Agency case study
A LinkedIn growth agency whose clients asked what the campaigns produced, and got a story instead of a number. Now every creator post, ad and outbound message is tracked to the deal, and Marc reports client retention at twice what it was.
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Rated by agencies that report in their clients' revenue
Marc Richard
CEO, OBVIOUS · LinkedIn growth agency
Marc's numbers
2x
Client retention
2-3x
Return, with budget on what works
< 30 min
To live tracking on a new client
Revenue tracked for 100+ agencies and advertisers
Works with LinkedIn, the other ad platforms and the CRMs your clients run
Where they started
LinkedIn reports impressions and reactions. A conversation in a message reports nothing. And the client's CRM holds the leads with no line back to the post that produced them.
So the review opened on a case the agency had to argue, and a client with a doubt had nothing in front of them to settle it.
Budget goes where it earns, which Marc puts at two to three times the return, and an account that can see its return does not leave over a doubt.
How they did it
The order OBVIOUS runs with every new client, and the order we would run with yours.
A dedicated account manager at LeadJourney runs the tracking onboarding with the client directly, so the campaigns start on tracking that already stands.
Server-side tracking from the first LinkedIn click. Follower ads, creator posts and outbound messages are written onto the lead the client's CRM already holds.
Which creator, which post and which ad produced the leads, and what revenue came out the other end. A number the client can open, not a case to argue.
The report behind the result
The report OBVIOUS opens with a client: every LinkedIn touchpoint joined to the leads and deals in the client's own CRM.
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LinkedIn, per touchpoint
Example client · every post, ad and message joined to HubSpot
| Touchpoint | Leads | Qualified | Won | Revenue |
|---|---|---|---|---|
| Creator post: pipeline over MQLsOrganic · founder profile | 48 | 21 | 6 | €54,000 |
| Outbound: warm message sequenceLinkedIn messages | 29 | 15 | 5 | €41,500 |
| Follower ad: founder videoLinkedIn Ads | 36 | 14 | 4 | €38,400 |
| Creator post: customer storyOrganic · sales lead profile | 22 | 10 | 3 | €27,300 |
| Document ad: pricing guideLinkedIn Ads | 41 | 9 | 2 | €14,800 |
| Total | 176 | 69 | 20 | €176,000 |
“We have clear visibility on what works and doesn't for our customers, so we are able to 2-3x ROI by investing the budget correctly.”
Marc RichardCEO, OBVIOUSThe same on your roster
What OBVIOUS's clients stopped asking, said the way your clients say it.
“We like the content. Is it bringing us anything?”
Every lead carries the post, the ad or the message that produced it, so the answer is a row in the report rather than an impression count.
“Our CRM says most of these came in as Direct.”
Tracking runs server-side on the client's domain and writes the real source onto the lead their CRM already holds.
“Are these leads any good, or just cheap?”
Each lead carries its stage from the client's CRM, so both of you see which campaigns bring qualified leads and which bring volume.
“What did this quarter's budget actually return?”
Closed revenue per channel and per campaign, from the deals the client won, next to what the campaigns cost.
“We tried a tool like this. It took months.”
Marc's own figure. An account manager runs the onboarding with the client, before the first campaign, so nobody waits on a developer.
“Can we see it before the monthly call?”
Unlimited client logins and scheduled reports, so the numbers are in front of the client before anyone has to ask for them.
More results
One measured result per customer, with the person and the company behind it.
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Getreach
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Pricing
From€80per client workspace a month
On the Starter plan billed monthly, with 5 client workspaces included.
No credit card required
FAQ
If yours is not here, ask it on the call. That is what the 30 minutes are for.
Nobody can promise you a retention figure, and the 2x is Marc's measurement of his own agency. What we can give you is the setup behind it: the onboarding run with each client, tracking live in about half an hour, and a report every client can open. What your clients do with a number they can check is the part that stays yours.
No. It is one tracking script on the client's site plus the CRM connection, about 21 minutes in total, and we do the first clients with you on a call. No developer hours from your side or the client's.
HubSpot, Pipedrive, Salesforce, Close, Attio and GoHighLevel are native integrations, and a webhook plus the REST API cover anything custom. Closed won revenue flows back into your reporting automatically, so the ROAS you report is built on deals, not form fills.
Yes. Every client workspace supports unlimited client logins with access to their own live dashboards and nothing else, and reporting is white label. A client who can open the numbers any day trusts the monthly report a lot more.
Agency plans include client workspaces well above what an agency of that size normally runs, client logins are unlimited, and the plan follows the combined spend across your workspaces. Per advertiser tools like Hyros have no agency tier, so every client pays the full advertiser price. Pricing is public, in five currencies, on the pricing page.
30 minutes with a tracking specialist. Bring one client account: we connect its ad platforms and CRM live on the call, so you see the report you would open with that client and the plan your roster fits.
Free 30 minute demo
30 minutes with a tracking specialist. Bring one client account: we connect its channels and CRM live on the call, and you leave with the report OBVIOUS opens its reviews with. Or start the trial on one client first.
Under a minute. You pick the time at the end.
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