Fintory's leads came from AI search, and what did they close?
8 of Fintory's 46 organic leads arrived from AI answers last month, and 2 of them have closed:
- ChatGPT
- 5 leads, 1 closed, €6,100. Four of the five landed on the pricing guide.
- Perplexity
- 2 leads, 1 closed, €5,800.
- Gemini and Copilot
- 1 lead, still open in Pipedrive.
Want the entry pages those visits landed on?
Ask anything about AI search leads
Draft Northwind Logistics' monthly SEO report: organic leads, AI search leads, revenue.
Here is Northwind's last 30 days, organic and AI search joined to HubSpot:
- Leads
- 71 organic leads from 4,820 sessions, 9 of them from AI search.
- Revenue
- €68,900 closed from 12 deals, 61% of it first touched by an organic visit.
- Entry pages
- /blog/freight-rates produced 23 of the 71 leads and the largest deal.
Want it cut down to five bullet points for the client email?
Ask anything about a client's month
Build a revenue per entry page report for Harbor Events and save it to their dashboard.
Done. The entry page report is on Harbor Events' dashboard, last 30 days by closed revenue:
- /venues
- €14,900 closed, 12 leads.
- /blog/corporate-event-checklist
- €9,800 closed, 15 leads.
- /pricing
- €6,500 closed, 8 leads.
Want the same report in the other client workspaces?
Ask it to build or change a report
Which client's organic revenue dropped this month?
1 of 5 client workspaces closed less from organic than the month before:
- BuildRight
- €37,400, down 18%. The entry page /trades-crm sent 40% fewer sessions and its leads fell with them.
- Everyone else
- Northwind Logistics, Meridian Cloud, Fintory and Harbor Events are flat or up.
- Worth a look
- Meridian Cloud's leads from ChatGPT doubled to 11. Nothing on the site changed; the answers did.
Want a short note for BuildRight explaining the drop?
Ask anything about your client workspaces
Pricing
One plan for your whole client roster
From€80per client workspace a month
On the Starter plan billed monthly, with 5 client workspaces included.
- Unlimited client seats
- 1 hour onboarding call with a tracking expert
- Intensive setup support, first 14 days
No credit card required
FAQ
What SEO agencies ask before they book
If yours is not here, ask it on the call. That is what the 30 minutes are for.
How can you attribute leads from ChatGPT and AI search?
Visitors arriving from AI answer engines like ChatGPT, Perplexity, Gemini and Copilot are captured server-side and stitched to the lead and the deal in the client's CRM. Instead of a vague direct or referral blob in GA4, you see how many leads and how much revenue each AI engine produced.
How is this different from GA4 and Search Console?
GA4 and Search Console stop at the session: impressions, clicks, positions, sessions. LeadJourney continues past the session into the CRM, so you report leads, pipeline and closed revenue, with multi-touch credit for organic that last-click GA4 never gives it. Most agencies keep both for query and site data and build the client report on LeadJourney.
Does SEO really get fair credit against paid and brand search?
Yes. Every touchpoint from the first organic visit to the closed deal is mapped in the CRM, and you switch between first-touch, last-touch, linear, U-shaped and time-decay models in one click. Organic usually introduces the lead, and the journey view finally shows it doing so.
Will my clients see it, and can it be branded?
Both are up to you. Every client workspace supports unlimited client logins with access to their own live dashboards and nothing else, and reporting is white label. A client who can open their organic numbers any day trusts the monthly report a lot more.
What happens on the demo?
30 minutes with a tracking specialist. Bring one client: we connect their site and their CRM live on the call, so you see the entry page report you would send that client and the plan your roster fits.
Free 30 minute demo
See one client's organic revenue on live data
30 minutes with a tracking specialist. Bring one client: we connect their site and their CRM live on the call, and you leave with the report that says what SEO earned. Or start the trial on one client first.
Book your demo
Under a minute. You pick the time at the end.
Step 1 of 2Your details
- Server-side tracking on every client's site, so no organic lead lands as Direct
- Organic and AI search visits joined to each client's CRM, in one report
- Revenue per entry page, engine and client reported to every client
- ChatGPT, Perplexity, Gemini and Copilot as sources of their own
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2