SEO agency case study
An SEO and GEO agency on retainers a client can cancel at the end of any month. Rankings never renewed one. Now every client sees the revenue its organic and AI search work produced, in their own sales numbers.
No credit card required
Rated by agencies that report in their clients' revenue
Philipp Nessmann
Managing Director, Contentbär · SEO and GEO agency
Proven ROI
on every retainer, from organic and AI search leads through to revenue
Revenue tracked for 100+ agencies and advertisers
Works with the platforms and CRMs your clients already run
Where they started
An SEO agency brings positions, impressions and sessions to the renewal. None of them is what the client is paying for, and the newest part of the work showed up least.
A ranking that went up while the pipeline stayed flat is a hard conversation, and on a monthly retainer it comes round every month.
Philipp shows a client what its organic and AI search work returned without waiting for the question, which is his whole reason for doing it.
How they did it
The setup Contentbär runs on each client account, and the one we would run on yours.
Server-side tracking on the client's domain, at 95%+ accuracy, so the journey survives ad blockers, iOS and a declined cookie banner.
Google and Bing organic, and ChatGPT, Gemini and Perplexity, are recorded as separate channels, so the GEO work is countable rather than assumed.
Each lead is matched to what it became in the client's own sales data, so the renewal conversation starts from a number instead of a screenshot.
The report behind the renewal
The report Contentbär brings to a client: organic and AI search visits joined to the deals in the client's own CRM.
No credit card required
Organic and AI search, per entry page
Example client · every visit joined to HubSpot revenue
| Source and entry page | Sessions | Leads | Won | Revenue |
|---|---|---|---|---|
| Google organic/freight-rates | 2,140 | 31 | 5 | €28,500 |
| ChatGPT/pricing | 310 | 9 | 3 | €19,800 |
| Google organic/blog/customs-checklist | 1,480 | 18 | 2 | €11,200 |
| Perplexity/compare | 120 | 4 | 1 | €6,900 |
| Bing organic/freight-rates | 770 | 9 | 1 | €2,500 |
| Total | 4,820 | 71 | 12 | €68,900 |
The same on your roster
Six lines every SEO and GEO agency has heard at a renewal, and what the report says instead.
“We rank higher. Why is the pipeline flat?”
Every organic lead is matched to the deal it became in the client's CRM, so the report shows what the rankings earned.
“Our CRM says most leads came in as Direct.”
Tracking runs server-side on the client's domain and writes the real source onto the lead, Google, Bing or an AI engine.
“Is the AI search work doing anything?”
Visits from the AI engines are recorded as channels of their own, so GEO shows up as leads and revenue rather than a guess.
“Which content is actually worth paying for?”
Leads and closed revenue per landing page, so the next quarter's content plan starts from the pages that sell.
“Can you show us that before we renew?”
Unlimited client logins and scheduled reports, so the return is in front of the client before the renewal comes up.
“Why pay for SEO when paid search is measurable?”
Organic and paid touches are read on the same lead, so SEO gets the credit for the journeys it opened.
More results
One measured result per customer, with the person and the company behind it.
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
Pricing
From€80per client workspace a month
On the Starter plan billed monthly, with 5 client workspaces included.
No credit card required
FAQ
If yours is not here, ask it on the call. That is what the 30 minutes are for.
Visitors arriving from AI answer engines like ChatGPT, Perplexity, Gemini and Copilot are captured server-side and stitched to the lead and the deal in the client's CRM. Instead of a vague direct or referral blob in GA4, you see how many leads and how much revenue each AI engine produced.
GA4 and Search Console stop at the session: impressions, clicks, positions, sessions. LeadJourney continues past the session into the CRM, so you report leads, pipeline and closed revenue, with multi-touch credit for organic that last-click GA4 never gives it. Most agencies keep both for query and site data and build the client report on LeadJourney.
Yes. Every touchpoint from the first organic visit to the closed deal is mapped in the CRM, and you switch between first-touch, last-touch, linear, U-shaped and time-decay models in one click. Organic usually introduces the lead, and the journey view finally shows it doing so.
Both are up to you. Every client workspace supports unlimited client logins with access to their own live dashboards and nothing else, and reporting is white label. A client who can open their organic numbers any day trusts the monthly report a lot more.
Yes. Agency plans include client workspaces well above what an agency of that size normally runs, client logins are unlimited, and the plan follows the combined spend across your workspaces, which stays low when clients are organic-heavy. Pricing is public, in five currencies, on the pricing page.
30 minutes with a tracking specialist. Bring one client: we connect their site and their CRM live on the call, so you see the entry page report you would bring to that client's renewal and the plan your roster fits.
Free 30 minute demo
30 minutes with a tracking specialist. Bring one client: we connect their site and their CRM live on the call, and you leave with the report that says what your SEO earned. Or start the trial on one client first.
Under a minute. You pick the time at the end.
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