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RedTrack vs LeadJourney -
Why is LeadJourney a better alternative as an ad tracking software?

Are you currently using RedTrack as your performance marketing tracking tool or considering it? 
If so, take a moment to explore this article because LeadJourney is undoubtedly the better alternative 
for lead generation businesses, offering more comprehensive insights and features tailored to your needs
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Jonas Strambach

Founder of LeadJourney

Hi, I'm Jonas — the founder of LeadJourney.

I scaled a performance-marketing agency to seven figures with a 12-person team, but ad tracking was a constant pain:


Bad data: Platforms mis-attributed conversions, wasting budget.

Data silos: Ad dashboards and our CRM never matched.

Manual fixes: Nights lost merging CSVs just to see which ads drove real leads.


Most tools catered to e-commerce, not lead-gen. So in late 2024 I created LeadJourney.—a platform that fuses ad-platform and CRM data, cleans up attribution, and shows B2B and high-ticket marketers exactly which clicks turn into revenue. Goodbye guesswork, hello truth-driven growth.


Request a free demo now and find out how you can massivly increase your lead campaign performance using our Ad Tracker to decrease lead prices, increase lead quality and boost your Marketing ROI.

How Does LeadJourney Compare to RedTrack?

Wondering why LeadJourney is the better alternative to Redtrack? See the whole comparison now.

Features

Well-optimized UX/UI

  • No
  • Yes

Multiple attribution models

  • No
  • Yes, at the same time

Detailed lead journey report

  • No
  • Yes

Facebook Ads Integration

  • Yes
  • Yes

Google Ads Integration​

  • Yes
  • Yes

Affiliate Integrations

  • Yes
  • No

Native Ads Integrations

  • Yes
  • Not yet, coming soon

Solution for eCommerce?

  • Yes
  • No

Good Customer Support

  • According to reviews medium
  • World class support
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Introducing the most important LeadJourney features

LeadJourney offers powerful features to streamline your performance marketing, including a unified dashboard that combines ad platform and CRM data. You can track the full customer journey with 95% accuracy and create custom metrics to optimize your campaigns for better ROI and qualified leads.

Traffic Channel Reports

Track Your Entire Performance Marketing In A Single Dashboard, Combining Ad And CRM Data.

Say goodbye to manual analyses through ad platforms, Excel spreadsheets, or CRM filters. With LeadJourney, you get a unified marketing dashboard that consolidates data from multiple sources, all accessible with a single click. Analyze your campaigns in record time, gaining insights not only into leads but also qualified leads and actual sales. Plus, we provide clear metrics on ROAS and ROI, empowering you to make data-driven decisions with ease.

Ad Campaign Report

Track Performance Per Campaign, Ad Set, And Ad—With Full-Funnel Clarity.

Track performance at the campaign, ad set, and ad level—combined with CRM data for full-funnel insights. LeadJourney reveals which campaigns drive real ROI, not just clicks, so you can optimize ad spend based on qualified leads and actual conversions.

Lead Overview Report

Track The Exact Origin Of Each Individual Lead

With LeadJourney, you can track the exact origin of each individual lead and follow their entire journey—from the first click on your website to the final click that generates the lead. This comprehensive tracking provides full visibility into how your campaigns are performing, allowing for better attribution and more informed decision-making to optimize your marketing efforts and allocate budgets effectively.

Lead Journey Report

Trace The Full Customer Journey Of Every Individual Lead.

The Customer Journey Report in LeadJourney allows you to trace the entire path of every individual lead, from their first interaction with your marketing to their final conversion. By mapping out each key touchpoint, this report provides valuable insights into how leads move through your funnel, enabling you to optimize strategies and make data-driven decisions for improved performance and ROI.
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Nikita Yatsun

CEO RLV Media GmbH

“LeadJourney has transformed the way we track and optimize our marketing efforts. The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”

Frequently asked questions

Got questions about our LeadJourney and RedTrack Comparison? Find answers in our FAQ or request a free demo.

01
Why is LeadJourney a better RedTrack alternative for lead generation businesses?

LeadJourney is built specifically for lead generation and high-ticket sales processes, while RedTrack focuses more on affiliate and e-commerce tracking. 

 

With LeadJourney, you get unified ad platform and CRM data, multiple attribution models simultaneously, and detailed lead journey reports – giving you better insights to optimize your lead campaigns and increase ROI.

Yes! LeadJourney offers seamless integrations with both Facebook Ads and Google Ads, just like RedTrack. However, LeadJourney goes a step further by combining ad data with CRM data for a complete picture of your marketing performance.

Absolutely. LeadJourney specializes in providing detailed customer journey tracking, with over 95% data accuracy. You’ll not only know where a lead came from, but also see how different touchpoints contributed to the conversion — a major advantage over RedTrack’s limited lead journey reporting.

LeadJourney is optimized for lead generation and B2B marketing, rather than eCommerce. If your focus is on generating and converting high-quality leads (not selling products directly online), LeadJourney will be a much better fit than RedTrack.

While RedTrack offers standard support, LeadJourney is known for its world-class customer support. Our team is dedicated to helping you get the most out of your campaigns — fast, personal, and solution-oriented assistance whenever you need it.

Track Your Lead Campaigns With 98% Data Accuracy And Scale Your Marketing Effortlessly.

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Book free demo now