For B2B SaaS marketing teams
LeadJourney shows the full journey behind every paying user, from the first click to the closed deal in your CRM. You see which channels actually create customers, and put your budget there.
No credit card required
Rated by marketing teams that report in revenue
Customer journey, first click to closed deal
Diagram: the journey of one buyer, Lena Marsh of Corvid Analytics, drawn left to right on one beam. Day 1, a click on a LinkedIn thought leadership ad on mobile. Day 6, a referral click from a G2 category page. Day 15, a return visit from a ChatGPT answer. Day 22, a branded Google Ads click to the pricing page, then the CRM milestone: a demo booked through the form and an opportunity opened in HubSpot. Day 58, the deal closed won at 48,000 euros of annual revenue and written back to HubSpot. Under it the same journey read by three attribution models: last click credits Google Ads Brand, first click credits LinkedIn Ads, and LeadJourney's multi-touch models credit all four channels.
Who gets the €48,000, by attribution model
Journeys tracked for 100+ companies
Works with the ad platforms, the CRM and the tools your funnel already runs on
Who it is for
The marketing leader who owns the number, and the engineer who owns the stack that has to produce it.
“Which channels actually create customers, and what do I tell the board?”
“How do I get the full journey into the CRM without a warehouse project?”
Watch it
Most CRMs keep only the last touch and file the rest as Direct. How every click, return visit and CRM stage behind a lead ends up on one timeline, first click to closed deal.
Results
One measured result per customer, with the person and the company behind it.
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
What changes
Six questions every B2B SaaS marketing team gets asked, and what the journey behind each deal says instead.
“Which channel actually creates pipeline?”
Every deal carries its first touch, its middle touches and its last, so LinkedIn is credited for the deal it opened even when brand search closed it.
“Why is 40% of our pipeline marked Direct?”
Sessions are stitched to one person across devices and weeks, so the signup on a laptop still knows about the ad clicked on a phone. 95%+ of touches captured, server-side and first-party.
“Does content pay back, or is it just traffic?”
Organic and blog visits appear where they happen in the journey, with the ARR they helped close next to them, instead of as sessions nobody can tie to revenue.
“Is anyone finding us through ChatGPT?”
Visitors from ChatGPT, Perplexity, Gemini and Claude are recorded as their own source and followed to the deal, not folded into Direct.
“Our sales cycle is 90 days. Ads report seven.”
Click IDs and touchpoints are kept for months rather than the days a browser cookie survives, so a deal that closes next quarter still credits the campaign that started it.
“Where do we cut, and where do we double down?”
Spend per channel next to the pipeline and ARR it started or assisted, so the next budget round moves money toward what signs customers instead of what produces cheap signups.
The report
Open any lead and the whole path is there: the ads, the return visits, the AI answer, the CRM stage and the revenue, in order and with the days between them.
No credit card required
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
MCP connection
Connect LeadJourney to the AI assistant your team already uses and ask about journeys, pipeline and ARR per channel, or have it build the report. Included from the Growth plan.
LeadJourney MCP connected, try any tab
Which channels opened the deals we closed this quarter?
3 channels opened 13 of the 14 deals closed this quarter, and none of them is the one that closed most of them:
Want the full journey of the largest one, Corvid Analytics?
Ask anything about your deals' journeys
Walk me through Corvid Analytics' journey, first click to closed won.
Corvid Analytics took 6 touches over 58 days from the first click to the closed deal in HubSpot:
Want the same view for every deal LinkedIn opened?
Ask anything about one deal
How much of our pipeline is still Direct, and what was it really?
11% of pipeline is unattributed this quarter, down from 40% before the journeys were stitched:
Want the resolved deals listed with their first touch?
Ask anything about your sources
Build a report: pipeline and closed ARR by first touch channel, last 90 days, and save it to my dashboard.
Done. The first touch report is on your dashboard, last 90 days, spend next to what it opened:
Want the last touch read beside it, so both sit on one dashboard?
Ask it to build or change a report
Where should next quarter's budget move?
Reading last quarter's journeys, 3 things stand out before the budget review:
Want this as a one page note for the budget review?
Ask anything about where to invest
FAQ
If yours is not here, ask it on the call. That is what the 30 minutes are for.
No. LeadJourney records the journey on your own domain and writes it onto the contact and the deal in HubSpot, Salesforce, Attio, Pipedrive or Close, so the CRM stays the system of record and finally knows where each deal came from.
Yes. Touchpoints and click IDs are kept for months, sessions are stitched per person across devices once they identify, and a deal's journey is read from the contact that closed it. What LeadJourney does not do is guess at colleagues who never identified themselves.
Yes. A trial signup is a conversion like a demo request, and the paid plan in your CRM or in Stripe is the revenue event, so a self-serve journey ends on the plan the way a sales-led one ends on the deal. Both sit in the same reports.
GA4 counts sessions, stops at the conversion and loses the journey to consent banners and iOS. HubSpot's revenue attribution needs Marketing Hub Enterprise and works from the sessions its own cookie recorded. LeadJourney records first-party on your domain, keeps the person across sessions and devices, and reports revenue from the CRM. Most teams keep GA4 for site behaviour.
30 minutes with a tracking specialist. We walk through the journey view on live demo data, then map the setup for your stack: which ad accounts, which CRM and which conversion events, so you know what it takes before you start the trial.
Free 30 minute demo
30 minutes with a tracking specialist: the journey view on live data, then the setup for your ad accounts and your CRM. Or start the trial and see your own journeys first.
Under a minute. You pick the time at the end.
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