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Ad tracking and attribution

Same ad spend. More customers.

Catch the conversions Meta and Google miss. Feed their AI the customers it never saw. Get customers cheaper.

No credit card required

5 out of 5 stars
Our ROI has improved dramatically since we started integrating LeadJourney with our CRM.
Andre Witzel, Founder, Trading.de

Conversions by campaign

Example account
CampaignMeta reportedLeadJourneyMissed
Advantage+ leads, broad148184+36
Lookalike 1%, demo video96131+35
Lead form, free guide212236+24
Retargeting, 30 days7188+17
Interest: founders3958+19
Total566697+131

LeadJourney caught 23% more conversions than Meta reported.

Rated by marketers who run paid ads

  • Trustpilot4.9 out of 5 on Trustpilot
  • G25.0 out of 5 on G2
  • Capterra5.0 out of 5 on Capterra

Revenue tracked for 100+ agencies and advertisers

  • Trading.de logo
  • Swedish Cold logo
  • Trustfactory logo
  • MLK Digital logo
  • CPC AG logo
  • DaxoMedia logo
  • Contentbär logo
  • Hivebuy logo
  • OBVIOUS logo

Works with the ad platforms and CRMs you already run

  • Meta
  • HubSpot
  • Google Ads
  • Salesforce
  • LinkedIn
  • Pipedrive
  • TikTok
  • monday.com
  • Microsoft Ads
  • GoHighLevel
  • ActiveCampaign
  • Odoo
  • Patch Retention
  • Podium
  • YouTube
  • Attio
  • Pinterest
  • Close
  • ChatGPT
  • Zapier
  • Perplexity
  • Make
  • Claude
  • n8n
  • Gemini
  • WordPress
  • Copilot
  • Webflow
  • Grok
  • Slack

Results

Businesses that fixed their tracking saw

Measured on customers instead of platform guesses. Four results, each with a name on it.

Customer results

  • Guhr Tax Consultant

    54%

    better lead quality after using LeadJourney for marketing

    Karsten GuhrManaging Director

  • Getreach

    0 to 100k

    in revenue from paid ads alone, inside the first month

    GGetreachgetreach.com

  • Trustfactory

    €500k MRR

    reached profitably, scaling an SEO agency on performance marketing

    Nikita YatsunManaging Director

  • OBVIOUS

    2x

    customer retention, once every LinkedIn touchpoint was tracked to revenue

    Marc RichardCEO

Every figure is the customer's own, with their name on it

Rated 4.9 out of 5 by customers

How it works

Three changes. Same budget, more customers.

Ad platforms spend your budget on people who look like the conversions they were shown. Show them your customers and the same budget finds more of them.

One buyerMeta pixelLeadJourney
Clicks your Instagram ad on an iPhoneClickClick ID kept
Comes back with an ad blocker onBlockedRecorded server-side
Books a demo on a laptop, 2 days laterAnother deviceMatched to the click
Signs a $5,100 deal in HubSpot, day 19Never sees the CRMDeal joined to the ad
Counted1 click1 customer, $5,100

01 · Catch

Catch the customers Meta never sees

The pixel lives in the browser. An ad blocker, a second device or a deal that closes in your CRM three weeks later, and the trail ends. LeadJourney records the visit on your own domain, server-side, and follows the lead into the deal.

  • Server-side and first-party, on your own domain
  • Deduplicated against the pixel you already run
  • Joined to the deal in HubSpot, Salesforce, Pipedrive and more

131 missed conversions and 38 customers sent to Meta, last 30 days

  • Meta AdsConversions APIReceiving
  • Google AdsOffline + enhanced conversionsReceiving
  • LinkedIn AdsConversions APIReceiving
  • Microsoft AdsOffline conversionsReceiving

02 · Send back

Send them back. Their AI learns who buys.

Every conversion Meta missed and every customer your CRM closed goes back to the platform that earned it, with the deal value. The algorithm stops looking for more form fillers and starts looking for more buyers.

  • Meta and LinkedIn through the Conversions API
  • Google through offline and enhanced conversions
  • Microsoft Ads through offline conversions

Cost per customer, last 30 days

CampaignPer lead, MetaPer customer
ScaleLookalike 1%, demo video$100$600
Retargeting, 30 days$68$686
Advantage+ leads, broad$84$1,127
Interest: founders$90$1,167
CutLead form, free guide$29$6,200

03 · Cheaper

Get customers cheaper, not leads cheaper

Ads Manager ranks by cost per lead, so “Lead form, free guide” looks like the winner at $29. Joined to the CRM it costs $6,200 per customer, and “Lookalike 1%, demo video” brings them for $600.

  • Cost per customer for every campaign, ad set and ad
  • Revenue and ROAS from your CRM, not from the pixel
  • Budget goes where the customers come from

Pick your business model

More customers, whatever you sell

Four kinds of business, one change: the ad platforms learn from your customers, not from your clicks.

