LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
For performance marketing agencies
Reporting conversions instead of revenue is costing you clients
Meta, Google and LinkedIn each count their own conversions, and your client's CRM tells a different story. LeadJourney joins the two for every client, so you report lead quality, revenue and ROI, and optimise on the conversions that close.
No credit card required
Rated by agencies that report in their clients' numbers
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
LeadJourney
Tracking percentage 88%Lena VogtYourAgency
Client overview
5 client workspaces · ad spend joined to CRM revenue
Last 30 daysExport
| Client | Ad spend | Leads | Qualified | Quali rate | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Acme SaaSHubSpot | €54,500 | 412 | 148 | 35.9% | €626,600 | 11.5x |
| NordicHealthSalesforce | €38,200 | 386 | 117 | 30.3% | €402,100 | 10.5x |
| FintoryPipedrive | €21,800 | 212 | 81 | 38.2% | €268,400 | 12.3x |
| BuildRightHubSpot | €16,400 | 240 | 54 | 22.5% | €142,700 | 8.7x |
| Harbor EventsClose | €7,900 | 162 | 58 | 35.8% | €71,300 | 9.0x |
| Total | €138,800 | 1,412 | 458 | 32.4% | €1,511,100 | 10.9x |
Revenue tracked for 100+ agencies and advertisers
Works with the ad platforms and CRMs your clients already run
Watch it
Every ad platform and every client's CRM, in one report
How one setup connects each client's ad platforms to the leads and revenue in their CRM, and what that does to the renewal call.
1:36 minutes
Agency results
Agencies that stopped defending their numbers
One measured result per customer, with the person and the company behind it.
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
What changes
The client questions that cost you the account, answered in the report
Six lines every performance agency has heard on a client call, and what the report says instead.
“Your platforms say 140 leads. Our CRM has 90.”
Ad platform data meets the CRM
Spend and results from Meta, Google, LinkedIn and Microsoft Ads are joined to the leads and deals in each client's CRM, so your report and their pipeline show the same numbers.
“Why do half our leads have no source?”
Every lead keeps its campaign
Tracking runs server-side on the client's own domain, so each lead reaches the CRM with the campaign that produced it. 95%+ captured, ad blockers included.
“Are these leads actually any good?”
Lead quality per campaign
Every lead carries its stage from the client's CRM, so both of you see which campaigns bring qualified leads and which only bring volume.
“So what did last month's budget return?”
Revenue and ROI, not cost per lead
Closed revenue and ROI per channel and per campaign, counted from the deals the client actually won, next to what the campaigns cost.
“Why are we still paying for junk leads?”
Optimise on qualified leads
Qualified leads and closed revenue go back to Meta, Google, LinkedIn and Microsoft, so their algorithms bid for leads that close instead of form fills.
“Can we see the numbers before Monday's call?”
Reports that send themselves
Scheduled client reports and a live login for every client, so lead quality, revenue and ROI are in their inbox before anyone asks.
The client report
The report your client can check in their own CRM
Spend from every ad platform joined to the leads and deals in the client's CRM, per channel and per campaign. Branded, scheduled, in their inbox before they ask.
- Lead quality, revenue and ROI per channel and per campaign
- Every figure a deal in the client's CRM, matched to the click that started it
- Branded exports and scheduled client reports for every QBR
No credit card required
Acme SaaS
ROAS reportAd spend joined to CRM revenue, last 30 days
Sent to client€9,800Ad spend
€54,200Closed revenue
5.5xROAS
ChannelSpendShareRevenueROAS
Meta Ads€4,200€23,1005.5x
Google Ads€3,000€18,6006.2x
LinkedIn Ads€1,400€9,2006.6x
Microsoft Ads€500€1,9003.8x
TikTok Ads€450€1,1002.4x
YouTube Ads€250€3001.2xEvery figure is a deal in the client's CRM, matched to the click that started it. Branded, exported on the first of the month.
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency · on TrustpilotMCP connection
Ask Claude or ChatGPT about any client's numbers
Connect LeadJourney to the AI assistant your team already uses and ask about leads, lead quality, revenue and ROI per client. Included from the Growth plan.
LeadJourney MCP connected, try any tab
Which of my clients lost ROAS on closed revenue this week?
2 client workspaces dropped more than 20% week on week, on revenue closed in their CRM:
- BuildRight
- Meta prospecting doubled its leads, but only 1 in 9 reached a qualified stage.
