Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
For online coaches
Scale your coaching business and get customers 15% cheaper
Bulletproof ad and CRM tracking, live in 21 minutes. Scale the ads that sign clients.
No credit card required
Example: the same €18.6k ad spend
4.4xROAS before
5.2xROAS with LeadJourney
Customers 15% cheaper, because the algorithm is fed signed clients instead of cheap leads.
“Our ROI has improved dramatically since we started integrating LeadJourney with our CRM.”
Andre WitzelFounder, Trading.deRated by coaches and the teams that run their ads
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
One client's journey, first ad to closed sale
DHDaniel Hart12-week coaching programClosed won6 touchpoints over 14 days
Diagram: the journey of one coaching client, Daniel Hart, drawn left to right on one beam. Day 1, a click on a Meta Ads client story Reel on Instagram, on mobile, then the CRM milestone: downloaded the free guide through a form in GoHighLevel. Day 3, joined the masterclass webinar in WebinarJam and watched 52 of 60 minutes live. Day 8, a YouTube retargeting ad with a client story. Day 9, a strategy call booked through Calendly, and he showed up. Day 14, closed won on the closing call: the 12-week program at 4,800 euros. Under it the same client read by three systems: Meta Ads Manager sees one webinar lead with no revenue, the CRM sees 4,800 euros with no source, and LeadJourney puts the 4,800 euros on the Reel that started it.
The same €4,800 client, read by three systems
- Meta Ads ManagerOne webinar lead, revenue unknown
- Your CRM€4,800, source unknown
- LeadJourney€4,800 on the Reel that started it
Revenue tracked for 100+ companies
Works with the ad platforms, CRMs, calendars and webinar tools coaches already run
Built for coaching funnels
Four things your ads and your CRM finally do together
See every client's journey, the webinar ads that fill your calendar and your setting and closing rates, and feed the algorithm the clients you actually signed.
YourCoaching
DH
Closed wonDaniel Hart12-week coaching program
First: Meta Ads ReelWebinar: 52 of 60 min14 days to close
1
Clicked the client story ReelDay 1, Meta Ads
Click2
Downloaded the free guideDay 1, Lead magnet
CRM milestone3
Joined the masterclass, 52 of 60 minutesDay 3, WebinarJam
Webinar4
Watched a client story adDay 8, YouTube Ads
Click5
Booked a strategy call and showed upDay 9, Call booked
CRM milestone6
Signed on the closing callDay 14, Closed won
€4,800Customer journey
Your closer knows the whole journey before the call
The first click, the lead magnet, the webinar they watched and the call they booked, in order, on one timeline per lead. Your setters and closers see where the lead came from and what they did, and open the call on it.
- Every touch with its ad, channel and day, from the first click to the signed deal
- Lead magnet downloads, webinar attendance and bookings on one timeline
- Written onto the contact in Close, GoHighLevel, Pipedrive or HubSpot
YourCoaching
Webinar adsFree masterclass campaign, last 30 days
WebinarJam + CRM617Registrations
41Calls booked
9Clients
AdSignupsAttendedCallsClients
Reel: client storyInstagram21298185Reel: 3 mistakesInstagram16861112Carousel: masterclassFacebook1414482Image: inviteFacebook962240Total617225419
The client story Reel brought a third of the signups and more than half of the clients.
Webinar ads
See which webinar ads bring the most calls and clients
Registrations, attendance, booked calls and clients per ad, not only cost per registration. The ad that fills the webinar and the ad that fills your calendar are often not the same one.
- Registrations and show-ups per ad and creative
- Booked calls and closed clients from your CRM next to each ad
- Budget moved to the ads that sign clients
YourCoaching
Setting and closingBy channel, last 30 days
CRM connected1,022Leads
12.3%Setting rate
15.9%Closing rate
ChannelLeadsCallsSettingClosing
Meta Ads3 campaigns86010111.7%12.9%YouTube Ads1 campaign981414.3%28.6%
Google Ads1 campaign641117.2%27.3%Total1,02212612.3%15.9%
Meta brings 84% of the leads and the lowest closing rate. YouTube and Google leads close twice as often.