  • 01

    Lead gen and services

    Get more qualified leads, booked calls and signed clients

    The most important KPI is no longer lead price but cost per qualified lead.
    Steffen Siesing · CEO, Bilanzmanufaktur GmbH
  • 02

    B2B SaaS

    Get more demos, trials and recurring revenue

    In the first month of using it we scaled from 0 to 100k revenue from paid ads only.
    Getreach · Backlinks Marketplace (SaaS)
  • 03

    Marketing agencies

    Get clients who see their ROI, and stay

    Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.
    Alexander Samar · Performance Marketing Agency
  • 04

    Coaching and high ticket

    Get more calls, closes and high value deals

    For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.
    Florian Buck · CEO, Klickkraft GmbH

Claude, on your ads and your CRM

Ask Claude what to scale. Get the answer in seconds.

Connect LeadJourney to Claude and ask about your ad accounts and your CRM in plain words. Same month as above, one question.

Campaigns to scale and cut 9s

Which Meta campaigns should get more budget next month, and which should we cut?

Meta Ads: spend and conversions, last 30 days

HubSpot: customers and revenue, last 30 days

LeadJourney: 697 conversions matched to 38 customers

Lookalike 1%, demo video brings your cheapest customers. Lead form, free guide brings your cheapest leads and almost no customers:

  • Spend

    $36.5k

  • Conversions

    697

  • Customers

    38

  • Revenue

    $182.4k

  • ROAS

    5.0x

From Meta AdsFrom HubSpotJoined
CampaignSpendConv.CustomersRevenueROAS
Advantage+ leads, broad$12,40018411$52,8004.3x
Lookalike 1%, demo video$9,60013116$81,6008.5x
Lead form, free guide$6,2002361$3,9000.6x
Retargeting, 30 days$4,800887$31,5006.6x
Interest: founders$3,500583$12,6003.6x
Total$36,50069738$182,4005.0x
  • Scale Lookalike 1%, demo video. 16 customers at $600 each, 8.5x ROAS.
  • Keep Retargeting, 30 days. 7 customers at $686 each.
  • Cut Lead form, free guide. 236 conversions, 1 customer.

Reply to Claude…

Example account, the same month as the report above. Your answer comes from your own ad accounts and CRM.

Example account, the same month as the report above. Your answer comes from your own ad accounts and CRM. The Claude connection is included from the Growth plan.

No risk

Your ads, your CRM, 14 days. Then decide.

Connect your own ad accounts and CRM and see the conversions Meta missed, campaign by campaign. Every feature, no credit card, and if you do nothing the trial simply ends.

No credit card required

  • Live in about 21 minutes
  • Every feature for 14 days
  • Nothing to cancel

FAQ

Before you book

The questions media buyers and founders ask on the first call.

Will the same ad spend really bring more customers?

That is what the product is built for, but nobody can promise a percentage for your account before seeing it. Two things show up within days: the conversions your ad platforms missed, and what a customer costs per campaign. What Meta and Google do with the better signal shows up over the following weeks, as their algorithms learn from it.

How is this different from the Meta pixel and the Conversions API?

The pixel runs in the browser, so an ad blocker, iOS or a second device stops it, and it never sees your CRM. LeadJourney records every conversion server-side on your own domain, deduplicates it against the pixel, joins it to the deal in your CRM and sends the result to Meta, Google, LinkedIn and Microsoft through their conversion APIs.

Which ad platforms and CRMs does it work with?

Meta, Google, LinkedIn and Microsoft Ads for sending conversions back, plus TikTok and other channels for tracking. On the CRM side HubSpot, Salesforce, Pipedrive, Close, Attio and more, without a developer.

How long does the setup take?

About 21 minutes: one script on your site, then your ad accounts and your CRM connected in the app, no developer needed.

Does it work in the EU?

Yes. Tracking is first-party, works with your consent banner, and LeadJourney is hosted in the EU, so European and North American accounts run on the same setup.

What happens after the 14 days?

Nothing, unless you pick a plan. There is no credit card on file, so there is nothing to cancel. Plans are priced by monthly ad spend, and the demo call sizes one to your account.

Book a demo

See how many customers your tracking is missing

30 minutes with a tracking specialist: where your setup loses conversions today, and what your ad platforms would learn from instead.

Book your demo

Under a minute. You pick the time at the end.

Step 1 of 3About you

What describes you best?

So the call starts in the right place.

You are buying traffic for

or

Try 14 days for free

No credit card required

  • Catches the conversions Meta and Google miss
  • Sends your real customers back to the ad platforms
  • Shows what a customer costs, per campaign
  • Live in about 21 minutes
  • Trustpilot4.9 out of 5 on Trustpilot
  • G25.0 out of 5 on G2