- NordicHealth
- Google Ads non-brand spend up 34%, closed revenue flat. Two campaigns carry the increase.
- Everyone else
- Acme SaaS, Fintory and Harbor Events are flat or up. Nothing to flag before Monday.
Want a short note for each client explaining the change?
Ask anything about your client workspaces
Draft Fintory's monthly summary: leads, lead quality, revenue and ROI.
Here is Fintory's last 30 days, from 4 ad platforms and their CRM:
- Leads and quality
- 212 leads, 81 qualified by their sales team. A 38% qualified rate, up from 31%.
- Revenue
- €268.4k closed from 23 deals, 61% of it first touched by LinkedIn Ads.
- Return on spend
- €21.8k across Meta, Google, LinkedIn and Microsoft Ads, 12.3x on closed revenue.
Want it cut down to five bullet points for the client email?
Ask anything about a client's month
Which campaigns should we optimise on qualified leads instead of form fills?
3 campaigns bring plenty of leads that sales rarely qualifies:
- Acme SaaS, Meta Lead Ads
- 140 leads, 11 qualified. A form fill costs €38, a qualified lead €484.
- NordicHealth, Google PMax
- 96 leads, 14 qualified, most of them from placements outside Search.
- BuildRight, LinkedIn
- 58 leads from Document Ads, 5 qualified, nearly all from one job title.
Want the qualified stage sent back to these platforms as the conversion?
Ask anything about lead quality
Build a cost per qualified lead report for NordicHealth and save it to their dashboard.
Done. The cost per qualified lead report is on NordicHealth's dashboard, last 30 days by channel:
- Google Ads
- €214 per qualified lead, 61 qualified leads.
- Meta Ads
- €298 per qualified lead, 34 qualified leads.
- LinkedIn Ads
- €342 per qualified lead, 22 qualified leads.
Want the same report in the other client workspaces?
Ask it to build or change a report
Which channels first touched the deals Acme SaaS closed this quarter?
3 channels opened most of the journeys behind Acme SaaS's closed deals this quarter:
- Google organic
- First touch on 14 deals, most of them closed after a paid search click.
- LinkedIn Ads
- First touch on 11 deals, and the largest average deal size.
- ChatGPT and Perplexity
- First touch on 6 deals that the client's CRM had filed under Direct.
Want the full touchpoint list for the largest deal?
Ask anything about a client's journeys
Pricing
One plan for your whole client roster
From€80per client workspace a month
On the Starter plan billed monthly, with 5 client workspaces included.
- Unlimited client seats
- 1 hour onboarding call with a tracking expert
- Intensive setup support, first 14 days
No credit card required
FAQ
What agencies ask before they book
If yours is not here, ask it on the call. That is what the 30 minutes are for.
Do we need a developer to set a client up?
No. It is one tracking script on the client's site plus the CRM connection, about 21 minutes in total, and we do the first clients with you on a call. No developer hours from your side or the client's.
Which CRMs do you connect to?
HubSpot, Pipedrive, Salesforce, Close, Attio and GoHighLevel are native integrations, and a webhook plus the REST API cover anything custom. Closed won revenue flows back into your reporting automatically, so the ROAS you report is built on deals, not form fills.
We already send reports from AgencyAnalytics or Looker Studio. Why add this?
Keep them if your clients like the dashboard. They present numbers other tools produced; LeadJourney produces the numbers: it tracks the lead on the client's domain, joins it to the deal in their CRM and attributes the revenue. The Zapier app on every plan, or the BigQuery export from Scale up, feeds the dashboard you already send.
Can clients see their own numbers?
Yes. Every client workspace supports unlimited client logins with access to their own live dashboards and nothing else, and reporting is white label. A client who can open the numbers any day trusts the monthly report a lot more.
What happens on the demo?
30 minutes with a tracking specialist. Bring one client account: we connect its ad platforms and CRM live on the call, so you see the report you would send that client and the plan your roster fits.
Free 30 minute demo
See one of your clients on live data
30 minutes with a tracking specialist. Bring one client account: we connect its ad platforms and CRM live on the call, and you leave with the report you would send them. Or start the trial on one client first.
Book your demo
Under a minute. You pick the time at the end.
Step 1 of 2Your details
- Server-side tracking on every client's site, so no lead loses its source
- Ad platform data joined to each client's CRM, in one report
- Lead quality, revenue and ROI reported to every client
- Campaigns optimised on qualified leads instead of form fills
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2