Setting and closing
Setting and closing rates per channel and ad, in one dashboard
How many leads your setters turn into calls, and how many calls your closers turn into clients, split by channel, campaign and ad. A lead problem and a sales problem stop looking the same.
- Setting rate: booked calls per lead
- Closing rate: clients per booked call
- Per channel, campaign and ad, live from your CRM
YourCoaching
Conversion syncCRM events sent back, last 30 days
Server-side1,538Events sent
20Clients synced
€96.0kValue sent
CRM eventMetaGoogleSignal
Client won, €4,800From the CRM, with value137Best
Call bookedFrom the calendar10125Strong
Qualified leadMarked by your setter31258Good
LeadEvery opt-in860162Weak
Meta and Google stop chasing the cheapest opt-in and look for people like your 20 clients.
Feed the algorithm
Feed the algorithm qualified leads, not freebie hunters
To Meta, a cheap lead who only wanted the free guide looks like a win. LeadJourney sends your CRM's conversions back server-side: qualified leads, booked calls and signed clients with their value. The algorithm learns who buys, and finds more of them.
- Qualified leads, booked calls and clients sent to Meta and Google
- The deal value included, so campaigns can optimise for revenue
- Server-side, so iOS and ad blockers don't cut the signal
Results
Coaches and advertisers who stopped guessing
One measured result per customer, with the person and the company behind it.
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
SEO and GEO consultancy
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
What changes
Six things you hear every week, answered
From your media buyer, your closer, your setters and yourself. What each one gets instead.
“Meta says 41 leads at €32. Great week, right?”
Every lead priced in clients
Ad spend is joined to the sales closed in your CRM, so every campaign shows its cost per client and its revenue, not only its cost per lead.
“Where did this call come from? He says Instagram.”
Every booked call carries its ad
Campaign, ad set and creative travel with the lead into your CRM and calendar, so setter and closer see the source before the call starts.
“Webinar or VSL: which funnel actually closes?”
Funnels compared on closed sales
Opt-ins, show-ups, booked calls and clients per funnel, side by side. The funnel that books calls and the one that signs clients stop looking the same.
“Half the calls this week were no-shows.”
Show rate per campaign
Booked, held and no-show are counted per campaign and creative, so you can cut the ads that fill the calendar with people who never turn up.
“Give me Sunday, I'll pull the numbers into the sheet.”
No more reports by hand
Dashboards fill themselves from your ad accounts and your CRM, and a scheduled report lands in your inbox on Monday morning.
“Can we double the budget without losing money?”
Scale on buyers, not form fills
Closed sales go back to Meta and Google server-side, so the algorithms look for people who buy, and you scale what pays for itself.
The report
The funnel report you build by hand, built for you
Spend from every ad account next to the calls and clients in your CRM, per campaign, every day. The Sunday spreadsheet, without the Sunday.
- Cost per booked call and per client, per campaign and creative
- Revenue from your CRM, not the platform's conversion count
- One view for you, your media buyer and your sales team
No credit card required
LeadJourney
Tracking percentage 88%Lena VogtYourCoaching
Funnels, per campaign
Example month · ad spend joined to calls and sales in the CRM
Last 30 daysExport
| Campaign | Ad spend | Calls | Clients | Per client |
|---|---|---|---|---|
| Webinar: free masterclassMeta Ads | €6,200 | 41 | 9 | €689 |
| YouTube: client storyYouTube Ads | €2,100 | 14 | 4 | €525 |
| VSL: 3-step methodMeta Ads | €5,400 | 38 | 3 | €1,800 |
| Search: brand and coachingGoogle Ads | €1,600 | 11 | 3 | €533 |
| Lead form: free guideMeta Ads | €3,300 | 22 | 1 | €3,300 |
| Total | €18,600 | 126 | 20 | €930 |
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH · on GoogleMCP connection
Ask Claude which ads signed clients this month
Connect LeadJourney to Claude or ChatGPT and ask about calls, clients and revenue per campaign, or have it build your Monday report. Included from the Growth plan, an add-on on Launch and Starter.
LeadJourney MCP connected, try any tab
Which ads signed clients this month?
