Agency growth case study
An SEO agency buying its own growth on Google, Meta and LinkedIn Ads. Once every lead was traced to the deal it became, each budget increase was argued from qualified leads, and the agency scaled without the margin going first.
No credit card required
Rated by teams that scale on revenue, not platform numbers
Nikita Yatsun
Managing Director, Trustfactory · SEO agency
Trustfactory's numbers
€500k
MRR, reached profitably
~€30k
Monthly ad spend, three platforms
95%
Clarity on the marketing KPIs
Revenue tracked for 100+ agencies and advertisers
Works with Google, Meta, LinkedIn Ads and the CRM you already run
Where they started
Three ad managers each reported their own conversions, analytics reported sessions and the CRM held the deals. None of them agreed on what a client cost to win.
A budget split made on the platforms' own totals is a split made on a guess, and scaling on a guess burns the margin first.
Around €30,000 a month across Google, Meta and LinkedIn Ads, traced to qualified leads channel by channel, and an SEO agency scaled profitably to €500k MRR.
How they did it
The setup behind Trustfactory's growth, and the one we would build on your accounts.
Google Ads, Meta Ads and LinkedIn Ads feed one layer between the ads and the CRM, tracked server-side at 95%+ accuracy, so no platform grades its own work.
Each enquiry carries its whole journey and the deal it became, so a platform is read for the part it played, not for the last click it happened to own.
Cost per qualified lead, revenue and return on spend per channel come from one dataset, so the next increase goes where it pays and the margin holds.
The report behind the scale
The numbers every budget increase was argued from: each campaign's spend joined to the qualified leads and the revenue it produced in the CRM.
No credit card required
Paid channels, per campaign
Example workspace · spend joined to revenue closed in the CRM
| Campaign | Spend | Qualified | Revenue | ROAS |
|---|---|---|---|---|
| Search: non-brandGoogle Ads | €6,200 | 38 | €58,900 | 9.5x |
| Decision makersLinkedIn Ads | €5,400 | 22 | €50,200 | 9.3x |
| ProspectingMeta Ads | €4,100 | 19 | €31,400 | 7.7x |
| Brand searchGoogle Ads | €1,300 | 16 | €12,600 | 9.7x |
| RetargetingMeta Ads | €1,400 | 6 | €5,100 | 3.6x |
| Total | €18,400 | 101 | €158,200 | 8.6x |
The same on your accounts
Six things every team buying its own growth has asked before raising the budget, and what the report says instead.
“Meta says 60 leads, Google 45. The CRM has 70.”
Each lead is one journey read from the CRM, so the platforms stop claiming the same enquiry two and three times.
“What does a client actually cost us to win?”
Spend is joined to the deals your CRM closed, so the cost of a client is a figure rather than a debate between dashboards.
“Can we spend more without burning the margin?”
Budget follows the campaigns whose leads qualify and close, so an increase lands where it already paid.
“LinkedIn looks expensive. Should we cut it?”
Multi-touch attribution shows the channels that open conversations, not only the last click that closed them.
“Why do so many leads show up as Direct?”
Tracking runs server-side and first-party on your domain, so 95%+ of leads keep the campaign that produced them.
“Who has time to build this report every week?”
Spend, qualified leads and revenue per channel update on their own. Nobody assembles four exports on a Friday.
More results
One measured result per customer, with the person and the company behind it.
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
FAQ
If yours is not here, ask it on the call. That is what the 30 minutes are for.
Nobody can promise you a revenue figure, and €500k MRR is Trustfactory's result, not a forecast for yours. What we can give you is the setup behind it: every lead from Google, Meta and LinkedIn Ads traced to the deal it became, so each budget increase is argued from qualified leads instead of platform numbers. What you do with that clarity stays yours.
Yes. LeadJourney keeps a persistent first-party click ID that survives across weeks and months, not days. A buyer who clicks a LinkedIn ad in January and signs in March still credits that January campaign, with every touchpoint in between mapped to the deal.
First-touch, last-touch, linear, U-shaped and time-decay, switched in one click. For long, multi-stakeholder B2B journeys, multi-touch models show which channels open deals and which ones close them, instead of handing all credit to the final branded search.
HubSpot, Salesforce, Pipedrive, Close, Attio and GoHighLevel are native integrations, and a webhook plus the REST API cover anything custom. Deal stages and revenue sync automatically, so reporting is built on the pipeline, not on form counts.
About 21 minutes: one script on your site, your ad accounts linked, your CRM connected. No developer sprint and no BI project, and our team helps with the first setup on a call.
30 minutes with a tracking specialist. We walk through the report on live demo data, then map the setup for your accounts: which ad platforms, which CRM and which conversions, so you know what it takes before you start the trial.
Free 30 minute demo
30 minutes with a tracking specialist. We walk through the report Trustfactory scales on, with live demo data, and map what it takes on your ad accounts and your CRM. Or start the trial first.
Under a minute. You pick the time at the end.
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