20 clients closed this month, and three campaigns signed 16 of them:
- Webinar: free masterclass
- 9 clients from €6,200 of spend, €689 each. One Reel started 5 of them.
- YouTube: client story
- 4 clients from €2,100, €525 each. The cheapest client in the account.
- Search: brand and coaching
- 3 clients from €1,600. Two of them had watched the masterclass first.
Want the same list by creative?
Ask anything about your clients and campaigns
Webinar or VSL: which funnel makes me more money?
The webinar signs 3x the clients of the VSL, on about the same spend:
- Webinar
- €6,200 spend, 41 calls, 9 clients, €43,200 in revenue.
- VSL
- €5,400 spend, 38 calls, 3 clients, €14,400 in revenue.
- Where it splits
- Both book calls. Webinar calls close at 22%, VSL calls at 8%.
Want the VSL's close rate by creative?
Ask anything about your funnels
How many calls no-showed last week, and from which ads?
9 of 28 calls were no-shows last week, and one campaign caused most of them:
- Lead form: free guide
- 6 of its 8 calls no-showed. It also has the highest cost per client, €3,300.
- VSL: 3-step method
- 2 no-shows from 9 calls.
- Webinar: free masterclass
- 1 no-show from 11 calls. People who watched live turn up.
Want a warning when a campaign's show rate drops under 60%?
Ask anything about your calls
Build my Monday report: spend, calls, clients and revenue per funnel, last 7 days.
Done. Your Monday report is on the dashboard, last 7 days:
- Webinar
- €1,450 spend, 11 calls, 2 clients, €9,600.
- VSL
- €1,260 spend, 9 calls, 1 client, €4,800.
- Lead form
- €770 spend, 8 calls, no clients.
Want it emailed to you and your closer every Monday at 8?
Ask it to build or change a report
Can I double the masterclass budget without losing money?
Before you double it, 3 numbers say where the money should come from:
- Room to grow
- €689 per client on a €4,800 program. The masterclass earns its spend back about 7 times.
- Where to take it from
- The lead form funnel spent €3,300 for one client. Moving it keeps the total budget flat.
- What to watch
- Cost per client as spend rises. Past €1,200, the new audiences buy less than the old.
Want a weekly check on the masterclass's cost per client?
Ask anything about where to scale
FAQ
What coaches ask before they book
If yours is not here, ask it on the call. That is what the 30 minutes are for.
Which CRM, calendar and webinar tools does it work with?
GoHighLevel, Close, HubSpot, Pipedrive and Salesforce are native, one-click integrations. Calendly, Cal.com, WebinarJam, WebinarGeek and Stripe connect too, and anything else through a webhook, Zapier, Make or n8n.
Does it replace GoHighLevel or my CRM?
No. Your CRM stays where your setters and closers work. LeadJourney records the ad behind every lead on your own domain and writes it onto the contact, then reads the call outcomes and the closed sales back, so every sale knows its ad.
Do I need a developer or a tracking expert?
No. One script on your funnel pages, then you connect your ad accounts and your CRM. Most coaches are live in about 21 minutes, and our team does the first setup with you on a call if you want.
Will it make my ads cheaper?
It makes them better aimed. Once LeadJourney knows which leads became clients, it sends those sales back to Meta and Google server-side, so the algorithms look for buyers instead of opt-ins. Cost per lead can rise while cost per client falls. Nobody can promise you a number in advance, and we won't.
What happens on the demo?
30 minutes with a tracking specialist. Bring your ad account: we connect your funnel and your CRM live on the call, so you leave seeing your own cost per client for every campaign.
Free 30 minute demo
See your own funnel, from the first ad to the closed sale
30 minutes with a tracking specialist. Bring your ad account and your CRM: we connect them live on the call, and you leave with your own cost per client. Or start the trial first.
Book your demo
Under a minute. You pick the time at the end.
Step 1 of 2Your details
- Your ad platforms joined to your CRM, calendar and webinar tool
- Every lead followed from the first click to the closed sale
- Cost per call and per client for every campaign and creative
- Reports that build themselves, no more spreadsheets
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2